advertising price list no. 57 valid from issue 1/2019 ... · gnizable (e.g. by a logo). • the...

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Advertising price list no. 57 valid from issue 1/2019 Media-Data 2019 Hülsebrockstraße 2– 8 • D-48165 Münster • www.reiterrevue.de

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Page 1: Advertising price list no. 57 valid from issue 1/2019 ... · gnizable (e.g. by a logo). • The font used for the Advertorial must differ from the Reiter Revue font. • The Advertorial

Advertising price list no. 57 valid from issue 1/2019

Media-Data 2019

Hülsebrockstraße 2– 8 • D-48165 Münster • www.reiterrevue.de

Page 2: Advertising price list no. 57 valid from issue 1/2019 ... · gnizable (e.g. by a logo). • The font used for the Advertorial must differ from the Reiter Revue font. • The Advertorial

Magazine concept• Reiter Revue is dedicated to the classic riding style (eventing, dressage and jumping) on

European warm-blooded horses.• Reiter Revue covers the versatile range of topics concerning the horse as a sports and leisure-

partner.• The editors provide the readers with practical, objective and independent background reports

on sports and scene, hot topics, portraits and reportage from Germany and abroad. The competent offer is rounded off by product overviews, tests, interesting facts on training, breeding and horse keeping as well as educational articles from well-known trainers and experts.

Readers• Classic tournament riders, sport orientated riders, committed & traditional horse lovers• Ambitious and professional tournament riders, drivers, trainers, professional riders and-

breeders as well as beginners and hobby riders.

Management Board: Hermann Bimberg (Spokesperson) Werner Gehring Malte Schwerdtfeger

Head of consumer press: Dr. Thorsten Weiland Chief Editor/Publisher: Markus Wörmann Deputy Publisher: Moira Murena (Ads) Publishing Manager: Sina Jendrollik (Marketing)

Landwirtschaftsverlag GmbHHülsebrockstr. 2–8 D-48165 MünsterTel.: +49 (0) 25 01/8 01-0, Fax: -2 04 www.lv.de

Basic data Frequency of publication: monthly Copies sold: 38,808 (IVW 2/2018) Subscriber share: 69,9 % Copy price: € 5,50

Reiter Revue International is the leading specialist magazine for modern equestrian sports enthusiasts. It appeals to horse riders, owners and breeders with a great interest in traditional equestrian training objectives and optimal equine husbandry. Reiter Revue readers are particu-larly keen on reading factually accurate articles on training, horse health, horse-keeping, nutri-tion and equipment for rider and horse.

Closer to the horse

Circulation copy numbers are reviewed by IVW on a regular basis.

Page 3: Advertising price list no. 57 valid from issue 1/2019 ... · gnizable (e.g. by a logo). • The font used for the Advertorial must differ from the Reiter Revue font. • The Advertorial

Advertising opportunities – Print

AdvertorialFormat ads

Loose and Bound inserts

Special formats

Page 4: Advertising price list no. 57 valid from issue 1/2019 ... · gnizable (e.g. by a logo). • The font used for the Advertorial must differ from the Reiter Revue font. • The Advertorial

Discounts for advertising within 12 months

Prices apply to standard formats in the editorial section Publication dates/Closing dates for advertisement orders

• Minimum ad size: 1/8 page.• A 15 % agency commission applies: if the ad is booked

through an agency and the material supplied is finalised for printing.

• For ads within bleed area observe specifications.• Cancellation date: Advertisement copy deadline

Special discount: Advertisementsplaced by breeding associations,stud farms, equestrian sport event organisers and auctioneers receivea 30 % discount.

