advocacy susan chauncey horky, lcsw university of florida pediatric pulmonary center
TRANSCRIPT
Advocacy Advocacy Susan Chauncey Horky, LCSWSusan Chauncey Horky, LCSW
University of FloridaUniversity of Florida
Pediatric Pulmonary CenterPediatric Pulmonary Center
TodayTodayTodayToday TopicsTopics
• Advocacy in generalAdvocacy in general
• UF Peds Residency Advocacy RotationUF Peds Residency Advocacy Rotation
Take home messagesTake home messages• Anyone can advocate, in large or small waysAnyone can advocate, in large or small ways
• Many kinds of advocacy depend largely on Many kinds of advocacy depend largely on relationshipsrelationships
• People often start out not knowing what to doPeople often start out not knowing what to do
Dr. Finch is a mid-career physician Dr. Finch is a mid-career physician who is passionately concerned about who is passionately concerned about teen smoking. He talks seriously with teen smoking. He talks seriously with each of his patients about smoking, each of his patients about smoking, but would like to approach the but would like to approach the problem on a broader scale. What problem on a broader scale. What advocacy options might he pursue?advocacy options might he pursue?
MediaMediaMediaMediaGrassrootsGrassrootsGrassrootsGrassroots LegislativeLegislativeLegislativeLegislative
Main Areas of AdvocacyMain Areas of AdvocacyMain Areas of AdvocacyMain Areas of Advocacy
Grassroots AdvocacyGrassroots Advocacy
Individual advocacyIndividual advocacy
EducationEducation
Coalition BuildingCoalition Building
Coalition BuildingCoalition Building
How do I How do I get get
started?started?
How to Get Started:How to Get Started:Find Like-Minded PeopleFind Like-Minded People
• Don’t include irrelevant groups Don’t include irrelevant groups
• Look beyond obvious allies Look beyond obvious allies
• Be clear about goals & rolesBe clear about goals & roles
• Don’t forget money/staffing Don’t forget money/staffing
Coalition Building Coalition Building
Coalition BuildingCoalition Building
Advantages?Advantages?Advantages?Advantages?
Pitfalls?Pitfalls?Pitfalls?Pitfalls?
Forms of MediaForms of Media
Op ed piece
On line in
fo
Article Letters to editor
(<300 words)Radio talk show
TV (focus on visuals)
SustainSustain coverage in various ways
Media: RelationshipMedia: Relationship BuildingBuilding
Media Strategies and TipsMedia Strategies and Tips
Call and say you liked Call and say you liked a story they dida story they did
Call and give a local Call and give a local angle on a national angle on a national storystory
Know who to contactKnow who to contact• In your organizationIn your organization• In the mediaIn the media
Know strengths and Know strengths and weaknesses of weaknesses of different media formsdifferent media forms
Don’t try to educate, Don’t try to educate, just give one piece of just give one piece of infoinfo
Use symbolsUse symbols
Do you have a story?Do you have a story?
Is government involved?
Is there widespread public interest?
Are there broad societal trends?
Is a lot of cost involved?
Are well known people involved?
Does your info run counter to widely held beliefs?
IdentifyIdentifygoalsgoals
Develop
Develop
strate
gy
strate
gy
Get
tp
Get
tp
know
know
legi
sla-
legi
sla-
tors
tors
BroadenBroadensupportsupport
GetGet
FactsFacts
Nancy Amidei’sNancy Amidei’sfive startingfive starting
stepssteps
Building RelationshipsBuilding Relationshipswith Legislatorswith Legislators
When calling legislator’s office:
First call: Ask for info about what committees they’re on
Second call: Ask which aide you should call about your topic
Third call: Talk to aide
Keep legislators informed
Thank legislators, in word and deed
Learning about Current Legislation
The Federal Register:The Federal Register:www.gpo.access.gov/fr/index.htmlwww.gpo.access.gov/fr/index.html
Professional Organization Professional Organization (NASW, AAP,APA, AMA)(NASW, AAP,APA, AMA)
On-Line SunshineOn-Line Sunshinewww.leg.state.fl.uswww.leg.state.fl.us
Your legislator's home pageYour legislator's home pagewww.flsenate.govwww.flsenate.gov
League of Women VotersLeague of Women Voterswww.wlv.orgwww.wlv.org
““Thomas” Home pagesThomas” Home pageswww.congress.orgwww.congress.org
Talking to Legislators: 90 second speech
Give your name and say that you vote
Show that you represent a large number of people
Give them something in writing
Say why you’re there; be brief and direct:(Issue, data, scope)
Say you want them to VOTE for the bill
““Training Pediatricians to Become Training Pediatricians to Become Child Advocates”Child Advocates”
1.1. Develop credibility in the communityDevelop credibility in the community
2.2. Become involved in efforts to pass Become involved in efforts to pass legislationlegislation
3.3. Work proactively as a recognized expert Work proactively as a recognized expert in child health policyin child health policy
(AAP, Pediatrics, 102(3), September 1998)(AAP, Pediatrics, 102(3), September 1998)
Residency Advocacy Residency Advocacy CurriculumCurriculum
TeachingAnd
CommunityPediatrics
TeachingAnd
CommunityPediatrics
PolicyAdvocacy
PolicyAdvocacyIndividual
CaseAdvocacy
IndividualCase
Advocacy
Individual Case AdvocacyIndividual Case Advocacy
Identify a pediatric health issueIdentify a pediatric health issue
Perform EBM literature search to get data Perform EBM literature search to get data that supports your viewsthat supports your views
Create “Needs Survey” for family you see Create “Needs Survey” for family you see that addresses this issuethat addresses this issue
Locate resources to help familyLocate resources to help family
Write advocacy letter to support familyWrite advocacy letter to support family
Policy AdvocacyPolicy Advocacy•Identify elected officials
•Identify bill related to health issue
of your choice
•See how elected officials voted
•Identify current pediatric health issues
•Write letter of support to elected
official
•Write editorial•Work with Dr. Bucciarelli
Teaching and Community PedsTeaching and Community Peds
Conduct educational activities with studentsConduct educational activities with students• ElementaryElementary• MiddleMiddle• HighHigh
Interview school nurseInterview school nurse
Westwood Middle School Teen Zone: after school Westwood Middle School Teen Zone: after school program with activities focused on nutrition, activity, program with activities focused on nutrition, activity, wellnesswellness
ACORN equal access clinicACORN equal access clinic
Take-home MessagesTake-home Messages
Anyone can advocate, in large or small Anyone can advocate, in large or small waysways
Coalition building, media relations and Coalition building, media relations and legislative advocacy depend largely on legislative advocacy depend largely on relationshipsrelationships
People often start not knowing what to doPeople often start not knowing what to do