adverts: codes and conventions
DESCRIPTION
Adverts: Codes and ConventionsTRANSCRIPT
ADVERT ANALYSESCODES AND CONVENTIONS
CODES AND CONVENTIONS:
Camera angles
Shot types
Iconography
Editing
Lighting
Sound
Music
Computer graphics
Special effects (SFX)
CODES AND CONVENTIONS:
List any camera angles you can recall
CODES AND CONVENTIONS:
List any shot types you can recall
CODES AND CONVENTIONS:
What is iconography?
CODES AND CONVENTIONS:
How is editing important to the construction of an advert?
CODES AND CONVENTIONS:
How is sound used in television advertising?
What elements make up a the television advertising soundtrack?
CODES AND CONVENTIONS:
What computer graphics would you expect to see on a television
advertisement?
CODES AND CONVENTIONS:
What special effects would you expect to see on a television advertisement?
CODES AND CONVENTIONS:
Watch the following advert and identify as many codes and
conventions as you can
CODES AND CONVENTIONS:
The SurferGuinness