Page format Live areaWidth x height

(mm)

Bleed size((plus 5mm trim)

Width x height(mm)

black&

white

2/3-colour

4-colour

1/1 196 x 257 230 x 297 3.810,– 5.090,– 6.550,–

1/2 vertical horizontal

94 x 257 196 x 127

106 x 297 230 x 148 1.950,– 2.600,– 3.400,–

1/3 vertical horizontal

61 x 257 196 x 88

75 x 297 230 x 108 1.330,– 1.770,– 2.300,–

1/4 1-column 2-column horizontal

45 x 257 94 x 127

196 x 62

63 x 297 112 x 147 230 x 82

980,– 1.300,– 1.700,–

1/8 1-column 2-column horizontal

45 x 127 94 x 62

196 x 34 230 x 54490,– 650,– 880,–

Coverpage 2 230 x 297 7.225,–

Coverpage 4 230 x 297 7.550,–

By insertion By space3 ads 3 % 1 page 3 %6 ads 5 % 3 pages 5 %9 ads 10 % 6 pages 10 %12 ads 15 % 9 pages 15 %24 ads 20 % 12 pages 20 %

Issue advertisement deadlineeditorial section

advertisement deadline market segment

first dayof sale

01/2019 22.11.2018 29.11.2018 19.12.2018

02/2019 27.12.2018 03.01.2019 23.01.2019

03/2019 31.01.2019 07.02.2019 27.02.2019

04/2019 28.02.2019 07.03.2019 27.03.2019

05/2019 28.03.2019 04.04.2019 24.04.2019

06/2019 25.04.2019 02.05.2019 22.05.2019

07/2019 23.05.2019 29.05.2019 19.06.2019

08/2019 27.06.2019 04.07.2019 24.07.2019

09/2019 25.07.2019 01.08.2019 21.08.2019

10/2019 22.08.2019 29.08.2019 18.09.2019

11/2019 26.09.2019 02.10.2019 23.10.2019

12/2019 24.10.2019 31.10.2019 20.11.2019

01/2020 21.11.2019 28.11.2019 18.12.2019All prices are in Euro and excl. VAT.

Prices and dates for 2019

Page 5: Advertising price list no. 57 valid from issue 1/2019 ... · gnizable (e.g. by a logo). • The font used for the Advertorial must differ from the Reiter Revue font. • The Advertorial

L: Live areaB: Bleed (format submitted (plus5 mm trim also in gutter)

Please enquire about specialformats.

Prices in Euro (per thousand) incl. postage covering the subscribed circulation.

Minimum format: 110 x 140 mmMaximum format: 220 x 275 mm

• Minimum number of loose and bound inserts is 10.000.Competitor inserts must be tolerated!

• Please observe the specifications.• Please enquire about further advertising options.• Please enquire about tip-in options.• Cancellation date: 2 weeks before the advertisement

copy deadline.

L: 61 x 257 mm L: 196 x 88 mm B: 75 x 297 mm B: 230 x 108 mm

1/3 page

L: 94 x 257 mm L: 196 x 127 mm B: 106 x 297 mm B: 230 x 148 mm

1/2 page

L: 196 x 257 mm B: 230 x 297 mm

1/1 page

1/8 page

L: 45 x 127 mm L: 196 x 34 mm L: 94 x 62 mm B: 230 x 54 mm

L: 45 x 257 mm L: 196 x 62 mm B: 63 x 297 mm B: 230 x 82 mmL: 94 x 127 mm B: 112 x 147 mm

1/4 page

Loose inserts Subscr. orregional circul.

Totalcirculation

Up to 25g / sample 145,– 128,–Up to 30g / sample 150,– 133,–Up to 35g / sample 164,– 140,–Up to 40g / sample 169,– 145,–Up to 45g / sample 182,– 153,–Up to 50g / sample 187,– 158,–

Bound Inserts Subscr. orregional circul.

