advocare business plan

• 67%OFALLAMERICANSHATEWHATTHEYDO

• OVER60%OFEMPLOYEESARELOOKINGFORNEWJOBSINTHENEXTTHREEMONTHS

• $128,000ISTHEAVERAGEHOUSEHOLDDEBTINAMERICACURRENTLY

• 64%OFALLADULTAMERICANSAREOVERWEIGHT

• OVER$220BILLIONISBEINGSPENTINTHEHEALTHANDWELLNESSINDUSTRY

• OVER$5BILLIONWASSPENTONENERGYDRINKSLASTYEAR

PEOPLEARELOOKINGFORASOLUTIONSOMEHAVEJUSTNOTFOUNDAVEHICLEYET!

• OVER130,000PEOPLEPERWEEKAREJOININGADIRECTSALESCOMPANY

• THISMEANSTHATOVER130,000PEOPLEPERWEEKAREMAKINGADECISIONABOUTPLANB

• THISISOVER6,760,000PEOPLEPERYEARINAMERICA!

AGOODPLAN,BUTALOUSYVEHICLE

AGOODVEHICLE,BUTALOUSYPLAN

OTHERSHAVE

SOMEPEOPLEHAVEHADNEGATIVEEXPERIENCESWITHDIRECTSALESBECAUSEOFTHESETWOTHINGS

IFYOUJOINEDONECOMPANY,YOUWERELOOKINGFORSOMETHING

IFYOUJOINEDASECONDONE,YOUWERESTILLLOOKING

BUTJUSTLIKEAFAILEDRELATIONSHIP,YOUNEVERQUITLOOKING

FORTHEONEYOUWOULDMARRY

GREATVEHICLEGREATPLAN GREATESTCHANCEFORSUCCESS!

HEALTH

Energy WeightLoss

AntiAging

FINANCES

DebtFreedom

FinancialIndependence

HelpenoughpeoplegetHEALTHY

HelpenoughpeoplebecomeDEBTFREE

HelpenoughpeoplegainFINANCIALFREEDOM

It’srealsimple…

AndYOUhavethepotentialtocaptureThewealthyou’vealwaysdreamedof!

INAMERICA,THEREAREMORETHAN250CITIESTHATHAVEOVERAPOPULATIONOF100,000

PRODUCTPRESENCEINAPPROXIMATELY50OFTHOSECITIES

BUSINESSPRESENCEISINAPPROXIMATELY15OFTHOSECITIES

“WhereverYouAre…IsTheStartingPointForTheWorld!”

Peoplewhodon’thaveenoughtime!

Peoplewhowanttotakevacations!

Peoplewhowantunlimitedearnings!

Peoplewhowanttoliveouttheirdreams!

WHATAREYOULOOKINGFOR?

Areyouapersonofinfluence?

Doyoucareaboutpeople’soverallwell‐being?

Doyoulovetoshareagreatrestaurant?

Doyoulovetoshareagreatmovie?

Doyoulovetosharegreatexperienceswithothers?

Doyoudesiretoimpactpeople’slives?

YOUDON’THAVETOBEAPROFESSIONALSALESMAN!

FOUNDEDIN1993LAST10YEARSOVER$1BILLIONINSALES

FIRST5YEARS$50MILLIONINSALES

FOUNDERWASAFINALISTTWOYEARSINAROW‐USATODAY/ERNST&YOUNGENTREPRENEUROFTHEYEARAWARD

7CONSECUTIVEYEARSASTHETOP100FASTESTGROWING,PRIVATELYHELDCOMPANIESINTHEDALLAS/FT.WORTHAREA WESETA“NEWSTANDARD”

FOREXCELLENCEINTHEDIRECTSALESINDUSTRY!

“WEWILLWALKTHEBEACHESOFTHEWORLDTOGETHER.”

‐CHARLIERAGUS

CHARLIERAGUS1942‐2001

USETHEDIRECTSELLINGMODELTODISTRIBUTETHEM

PROVIDEANOPPORTUNITYFORORDINARYPEOPLETODOSOMETHINGEXTRAORDINARYWITHTHEIRLIVES

CREATETHEWORLD’SFINESTNUTRITIONALPRODUCTS

StanleyJ.Dudrick,M.D.,F.A.C.S.Chairman, Department of Surgery and Director, Training Program in Surgery, St. Mary's Hospital/Yale Affiliate, Waterbury, CT; Professor of Surgery, Yale University School of Medicine

SidneyStohs,Ph.D.Senior Vice President of Research and Development, AdvoCare; former Dean, School of Pharmacy, Creighton University; professor of pharmacology and toxicology.

