advertising & sponsorship opportunities · 7% nail technicians 4% school owners/instructors 1%...

JA N 2 6 , 2 0 1 9 | L O N G B E AC H , C A | P R O B E AU T Y . O R G / N A H A | # N A H A

NORTH AMERICAN HAIRSTYLING AWARDSSATURDAY, JANUARY 26, 2019Advertising & Sponsorship Opportunities

# N A H A 2

WHAT IS NAHA?The North American Hairstyling Awards (NAHA) is the most prestigious photographic beauty competition in North America. Owned by the

Professional Beauty Association (PBA), NAHA honors the professional salon industry's most talented and cutting-edge artists in 15 distinct

categories of excellence. This star-studded awards ceremony, held during ISSE in Long Beach, features amazing artistic presentations,

celebrity guests and endless inspiration!

QUALIFIED TARGET MARKETNAHA allows you to connect with the industry’s most talented artists and salon professionals. As a sponsor or advertiser, you will receive

exclusive benefi ts and special recognition before, during and after the Awards Ceremony.

OUR REACH INCLUDES…• Over 20,000 unique visitors to probeauty.org/naha per month

• Over 105,000 followers across Facebook, Instagram and more

• An email database with more than 85,000 active contacts

POWERFUL MARKETING CAMPAIGNPBA wants to ensure your NAHA campaign meets your company's objectives. Each year, PBA launches a comprehensive marketing

campaign in preparation for NAHA’s star-studded awards ceremony. The campaign attracts millions of active beauty professionals via direct

mail, print advertisements, digital promotion, dedicated editorial, public relation outreach and social media.

• Print advertisements in more than 20 industry and consumer publications that receive over 2 million impressions;

• Online advertisements on more than 30 industry and consumer publication websites that receive nearly 20 million impressions

Plus, NAHA draws notable media coverage from around the globe!

T O N I D A V I S Sales Director | [email protected] | 480.455.3443

T R I S H A T H I E D E Sales Representative | [email protected] | 480.455.3432

Custom MARKETING & PROMOTIONAL OpportunitiesInvestment: Contact your Account Manager Whatever your budget or goals, your account manager can create the sponsorship or advertising opportunity that is right for your company.

DELIVERING AN EVER MORE TARGETED AUDIENCE FOR YOUR BRAND MESSAGEMore than 40k+ licensed professionals attended ISSE 2018 to purchase the hottest brands for their salons/spas, discover trends and learn new techniques from the industry’s leading exhibitors, platform artists and educators.

AZ

CA

NV

FL

NY

TX

THE MARKET Attendees come from all over the country, with the highest attendee count from: CA, NY, AZ, FL, TX.

ISSE ATTENDEE PROFILE THEY COME TO:

THEY ARE LOOKING FOR:

50%Stylists/ Colorists

20%Salon/Spa Owners & Independent Contractors

10%Students

8% Estheticians/Makeup Artists

7% Nail Technicians

4% School Owners/Instructors

1% Other

Education 71%

Hair Care & Tools 69%

Hair Color 56%

Cosmetics 41%

Skincare 37%

Hair Extensions 35%

Apparel 30%

Nail Care & Tools 23%

Spa Products 21%

Publications 15%

Equipment & Furniture

14%

Sundries 8%

Tanning 7%

Business Software & Technology

20%

Purchase Products,Attend Classes,& Identify New Trends 85%

NAHA IS MOVING TO ISSE LONG BEACHSATURDAY, JANUARY 26, 2019

JA N 2 6 , 2 0 1 9 | L O N G B E AC H , C A | P R O B E AU T Y . O R G / N A H A | # N A H A # N A H A 4

ISSE reaches a global audience of licensed beauty professionals with buying power. Our marketing strategy attracts millions of active salon and spa professionals through highly targeted digital, direct mail, print, PR, infl uencer, and social campaigns—and drives them to the show fl oor to purchase.

• A direct mail campaign targeting 300,000+ licensed professionals• An email campaign with 1.3+ million impressions• A print and digital advertising campaign in leading beauty professional publications with 15+ million impressions • A comprehensive social campaign with a 100k+ targeted industry professional reach!

