adviser and staff spring 2004 - jostens
TRANSCRIPT
spring2004
adviser&staff
A yearbook magazine provided compliments of your Jostens representativenumber53
Jostens produces yearbook appearing in popular spring movieJostens produces yearbook appearing in popular spring movie
Jostens produces Jostens produces yearbook yearbook appearing in appearing in
popular spring moviepopular spring movie
Jostens produces Jostens produces yearbook yearbook appearing in appearing in
popular spring moviepopular spring movie
Jostens produces yearbook appearing in
popular spring movie
03-0553A&S#2 spring cover 4/30/04 11:40 AM Page 1
In-depth feature
8 a spring thing
Finally, your 2004 yearbook is done, or nearly completed.You’venow officially entered the yearbook “Twilight Zone,” that specialtime after the final yearbook deadline is completed and before the end of the school year. In this issue of Jostens Adviser & Staffmagazine, you’ll find a smattering of ideas outlining things to donow that you have more time to do them.The 2005 yearbookstarts here. Get exuberant and go for it! It’s a spring thing.
■ Planning a theme packet, page 10■ Effective brainstorming, page 14■ Readership surveys, page 15■ Multi-media coverage, page 16■ Content planning using the ladder, page 17■ Creating and using staff manuals, page 18■ Recruiting the yearbook team, page 19
FoldoutThey claim “you can’t judge a book by its cover,” but we all do! An unpopular cover often creates a negative first-impression thateven a great yearbook has difficulty overcoming. Our foldoutfeatures tips and trends for cover designs and showcases dozens of cool covers.
Departments
2 this & that
Check out the winners from the 2003 Jostens Photo Contest.The Grand Prize winner is Brian Gore from Newman Smith High School in Carrollton,TX.Yearbooks hit the silver screen in the new movie “13 Going On 30.” Kathy Craghead is honored as the National Yearbook Adviser of the Year by the Journalism Education Association.
20 click & save
Jostens YearTech® continues to set the standard for yearbookdesktop publishing. Check out the new additions to the YearTechtoolbar for InDesign®. Read about the new TeachTech tutorialCD for training your staff.
24 book marks
The Tiger’s Paw staff at Jones High School, Orlando, FL, uses “my space” boxes to expand coverage in its senior section.Using the theme,“Here,There & Everywhere,” this yearbookjournalistically reports the year while pleasing its student audience at the same time.
spring2004
spring2004
adviser&staff
A yearbook magazine provided compliments of your Jostens representativenumber53
Jostens produces yearbook appearing in popular spring movieJostens produces yearbook appearing in popular spring movie
Jostens produces Jostens produces yearbook yearbook appearing in appearing in
popular spring moviepopular spring movie
Jostens produces Jostens produces yearbook yearbook appearing in appearing in
popular spring moviepopular spring movie
Jostens produces yearbook appearing in
popular spring movie
Cover Photo:
Motion Picture © 2004 Revolution
Studios Distribution Company, LLC
© 2004 Columbia Pictures Industries,
Inc. All Rights Reserved.
Editor in Chief:
Gary Lundgren
Managing Editor:
Mary Saracino
Editorial Coordinator:
Stephanie Hemphill
Art Director:
Scott Kneeskern
Contributors:
Logan Aimone
Rick Brooks
John Cutsinger
Tina Klecka
John Mattingly
Janet McKinney
Ember Morales
Sarah Neblett
Laura Schaub
Shannon Williams
Colophon:
Jostens prints Adviser & Staffmagazine using state-of-the-art
digital prepress technology combinedwith computer-to-page imaging and a
Komori Super Perfector offset press.With digital accuracy, computerized
efficiency and superior colormanagement, Jostens Total Color
Management Solution hasrevolutionized the complete yearbookcolor printing process making all-coloryearbooks an affordable reality for an
increasing number of schools. Adviser & Staff pages were sent to
press as electronic files with allimages in place. The 32 inside pages
are printed on 70# matte paper stock.Color tints throughout the magazineare created by electronically mixing
the process colors.
Send correspondence and
subscription requests to:
email:
mail:
Adviser & Staff Magazine
ATTN: Gary Lundgren
Jostens
5501 American Blvd. West
Minneapolis, MN 55437-1040
©2004 Jostens, Inc. 03-0553.
All rights reserved. No. 3153
pg. 8
contents adviser & staff issue53
Welcome toJostens Adviser& Staff — the largest-circulationmagazine in theworld devotedentirely toproducing andmarketingyearbooks.Jostens is pleasedto provide thismagazine twice aschool year toevery high schoolyearbook staff inthe country aspart of itscommitment toeducation. We welcome your comments.
1spring2004 adviser & staff
Jostens Yearbook Avenue™ makes it all possible.
The yearbookrevolutionhas begun™
managing theyearbook on your schedule
Imagine...no more network hassles or additional expenses
Imagine...staying chaos-freeand completelyorganized
Imagine...
2
Winning photographscapture emotion in motion
udges carefully studied thousands of images submitted by high school,junior high and middle school photographers before selecting the
winners in the 2003 Jostens Photo Contest.In addition to national recognition, the Grand Prize winner received
$1,000 and the First Place winners each earned $500.Two respected photography professionals judged the 2003 Jostens
Photo Contest:■ Rol Mommer is a photographer and designer with Ontario, aphotography and design studio in the Minneapolis area.■ Mike Worswick is CEO of Wolfe’s Camera, Camcorders &Computers, an independent retail store in Topeka,KS.
Wolfe’s is a sponsor of the Jostens Photo Contest and offers anextensive selection of photofinishing services at www.wolfes.com.
J 2004 JostensPhoto ContestEntries must bepostmarked byMay 7, 2004. Rules and entryforms areavailable atwww.jostens.com or in the Fall 2003Adviser & Staff.
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spring2004 adviser & staffspring2004 adviser & staff
2003 Grand Prize“Senior Skate”Brian Gore
Newman Smith High SchoolCarrollton, TX
Student Life■ 1st: “Volley Victory” Jason Kindig
Duncanville High SchoolDuncanville, TX
■ 2nd: “Chaps” David Springer
Westlake High SchoolAustin, TX
■ 3rd: “Bubbles at the Ball”Ashley Brown
Wenatchee High SchoolWenatchee, WA
■ 4th: “Yea for Cheerleaders”Roy Mata
Westlake High SchoolAustin, TX
■ 5th: “Astounded” Matt Sanders
Westlake High SchoolAustin, TX
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Academics■ 1st: “In The Spotlight”Roy Mata
Westlake High SchoolAustin, TX
■ 2nd: “Check This Out!”Jennifer Mills
Piper High SchoolKansas City, KS
■ 3rd: “Mr. Gore”Maggie Thompson
Cambridge/SouthDorchester High SchoolCambridge, MD
■ 4th: “Greater Knowledge”Jenny Marshall
Minnetonka High SchoolMinnetonka, MN
■ 5th: “Finger Lickin’ Good”Jennifer Hill
Bryant High SchoolBryant, AR
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Jason Kindig (2 photos)Duncanville High SchoolDuncanville, TX
Roy Mata (2 photos)Westlake High SchoolAustin, TX
Karis Townsend
Hawkins High SchoolHawkins, TX
Maxim Mironov (3 photos)Westlake High SchoolAustin, TX
Deborah Jan-Marie Mitchell
Borden Junior/Senior High SchoolBorden, IN
Crishuna Scott
Mills University StudiesHigh SchoolLittle Rock, AR
Honorable Mention
Rachel Marshall
Piper High SchoolKansas City, KS
Janelle Fabian
Souderton Area High SchoolSouderton, PA
Heather White
Hawkins High SchoolHawkins, TX
Abel Licon
Riverside High SchoolEl Paso, TX
Roy Mata
Westlake High SchoolAustin, TX
Honorable Mention
Cesar Estrada
Downey High SchoolDowney, CA
Hamilton Hedrick
Pleasant Grove High SchoolTexarkana, TX
Christina Craig
Birmingham High SchoolVan Nuys, CA
Mandy Burns
Snyder High SchoolSnyder, TX
Annabelle Ombac
Lafayette High SchoolWilliamsburg, VA
All Honorable Mention photos are displayed at www.jostens.com and in the Gotcha Covered Look Book.