Totalcirculation

Bound inserts 4-page 125,– 108,–Bound inserts 8-page 172,– 137,–Bound inserts 12-page 211,– 165,–Bound inserts 16-page 259,– 195,–

Format samples for ads in the editorial sectionLoose and Bound inserts

Page 6: Advertising price list no. 57 valid from issue 1/2019 ... · gnizable (e.g. by a logo). • The font used for the Advertorial must differ from the Reiter Revue font. • The Advertorial

Business ads Price per millimetre: € 3.10 (excl. VAT) • If no artwork is available, we will design your ad as a standard service and free of charge. This service also includes one correction run. Special design requests are billed based on time spent on the task.• There is no extra charge for ads in editorial sections if in Euro scale colours. Enquire about additional colours.• The ads published in the classified ads section are printed in your choice of section Classified private ads: € 5 per line (no pic/graphic) in standard layout (incl. VAT.)Box number fee: € 8.50

Ads with photo in PFERDEMARKT Looking for the most effective way to sell your horse? Then advertise it in Reiter Revue!Format: 63 x 91 mm• All ads with photo cost € 49 including VAT and free

publication on www.rimondo.com.• Image blocks for breeder, stud farm and stable horse

sales € 49 (incl. VAT).

Ads in the classified sectionPFERDEMARKT

Page 7: Advertising price list no. 57 valid from issue 1/2019 ... · gnizable (e.g. by a logo). • The font used for the Advertorial must differ from the Reiter Revue font. • The Advertorial

Gatefolder

Special advertising formats

Advertorial

Editorial appearing product presentations or explaining your services: there are many possibilities with an individually designed Advertorial.

• Please note that the overall impression must not comply with the layout of the title.

• The Advertorial must be marked with the word “ANZEIGE”.

• The client must be clearly reco-gnizable (e.g. by a logo).

• The font used for the Advertorial must differ from the Reiter Revue font.

• The Advertorial should be sent to the advertising department for examination at least 2 weeks before the regular advertising deadline.

• Advertorials will only be published at the date fixed if they were approved by the advertising/editorial department.

The exclusive entry into the maga-zine! The coverpage is extended by a display page that can be folded out to the left. Open, a double page is created inside as a design area. The reduction of the flap to half the width of the magazine allows, for example, a responsive postcard placement

More special advertising formats, technical specifications and prices on request. Sina Jendrollik, Tel.: +49 (0) 25 01/8 01-19 40, E-Mail: [email protected]

.Advantages of the gatefolder• Exclusive positioning on the book cover • three pages for free design

Oversize Loose InsertThe oversize loose insert sticks out 30 mm beyond the upper binding margin of the magazine. This results in a particularly high advertising impact.

Page 8: Advertising price list no. 57 valid from issue 1/2019 ... · gnizable (e.g. by a logo). • The font used for the Advertorial must differ from the Reiter Revue font. • The Advertorial

Advertising opportunities – Online

Banner

NativeAd

Video

Lotteries

Newsletter

ONLINE

Page 9: Advertising price list no. 57 valid from issue 1/2019 ... · gnizable (e.g. by a logo). • The font used for the Advertorial must differ from the Reiter Revue font. • The Advertorial

Submission / deadlines:The deadline for booking and supplying material is three business days prior to publication. Please send the finished files to: Sina Jendrollik, E-Mail: [email protected]

Formats Size price p. week No.

Full Banner 468 x 60 px € 120 1

Leaderboard 728 x 90 px € 175 2

Skyscraper 120 oder 160 x 600 px € 240 3

Sticky Skyscraper 120 oder 160 x 600 px € 265 3

Halfpage Ad 300 x 600 px € 295 3

Medium Rectangle 300 x 250 px € 210 4

Native Ad Picture & 2,500 characters of text € 350 5

Video Ad 300 x 250 px € 350 4

Homepage

stick

y

12

3

4

5

Please enquire about the current performance of our web-site, e.g. page impressions, visits, etc. We are happy to assist in designing your banners. Banners can rotate.

Page 10: Advertising price list no. 57 valid from issue 1/2019 ... · gnizable (e.g. by a logo). • The font used for the Advertorial must differ from the Reiter Revue font. • The Advertorial

Reiter Revue-Newsletter

You want your offer to appear directly in the mailboxes of active equestrians and breeders? Then book a classic advertising banner or a content block in the Reiter Revue Newsletter or use the stand-alone newsletter to advertise your product exclusively.Every month, you will reach sports and breeding enthusiastic readers who are active and interested equestrians without exceptions.

