ADVERTISINGRATESSize Cost Per Issue Date

1/8 page1/4 page1/3 page1/2 page2/3 pageFull Page

Php 6,303.60Php 12,607.20Php 16,320.00Php 24,847.20Php 32,680.80Php 48,960.00

OPEN RATE: Php 204.00 per column centimeter

EAR ADSPhp 8,050.00

(Size: 1 7/8in. X 3cm.)

CLASSIFIED ADSPhp 160.00 for the first 3 lines;Php 40.00 per additional line

STRIP ADSPhp 15,456.00

(Size: 6 columns X 6.5cm.)

ADDITIONAL COLORPhp 1,400.00 per color added

FULL COLORPhp 5,600.00

SPECIAL SIZESFor Strip Ads:

9 7/8in. X 2.5in.(25cm. X 6.3cm.)

For Ear Ads:1 7/8in. X 3in.

(4.8cm. X 7.7cm.)

TECHNICAL DATAFor FULL COLOR ads:

Color separated negatives withprogressive proof

For BLACK & WHITE ads:Final artwork, photoprint

* Use 100 line screen* Materials in diskettes

acceptable if in Pagemaker 6 format

Columns per page: 6 (six)Single column width:

1.5in. = 3.7cm.

FULL PAGE(bleed)

10.5” X 16.5”26.7cm X 42cm

FULL PAGE(non-bleed)

9 7/8” X 15.75”25cm X 40cm

HALF PAGE(horizontal)9 7/8” X 8”

25cm X 20.3cm

HALF PAGE(vertical)

4 7/8” X 15.75”12.3cm X 10.3cm

1/4 PAGE(vertical)

4 7/8” X 8”12.3cm X 20.3cm

ONE EIGHT4 7/8” X 4”

12.3cm X 10.3cm

ONE THIRD(horizontal)

9 7/8” X 5.25”25cm X 13.3cm

ONE THIRD(vertical)

3 1/8” X 15.75”8cm X 40cm

TWO THIRDS(horizontal)

9 7/8” X 10.5”25cm X 26.7cm

TWO THIRDS(vertical)

6.5” X 15.75”16.5cm X 40cm

ELECTRONIC SPECIFICATIONS

Technical InformationWhat’s On & Expat Newspaper will notassume any responsibility for advertisingreproductions that do not conform to ourmechanical specification as listed here.

Black and white: Camera-ready artwork ortwo repro proofs suitable for camerareproductions or one screened final nega-tives, right reading, emulsion down, must beprovided for reproduction.

Other materials will be accepted for repro-duction, but the publication does not acceptresponsibility for any reproduction prob-lems as a result of poor client-suppliedmaterials.Changes to supplied materials willbe made by the publisher only in writteninstructions from agency or clients, andsuch changes must be received at least aweek prior to issue dates. Proofs incorpo-rating changes will be sent to the agency orclients for approval.

Publisher assumes no responsibility forerrors and omissions resulting fromchanges. All ad changes will be subject to acorrection fee.

ELECTRONIC FILE PREPARATIONWhen supplying a file from a page layoutapplication, you must include all links andfonts.We accept files both in Macintosh andPC formats. Photos must be saved in CMYKor gray scale mode at 300dpi in final size.

ELECTRONIC FILE PREPARATIONFor full color ads, submit color-separatednegatives, emulsion down in 100 screenlines with color key or match print. Forblack & white ads, final art work, photoprint must be submitted

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What’s On The Philippine Guide

ADVERTISINGRATESDimensions (Trim size) Cost Per Issue

OBC (Outside Back Cover) 4” X 6” (10.2cm X 15.2cm)IBC (Inside Back Cover) 4” X 6” (10.2cm X 15.2cm)IFC (Inside Front Cover) 4” X 6” (10.2cm X 15.2cm)Inside Full Page 4” X 6” (10.2cm X 15.2cm)Half Page 4” X 3” (10.2cm X 7.6cm)1/3 Page 4” X 2” (10.2cm X 5.1cm)1/4 Page 4” X 1.5” (10.2cm X 3.8cm)Listing with Logo or Photo 4” X 1” (10.2cm X 2.5cm)

Php 60,000Php 45,000Php 45,000Php 30,000Php 15,000Php 10,000Php 7,500Php 5,000

Technical Information• All ads will be in full color

• Ad materials can be submitted in:a) digital format, using any of the following programs:Macromedia Freehand,Adobe Illustrator,Adobe Photoshop,Corel Draw.All files should be in CMYK mode for final output.All links (images and fonts) should be included as well.

b) color separated negative film, 133 screen lines,emulsion down.