All Honorable Mention photos are displayed atwww.jostens.com and in the Gotcha Covered Look Book.
Sports: Off Field■ 1st: “Rallying the Team” Angela Cox
Woodmont High SchoolPiedmont, SC
■ 2nd: “Someday” David Springer
Westlake High SchoolAustin, TX
■ 3rd: “Mr. Big Stuff” Josh Spann
Bryant High SchoolBryant, AR
■ 4th: “On Three” Jason Kindig
Duncanville High SchoolDuncanville, TX
■ 5th: “Well…” Jason Kindig
Duncanville High SchoolDuncanville, TX
Sports: Athletesin Action■ 1st: “Good Sports” Roy Mata
Westlake High SchoolAustin, TX
■ 2nd: “Joy of Swim”Desiree Caplas
El Camino High SchoolOceanside, CA
■ 3rd: “Football is Cool”Roy Mata
Westlake High SchoolAustin, TX
■ 4th: “Up and Over”Jason Kindig
Duncanville High SchoolDuncanville, TX
■ 5th: “Carbon Copy That”Zach Uhlmann
Boise High SchoolBoise, ID
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spring2004 adviser & staffspring2004 adviser & staff
Jr. High■ 1st: “Focus From the Start” Hillary Kunz
Hill Country Middle SchoolAustin, TX
■ 2nd: “Ready, Set, Go” Jena Watson
Andover Middle SchoolAndover, KS
■ 3rd: “Go With the Play”Alexis Harward
American Fork Jr. High SchoolAmerican Fork, UT
■ 4th: “Arch, Trevor, Arch” Brent Mortensen
American Fork Jr. High SchoolAmerican Fork, UT
■ 5th: “Gerard’s Chemistryin Action” Jenna Fie
Murray Middle SchoolRidgecrest, CA
Open■ 1st: “America in High School”Jill Perfetti
Indiana Area Sr. High SchoolIndiana, PA
■ 2nd: “Emo-jo-tion”Robin Aoki
Westlake High SchoolAustin, TX
■ 3rd: “Red Hot”Dana Kramer
Laguna Hills High SchoolLaguna Hills, CA
■ 4th: “Lollipop”Brian Gamm
Shaker Heights High SchoolShaker Heights, OH
■ 5th: “Anatomy of a JazzBand”David Lever
St. Joseph Collegiate InstituteBuffalo, NY1
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Kyle Rivas
Kearney High SchoolKearney, MO
Gabby Salazar
Southeast Guilford High SchoolPleasant Garden, NC
Chris Hanewinckel
Downey High SchoolDowney, CA
Honorable Mention
Rebecca Lozano
Parkway North High SchoolSt. Louis, MO
David Springer (2 photos)Westlake High SchoolAustin, TX
Steve Rosa
Downey High SchoolDowney, CA
Jason Kindig (2 photos)Duncanville High SchoolDuncanville, TX
Josh Baker
Holgate High SchoolHolgate, OH
Chris Hanewinckel
Downey High SchoolDowney, CA
Candis Massingill
Midway High SchoolHewitt, TX
Shelly Roberts
Apollo High SchoolOwensboro, KY
Abel Licon
Riverside High SchoolEl Paso, TX
Jennifer Hill
Bryant High SchoolBryant, AR
Jonathan Tauber
St. Thomas High SchoolHouston, TX
Adam Hogg
Bryant High SchoolBryant, AR
Honorable Mention
Lauren Apple
Wilson Area School DistrictEaston, PA
Ning Tong
Fayetteville High SchoolFayetteville, AR
Susan Estrada
John BurroughsHigh SchoolBurbank, CA
Kyle Wiebalk
Sonoma ValleyHigh SchoolSonoma, CA
Alicia Barry
Colfax High SchoolColfax, CA
Jenalyn Ingersoll
South Aiken High SchoolAiken, SC
Honorable Mention
Jason Kindig
Duncanville High SchoolDuncanville, TX
Caron Einkauf
Clear CreekHigh SchoolLeague City, TX
Jason Dwyer
Oakland High SchoolMurfreesboro, TN
Brian Gamm
Shaker HeightsHigh SchoolShaker Heights, OH
Miguel Trejo
Modesto High SchoolModesto, CA
Caitlyn Warren
Johnston Christian AcademySmithfield, NC
Alexis Harward
American Fork Junior High SchoolAmerican Fork, UT
Jeff Pence
American Fork Junior High SchoolAmerican Fork, UT
Jena Watson (3 photos)Andover Middle SchoolAndover, KS
Hillary Kunz
Hill Country Middle SchoolAustin, TX
Jessica Maddox
Northland ChristianHouston, TX
Dallin Humphrey
American Fork Junior High SchoolAmerican Fork, UT
Ryan Mehus
Spring Grove SchoolsSpring Grove, MN
Honorable Mention
All Honorable Mention photos are displayed at www.jostens.com and in the Gotcha Covered Look Book.
JEA honors Craghead
as National Yearbook
Adviser of the Year
A nationally-recognized publicationsadviser and writing instructor wasrecently honored as the 2003 NationalYearbook Adviser of the Year by theJournalism Education Association atits convention in San Diego.
Kathy Craghead,yearbook adviser fornearly 30 years atMexico High School,Mexico, MO, washonored as adistinguished adviserin last year’s contest.Craghead is a former MissouriJournalism Teacher of the Year and is arecipient of the National ScholasticPress Association’s Pioneer Award.
In addition to Craghead, fourdistinguished advisers and twospecial recognition advisers werenamed. Distinguished advisers are:
■ Mark Child, California■ Sandra Jacoby, Wisconsin■ Sandra Strall, Michigan■ Cindy Todd, Texas
Special recognition advisers are:■ Lisa Morris, Indiana■ Margie Watters, Oklahoma
The adviser of the year competition issponsored by the nation’s yearbookcompanies including Jostens. Tonominate yourself or your adviser, visitthe JEA web site: www.jea.org.Deadline is Oct. 30, 2004.
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spring2004 adviser & staffspring2004 adviser & staff
Yearbooks go Hollywoodin movie “13 Going On 30”
ostens’ yearbooks hit the silver screen on April 23 in the new teenromantic comedy,“13 Going On 30.”The film, rated PG-13, stars Jennifer Garner, of the popular television
show “Alias.” Mark Ruffalo, Kathy Baker, Judy Greer,Andy Serkis andSamuel Ball round out the cast.