OUR 2018 CAMPAIGN INCLUDED:

NAHA AT ISSE BENEFITS FROM THE STRONG MARKETING CAMPAIGN & HIGHLY ENGAGED ATTENDEES

94%+

ISSE attendees would recommend ISSE to a

friend/colleague

95%+

of ISSE 2018 attendees purchased products


• Company logo to appear on the following:• All NAHA 2019 advertising and marketing campaign materials

(1.3 million impressions)• NAHA Step and Repeat banner• Sponsor acknowledgement in the NAHA Tribute Journal• Sponsor acknowledgement on the NAHA website• Select on-site signage

• Your company representative* will present a NAHA category Winner with their award on stage• 30-60 second corporate commercial to be played during the NAHA Award Ceremony and NAHA Live broadcast• Product placement in the Gifting the Elite and/or It’s In The Bag swag bags• Your company’s personalized PowerPoint slide to be played at the start of the Awards Ceremony• A co-branded live broadcast webpage

*Company representative/presenter must be an industry ICON or the public face of your company.NOTE: Category choice assigned on a fi rst come basis upon confi rmation of signed contract and payment as required.

Each year, NAHA offers the opportunity to produce artistic presentations as part of the AwardsCeremony. These are strictly “fashion runway” presentations for entertainment. Five sponsoring companies receive maximum exposure before, during, and after the NAHA Awards Ceremony. Diamond Sponsors receive all the benefi ts listed below, as well as benefi ts listed in the EliteSponsor section.

• Two page, four-color spread in the NAHA Tribute Journal• Model prep room to include: tables, chairs, shared standing dryers, protected fl oors, clothing rack and three (3) 20 amp outlets• Three (3) hotel rooms at one of the host hotels for Saturday and Sunday nights, up to two people per room (Includes room and tax only; resort fees and incidental charges not included.)• All artistic team members working behind the scenes will be provided backstage access for the event• Twenty (20) NAHA 2019 VIP tickets; contact name must be provided by Dec. 21, 2018• Complimentary access to the following for up to fi ve (5) people:

• 5 complimentary ISSE 2019 3-day passes to share with your top clients • Need names by Dec. 21, 2018

• Full video of presentation given one month after event • Day of event Instagram Story coverage• 1-2 (one) minute videos made of backstage model prep and presentation. •• Backstage model prep and presentation video posted on Facebook, Instagram and more!

Sponsoring company to provide Artistic Presenter with additional support directly, including but not limited to the following standard items:

• Housing fees for any additional staff in excess of the three rooms noted above• Team and model travel fees as required by Artistic Presenter• Model and team meals• Model clothing • Choreographer and/or any additional expenses to successfully complete the artistic presentation

ELITE SPONSORSHIP BENEFITS

All NAHA Elite Sponsors receive the following benefi ts as part of their sponsorship package:

$29,500

Diamond SPONSOR

5 AVAILABLE

LIMITED AVAILABILITY


In addition to the benefi ts listed below, Platinum Sponsors receive all the benefi ts listed under the Elite Sponsorship section.

• Two page, four-color spread in the NAHA Tribute Journal• Fifteen (15) NAHA 2019 VIP tickets; contact name must be provided by Dec. 21, 2018• Full badge status to the following events for up to fi ve (5) people:


In addition to the benefi ts listed below, Gold Sponsors receive all the benefi ts listed under the Elite Sponsorship section.

• Two page, four-color spread advertisement in the NAHA Tribute Journal• Ten (10) NAHA 2019 VIP tickets; must provide one contact name by Dec. 21, 2018• Full badge status to the following events for up to three (3) people:

• 5 complimentary ISSE 2019 3-day passes to share with your top clients• Need names by Dec. 21, 2018

In addition to the benefi ts listed below, Silver Sponsors receive all the benefi ts listed under the Elite Sponsorship section.

• Full page, four-color advertisement in the NAHA Tribute Journal• Eight (8) NAHA 2019 VIP tickets; must provide one contact name by Dec. 21, 2018• Full badge status to the following events for up to three (3) people:


$23,000

$17,750

$12,500

Platinum SPONSOR

Gold SPONSOR

Silver SPONSOR





The Winner’s Lounge will feature champagne and select drinks along with light hors d’oeuvres for all NAHA Winners. The room will be decorated in a celebratory manner to include lounge furniture, carpeting and additional décor. In addition, this is the location of the photo studio that all Winner’s will be taken to after their acceptance speech for post event photographs and interviews. NAHA will be shown via monitors in the Lounge as all Winners are invited to stay for the duration of the program.

