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ADVERTISING RATES | NEWSPAPER & DIGITAL | DIGEST

THE JAPAN TIMES NEWSPAPER & DIGITAL| ADVERTISING RATES | 2 |

newspaper advertising

The Japan TimesMain advertising menu

● Size

Size (H× W)

❶ 1 page 51.0 cm × 38.5 cm

❷ 1/2 page 25 cm × 38.5 cm

❸ 1/3 page 17.0 cm × 38.5 cm

❹ 1/4 page

12.5 cm × 19.0 cm❺ 1/8 page

（Landscape format）12.5 cm × 38.5 cm

（ Portrait format ）25.0 cm × 19.0 cm

❻ Front page ad large 17.0 cm × 12.5 cm

❼ Front page ad 12.5 cm × 9.2 cm

❽ Index ad 3.5 cm × 6.0 cm

❶ 1 page ❷ 1/2 page ❸ 1/3 page

Front Page❻ Front page ad large❼ Front page ad❽ Index ad❹ 1/4 page ❺ 1/8 page

❻ ❼

❽Portrait format

Landscape format


● Full color ads

Ads Advertorials(No Interviews)

Advertorials(Interview Included)

¥3.6 million ¥5.4 million ¥6.12 million

¥2 million ¥3 million ¥3.4 million




¥1.1 million ーー



* Advertorials will also be posted on The Japan Times website.* Necessary travel expenses and accommodation fees not included.* Prices will vary depending on content of photo session (if desired).

❶ 1 page

❷ 1/2 page

❸ 1/3 page

❹ 1/4 page

❺ 1/8 page

❻ Front page ad large

❼ Front page ad

❽ Index ad

● Black & white

¥2.4 million ¥3.6 million





¥4.08 million

¥2.04 million

¥1.39 million

¥1.02 million

¥0.51 million

*Above rates do not include consumption tax

* Advertorials will also be posted on The Japan Times website.* Necessary travel expenses and accommodation fees not included.* Prices will vary depending on content of photo session (if desired).

The Japan TimesBasic advertising rates

Ads Advertorials(No Interviews)

Advertorials(Interview Included)

❶ 1 page

❷ 1/2 page

❸ 1/3 page

❹ 1/4 page

❺ 1/8 page


4 | THE JAPAN TIMES NEWSPAPER & DIGITAL| ADVERTISING RATES |

Please send with a hard copy of your advertisement (in the case of color materials, 7 hard copies).

●Application for layout

●Data checking

● Format style

●Minimum size of ad border is 1/10 mm

●Notice

●Data submission method

Adobe Illustrator CS2 ~　　Adobe InDesign CS4 ~

PDF/X-1a

File name should be the combination of publication date and advertiser's name, and ".pdf" should be added at the end of the file name.

Sample : 0123abc.pdf

●Cancellation charges and other conditoins

・For ads that signi�cantly deviate in tone or manner from the editorial standpoint of The Japan Times,　　　　we may ask for changes; thank you for your understanding.

・As a general rule, please use English for ad manuscripts.　　　　　　　　　　　　　　　　　　　　　　　　　For use of other languages, please contact our sales representatives.

By email

By CD

Please send files to [email protected] (add the publication date and client’s name in the subject).

・Minimum font size: Larger than 6 points for English, 8 points for Japanese・Document setting: Art board size must be set to the exact size of the advertisement.・Photo or other images: Resolution must be between 200 and 300 pixels/inch.・Do not set white objects to overprint. Please make sure overprint is o� when using white text on a colored

background.・Color data: All images, objects and fonts must be in CMYK. RGB files are not acceptable so please refrain 　　

from using this format.・The maximum total CMYK ink coverage in the advertisement must not exceed 250%.・Black & white data: Please ensure that there are no color objects in the file.

The Japan TimesAd material transaction note

Cancellation of bookings for ad insertions must be made in writing at least 3 business days prior to insertion, but at least 5 business days prior to insertion in the case of large ads 1/2 page in size or more.For cancellation of bookings later than those specified dates, 50% of the insertion rate is billable.As for advertorials, 50% of the advertising rate (including production fee) is billable a¡er an interview or thestart of production.Orders for ads, copy change and changes pertaining to insertion by phone or by word of mouth will not be accepted.


Example ( 1 )

Noritake, Okura Art China, Ginza format1/8 page (print)

Example ( 2 )

The Ogasawara Foundation format1 page (print)

● Print & web publications

Advertorials will also be posted on The Japan Times Web to reach a larger audience. Web articles reach a more global audience via web searches and social media.

