advocacy kit 2010 tools of the trade: easy advocacy tips presented by john thompson
TRANSCRIPT
Welcome
• Who is a library advocate?• Basic steps to success.• Valuable tools and resources.• Questions, answers, and discussion.
Who are library advocates?
• Librarians and staff• Library trustees• Friends• Library users• Community leaders• Potential advocates
Basic Steps to SuccessWhy do you
need to be an advocate?• A new building? • More computers? • Ward off a budget cut? • Increase community awareness?
Basic Steps to Success2. Lay the foundation.
• Excellent customer service• Cross cultural
barriers• Community
involvement
Basic Steps to Success4. Have a clear, consistent,
memorable message.• Simple, but powerful • Ten words or less• Easy to use and repeat• Use it!
Basic Steps to Success5. Target your audiences.• Who needs to hear
your message? • Whose support is
most critical?• Internal audiences?
Basic Steps to Success6. Delivering the message.
• Take every opportunity• Stories have power • Know your audience• Give the information
they want• Be personable• Send an exciting,
positive message• Handouts
Basic Steps to Success7. Practice word-of-mouth
advertising.• Sell your programs• Patron awareness • Ask for help spreading
the word• Attitude helps build
relationships
Basic Steps to Success8. An enthusiastic, articulate
spokesperson.• Deliver with passion• Know presentation strengths• Tailor each message• Bi-partisan, community focused• Establish credibility and likability
Basic Steps to Success9. Express gratitude.
• Thank everyone• Small gift tokens• Memorable and unique
Tools and Templates• Generic PowerPoint• Quotable facts and statistics• Why I love the library• Volunteer opportunities• Donation allocations