advertising spaces in plaza romania 2009
TRANSCRIPT
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ADVERTISING IN PLAZA ROMANIAPLAZA ROMANIA
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PLAZA ROMANIA
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PLAZA ROMANIA
• SHOPPING CENTER PROFILE:
• Plaza Romania offers to its visitors large variety of fashion, entertainment and
restaurant options with its over 150 stores.
• Parking : 2,000 (750 underground) parking places
• 700 sqm events/exhibition area
• 24 H security• 24 H security
• Open 365 days between 10 a.m.-10 p.m.
•CUSTOMER PROFILE:
• 35.000 Weekdays – 43.000 Weekend Traffic
• 58% of the visitors are coming more than once a week.
• 29% visitors are spending between 2-3 hours/visit and 34% are spending
between 1-2 hours/visit.
• 39% has its own/family’s car.
• 43% Female, 57% Male
• 66% is between 18-40 years old.
• 47% is earning over 1700 Ron and %36 is earning between 800 RON
• 69% university/post university graduates
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WHY TO ADVERTISE YOUR BRAND IN PLAZA ROMANIA?
Flexible Advertising Options
Landmark for Bucharest
Selective Target Market
Automatic Traffic Counting Systems
7/24technical support
Located in on of themost populated area,
sector 6
Located near Anchor Plaza,
A class office building
Landmark for Bucharest
High Visibility
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ADVERTISING OPPORTUNITIES
• Brand Awareness campaigns
• Direct Sales Activities• Direct Sales Activities
• Promotions
• BTL campaigns
• Sponsorships to events
• Car Exposures
• Parties, events, cocktails, exhibitions
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OUR REFERENCES
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ADVERTISING OPPORTUNITIES
Mock-Up Atrium/Rotunda
Definition:
Technical Specifications:
Rate Card:
Plaza Romania has two central cupolas, the Atrium and the Rotonda, in which 3D objects or double-face banners can be hanged-up .
Maximum height = 6 meters, Max Weight: 500 kg*
Rent price: 15.000 Euro/month, Christmas-Easter : 17.000 Euro/month
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CUPOLA ESCALATORS
Definition:
Rate card Rent price: 15.000 EURO/month, Christmas- Easter 17.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical SpecificationsTotal Brandable Area: 204 sqrm
Definition 6 escalators are covering the central part of the Atrium.
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ETAM BALUSTRADES & ESCALATORS
Definition:
Rate cardPrice- 10.000 Euro/month, Christmas- Easter 12.000 Euro/monthThe price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical SpecificationsTotal branding area of the escalators- 42 sqrmand of for the balustrades- 54 sqrm
Definition On the left side of the Rotonda there is 1 escalator and 1 balustrade.
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CUPOLA BALUSTRADES
Definition:
Rate cardRent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical Specifications Total Brandable Area: 252 sqrm
Definition
In the Atrium, 3 levels of balustrades are available for branding.
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ROTONDA BALUSTRADES
Definition:
Rate cardRent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical Specifications Total Brandable Area: 130 sqrm
Definition
In the Rotonda, 2 levels of balustrades are available for branding.
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BIG ATRIUM BACKLIT
Definition:
Rate cardRent price: 3.000 Euro/piece/month, Christmas- Easter 5.000 Euro/piece/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical Specifications Dimensions: 6*2.6 m each
Definition On the superior part of the atrium, there are 4 back-illuminated panels
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SMALL ATRIUM BACKLIT
Definition:
Rate cardRent price: 1.500 EUR/piece/month, Christmas- Easter 2.000 Euro/piece/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical Specifications Dimensions: 3.2*2.4 m each
Definition On the superior part of the atrium, there are 4 back-illuminated panels.
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LIGHT FRAME
Definition:
Rate cardRent price: 700 Euro/piece/month , Christmas- Easter 800 Euro/piece/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Technical Specifications
Dimensions: 07*1m eachVisual: 0.62 x 0.92m Print: 0.65 x 0.95m
Definition 64 Light Frames on columns are spread on all levels of the building following the traffic flow
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BACKLIT GEOX
Definition
Technical Specifications
Rate card
One back-light panel near BCR
Dimensions: 4 x 3 m
Rent price: 3.000 Euro/month , Christmas- Easter 4.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
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ELEVATORS
Definition
Technical Specifications
Rate card
Two elevators - one in Rotonda- one in Atrium
Total Brandable Area: 50% of total surface
Rent price: 10.000 Euro/elevator/month , Christmas- Easter 12.000 Euro/elevator/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
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EVENTS SPACE
Definition
Technical Specifications
Rate card
The 700sqm of Rotonda can host many types of events, involving a great traffic of people
Dimensions: 400 sqm
7.000 Euro/night , Christmas- Easter 10.000 Euro/night
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ADVERTISING STAND
Definition
Technical Specifications
Rate card
Promotional stands to be placed in the common area with one promoter near from 10 a.m. till 10 p.m.
Dimensions: from 1 sqm till 4 sqm
Rent price 10.000 Euro/month , Christmas- Easter 12.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
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SAMPLING
Definition
Rate card
Flyers distribution and sampling are possible any day of the week.
55 Euro/h/promoter , Christmas- Easter 65 Euro/h/promoter
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SPEAKER ANNOUNCEMENT
Definition
Technical Specifications
Rate card
There are two possibilities to use the audio system inside the building:A. Broadcasting radio spotsB. Info Desk speaker announcements
55 Euro/spot , Christmas- Easter 65 Euro/spot
30 second spot
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CAR EXPOSURE
Definition
Technical Specifications
Rate card
More cars can be exposed in Etam corridor, G’Market corridor, Sephora corridor.
Rent price: 10.000 Euro/month , Christmas- Easter 12.000 Euro/month
Max. 6 sqm
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OUTDOOR FLAGS
Definition
Technical Specifications
Rate card
22 pieces of fixed flags are posted around Plaza Romania: at the Rotonda entrance 10, at the Timisoara entrance 6, and on the corner facing the crossroad 6.
Rent price: 7.000 Euro/month , Christmas- Easter 8.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Dimensions: 100*2.20m
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PARKING CITY LIGHTS
Definition
Technical Specifications
Rate card
27 pieces of two faces, city lights, installed in the entire back parking areaand on Timisoara side.
Rent price: 800 Euro/month/piece , Christmas- Easter 900 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Dimensions: 1.1*1.6 m
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MESHES
Definition
Technical Specifications
Rate card
4 locations of meshes,2 on Timisoara facade (5.4 x 7 m) and 2 on both sides of Rotonda entrance (5.8* 9.2 m) are at client’s disposal.
Rent price: 15.000 Euro/month/piece , Christmas- Easter 17.000 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Dimensions: 5.8*9.2m or 5.4*7m
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OUTDOOR PRISMS
Definition
Technical Specifications
Rate card
2 outdoors prisms located in the parking area
Rent price: 5.000 Euro/month/piece , Christmas- Easter 7.000 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
Dimensions: 3*2m
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PLASMAS
Definition
Technical Specifications
Rate card
• A joint venture between Monopoly and Plaza Romania, a network designed to bring digital communication, useful information, and advertising spots.
•106cm diagonal
•1.30 euro/30 sec spot/ 2400 spots/month
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Contact person:Anda Marinescu
Advertising ManagerE-mail: [email protected]: [email protected]
Phone: 0727.395.333fax: 319.50.51
*All the dimensions from this presentation are approximately