NAHA will provide the set-up previously mentioned, with any additional food & beverage, services, furniture, etc. being paid for by the sponsor. PBA will extend negotiated vendor discounts to sponsors for additional food, drinks or decor (subject to PBA approval of requests).

Sponsorship includes:• Exclusive signage in the Winner's Lounge• Up to two (2) representatives in the Winner's Lounge to meet and greet all Winners• 1 page, 4 color spread in the NAHA Tribute Journal• Eight (8) NAHA 2019 VIP tickets, must provide contact name by Dec. 21, 2018• Company logo to appear on the following – • NAHA Tribute Journal • Sponsorship acknowledgment on the NAHA website • Select on-site signage throughout PBA Beauty Week as the Winner's Lounge Sponsor • Napkins used in the Winner's Lounge • Logo or Name (depending on size) on custom NAHA Winner's wine/champagne bottle • 30-60 second commercial to be played during the NAHA Live Stream • Product placement in the Gifting the Elite and/or It's in The Bag Swag Bags • Verbal recognition with logo to be played at the opening of NAHA

Host the prestigious pre-ceremony Red Carpet Reception and welcome the “who’s who” of the beauty industry. This opportunity includes space for a 200 sq. ft. display area to distribute your PBA approved gifts/samples/literature as well as your company logo on the Red Carpet Reception signage.

Sponsorship includes:

• Company logo on the sponsors acknowledgement page of the NAHA Tribute Journal and select on-site signage• Full page, four-color advertisement in the NAHA Tribute Journal• Eight (8) NAHA 2019 VIP tickets; contact name must be provided by Dec. 21, 2018• Cocktail napkins with your company logo/message (subject to PBA approval) placed at all bars throughout reception• Full badge status to the following events for up to two (2) people: • 5 complimentary ISSE 2019 3-day passes to share with your top clients • Need names by Dec. 21, 2018

$20,000

Red CarpetRECEPTION SPONSOR

$20,000

NAHA Winners LOUNGE

SPONSOR

NAHA RECEPTION OPPORTUNITIES



Maximize your company’s exposure as the offi cial attendee Swag Bag sponsor for NAHA 2019. These complimentary bags will be given to each attendee, Finalist, and Winner and are fi lled with swag from their favorite sponsors. Your logo will share top billing on the bag with the NAHA logo. Sponsorship includes:• Company logo on the sponsors acknowledgement page of the NAHA Tribute Journal and select on-site signage• Full page, four-color advertisement in the NAHA Tribute Journal• Five (5) NAHA 2019 General Admission tickets; must provide one contact name by Dec. 21, 2018

NAHA Finalists (approximately 100) are presented with a high-end swag bag to congratulate them for being a cut above the rest. Make it a night to remember - place your special gift in this one-of-a-kind bag. All inserts are subject to PBA approval. Sponsorship includes:• Full page, four-color advertisement in the NAHA Tribute Journal• Company name listed on the sponsors’ page of the NAHA website• Two (2) NAHA 2019 General Admission Tickets

Make a memorable impression at NAHA 2019! Place your product, travel kit or special gift into the hands of the fi rst 2,500 salon and spa professionals attending the Awards Ceremony. Each NAHA attendee receives this swag bag from their favorite sponsors. All inserts are subject to PBA approval. Sponsorship includes:• Full page, four-color advertisement in the NAHA Tribute Journal• Company name listed on the sponsors’ page of the NAHA website• Two (2) NAHA 2019 General Admission Tickets

$5,000

ATTENDEE

Swag Bag

SPONSOR

Gifting

THE ELITE

IT'S IN

The Bag

ADDITIONAL SPONSORSHIP OPPORTUNITIES


$2,500

$2,500


The entire NAHA 2019 show including Red Carpet coverage will be shown via livestream. This opportunity will give the advertiser a customized, co-branded landing page that will house the livestream. Graphics must be provided by the advertiser and are subject to PBA approval.

The NAHA Tribute Journal is an annual full-color keepsake book featuring the work of NAHA 2019 Finalists, colleagues, and sponsor advertisements congratulating the Winners and Finalists. Promote your brand and honor the work of the beauty industry with your own four-color, full-page ad or a two-page spread. This keepsake book is given out to every NAHA attendee. Deadline for assets (subject to PBA approval) is Dec. 21, 2018.