• Please add 0.5cm allowance on all sides of ad material

EXPAT COMMUNICATIONS, INC.Suite 415, 4/F ManilaBank Building, 6772 Ayala Avenue, Makati City, Philippines

Telephone Numbers:(632) 840 2996; 812 0987 • Fax Number: (632) 840 2988

Email: <expat@pldtdsl.net> or <expat@compass.com.ph>

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Expat Communications, Inc.Publisher of

What’s On & Expat NewspaperWhat’s On The Philippine Guide

Expat Travel & Lifestyle

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PRO

FILE

in the field of travel and tourism in the Philippines, first with What’s On In Manila the firsttourist and travel magazine in the country, followed by the weekly newspaper Expat Philippines,as the name indicates, for the international community living in the Philippines. After several trans-formations, the two publications merged in 1995 and gave birth to the high-quality weekly small-format newspaper, What’s On & Expat, as well as the annual What’s On The PhilippineGuide travel compendium. And now, Expat Communications is delighted to introduce ExpatTravel & Lifestyle.

Making its debut in 2007, Expat Travel & Lifestyle is a full-color, glossy magazine publishedquarterly with lavish photography plus informative and entertaining articles devoted to all thingsexpat (travel, dining, socializing, tips for surviving and thriving, etc.), making it a must-read for res-idents and visitors to the Philippines. Expat Travel & Lifestyle is an opportunity for selectadvertisers to be associated with the Expat brand, the only one devoted entirely to this uniquedemographic which represents the largest income group of dollar-earners and spenders in thePhilippines.

For 25 years, Expat Communications, Inc. has been a leader

TARGETMARKET• Expats in the Philippines and abroad

• Affluent Filipinos (AB income)• Business and holiday visitors in the Philippines

REGULARFEATURES• Cover Story - an in-depth profile of one ofthe Philippines’ most sought after and influentialexpats working and living in the country

• Business - a comprehensive and informativelook at multinational or national companiesdoing business in the country

• People - personality features and success sto-ries of Filipino expats abroad

• News - an objective look at news and issuesaffecting expats and travelers here and abroad

• Travel - a look at top destinations, both localand foreign

• Expat Events - parties and events attended bythe who’s who in expat circles

• Lifestyle & Culture - a calendar of events ofwhat’s happening in the country plus features onthe arts and entertainment scene

• Wine & Dining - expat picks on what andwhere to eat

• Fitness & Health - tips on how to stay inshape, how to manage stress and how to eathealthy

• Home - a privileged peek inside the privatehomes of some of the Philippines’ most tastefulexpats

• Property & Real Estate - apartments, con-dominiums and houses on the market

• Columns - advice and insights from our well-informed expat columnists

Expat Travel & Lifestyle

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ADVERTISINGRATESSPECIAL LOW INTRODUCTORY RATES

Position Cost Per Issue

GATEFOLD FRONTOBC (Outside Back Cover)

IFC (Inside Front Cover)IBC (Inside Back Cover)

Double Page SpreadFull PageHalf Page

Php 250,000Php 135,000Php 117,000Php 103,000Php 167,000Php 89,000Php 60,000

PRINT AREA

8.5 inches X 11.5 inches

TRIMMED SIZE

9 inches X 12 inches

BLEED SIZE

9.5 inches X 12.5 inches

MAGAZINESPECIFICATIONS

TECHNICAL SPECIFICATIONS• Advertising materials must be submitted in digitalformat using any of the following: Adobe Acrobat,Adobe Illustrator (Classic or CS),Adobe Photoshop(Classic or CS), Corel Draw, Macromedia Freehand(Classic or MX), Microsoft Office or QuarkXpress.

• All links (images and files) should be in high-resolu-tion (300dpi or higher) and must be in CMYK colorspace.

• All links should be provided.

• All fonts must be embedded.

• Files with multiple pages must have each page savedindividually.

• Files need to be correct page size including bleedand be oriented head up.

• Ads must be submitted with a dummy or guide.