Part fantasy, part romance, the movie, directed by Gary Winick andproduced by Revolution Studios, is a “delightful, be-careful-what-you-wish-for-comedy.”
The plot centers around a teen girl named Jenna Rink, played byGarner, who dreams of being pretty and popular. On the eve of her13th birthday, Jenna wishes for a new life. Much to her surprise, herwish is granted.Thirteen-year-old Jenna is miraculously transported 17years into the future and finds herself trapped inside her 30-year-oldbody.
To help fill in her 17-year memory-gap, Jenna pages through heryearbook and reflects back fondly on her life. Along the way sherediscovers things about her past.
Revolution Studios contacted Jostens to produce the yearbookfeatured in the film.
“13 Going On 30” is distributed by Sony Pictures. For morein for mat ion about the f i lm or to see a prev iew, v i s i thttp://www.sonypictures.com/movies/13goingon30.
J Jostens producesyearbook for newromantic comedystarring JenniferGarner appearing intheaters on April 23.
Jostens publishes popular “Radical Write” textbook
n the past decade, countless high school publication students havelearned the art of journalistic writing from The Radical Write, the
popular textbook written by Bobby Hawthorne.By popular demand, a second edition of The RadicalWrite was recently released. Hawthorne teamed withJostens to publish a new edition with updated textand a fresh,new design.
The hardbound, 216-page text covers writing forall student publications and features an extensivechapter devoted exclusively to yearbook writing.
Hawthorne uses writing samples throughout The Radical Write,allowing students to learn by reading the work of others. Sidebar quick-tips appear in narrow columns on the edges of each page.
And, anecdotes from Hawthorne add personality.The Radical Write features 16 chapters, highlights include:
■ Find a Reader■ Focus on Reporting■ Tell Readers a Good Story■ Find an Angle■ Talk to the Right People■ Organize Your Facts■ Look Beyond the Facts■ Make Your Story Flow■ Make It Error-Free■ Put It in the Yearbook■ Put Your Heart Into It
The Radical Write is available for immediate shipment from Jostens andsells for $22 per copy. Schools producing yearbooks with Jostens havethe option of adding the textbook purchase to the yearbook invoice orrequesting it to be billed separately. Orders are welcome fromnewspaper advisers and yearbook advisers not currently working withJostens.Purchase orders are accepted.
To order, call Jostens Marketing Services at 1.800.972.5628.Ask foritem number 2000.
By popular demand,a newly-updated andredesigned edition of
Bobby Hawthorne’sbest-selling
journalistic writingtextbook is now
available.
Bobby Hawthorne
Kathy Craghead
I
8 9spring2004 adviser & staffspring2004 adviser & staff
aspringthing
Finally, your 2004 yearbook is done, or nearlycompleted, and you actually have a nanosecond to breathe.
You’ve now officially entered the yearbook “TwilightZone,” that special time after the final yearbook deadline iscompleted and before the end of the school year.
You don’t have to be a “yearbook overachiever” to makethe best use of the few weeks ahead.
In this issue of Jostens Adviser & Staff magazine, you’llfind pages of ideas outlining things to do, now that you havemore time to do them.
The book starts here. Get exuberant and go for it! It’s a spring thing.
For newly appointed 2005 yearbook staffs, it’s time to
spring into action. Spring marks a new beginning
and brings the fun part of yearbooking —
dreaming, brainstorming and planning. Get into it.
10 11spring2004 adviser & staffspring2004 adviser & staff
Create your own yearbook theme dream team. Ignite waningstaff energy by launching a theme development project this spring.You’ll be ahead of the curve for your 2005 yearbook and you’ll beable to spend time at a summer workshop refining and polishing,rather than starting at square one.
According to Ember Morales, yearbook adviser at Glen A.
Wilson High School, Hacienda Heights, CA, assigning a themedevelopment project in the spring allows the staff to become“familiar with the creative process involved in designing the book —conceptually and physically.”
There are two benefits to this approach, Morales says: “Theproject allows the staff to have a say in the theme development and itgives them additional experience. And the yearbook benefits, too.When the theme idea is selected in the spring, it gives the editorialstaff the whole summer, including camp, to refine the idea.”
Morales treats this theme project like a regular yearbookdeadline. Students receive credit and a grade.
“It’s important that students value the project,” she says. “Theyneed the motivation of a grade to take the project seriously and givetheir best effort.”
Some advisers divide students into theme teams. Others preferthe individual approach. Still others channel “whole-class”brainpower in a single, unified effort. Morales has employed all threemethods.The technique she utilizes depends on what other activitiesher staff is engaged in after all their yearbook pages have been sent tothe printing plant.
Whether an individual or team approach is used, each projectshould include a “theme packet” with a cover, endsheet, title page,opening, divider, closing and parting page design.Ask students to listspecific facts for copy and photo ideas as well.
With a special theme project, tulips aren’t the only thing that canblossom in the spring.
aspringthing
A theme suits the
yearbook to a “T”Before brainstorming for the
perfect theme, take a minute to
consider details that make your
school unique. These “three Ts”might inspire your theme.
■ Tradition: School name,
location, mascot, school colors
■ Trends: School, community,
enrollment, renovations, policy
changes, defining events
■ Time: Year, anniversary,
chronological, schedules, seasons
For thousands of theme slogans
to jumpstart your creativity, visit
www.jostens.com
Launch planning process
with theme “dream teams”
■ Opening
■ Folio Tab
Theme: Undefined
A case studyTheme planning for the 2003
Prowler at Glen A. Wilson High
School was underway several
weeks before the completed 2002
yearbook arrived on the campus
in Hacienda Heights, CA.
■ Statement: Undefined
■ Verbal unifiers: Definitions are
used to present the students and
the year. The first opening spread
defines “school” and the second
spread defines “students.”Dictionary-style definitions are
used; however, the school and
students are best defined by the
theme copy and direct quotes.
Dividers feature interesting
words.
■ Visual unifiers: The cover
introduces cool tools that are
repeated inside the yearbook,
including outline font, a
definition, a horizontal photo
strip, silver ink and a vellum dust
jacket. Individualized folios
incorporate the horizontal photo
strip and feature mini photos
used on the page.
12 spring2004 adviser & staff
aspringthing
A way with words: verbal cool tools
Specific, relevant andcontemporary word choice willbrand your theme with creativity.Consider these verbal cool toolswhen reporting your theme.
■ Statement: From a single word to a catch phrase, a themestatement doubles as the title of the yearbook for the year. ■ Spin-off phrases: Creativewords serve as section mini-themes or titles for sidebars.■ Headlines/Stories/Captions:Creative format, placement andwriting styles used to report thestory of the year.
Lookin’ good with visual cool tools
To achieve a unified look, usethe following visual cool tools aspart of your theme presentation.
■ Photography: Photos reinforcethe theme in a very real way.Consistent photo placement orarrangements add unity.Techniques such as cut-outbackgrounds, duotones and other Photoshop tricks maycreate excitement. Color addsimpact and realism.■ Typography: Unique fonts,styles, sizes, alignment andspacing set the themepresentation apart.■ Graphics: Lines, colors, tints,shapes, textures and white spaceare options to be incorporatedselectively into the design of the theme package.
