Group Number: 1

Submitted to

Jyoti Marathe

Group Members Dhiraj Bajwa(03) Sudeep Roy(12) Rohan Naik(179) Kamlesh Pandey(161) Ajay Nandkumar(158) Rohit Kalekar(199) Abhishek Yadav(164) Mauzib Inayat(123) Pranjal Tare(201) Ganesh Sawant(178) Vikas Nanaware(197)

Acknowledgement

We would like to thank Jyoti Mam for Giving this opportunity to give this presentation

Road Map Introduction Objectives Target Budget Advertising

Strategy Message Budget

Allocation

Handloom Industry of India

Objective Promote Handloom Industry in India

Target Weavers Consumers of Janata

Cloth Generic Category

Budget Affordable Method

Government Support

Total Budget 80,00,000

Advertising Strategy

Medium:

Television Incredible . India …….. News Channels

Print Newspaper Magazine Wall Painting

Radio 14 Radio Station Both

AM and FM

Events FashionAmateur and Professional

Fashion Shows

Fashion Shoot

SportsState level Events

Inter college Competition

Special Event

Hamara Bharat

Hamari Khadi

Khadi Festival

Message

Human Appeal

Campaigns

Employment Campaign Khushali Yojana

Milk and Khadi Textile worker

Budget allocation ADVERTISMENT 40,00,000

T.V 15,00,000PRINT 10,00,000RADIO 15,00,000

Events 20,00,000

Fashion& sport 10,00,000

Khadi special event 10,00,000

Development of advance work shop

20,00,000

TOTAL 80,00,000