The Japan TimesAdvertorials

digital advertising


❶ First rectangleAn ad displayed on the upper right column when The Japan Times Web is opened. It is generally the area first seen by the viewer. The double size will provide more ad recognition among viewers by using a banner that is more than twice as large as the regular standard.

❷ Second rectangleDefault size ad. The display position will be lower than first rectangle, but the price is more a�ordable.

❸ Header bannerAn ad displayed higher than the content on both PC and mobile versions. Billboard sizes will be larger than regular ads, having greater impact on viewers.

❹ In-text rectangleAn ad displayed below the second paragraph of a story on the mobile version. Has a major e�ect on readers since the ad is displayed in the middle of an article.

・For ads that signi�cantly deviate in tone or manner from the editorial standpoint of The Japan Times, we may ask for moderation, Thank you for your understanding.・As a general rule, please use English for ad manuscripts.

For use of other languages, please contact our sales representative.

www.japantimes.co.jpWeb advertising menu

●Mobile

❶

❷

❸ ❸

❹

Top page Article page Top page Article page

● PC

digital advertising

●Domestic or foreign targeting From ¥50,000

From ¥1,500,000

From ¥500,000

¥100,000

●Advertorials

●Additional boost plan for advertorials

● Email subscription

Content inserted based on project and focus. Transmission report

Produced content will be spread widely with multiple banners and text.

Text: Up to 70 words × 4 rows / Once / Approx. 20,000 subscribers

● PC

Banner size Rates Imp. number

❶ First rectangle300 x 250 px / 336 x 280 px ¥300,000 200,000

300 x 600 px ¥500,000 200,000

❷ Second rectangle300 x 250 px / 336 x 280 px ¥200,000 200,000

300 x 600 px ¥300,000 200,000

❸ Header banner728 x 90 px ¥250,000 200,000

970 x 250 px ¥500,000 200,000

www.japantimes.co.jpBasic web advertising rates

www.japantimes.comWeb advertising option rates

●Mobile

❹ In-text rectangle 300 x 250 px / 336 x 280 px ¥400,000 200,000

❸ Header banner320 x 50 px ¥150,000 100,000

320 x 180 px ¥250,000 100,000

Banner size Rates Imp. number

*Above rates do not include consumption tax

digital advertising


●Data submission deadline & creative change・For gif & jpeg files, text must be sent five business days; for mp4 files, eight business days prior to insertion.

・Creative change will only be accepted once and must be sent three business days prior to insertion.

● Size limit and format・Please check Google's "Guideline for display creatives" and submit based on those guidelines.

　　Guidelines for display creatives

https://support.google.com/displayvideo/answer/3017252?hl=ja&ref_topic=3056026&visit_id=637075000256608934-397226249&rd=1

● Compensation・Even if imp. numbers are below estimate, we do not discount, refund, or compensate advertising fees.

・In the event of natural disasters and other major incidents, or system failures due to unauthorized accessand other instances where we are not held accountable, advertising fees will not compensated.

・In cases where advertising is suspended due to pre-notified system maintenance (emergencies included),there will be no compensation.

●Display environment・Please note that ads may not be displayed correctly or appear depending on the viewers' browser settings,

firewall, security so¡ware, etc.

●Ad policies・Please note that if the ad is deemed unfit by our company policy, we will not post it on our website. Also, if

ad manuscript and the content of the link is deemed unfit, we will not post it on our website.

●Cancellation charges and other conditionsCancellation of bookings for ad insertions must be made in writing at least 3 business days prior to insertion.As for advertorials, 50% of the advertising rate (including production fee) is billable a¡er an interview or thestart of production.

● Insertion time and con�rmation time・Insertion time will be noon (JST) on a weekday.

www.japantimes.co.jpData submission method

contact

The Japan Times, Ltd. Crossmedia Sales DivisionContact

Tel: 050-3646-8421Contact form: https://info.japantimes.co.jp/solutions/

Other than advertising, we provide a variety of quality English content based on our experience and reputation as an English newspaper. If there are any questions regarding video production, translation, English flyers and catalogs or live streams overseas, feel free to contact us.

www.japantimes.co.jp

Crossmedia Sales Division14F Kioicho Bldg., 3-12 Kioicho, Chiyoda-ku, Tokyo 102-0094

Tel: 050-3646-8421

2020.4

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