■ Divider
Detailed designA carefully prepared theme
portfolio [left] resulted in ameticulously designed finalproduct [above]. Using mini-planner layout sheets, the staffsketched each spread of thetheme packet and wrote detailedspecs for the typography andgraphics. A paste-up was alsoprepared with images frommagazines. Finally, the finaldesign was created on thecomputer.
TREND: From clothes to autos,pop culture inspires trendy palettesCheck out the popular colors on the racks at the GAP,Abercrombie,American Eagle, Old Navy and BananaRepublic.Trendy colors favored by professional designers:gray [Pantone 429], wet sand [Pantone 435], eucalyptus[Pantone 5625], wild berry [Pantone 682], dusk [Pantone644], key lime [Pantone 368], lemon aid [Pantone 1225]and tangelo [Pantone 144]. Metallic inks are hot and resultin dynamic cover designs. Contemporary options include:champagne [Pantone 8003], blue [Pantone 8201] and green[Pantone 8301].Also, take a look at the Jostens Color Guidein your Jostens Yearbook Kit for 10 trendy process colorlibraries.
TIP: Consider reader reaction beforecontinuing or breaking traditionsWith a wide variety of available materials and applicationsavailable, your cover never needs to look the same fromyear to year — unless that’s your tradition. Be sensitive toschool traditions.While daring staffs break out of the moldof tradition, consider the risks and the rewards carefully.
TIP: Take advantage of Jostensresources for creative cover designsJostens provides a full-range of cover options, includingdozens of standard designs ready to go onto your yearbook.The Covers Book in the Create It! Kit in the JostensYearbook Kit is a colorful catalog of cover options. JostensCreative Resources employs a design staff in each plant,offering a variety of options to help develop, enhance or create your designs. Designers are often available atworkshops to meet one-on-one with your staff.Work withyour Jostens yearbook representative to take full-advantageof the assistance available.
TREND: Craftline covers don’t have to look like your father’s yearbookCraftline covers use leather-like materials and fully-modeled dies to create a yearbook steeped in tradition. Options include embossing, graining,foil-stamping, silk-screening, metalay and overtone rub.By using trendy colors, photographic tip-ons or evenquarterbinding with a shinny litho quarter-panel, the old-school look of the Craftline cover takes on acontemporary edge.
TREND: Personalization and Iconsbrand covers with prideAllow your students to put their own, unique finishingstamp the cover design by offering Personalization andIcons. Two lines of text and four icons can be added toeach cover. Consult your Jostens yearbook representativefor details.
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6.10TIP: Open your eyes to discover a wealth of free design ideasWhere do great ideas come from? Everywhere! Hit the mall.Go to the bookstore. Look at the magazine racks. Browsethrough merchandise you normally wouldn’t buy. Examinegreeting cards, notebooks, photo albums, CD cases and menus.Remember — only specifics are copyrighted. Ideas are free!
TIP: Focusing on the theme allowsthe cover to connect with the insideFor a dynamic design, look to your theme, and don’t be afraidif it sounds like a cliché — as long as you make it focused andrelevant to your target audience.The concept for the covershould coordinate with the inside. Strive for a visual/verbalconnection, not just a phrase stuck on the cover.
TREND: Don’t underestimate the design potential of a litho coverSince a litho cover is printed, designs might incorporateanything from photography to artwork. Litho covers might be high gloss, matte or a combination of the two.A Litho/ Tru-life Combo adds the option of graining,embossing, silk-screening or foil-stamping. Matte laminationwith grain with a spot UV application, to add shine in areas of the design without grain, is a stunning look that pushes the creative boundaries of a litho cover.
TIP: The best lookin’ book on the shelf has a creative spine designConsider what the yearbook looks like on the shelf whendesigning the spine. Coordinate the fonts, graphics and colors used on the spine with the design of the front cover.Reference information on the spine includes: school name,yearbook title, year and volume number. City, state and a theme statement are also spine options. Of course, the title and the year also go on the front cover.
TREND: “Wrap” up the design by using the back cover as wellThere are two lids to every cover — the front lid and the back lid. Litho designs sometimes “wrap” from the front lidacross the spine and onto the back lid. Depending on thetheme concept, the design on the back might continue or even contradict the design started on the front.
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TIPS & TRENDS
1.
They claim “you can’t judge a book
by its cover,” but we all do! An
unpopular cover often creates a
negative first-impression that even
a great yearbook has difficulty
overcoming. RICK BROOKS, Jostens
Creative Accounts Design Manager,
offers cover TIPS and TRENDS.
Crown Jewel, Lake Wales High School,Lake Wales, FL[Litho/Tru-life, graining, quarterbinding,gloss lamination]
Legacy, Lovejoy High School, Lovejoy, GA[Litho/Tru-life Combo with graining,matte lamination, die-cut]
Regal Red, Maize High School, Maize, KS [Litho/Tru-life Combo with embossing toregister, silk-screening, gloss lamination]
More Than Just a Memory, Canis LupusSierra High School, Manteca, CA[Craftline with embossing, facet foildebossing, foil-stamping, silk-screening,graining, quarterbinding]
The Owl, Westminster High School,Westminster, MD[Litho/Tru-life Combo with graining,matte lamination, die-cut]
Cornellian, Cornell University, Ithaca, NY [Litho/Tru-life Combo with embossing toregister, silk-screening, graining, mattelamination]
The Collegian, Northwest PennsylvaniaCollegiate Academy, Erie, PA[Craftline with embossing, silk-screening,quarterbinding with Velvettouch material]
Icon, Rancho Cotate High School,Rohnert Park, CA[Litho/Tru-life Combo with glosslamination, die-cut]
Excalibur, Hillcrest High School, Idaho Falls, ID[Litho/Tru-life Combo with embossing,gloss lamination]
Conavite, James B. Conant High School, Hoffman States, IL[Craftline with embossing, silk-screening,tip-on]
Lair, Zebulon B. Vance High School, Charlotte, NC[Craftline with embossing, graining, tip-on, padding]
Wildcat, Bethel High School, Bethel, CT[Craftline with embossing, foil-stamping,silk-screening]
Vespira, J. Sterling Morton West HighSchool, Berwyn, IL[Craftline with embossing, foil-stamping, silk-screening, graining]
Green and White, Easley High School,Easley, SC[Craftline with embossing to register, silk-screening, graining used to simulatequarterbinding]
Fox Trails, Fox Lane High School,Bedford, NY[Craftline with embossing, debossing,silk-screening, graining]
El Caballero, St. Mary’s High School,Phoenix, AZ[Craftline with embossing, foil-stamping,tip-on]
Scope, University of PennsylvaniaSchool of Medicine, Philadelphia, PA[Craftline with embossing, foil-stamping,graining]
Declaration, Sandy Creek High School,Tyrone, GA [Craftline with embossing to register, foil-stamping, silk-screening, graining]
Prospective, Niagara Falls High School, Niagara Falls, NY[Craftline with embossing, metalay,silk-screening, graining, overtone rub]
The Legacy, Mashpee High School,Mashpee, MA[Craftline with embossing, metalay, foil-stamping, silk-screening, graining,overtone rub]
Overtour, John Overton High School,Nashville, TN[Craftline with embossing, graining,overtone rub]
The Dome, Pittsfield High School,Pittsfield, MA[Craftline with embossing, metalay, foil-stamping, graining, overtone rub]
Brown and White, Brunswick School,Greenwich, CT[Craftline with embossing, metalay, foil-stamping, graining, overtone rub]