Your brand(s) can be part of the NAHA discussion and event. 30-second commercials will be featured during the NAHA 2019 Red Carpet livestream. Increase your brand(s) visibility by having your company and/or product commercial shown during NAHA. Commercials will reach thousands of stylists worldwide as they watch the Red Carpet livestream.

E-blasts will be sent to the NAHA distribution list. E-blast assets are provided by the advertiser and sent out by PBA. E-Blasts must reference your participation in the event. Email specs will be provided and artwork is subject to PBA approval.

Promote your brand on PBA’s Facebook and instagram pages. Graphics and captions are produced by the advertiser and posted by PBA on our social channels. Graphics must reference your participation in the event and include NAHA dates and logo. A caption with the maximum limit of 150 characters is required and must include #NAHA. Artwork and caption are subject to PBA approval.

ADVERTISING OPPORTUNITIES

MATERIAL REQUIREMENTS

$3,000 EACH

NAHALIVESTREAM

$1,500 - $2,400 EACH

TRIBUTE JOURNAL AD

$1,000 EACH

NAHACOMMERCIAL

$2,500 EACH

E-BLAST

$1,000 EACH

SOCIAL MEDIA POST

Upon receipt of your signed contract, you will be contacted by a sponsorship coordinator. Your sponsorship coordinator will give you more detailed specifi cations, guidelines and deadline dates for all the marketing and promotional opportunities you selected. All customer supplied artwork and product for distribution are subject to PBA approval. To ensure deadlines are met, plan your submissions for approval according to the dates provided by your sponsorship coordinator.

JA N 2 6 , 2 0 1 9 | L O N G B E AC H , C A | P R O B E AU T Y . O R G / N A H A | # N A H A # N A H A 1 0

NORTH AMERICAN HAIRSTYLING AWARDS 2019 TERMS & CONDITIONS

• 100% of total fee is due within 30 days of signing this agreement. If contract is submitted within 30 days of the event, full payment is due immediately upon receipt of signed agreement. All fees are non-refundable (conditions apply).*

• Category choice is assigned on a fi rst-come basis upon confi rmation of signed contract and payment as denoted above.• The terms of this agreement may not be modifi ed, except by written Agreement, signed by both parties. • It is understood that this form shall be legally binding between NAHA Management, hereinafter known as PBA, and your company,

hereinafter known as Advertiser/Sponsor, only upon acceptance by PBA. • Advertiser/Sponsor shall be responsible for providing the “fi nished” Promotional Opportunity (i.e. artwork, names, product, etc.) as required by

the deadline date(s) and for meeting the exact specifi cation indicated in the confi rmation letter. In the event that such deadline is not met by the Sponsor, the opportunity in question shall revert back to PBA without obligation or refund of monies.

• If any term of this Agreement shall be declared invalid or unenforceable, the remainder of the Agreement shall continue in full force and effect. This Agreement shall be binding upon the heir and successors of the Advertiser/Sponsor. This Agreement constitutes the entire Agreement between Advertiser/Sponsor and PBA concerning NAHA 2019 Sponsorship Opportunities.

• Company representative/presenter must be an industry ICON or the public face of your company.• Cancellation: Any Advertiser/Sponsor wishing to cancel this contract must do so in writing to Show Management. If such notice is received

by Show Management before fulfi llment begins, one half (50%) of the total fee shall be due to Show Management. If notice is received after fulfi llment begins, the total fee (100%) shall be due to Show Management. All fees Paid to PBA are non-refundable and non-transferable.

• Initiation of this proposal does not constitute a hold on items contained until fully executed by your company and the Professional Beauty Association (PBA).

Sponsorship Requested: _____________________________________ Cost: $__________________

Advertisement Requested:_____________________________________ Cost: $__________________

Total Cost: $__________________

NORTH AMERICAN HAIRSTYLING AWARDS 2019 AGREEMENT AND ACCEPTANCE

Print Name: _______________________________________________________________________________________________

Signature: __________________________________________________________________ Date: ________________________

Contact Name (if different from above): __________________________________________________________________________

Phone: ________________________ Contact Email: ____________________________________________________________

Payment Information: An Invoice will be sent to you once your order has been processed. You will be able to pay directly online with a credit card if that is your preferred method.

SEND CHECK TO:Professional Beauty Association

15825 N. 71st Street, Suite 100Scottsdale, AZ 85254

advertising & sponsorship opportunities · 7% nail technicians 4% school owners/instructors 1%...

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