advertising pack 2018 - ireland west airport · • duration: 3 months minimum advertising period...
TRANSCRIPT
Advertising
Pack 2018
Airport Overview
•750,000 passengers in 2017 – a record year
•Record passenger numbers in 6 out of 12 months
•Currently serving 23 international destinations
•Gateway airport to the West and North West of Ireland
•Served by 3 of Europe’s main airlines – Aer Lingus,
Flybe, Ryanair
Catchment area
Passenger Growth
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
1986 2000 2017
PA
X N
um
ber
s
Year
750,000
PAX2017 busiest year
in the airports
history
2018 Developments
• Palma Majorca (New)
- Weekly service starts June 2018
• Birmingham, Edinburgh & Manchester
- 16,000 extra seats added
• Milan
- 35% increase in capacity with season extended to September
Serving 20+ destinations
2017 in numbers
PASSENGER GROWTH FLIGHTS
TOP 5 DESTINATIONS DESTINATIONS
Traffic Seasonality
39,021
42,141
50,413
69,660
66,003
76,315
88,041 88,868
68,103
63,785
48,831 48,318
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
55,000
60,000
65,000
70,000
75,000
80,000
85,000
90,000
95,000
100,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
PA
X N
um
ber
s
The Months of April – October account for 70%+ of the total number of
passengers travelling through Ireland West Airport
Airport Digital Channels
#282,000 fans
#2300,000
views
#315,700
followers
#25,000
followers
In January 2018 the airport were delighted to be one of only two Irish airports shortlisted for 3 global
awards in the prestigious Moodie Davitt airport digital, mobile and social media awards. The awards
recognise excellence in social & digital media among airports & their commercial partners.
*Ranking relates to position in the Irish airport marketplace on social media in 2017
Advertising Opportunities
• New - Digital Display Screens• Backlit Display Advertising• Snap Frame Advertising• New - Outdoor billboards • Baggage Trolley Advertising• Airport Brochure Advertising• Lift Door Advertising• Car Park Ticket Advertising• Online, Email & Social Media Advertising• Online Car Park Advertising• Bespoke Brand Activation Campaigns
New Four screen digital display in arrivals hall
• Ref Code: DIGI INTERNAL
• Location: 12 screens in Terminal Building
• Audience: Passengers / meeters / greeters
• Formats Dynamic & Static Content
• Dimensions: On request
• Rate card: €500 per month
• Duration: 3 months minimum advertising
period
Our new 55 & 65 Inch digital advertising screens represent a unique new opportunity in out-of-home advertising, delivering high-impact, high-frequency imagery and video campaigns to a international, influential audience with time on their hands. It gives advertisers the opportunity to broadcast entertaining, rich content that increases audience engagement. These digital displays provide unrivalled brand exposure.
New – Digital Advertising Screens
2 screen landscape digital display in main terminal as part of
live flight info display wall
2 screen portrait digital display in check in area
• Ref Code: A0ARR / A0DEP
• Location: Entrance to Sláinte Restaurant
• Audience: Passengers / meeters / greeters
• Dimensions: 841mm (w) x 1189mm (h)
• Rate card: €2,000 per site
• Duration: 12 months
Your vibrant message can be delivered by brilliant and effective backlit photography and sharp graphics in our strategically located A0 lightbox display Units
A0 backlit lightbox displays
• Location: Airport terminal
• Audience: All passengers
• Dimensions: 1200mm (w) x 1800mm (h)
• Rate: Contact JCDecaux
• Contact: 00 353 (1) 295 8170
Your vibrant message can be delivered by brilliant and effective backlit photography and sharp graphics in our strategically located light box display units
6 sheet backlit lightbox displays
• Ref Code : TERENT
• Location: Terminal entrance wall
• Quantity 4 available
• Audience: All passengers
• Dimensions: 4780mm (w) x 2800mm (h)
• Rate: €5,000 per site per annum
Promote your business with our large format billboard sites located in prime locations at the main entrance and set down area at the airport
Outdoor billboards
• Ref Code : TEREXT
• Location: Terminal exit wall
• Quantity 2 available
• Audience: All arriving passengers
• Dimensions: 3400mm W x 2200mm H
• Rate: €3,500 per site per annum
Promote your business with our large format billboard sites located in prime locations opposite the main exit from the airport capturing the attention of all arriving passengers as they exit the airport
Outdoor billboards
• Ref Code : AIRTROL
• Location: Throughout airport & car park
• Audience: Passengers / meters / greeters
• Dimensions: Main advertising panel:- 315mm x 520mm forward and rear facing
Basket Panels:- 480mm (w) x 120mm (h) rear facing- 480mm (w) x 100mm (h) forward facing
2 Frame side strips: - 40mm x 685mm
• Quantity: 125 Trolleys
• Rate: €3,000
• Duration 12 months
Advertise your business on the back and front of our airport baggage trolleys. Trolleys are located and used in all prominent areas throughout the airport.