Estuary, Ocean View High School,Huntington Beach, CA[Craftline with embossing, foil-stamping,silk-screening]
The Prowl, Coronado High School,Henderson, NV[Craftline with embossing, metalay,graining]
Cavalier, Scranton Preparatory School,Scranton, PA[Craftline with embossing, metalay, foil-stamping, graining used to simulatequarterbinding]
Highlander, The Woodlands HighSchool/McCullough Campus, TheWoodlands, TX [Craftline with embossing, silk-screening, die-cut]
Bronco, Denton High School, Denton, TX[Litho/Tru-life with gloss lamination]
Windigo, Edina High School, Edina, MN[Litho/Tru-life with gloss lamination]
Review, Santa Maria High School,Santa Maria, CA[Litho/Tru-life Combo with embossing,graining used to simulatequarterbinding, matte lamination]
Exodus, Farmington High School,Farmington, CT[Litho/Tru-life Combo with graining, spotUV application, matte lamination]
Mast, Dana Hills High School, Dana Point, CA[Litho/Tru-life with matte lamination]
Dorian, Glenbard South High School,Glen Ellyn, IL[Litho/Tru-life Combo with embossing,graining, gloss lamination]
Fore & Aft, Kent Island High School,Stevensville, MD[Litho/Tru-life Combo with foil-stamping,gloss lamination]
Sakamow, Riverside High School,Greer, SC[Litho/Tru-life Combo with embossing,foil-stamping, graining, mattelamination]
Cub Yearbook, Humboldt High School,Humboldt, KS[Litho/Tru-life with gloss lamination]
13spring2004 adviser & staff
Theme packets promotevisual, verbal unity■ Cover: The theme is introducedon the cover with visual and verbalcool tools. The cover might alsotease the theme with the conceptrevealed inside the book. ■ Endsheets:. A favorite location forsigning, the front endsheet oftenincludes a contents listing andtheme introduction. A staff listing,colophon and theme conclusionoften appear on the back endsheet. ■ Title page: Referenceinformation appears on page 1:
• yearbook title/year/volume number• school name/street address• phone/email/website• student enrollment/size classification
■ Opening: Begins with the titlepage and features one or morespreads that introduce, explain andvalidate the theme concept. ■ Closing: The final pages whichwrap up the theme presentationand feature one or more spreadsplus the parting page.■ Dividers: Introduce each sectionand feature visual and verbal cooltools linking the content of sectionto the theme. ■ Navigational tools: Referenceitems are intended to guidereaders, but they serve double-dutyby also reinforcing the theme. Thedesign of the index, especially thedivider letters, might unify andexpand theme-related coverage.Folios can establish unity for eachindividual section as well as theyearbook as a whole. The contentlisting and colophon might alsocoordinate with the theme.
■ Front Endsheet/Contents
■ Index
14 15spring2004 adviser & staffspring2004 adviser & staff
Brainstorm n 1: a sudden bright idea; an inspiration.
Brainstorming n 1: a group problem-solving technique thatinvolves the spontaneous contribution of ideas from all groupmembers.
Creativity is a lot like weather — there’s nothing like a good storm to generate electricity.
Innovation emerges from the sparks and thunder of ideaexchange. Brainstorm participants — advisers,
editors, writers, photographers, designers — are thelightning bolts that initiate the process, raining down
theme ideas, story topics and angles, captions, headlineconcepts and graphic design strategies.
When you team up to problem-solve, you invitefresh, new approaches.And that, in a nutshell, is the pointof brainstorming.
Criticism and judgment put a damper oncreativity. Encourage par ticipants to sharewhatever comes to mind.What may at first seem
“crazy” or impractical could easi ly tr iggersomething original, inventive and useful.
Aim for quantity.The more ideas, the better.Youcan combine, adapt, modify and improve on
suggested ideas later.Set a time limit for your brainstorming
session. Typically 20 to 25 minutes issufficient.
Brainstorming is a dialogue between equalparticipants. Collaboration is key: Photographers are as important aswriters, who are as important as editors.
Keeping that advice in mind, be sure to:■ Invite participants to sit in a circle.■ State the goal for the session.■ Stay focused on the goal.■ Ask that no one criticize or evaluate the ideas.■ Get everyone to contribute, even the quietest members.■ Welcome creativity.■ Watch that no train of thought is followed for too long.■ Appoint someone to jot down the ideas.■ Relax and have fun.
aspringthing
Spring forecast:
Chance of brainstorms
A brainstorm
lets creativity reignSpark your next big idea with
these brainstorming techniques.
■ Go to the mall: Take a field trip
to a local mall and “store” up
ideas; jot them down in an idea
journal and use them as starting
points in your next
brainstorming session.
■ In a flash: Hold a “flash
brainstorming” session. Divide
the class into small groups.
Spend 10 minutes generating
ideas and share the ideas
from the small groups
with the large group.
■ Tossing out ideas: Toss a
small, soft ball from
person to person. The
person catching the
ball offers an idea,
then tosses the ball
to someone else,
who comes up with
another idea, and on
and on.
Visit the Web
for resourcesCheck out the following
sites on the Web for more
information about
brainstorming
and creative
thinking.
■ Mind Tools:
This site features
information on
brainstorming and a host of other
information. Visit
www.mindtools.com to discover
techniques that improve creativity,
assist problem solving and
organize time/deadlines.
■ Brainstorming: Check out this
on-line source of free training and
software downloads for all aspect
of brainstorming, creative and
lateral thinking:
www.brainstorming.co.uk
It’s a simple concept.To discover what your readers want, youhave to ask.
Prepare a reader survey to distribute with your 2004 yearbook.The results will help guide decisions as you begin planning your2005 volume.
Survey buyers right after they’ve had a chance to look throughtheir new yearbooks, while the excitement runs high.
Sarah Neblett, yearbook adviser at Danville Community
High School, Danville, IN, is a firm believer in this helpful tool.“Students are creating a product that should change based on
reader wants and needs,” she says.“Asking for reader input shows ourdedication to readers, which is why those readers keep buying a bookyear after year.”
Neblett notes that surveys help a staff identify coverage areas thatare underrepresented in the yearbook, enabling editors to find outwhat worked and what didn’t.
“Sometimes we miss the importance of an activity that studentsexpect to get a lot of coverage,” Neblett explains.“We try to ask theflip side, too:What got over-covered? A few years ago, asking thisquestion helped us realize that football wasn’t as important to readersas we had assumed.We made necessary changes to our ladder andcoverage plan. Now football gets basically the same coverage as ourother sports.”
When you’re crafting a reader survey for your yearbook, Neblettrecommends including these questions:
■ Who paid for your yearbook [self, parents, other]?■ Was your name spelled correctly?■ How many times were you covered? ■ Were you covered in the way you had hoped?■ What aspects of this book did you like best?■ What aspects of this book did you like least?■ What color(s) would you like next year's cover to be?■ What would you like to see more of?
Ask your readers for
yearbook feedback
Get into it at a
yearbook workshopGet into it! Planning your
theme, designing your cover,
completing your ladder,
organizing your staff, establishing
your budget and setting your
goals — it all begins at a yearbook
workshop.
“I wouldn't do a yearbook
without going to a summer
workshop,” says Alan Ball,
yearbook adviser at Willmar
Senior High School, Willmar, MN.
