Advisory Board Members

Day 1 – Check in at 3pm

3:30pm Workshop TBD Workshop TBD

Day 2 – Breakfast and Check in at 8:15am

9:00am Chairperson’s Welcome and Opening Remarks

9:15am

Keynote Presentation

SEC Takes on Performance ClaimsThe U.S. Securities and Exchange Commission (SEC) recently announced that it will be penalizing

investment advisers for advertising false performance claims. The regulator is also asking for more data from investment advisers via revamped reporting and disclosure requirements implemented through amendments to the Investment Advisers Act. The SEC wants to get a better understanding of the risk

profile and performance reporting activities of advisers.

10:10am

10:45amNetworking Break with Exhibitors

Track 1 Business Strategy Track 2 Your Everyday Topics

11:15am How to Justify System Migration PainOnce a firm has decided to move on to a

better performance measurement system, it is not as easy as flipping on a

new switch. Many firms report that it can be a grueling experience. For instance,

the migration of historical performance/attribution/risk results from one system platform to another can often

prove to be involved than anticipated. The trick is to find the strategy and

ultimate system that justifies the pain of migration.

Panelists: Shankar Venkatraman, Director, Citi

A Report Card on Performance Attribution IT Over the past decade, automation has been pushed as

a way to bolster performance attribution analysis of portfolios. However, the makers of such IT systems

have many factors to consider and challenges to face such as the lack of a uniform methodology for

performance attribution. This means that IT platforms have had to provide support for multiple

methodologies. Among other issues, IT systems for performance attribution will also have to

accommodate multiple benchmarks, models, and instruments. This panel discussion will focus on:

• How successful has the technology platforms been so far at meeting the needs of end-users?

• What new IT challenges have emerged? • How does IT help you achieve operational

efficiency of performance attribution support?• Is there a need for standards or guidelines to

provide more uniformity in attribution methodologies?

12:00pm Controlling the Bottom Line Making certain that performance and

analytics teams have the right tools and resources can get costly.

• What are some of the latest strategies to maximize investments in personnel and workflows, data, software and IT?

• What are the options as far as internal or outsourced cloud support?

• How do you know when you are spending too much?

Track-Record Portability and the GIPS Methodology

Once a firm embraces the Global Investment Performance Standards (GIPS) methodology, by

definition, that firm must make significant, enterprise-wide changes to its performance

measurement and reporting strategies. In the current environment of consolidation, mergers and

acquisitions are becoming more common. When firms merge, portfolio managers and their teams

must make changes. • What are a firm’s options when it comes to

extending GIPS or resolving different methodologies?

• What are the dos and don’ts from a GIPS perspective?

• What are the general fiduciary responsibilities in such a situation?

• What is the best strategy when a firm is planning to buy another one?

• How should the performance measurement issues be resolved?

Moderator: Ambika D’Souza, VP, Global Head of GIPS, State Street Global Advisors

12:50pm Lunch

1:50pm How Big Data Could be a Big Deal The hype over Big Data has vanished but its

benefits for performance measurement are just emerging. As the discipline of data science

evolves, it’s clear that its discoveries will help those in performance measurement and analytics

to develop strategies to maximize the benefits from giant data sets. Firms may have to consider ways to capture and analyze new data sources, new predictive models and even simulations of market volatility. Yet this new world will mean

that firms will have to devise new data governance rules that will help sort out

responsibilities for enterprise-wide Big Data efforts. There are also new technologies to

consider such as Hadoop, NoSQL and Storm that will have to be used to graft non-traditional

datasets to more traditional information such as trade data. In addition, there are challenges in storing huge datasets, which may mean cloud-

based and open source resources.

Navigating Hedge Funds & Other Alternatives It’s no secret that hedge funds and private equity funds are sensitive to performance-

related challenges from investors and competitors. In fact, major concerns over fund

performance are causing outflows to rise. • What are the best strategies that

alternative funds should pursue amid challenging conditions?

• Should alternatives dramatically lower their fees and cost levels if performance is less than stellar?

• Should funds consider new elements as part of a performance presentation to investors?

• What are the calculation nuances of alternatives that performance measurement professionals need to explore?

Moderator: Dan Gulko, Head of Performance Measurement and Client Reporting US, HSBC

Global Asset Management

2:40pm Sponsored Presentation

3:10pm Networking Break with Exhibitors

3:40pm Mastering the Prism of Multiple Returns In this session, panel members review a proverbial case study where different returns can all arguably be correct for the same portfolio. The panel will discuss how performance teams help PMs, Marketing professionals and clients make sense of different returns produced for the same portfolio, and how each approach can be valid.Some of the sources of differences to be considered are: • Share class returns vs. Master Fund

returns;• Returns based on data in different

accounting engines;• Preliminary vs. final returns;• Various flavors of net and gross of fee

returns;• Fair value or swing pricing adjusted

return flavors;• Different return calculation

methodologies.Panelists: Dan Gulko, Head of Performance

Measurement and Client Reporting US, HSBC Global Asset Management

What’s in a presentation?For the performance and analytics staffs, a great deal depends upon how performance results and

analyses are presented. Firms have to find the right tools to uncover the evidence they need to make

the case for successes or failures.• What is the right mix of peer analysis and

statistics to show how assets are really performing versus the benchmarks?

• How many conventional and unconventional factors should be included in the matrix of a performance presentation?

• How should performance staffs deliver bad news?

4:30pm Clearing the Air and Moving ForwardFor the last session of the day, FTF will gather together a variety of voices to air profound concerns

about the future of performance measurement. There will be time for important questions that have emerged during the conference and ongoing concerns that need a deep dive. This will be an

interactive, mostly unscripted and definitely off the record discussion to provide illumination and maybe a little heat. Some of the tough questions to be tackled are:

• What are the best strategies for rightsizing the performance measurement/analysis teams given current business conditions?

• How does a firm navigate the increasingly fuzzy lines between risk management and performance measurement?

• If you are a key manager looking to move up, how do you facilitate and then prepare your successor?

• How should firms manage ongoing waves of downsizing?• How do you optimize your firm’s budget structure and cycle?

5:00pm Chairperson’s Closing Remarks