Baggage trolley branding
• Ref Code: AIRBROCH
• Audience: Region wide and Airport
• Dimensions: A5 Pages
• Quantity: 10,000 Brochures
• Rate: €500 per edition
There are 3 editions of the full colour Airport Guide produced each year. 10,000 copies of the guide are printed and distributed to outlets throughout the region and on display throughout the airport offering region wide exposure for your business.
Airport brochure advertising
• Ref Code : LIFT
• Location: Ground Floor of Terminal Lift
• Audience: Passengers & meeters / greeters
• Dimensions: 1095mm (w) x 1985mm (h)
• Quantity: 2 sets of Lift Doors (inside & outside of
doors available for branding
• Rate: €2,500
• Duration 12 months
Advertise and promote your business using high impact branding on the lift doors at the airport offering high end exposure to an annual audience of 1m plus
Lift door branding
• Ref Code: AIRCAR
• Location: On back of all car park tickets issued
• Audience: Passengers / meeters / greeters
• Dimensions: 85mm (w) x 53mm (h)
• Quantity: 150,000 ticket run
• Rate: €1,500 per ticket run
• Duration 150,000 ticket run (circa 12 – 18 months)
Promote your business to 200,000+ people annually with a customised promotional message and design on the backs of our car park tickets
Car park ticket branding
• Ref Code : TERPRO
• Location: Throughout airport
• Audience: Passengers / meeters / greeters
• Rate: €150 per day
Located in all areas of the airport, promotions in high traffic passenger flow areas, give your business the opportunity to interact with the passengers and meeters and greeters travelling through the airport and implement targeted promotions
Terminal promotions
• Ref Code: AIRPORTV
• Location: Online / Airport
• Audience: Public / passengers
• Rate card:
- 15 second advert €250
- Feature (30 seconds) €350
- Promotion / competition promoted
across social media & online€450
- Co-branding of Airport TV €500
per edition / €5,000 per annum
For more information on Airport TV email
AIRPORT TV is an innovative online initiative featuring a monthly broadcast of airport related news
and developments. Broadcast exclusively online, on the airports social media channels and on TV
screens throughout the airport it offers brands a unique opportunity to engage with airport customers
and followers through a co-branded edition or through targeted advertisement, feature, competition
or promotion
Airport TV Feature
New online booking platform for pre booking of airport car parking. Promote your business with an advert on the ‘booking receipts’ and ‘Tickets’ emailed to all passengers. Highly targeted medium for brand promotion
Online car park branding
• Ref Code: CARSTRAP
• Location: Car Park booking tickets & receipts
• Audience: Circa 75,000 annually
• Dimensions:680px (w) x 190px (h)
• Rate card: €2,500
• Duration: 12 months
Advert
Advert
New online booking platform website for pre booking of airport car parking. Promote your business with a website banner on every page of the booking journey prebook.irelandwestairport.com
• Ref Code: CARSIDE
• Location: Car Park booking website
• Audience: 42,000 unique users p/a
• Dimensions: 310px (w) 270px (h)
• Rate card: €1,000 for 12 months
Online car park advertising
• Dedicated co branded website page
• Links and promotions on airport
facebook, Instagram and twitter
• Audience:
- 8,250 weekly visitors to website
- 80,000+ Facebook fans
- 15,500+ Twitter followers
• Dimensions: On request• Rate:
- €100 for one week competition- €250 for one month competition
Competitions run across the airports vast online and social media channels offering industry leading rates of engagement, database subscription and interaction.
Online / social media promotions
Sample analytics from recent Facebook competition
We’d love to hear from you!
Please note: Advertising space at Ireland West Airport will be allocated on a first come first serve basis. All prices and offers featured above are subject to availability and terms and conditions
Above prices are available until 31st of December, 2018 and all advertising must be paid for prior to going on display. Where payment has not been received in advance, advertisements will not be displayed. Please note monthly payment schedules can be also facilitated and prices stated exclude VAT and costs associated with printing of materials.
Businesses who advertise at Ireland West Airport are permitted to display their brochures and promotional material in the dedicated brochure stands in the new Visitor Discovery Centre area at the airport free of charge, during their advertising period.
Advertising : Please contact Audrey Elliott [email protected]
Phone: (094) 9368117
Thank You
Advertising DepartmentIreland West Airport
T: +353 94 936 8117
F: +353 94 936 7994
W: www.irelandwestairport.com