“The staff members I take to
camp become my core crew for
the next year,” Ball says. “We get
to know each other out of the
school environment, which pays
dividends during the school year.”Preemptive planning is one of
the key benefits of attending a
summer workshop. So is
teambuilding.
“There was no way we would
have been ready to cover the year
when school started without the
jumpstart we had at camp,” Ball
says.
Fun, exciting and informative
workshops are sponsored by
Jostens yearbook representatives
across the country. Find one near
you at www.jostens.com.
Look Book is a gallery
of cool yearbook ideasAs planning and brainstorming
kicks-off for your 2005 yearbook,
don’t forget to check out the
Gotcha Covered Look Book.
This colorful and visual 176-
page book is a gallery of themes,
covers, endsheets and designs.
The Look Book also showcases
the winning images from the
2003 Jostens Photo Contest and
provides an up-close look at 46
yearbooks recognized as national
journalism winners by the
Columbia Scholastic Press
Association and the National
Scholastic Press Association.
All high school yearbook staffs
working with Jostens in 2004
received a complementary Look
Book in the mail. To order extra
copies at $10 each, call Jostens
Marketing Services at
1.800.972.5628. Ask for item
#2035.
If your school’s yearbook isn’t
currently produced by Jostens,
call your local Jostens
representative to receive a copy
of the Look Book.
Like the print yearbook, real-time planning rules the virtual worldof multimedia yearbook supplements.
“Organization is critical for a successful product,” says Janet
McKinney, adviser at Ben Davis High School, Indianapolis, IN.“Just as the printed yearbook has a ladder, so should the CD-ROMyearbook.”
McKinney has a separate CD-ROM staff of five students whooversee the virtual project and are responsible for gathering andediting the content of the supplement.
Before you grab your videocam, it's best to determine how CDsupplement coverage will differ from that in the print yearbook.
Will your CD be a basic supplement, featuring good photos thatdidn't make the print yearbook? An extravaganza production with allthe audio-visual bells and whistles? Or something in between?
Establishing your CD’s scope and intent, up front, sets the pace forcoverage planning and follow-through.
To keep everyone on track, all of McKinney’s yearbook planningsessions involve both the print staff and the CD-ROM staff. “Manytimes we plan something for the printed book and emphasize that wemust get video[for the CD],” she says.
McKinney and her staff regard both the print yearbook and theCD-ROM as a “total package.” She believes the CD shouldcomplement the print yearbook but include “live reporting, videocoverage for each section and the ‘must get’ photos.”
“When readers view the CD, they should see different coverage thatprovides vibrant flashback moments of people and events,” McKinneysays.“We always include the school song from a game or pep session.”
Flexibility and an open mind are key to capturing great CDcoverage.
“Whenever something newsworthy breaks in the school, my CD-ROM staff members are there to cover it live,” McKinney says.“We may or may not have room for everything in the yearbook, butwe notify our readers [about the multimedia coverage] through theCD-ROM listing in the index.”
With the right mix of real-time planning and virtual adaptability,your staff is sure to enjoy a positive multimedia experience.
For more information on how to create and produce a multimediayearbook supplement, check the Jostens booklet, Verbal Visual Virtual:A real-time guide for the multimedia student journalist.
aspringthing
Virtual CD-ROM planning
starts in real time
More then just a poster to decoratethe wall, the ladder diagram is a page-by-page content planner and deadline tracker.It’s an essential tool for the organizedcompletion of any yearbook, and ideally itshould be completed before school starts.
The ladder is built with facing pagescalled spreads.The ladder also groups thespreads into 16-page printing signatures, andwithin those signatures indicates 8-pagemultiples, an important guide for staffs placingcolor within the book.
Begin planning the ladder by establishing the sectionsthat will be included in your yearbook. Popular yearbooksections include:
■ student life■ academics■ sports■ organizations■ people■ advertising■ index
With the sections established, determine the order in which thesections will appear in the book. Based on content, allocate thespecific number of pages each section will receive.
As a staff, brainstorm all the possible topics that you might wantto include in each section.When the list is drafted, mark the topicsthat must be included in the yearbook.Then, indicate the featuretopics that can be included as space allows.
From your list of essential and optional feature topics, assign eachan appropriate amount of space, [content module, page, spread, multi-spread presentation], striving to be as fair and balanced as possible.
Fair and balanced coverage requires that the pages of theyearbook offer something for everyone. Content should be arelevant, complete and interesting reflection of the year. Allpopulation groups within the school should be included.
After brainstorming, planning and organizing the ladder, the staffwill be organized and ready to begin photographing, writing anddesigning the pages.
The ladder is a planner,
not just a wall poster
16 17spring2004 adviser & staffspring2004 adviser & staff
Avoiding a spring
“no coverage zone”Yearbook crunch time is over,
but there’s still a lot of great
school stuff to cover.
Spring dances. Spring sports.
Senior Skip Day. Graduation.
Summer. Next fall’s first day
of school.
If you produce a spring-
delivery yearbook, now’s the
time to develop a plan for
covering spring and summer
school life. Also, don’t forget to
have your coverage assignments
in place for summer and the first
days of school.
Consider creating a
multimedia CD-ROM
supplement as a companion to
the print book. Or, design a print
supplement and sell it at
distribution time.
Yet another approach is to
begin coverage in your 2005
yearbook from the day the 2004
volume is finished.
The possibilities are endlessly
fun, just don’t allow important
spring and summer events to
fall into a “no coverage zone.”
From modules
to multi-spreadsWhen allocating space on the
ladder, there are several options:
■ Content module: A portion of a
page or a spread, often displayed
with other content modules
presenting different perspectives
on the same topic.
■ Page: A single page of content
with the opposite page featuring
a different, but often related topic.
■ Spread: The most common
allocation of space, two facing
pages presenting several content
modules, each with a different
angle on the topic.
■ Multi-spread presentation:
When an important topic receives
two or more spreads, allowing for
in-depth coverage.
Online ladder
simplifies planningPlanning and managing your
yearbook ladder is a breeze using
the exclusive planning ladder on
Jostens Yearbook Avenue.™
While gathered under a shade
tree at a summer workshop, your
staff might use the ladder poster
provided in the Plan It! Kit for
reference.
However with the exclusive
ladder on Jostens Yearbook
Avenue,™ you’ll be able to quickly
and easily:
■ Define sections, label page
content, assign staff members and
indicate deadlines.
■ Specify process color and
black/white.
■ Select page templates and track
staff progress.
Say goodbye to hours of
writing, erasing, highlighting
and cramming critical yearbook
information into tiny boxes on
a poster.
The yearbook revolution has
begun.™
Clip and paste designs
into an idea notebook Transform that stack of
magazines into a handy graphics
notebook.
Clip ideas with teen appeal
then organize them into
categories like typography,
headlines, color use, content
packaging, photo display,
coverage ideas and more.
Next time you’re looking to
ignite your yearbook staff’s
creative fire, open the notebook
and spark their imaginations.
Don’t forget to take your graphics
notebook with you to a summer
workshop — the ideas will come
in handy.
18 19spring2004 adviser & staffspring2004 adviser & staff
Manual or automatic? A staff manual puts your students in thedriver’s seat by providing a helpful tool to guide students through theins and outs of producing a yearbook.
