advertising on pinterest & linkedin
TRANSCRIPT
#pubcon
Alternative Social Advertising:Pinterest & LinkedIn
Presented by:Robert Brady
#pubcon
About Me
• Doing PPC since 2006• Senior Manager at Clix Marketing• Regular contributor to SearchEnginePeople.com,
ClixMarketing.com, PPCchat, PracticalEcommerce.com, SmallBizTrends.com and others
@robert_brady
#pubcon
Who I Am
@robert_brady
#pubcon
What I Love
@robert_brady
#pubcon
Why We’re Here
@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon
What Are Promoted Pins Anyway?
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon
Interface
#pubcon
Pinterest Dashboard
@robert_brady
#pubcon
Pinterest Campaign View
@robert_brady
#pubcon
Pinterest Pins View
@robert_brady
#pubcon
Reporting
#pubcon
Pinterest Keywords View
@robert_brady
#pubcon
Pinterest Locations View
@robert_brady
#pubcon
Pinterest Devices View
@robert_brady
#pubcon
Tips
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
Add tracking parameters to Destination URL on Edit screen
#pubcon
Bulk Editor
@robert_brady
#pubcon@robert_brady
Buyable Pins
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon
Results
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon
Targeting: Think In Layers
• Job Title: CMO
@robert_brady
#pubcon@robert_brady
More!
#pubcon
Targeting: Think In Layers
• Job Title: CMO• Job Function: Marketing + Seniority: CXO
@robert_brady
#pubcon@robert_brady
More!
#pubcon
Targeting: Think In Layers
• Job Title: CMO• Job Function: Marketing + Seniority: CXO• CMO Groups
@robert_brady
#pubcon
LinkedIn Category vs Self Identified
• Groups – Seniority:CXO• Job Function:Marketing + Seniority:CXO - Groups
@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
#pubcon@robert_brady
Sponsored Updates
#pubcon@robert_brady
Right Side Ads
#pubcon@robert_brady
#pubcon
Right Side Ads Work!
• Case Study 1– 1,987 clicks– 7,046,846 impressions– 0.028% CTR– 439 leads– 20.47% conversion rate– CPA < $20
• Case Study 2– 1,540 clicks– 4,037,809 impressions– 0.038% CTR– 390 leads– 24.97% conversion rate– CPA < $15
#pubcon@robert_brady
#pubcon@robert_brady