Classic advertising banner (1)• Format 660 x 64 px• Only 1 advertising banner per transmission

Content block (2)• Link between Picture and 350 characters of

text• Only 1 content block per transmission• Authentic due to structure in Reiter Revue

style

Stand-Alone-Newsletter (3)• Exclusive and highly efficient• a complete newsletter according to your

wishes• reaches all Newsletter subscribers

Prices on request.

Newsletter

Opening-rate over

25%!

(1)

(2)(3)

Page 11: Advertising price list no. 57 valid from issue 1/2019 ... · gnizable (e.g. by a logo). • The font used for the Advertorial must differ from the Reiter Revue font. • The Advertorial

Lotteries

Online-Lotteries

At the package price of € 1.850 excl. VAT.

Charges by single booking: Equitana lottery: € 950,-

Christmas lottery: € 1.000,-

Together with Reiter & Pferde in Westfalen and rimondo.com, Reiter Revue International regularly organizes wide-reaching lotteries.Your product or service is the focus of attention. Each „door“ of our lottery is ready for your product and your brand message to the equestrians. Take advantage of our bundled reach and reach your whole audience with our lotteries!

Print• 1/1-page ad with your company

logo in Reiter Revue International and Reiter & Pferde in Westfalen

• we will present all prizes in Reiter Revue International respectively Equitana fair guide.

Online• Banner on www.reiterrevue.de,

www.reiter-und-pferde.de and www.rimondo.com with more than 4,5 mio. page impressions.

• Reiter Revue International and rimondo.com Stand-Alone-Newsletter at the start

• Content blocks in the Newsletters of Reiter Revue International and rimondo.com during the lottery

• daily Lottery-Posts and Reminder on the Facebook Pages of Reiter Revue International and rimondo.com

• daily Lottery-Post on Instagram page of Reiter Revue International

Your advantage: We will spread the question about your product on our websites. A direct link to your website or online-shop will help to find the solution.

Page 12: Advertising price list no. 57 valid from issue 1/2019 ... · gnizable (e.g. by a logo). • The font used for the Advertorial must differ from the Reiter Revue font. • The Advertorial

Contacts

Terms of business

All orders are executed under our gene-ral terms of business. The terms areavailable from the publisher or can beviewed at www.reiterrevue.de.

Contacts horse media

Nikola NoackKey Account Manager Landwirtschaftsverlag GmbHHülsebrockstr. 2 – 848165 MünsterTel.: +49 (0) 25 01/8 01 37 21 Mobil: +49 (0)1 51/64 51 39 02 [email protected]

Nadine PuffMedia Sales Manager

Landwirtschaftsverlag GmbHHülsebrockstr. 2 – 848165 MünsterTel.: +49 (0) 2501/8 01 83 [email protected]

Deputy Publisher

Markus Wörmann Landwirtschaftsverlag GmbHHülsebrockstr. 2 – 848165 MünsterTel.: +49 (0) 25 01/8 01 15 [email protected]

Moira MurenaLandwirtschaftsverlag GmbHHülsebrockstr. 2 – 848165 MünsterTel.: +49 (0) 2501/8 01 18 40 [email protected]

Jeana Friese Landwirtschaftsverlag GmbH Hülsebrockstr. 2 – 8 48165 Münster Tel.: +49 (0) 25 01/8 01 68 00 [email protected]

Sina Jendrollik Landwirtschaftsverlag GmbH Hülsebrockstr. 2 – 8 48165 Münster Tel.: +49 (0) 25 01/8 01 19 40 [email protected]

Advertising enquiries Publishing ManagerChief Editor/Publisher

Jessica Nickel Media Sales Manager

Landwirtschaftsverlag GmbHHülsebrockstr. 2 – 848165 MünsterTel.: +49 (0) 25 01/8 01 41 [email protected]

Christiane StrauchsMedia Sales Manager

Saselheider Str. 1d22159 HamburgTel.: +49 (0) 40/22 71 60 67 [email protected]