John Mattingly, yearbook adviser at Middleton High
School, Middleton, MD, strongly recommends that advisers and staffsmake use of this valuable resource.“In the chaotic world of yearbook,a staff manual saves time and effort.”
When Mattingly started advising, the yearbook staff didn’t use astaff manual, but at a leadership conference, he learned how usefulsuch a booklet could be to both the adviser and the yearbook staff.He brought a sample manual home from the conference and adaptedit to meet his staff ’s specific needs. He’s been a proponent of staffmanuals ever since.
“It has proven to be an invaluable resource at all times, frominception to completion of almost any task,” Mattingly says.
To be most beneficial, a staff manual supplies answers to any andall questions a student might potentially ask. Be sure it covers thebasics and offers how-tos for writing, photography and design.Include calendars for completing tasks, staff job descriptions, deadlinereminders, editor ial policies, information on legal issues andpublication procedures together with a journalistic style guide. Somemanuals also include a letter from the adviser, one from the editorsand the yearbook program’s mission statement.
To keep his staff manual current, Mattingly updates it in thespring after the completion of the final set of yearbook proofs.Mattingly includes recent changes in national judging criteria,journalistic and design trends, and tips on better or easier ways ofcompleting important tasks.While he sees revising the manual as partof his responsibilities as an adviser, he’s open to staff members’suggestions when they think a handout, worksheet, policy oranything else needs to be amended, updated or added.
One of the less obvious benefits of a staff manual is theautonomy it affords students.
“I firmly believe in yearbook as a student-run publication,”Mattingly explains. “Staff members should be as self-reliant aspossible. A staff manual gives students the opportunity to take theinitiative to find the answers they’re looking for. It gives them moreconfidence and helps them work more independently.”
It’s almost automatic, with a manual.
aspringthing
Staff manuals foster
autonomous leadership
Dedicated and talented yearbook staff members make a realdifference to every adviser.
Accept applications for next year’s yearbook staff in the spring.Interview applicants. Check references. Select new members.
Good help is hard to find, unless you do your homework up-front.
Logan Aimone, yearbook adviser at Wenatchee High
School,Wenatchee,WA, recruits yearbook staff members from thepool of students enrolled in his beginning journalism class.
“I look at it as a semester-long tryout where I can teach thebasics of interviewing, reporting, photojournalism, captions,headlines and design without the pressure of actually producing apublication,” he says.
Aimone also selects students from his other English classes andrelies on recommendations from his colleagues and students whenseeking staff members with specialized skills such as photography,graphic design and business management.
When Aimone notices a student with the skillset he’s lookingfor, he asks the student to work on the publication.Aimone says he’squick to offer the opportunity to less skilled students as well, if hesees potential.
“I’ll always support a student who works hard. I try to find a jobfor everyone who wants to work hard and be on the team,” he says.
Aimone looks for students who are responsible, trustworthy,hard-working and able to work independently and learn new skillsquickly.
Diversity is also important. “I want the staff to reflect thestudent body,” he says.
Aimone informs new yearbook staff members of their jobduties and responsibilities. He says it is critical for new staff membersto know exactly what the adviser and the editors expect.
Aimone employs a specific set of performance and product-based grading standards that are flexible enough to evaluate theentire experience range of staff members — from first-year teammembers to third-year editors and business staff.
“Being a member of the yearbook staff is an importantresponsibility,” he says. “Staff members have an obligation to fulfillthe trust their peers have placed in them to produce a yearbookworth buying.”
Good help doesn’t
have to be hard to find
Launch ad sales drive
in the spring, summerLaunch next year’s Public
Display of Affection [PDA] ad
campaign.
Send a mailing to parents of
2005 seniors. Check the PDA Ad
Guide in the Sell It! Kit in the
Jostens Yearbook Kit. Also, get
a jump on business ad sales.
Contact local businesses early,
before the yearbook staffs from
other schools get to them.
As they say, “The early bird
gets the worm!” Or, in this case,
the dollar.
Experts create staff
manual templateLooking to create a
staff manual and
don’t want to
start from
scratch? Jostens
has fill-in-the-
blanks staff
manual template
waiting to be customized by
advisers and editors.
Words to Live By was created
by four nationally-recognized
yearbook experts and former
advisers — John Cutsinger, Mark
Herron, Marci Pieper and
Shannon Williams.
The manual is created in
PageMaker to allow for easy
editing. And best of all, it’s free!
To download your copy of
Words to Live By, visit
www.jostens.com.
Spring cleaning keeps
yearbook organizedIt’s time for a clean sweep.
Discard unneeded materials
and outdated yearbook kits. Your
new kit, chock-full of fresh ideas
and tools, arrives in your
yearbook room before school
starts next year.
Dust off those unused photos
piled up from past yearbooks. Sell
them or give them away.
Organize your files, rearrange
the yearbook room, clean out
your desk drawers and freshen
up. But, hang on to all yearbook
financial records until your
adviser or administration gives
the go-ahead nod to toss them.
After your 2004 yearbook
proofs are completed and
finalized, arrange for computer
upgrades and maintenance.
Retain all files of completed
pages for the 2004 yearbook until
the book is delivered to your
school.
Make plans for a
special deliveryWith yearbook distribution right
around the corner, plan now to
make this year’s event extra-
special.
Whether you throw a party, host
an autographing picnic or sponsor
a seniors-only breakfast, students
will appreciate your efforts.
To learn what other schools
have done to make distribution
a special occasion, visit
www.jostens.com/yearbooks.
Thank advisers in a
meaningful wayStaff members don’t need to
spend a lot of money to shower
their adviser with appreciation —
just time and a little ingenuity.
Compile a scrapbook of
yearbook memories, highlighting
all the fun and challenging times
of the yearbook production
process. Include zany photos and
personalized text to make the
scrapbook even more memorable.
Or instead of a scrapbook, put
together a memory book of
handwritten notes in which staff
members
pen a special memory of their
interaction with the adviser over
the course of the school year.
Present your heart-felt gift
to your adviser at a yearbook
distribution party, a school awards
assembly or a staff banquet.
Celebrate successful
year with a staff partyThree cheers for a job well
done.
Celebrate your yearbook
success at an all-staff event.
Some staffs go all out and attend
formal awards banquets at fancy
restaurants. Others prefer the
low-key route and enjoy a
cookout.
If your staff doesn’t already
have a year-end tradition, start
one. Staff members appreciate
it. Honor their contributions.
Present fun awards and serious
ones. Announce the new editors.
Invite family members.
Most of all, have fun. And
celebrate!
20 21
click&save
spring2004 adviser & staffspring2004 adviser & staff
InDesign enhancementsinclude exclusive Indexer
ostens continues to set the pace with tools and support for staffs usingAdobe InDesign® to produce yearbooks.Jostens YearTech® toolbar for InDesign currently offers functions at
the push of a button including Picture Placer, Page Wizard, Panel Makerand the Swatches Palette.With YearTech 2005, several additional buttonswill appear on the InDesign toolbar including:
■ Indexer: This Jostens exclusive for InDesign builds a yearbookindex from a text file of student names.By using the “Show Names NotFound” option, the Indexer will list students who have not been foundon any yearbook pages, allowing the staff to concentrate on includingthese students in photos and stories.When the index is complete, theIndexer opens a template with preset styles and flows the names.