RobertHackman,Ph.D.Research Professor, Department of Nutrition, University of California at Davis; fellow, American College of Nutrition; member, American Society for Nutritional Sciences and American Society for Clinical Nutrition; international lecturer and consultant in nutrition, phytochemicals and human performance; author, numerous research papers; doctorate in nutrition, University of California at Davis.

HarryPreuss,M.D.,M.A.C.N.,C.N.S.Professor of Physiology, Medicine & Pathology, Georgetown University Medical Center; President, Certification Board for Nutrition Specialists (CNS); member, Board of Directors American Association for Health Freedom (AAHF); past president and ninth Master of the American College of Nutrition (ACN); former Established Investigator of the American Heart Association; past member three NIH councils; member, National Cholesterol Education Program; author of more than 600 medical publications, the nutrition section of the Encyclopedia Americana and eight books including "The Prostate Cure," "Maitake Magic" and the upcoming "Phytopharmaceuticals in Cancer Chemoprevention;" Degree in Medicine from Cornell Medical College with special research and clinical training at Vanderbilt University, Georgetown University, and the NIH. Recipient of the James Lind Award for excellence in research on dietary supplements and the William B. Peck Award for excellence in research.

PioneeredTPNNutrition‐1967OtherwiseKnownAsIntravenousFeeding

JUSTAFEWOFOURSCI/MEDBOARDMEMBERS

AUDRAPASKOWZSKIBAYTOWN,TX40YRS.OLD

MOTHEROF7,GRANDMOTHEROF1RAN1STMARATHONAT

WALTDISNEYWORLDINJAN.07

SIZE16TOASIZE2!

CHRISTINEBAKERCAMAS,WA

FORMERYOUTHPASTORCURRENTLYWORKFROMHOMEMOM

SIZE16TO4!

DANNYSANCHEZSANANTONIO,TX

CANCELEDLAPBANDAPPTWHENHEHEARDABOUTADVOCARE

SIZE46TOASIZE38LOST102POUNDSIN11MONTHS!

JenniferBlundellSeattle,WAOccupation:PersonalTrainerMotherof2

EarnsAverage$40,000Annually

MichaelO’RourkeOklahomaCity,OKOccupation:CorporateWellnessCoordinatorNSCACertifiedPersonalTrainerGGICertifiedFitnessNutritionSpecialist

1ST2MONTHSOFWORKINGTHEBUSINESSEARNED$8,000

1STYEAR:$40,000+EARNED4ALLEXPENSEPAID

VACATIONS

Alsointheareaof…

RETAILSALES

WHOLESALECOMMISSIONS

OVERRIDES

LEADERSHIPBONUSES

CASHBONUSES&INCENTIVETRIPS

Personal testimony reflect individual experiences of Advocare independent Distributors are not necessarily typical of the results you may obtain. Weight loss varies with individual effort, body composition, eating patterns, and exercise. If you have a medical condition or are pregnant or nursing, Advocare recommends that you consult your health care professional before starting an Advocare product regimen. Earnings depend on a

number of factors, including your individual effort and the area in which you live. The results described above are substantially in excess of the average results achieved by all Distributors during the same time period.

STARTDATE:1997BANKRUPTWITH$130TOOURNAMEDANNYHASLOST4IN.INTHEWAISTDIANEWENTFROMASIZE10/12TOA4

Since1997:BahamasCruise(2x)

NYCChristmas(3x)RichardPettyDriving

Experience(3x)Australia/NewZealand

Maui(3x)Bahamas

DisneyLandJacksonHole

CancunCozumelAcapulco

PlayadelCarmenKenya

Alaska(6x)Canada

FloridaKeysDisneyLand

EARNINGS:1STMONTH$6500

1STYEAR$140,000PAIDOFF$35,000CHAPTER13DEBT

2NDYEAR$550,0003RDYEAR$875,0004THYEAR$1,000,000

OVER$14MILLIONTODATE

FormerOccupations:Danny‐AthleticDirector/FBCoachDiane‐MortgageLender

BEFORE1997:CHAPTER13BANKRUPTCY80‐90HOURS/WEEK@WORKDAYCARERAISINGKIDSRARELYEVERBEENOUTOFTEXASNOHONEYMOON

BEFORE

GAVIN,TJ,&CAM

Coppell,TX

PREVIOUSOCCUPATIONS:BOBQUALITYCONTROLMANAGERFORSTRUCTUREDWOODMILL:60HOURSAWEEKSALARIED,NOBONUSESJENNYREGISTEREDDIETICIAN,AEROBICSINSTRUCTOR,STARBUCKSBARISTA3JOBS,NOTMUCHTIME,NORMONEY