SEND MATERIALS TO:EXPAT COMMUNICATIONS, INC.Suite 415, 4/F ManilaBank Building6772 Ayala Avenue, Makati CityPhilippines 1200

Telephone Numbers:(632) 840 2996; 812 0987

Fax Number:(632) 840 2988

Email: <expat@pldtdsl.net><expat@compass.com.ph>

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What’s On & Expat newspaper OURMENU• Banner Story - A highly compre-hensive and objective view on a cur-rent news story that is of greatimportance to our internationalreaders.Well-researched and inform-ative, the banner story is a goodsource of relevant issues that reflectthe current state of economic, busi-ness and social affairs in thePhilippines.

• Travel - Every issue, we feature achoice destination for the local andforeign traveler. With a focus onbeautiful and idyllic spots in andaround the country, we accompanyan entertaining and insightful write-up with visually appealing travel pho-tos. International destinations arealso featured with helpful tips forevery reader planning their nextjaunt abroad.

• Features - Articles about news-worthy people. From People YouShould Know which talks about thenewest addition to the expat com-munity, or a Filipino who has con-tributed greatly to a multicultural ormultinational organization, to ExpatSurvivor which chronicles the life andtimes of an expat who has resided inthe Philippines for more than 25years. We also feature stories fromthe point of view of an expat in ExpatCorner and various adventure andsports stories through Expat Sports.These features are done on a semi-regular basis and alternated to pro-vide fresh new stories every week.

• Business - Each week brings forthhighlights in the world of businessthat may be of interest to foreigninvestors and businessmen here andabroad. New products and servicesas well as conferences and seminarsare also written about or announcedin this section.

• Local News - Newsbits from vari-ous bodies of information such as theBureau of Immigration and theDepartment of Foreign Affairs as wellas stories and announcements from

the different embassies and con-sulates which will be of value to theforeign residents in this country.• Columns - Read amusing andsometimes off-kilter points of viewfrom our columnists Murray Hertzand Lex Ledesma. Hertz shares hislaconic and insightful views on someof his experiences in the Philippines,local folklore and superstitions, aswell as updating readers about someof his expat colleagues who havemoved here, moved away and some-times moved back to the Philippines.Ledesma tries to explain the idiosyn-crasies in the Philippine mindset andbehaviour through his column LocalEye for The Foreign Guy.

• Lifestyle and Culture - A look atwhat’s happening around the countryin the fields of art and culture. Ourcultural calendar gives highlights ofwhat not to miss in the forthcomingweek and we give more detaileddescriptions of the latest in artwork,new gift products as well as music,fashion beauty and books.

• Dining - Sumptuous cuisine, finedining, trendy new and classic favoriteplaces to eat are featured in this sec-tion. Learn about new chefs and theirspecialties or find out what’s new orwhat’s good to sample at some of themore popular places to dine in thePhilippines. We try everything, fromthe gastronomic delights dished outat five star hotels to the quick fix del-icacies served up at fast food centersand food courts.

• Expat Event - Get an exclusivelook into a recently held expat eventin this section. We cover everythingfrom a national day celebration to anintimate family or birthday affair heldin the Philippines.

• Inquiring Photographer -Discover what other expats andlocals think about certain issues asthey answer different questionsweekly.

FREQUENCYWeekly

CIRCULATION55,000 copies per issue

READERSHIP MARKETForeign visitors to the Philippineswho are potential prime cus-tomers for hotels, airlines,restaurants, tourist attractionsand exporters, as well as localconsumer goods and services.Foreign residents living in thecountry and AB Filipinos alsorepresenting one of the highest

income groups.

MEDIA EFFICIENCYExtremely low in cost when comparedwith other newspapers, on a cost perthousand basis, considering What’s On &Expat’s one week shelf life. Plus an esti-mated ‘pass-on’ readership of at leastthree persons per copy. Controlled cir-culation assures advertisers of reachingtheir target market.

DISTRIBUTIONWhat’s On & Expat is provided free inthe guest rooms of every major hotel inManila, Cebu, Davao, Angeles, and otherkey cities in the country. It is also foundin major airlines and airline offices, traveland tour agencies. It is also available atvarious outlets to arriving passengers atNinoy Aquino International Airport aswell as Philippine Embassies andConsulates worldwide and is included inthe Department of Tourism Sales andPress Kits.

What’s On & Expat is distributed freeat over 1000 pick-up points in high for-eign resident traffic areas such asembassies, international clubs, organiza-tions, businesses, apartments, condomini-ums, restaurants, clubs and direct mailsubscriptions.

GEN

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LPR

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