■ Popular favorites: Several buttons that have become standardfeatures on the YearTech toolbar for PageMaker are now available for
InDesign users including:ThumbPrints, Clip Art Placement, Click-N-Go! Design Library and Page Surfer Placement.
Clip art for both InDesign and PageMaker has been updated withmore color art including mascots in process color. Photo Frames featuresgraphics to creatively frame photos. Pre-designed infographics can becustomized with school information.All this and more is previewed inthe Jostens Clips Book, a new easy-to-use reference book located in theCreate It! YearTech Kit in the Jostens Yearbook Kit.
J For InDesign toolsand support, Jostenssets the pace othercompanies follow.From the JostensIndexer toThumbPrints, newbuttons bringunmatchedfunctionality to theYearTech 2005toolbar for InDesign.
TeachTech CD trains staff
on creating, submitting
pages using YearTech
Teaching staff members how to createand submit yearbook pages usingYearTech is easy thanks to two trainingtools available from Jostens.
A new TeachTech CDwill accompanyYearTech 2005. Thistutorial CD teachesYearTech installation,page creation,submission and proofing.
Making It Click,the popularJostens desktoppublishingcurriculum,teaches studentshow to useAdobe InDesignor AdobePageMaker, teamed with JostensYearTech to produce yearbook pages.Each topic is presented as a four-pagemodule containing activities and ashort quiz. All of the modules arepackaged in a binder and alsoprovided as PDF files on a CD.
Four versions of the Making It Clickcurriculum are available InDesign forMacintosh, InDesign for Windows,PageMaker for Macintosh andPageMaker for Windows.
To learn more about the Making ItClick curriculum, contact your Jostensyearbook representative.
Page Surfer expandscreative design options
ostens Page Surfer, the popular collection of ready-to-use page designtemplates, has been updated for staffs using Jostens YearTech® 2005,
Adobe PageMaker® or Adobe InDesign® to produce yearbooks.Two new categories, Beyond Words and Color Mods, have been
added to the Page Surfer collection.Like the name implies, Beyond Words features yearbook page
templates without stories and captions.The designs are packed withphotos and an occasional headline.
The new Color Mods are Page Surfer designs featuring process colorgraphics, including geometric shapes and colorful backgrounds.TheColor Mods provide a creative foundation for building process colordesigns. Staffs add the photos and words. Color Mods can be used incombination with other Page Surfer templates.
For staffs seeking a contemporary look with hot graphics, coolheadlines and creative arrangements of photos and words, a new seriesof designs has been added to the Page Surfer Trendy & Cool category.
The popular Click-N-Go!™ Design Library has been completelyupdated with new design elements including headlines, quotes,scoreboards, photo presentations and sidebars that can be placed ontoPage Surfer designs or incorporated into original designs created onPageMaker or InDesign.
For InDesign users, new buttons have been added to theYearTech toolbar making it possible to easily access PageSurfer and Click-N-Go! Design Library elements.
A new Page Surfer Preview Book, showcasing the updateddesigns, is included in the Create It! YearTech Kit in theJostens Yearbook Kit.
J
At the push of aYearTech toolbarbutton, InDesignand PageMaker
users are presentedwith hundreds of
creative and colorfulpage templates and
design elements.
Prepare for Submission
JostensIndexer
Undo Picture Placer
PanelMaker
Picture Placer
ThumbPrints
Red Eye Removal
Clip ArtPlacement
Click-N-G
o! Design Library
Page Surfer Placement
Page Wizard
Paste in Place
Swatches
Palette
SpellCheck
TextWrap
Stroke Palette
Send to Back
Bring to Front
Undo
SelectAll
Save
Open
Linkto Jostens
YearTech 2005 toolbar for InDesign
■ JOSTENS INDEXERNo student is left behind by theyearbook staff when the JostensIndexer is used to build an indexand track the students who areyet to appear in the yearbook.
■ DESIGNS TO GOThe Page Surfer collection offers anextensive selection of new pagetemplates. The Beyond Words collectionfeatures designs with lots of photos. Color Mods provide graphics andbackgrounds for building process colorpages. The Trendy & Cool categoryfeatures the latest and greatest in design.These designs were all created using thenew Page Surfer templates for InDesignand PageMaker.
Every year, the Yearbook Defenders battle the Deadliners to produce the
best possible yearbook in time for all the students of Yearbokolis High
School to enjoy. Night and day they work out of YB Headquarters. Armed
with a wealth of cutting-edge technology and production tools from
Jostens, the Yearbook Defenders confidently face any challenge.
When we left the Yearbook
Defenders, they were under
attack from Catastrophus
and his evil Deadliners—
Greenbax, Egocentro and
Sable. With Defender 2004,
the Yearbokolis High year-
book, in jeopardy, they call
for their adviser...
PoloniusAdviser
Ipso FactoEditor
ShutterbugPhotographer
PseudonymWriter
PicaDesigner
No match for the combined powers of the Yearbook Defenders,
the Deadliners run for their lives...
Ipso Facto obliterates Greenbax’s budget blaster with his
fundraising force...
It’s just another successful yearbook for the most famous
Adviser & Staff in Yearbokolis.
Hearing the call from YB
Headquarters, Polonius
races down the hall...
C’mon on Yearbook Defenders...
...unleash your powers.
It’s time to kick some Catastrophus!!
Polonious is right. We can do this!
That evil mongrel Sable’s absorbing all the color...
one final blow to destroy our progress.
I’ve gotta get the Defenders focused!
What the...?! Where’s all the color going? And his wicked Deadliners! They left
as soon as they heard your name.
What is it Defenders? Is
Catastrophus at it again?!
Pseudonym, we need ideas!
I’ll summon
a brainstorm
to break
Catastrophus’
control!
Noooo!Pica, smash Sable with
Jostens eye-popping color!
Take that, Sable!
Shutterbug, use the Gotcha Covered Look Book to maximize
our coverage and design and shut down Egocentro!
Aaahh! Not again!
Not this time,
Greenbax!
We did it!
With our
talents and
Jostens’
tools, no one
can stop us!
And they’re so quick and
easy to find on Yearbook
Avenue™. we’ll never have
to worry about those
Deadliners again.
A menacing laugh echos throughout YB Headquarters
24 spring2004 adviser & staff
Tiger’s Paw■ School: Jones High School, Orlando, FL Student enrollment: 1,345
■ Editors: Jenna Leon, Sheree Wilson, Loudeline Francois, Julius Thompson
■ Adviser: Joan Williams Jostens representative: Renee Lemke
■ Theme: “Here, There & Everywhere” Pages: 200 Process color pages: 24
School construction required students to leave campus to use auditorium andgymnasium facilities in other buildings.This didn’t hinder a student body on the moveand inspired the “Here,There & Everywhere” theme.
Using the theme statement to organize content, the Tiger’s Paw is divided intothree sections. “Here” features lifestyle and academics. “There” showcases sports.“Everyone” contains community and index.
Personal “my space” boxes were offered to seniors. In addition to a process colorportrait, each box featured two additional photos. Seniors selected the color of theirboxes and provided three adjectives describing themselves.
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ATTENTION: Yearbook Adviser & Staff
©2004 Jostens Inc. Printed in U.S.A. 03-0553 (3153)
03-0287 A&S HTY ad back cover 4/30/04 11:33 AM Page 1