2000$80,0002001$160,0002002$260,000

NOW,8YEARSINTHEBUSINESS

$50,000+PERMONTHCURRENTLY

HANNAH,SAMUEL,&ESTHER

Personal testimony reflect individual experiences of Advocare independent Distributors are not necessarily typical of the results you may obtain. Weight loss varies with individual effort, body composition, eating patterns, and exercise. If you have a medical condition or are pregnant or nursing, Advocare recommends that you consult your health care professional before starting an Advocare product regimen.

Earnings depend on a number of factors, including your individual effort and the area in which you live. The results described above are substantially in excess of the average results achieved by all Distributors during the same time period.

WORKFROMHOMEPARENTS

Camas,WA

STARTDATE:1999$10,000+PERMONTH

“ILOST75LBS.IN7MONTHS&HAVEMAINTAINEDITFOR8YEARS”

OCCUPATION:RICK‐OUTSIDESALES‐FERGUSONWATERWORKSKERRI‐WORKFROMHOMEMOMFORMEROCCUPATION:KERRI‐NAILTECHNICIAN

INCENTIVETRIPSEARNED:MAUI,CHRISTMASINNEWYORK,ALASKANCRUISE,SEDONAENCHANTMENTSPARESORT

BEFORE

AFTER RICK,KERRI,DUSTIN&HANNAH

Houston,TX

• ASANADVISOR,YOUHAVETHEPOTENTIALTOEARNINCOME5WAYSWITHADVOCARE

• THEFOLLOWINGISANOVERVIEWOF5OFTHEWAYSANADVOCAREINDEPENDENTDISTRIBUTORCANEARNINCOME

• EACHSLIDEHASBEENCREATEDTOGIVEYOUAGENERAL,BUTCLEAR,OVERVIEWOFTHEEARNINGPOTENTIALOFFEREDTHROUGHOURCOMPENSATIONPLAN

• PLEASEREFERTOADVOCAREINTERNATIONAL’SPOLICYANDPROCEDURESFORCOMPLETEDETAILSAND/ORTECHNICALDETAILSCONCERNINGTHECOMPENSATIONPLAN

PersonaltestimonialsreflectindividualexperiencesofAdvoCareIndependentDistributorsandarenotnecessarilytypicaloftheresultsyoumayobtain.Weightlossvarieswithindividualeffort,bodycomposition,eatingpatternsandexercise.Ifyouhaveamedicalconditionorarepregnantornursing.AdvocarerecommendsthatyouconsultyourhealthcareprofessionalbeforestartinganAdvocareproductregimen.

40%MarkuponProduct

YourProfit:

$40

RetailPrice

$100YourfriendisaRetailCustomer

YouareanAdvisor

40%Discount

THISISHOWYOUCANEARN40%PROFITONTHEPRODUCTSYOU

RETAIL

THISISYOU&YOUAREATTHE40%DISCOUNT10CUSTOMERS$100RETAILX$40PROFITPERORDER

$400EXTRAINCOME

$100 $100 $100 $100 $100 $100 $100 $100 $100 $100

YOUCOULDEARNANEXTRA$4,800PERYEARJUSTWITHTHEFIRSTWAYWEGETPAID!

Profit

$20

Yourfriendisa

WholesaleMemberat

20%DiscountProductOrder

$100

YOURWHOLESALECOMMISSION

EARNINGSARETHEDIFFERENCEBETWEENDISCOUNTLEVELS

=20%

YouareanAdvisor

40%Discount

IFYOUWROTEABOOK,BECAMEARECORDINGARTIST,ORHADENOUGHCAPITALTOINVESTINOIL‐YOUCOULDEARNRESIDUALINCOME…ANDPOTENTIALLYBECOMEVERYWEALTHY.

FORTUNATELY,FORTHOSEOFUSTHATARENOTINTHESESITUATIONS,WEDON’THAVETOMISSOUTONTHEFREEDOMTHATCOMESWITHTHISLIFESTYLE.WEEARNRESIDUALS2WAYSINADVOCARE!

DOYOUHAVETHECAPITALTOINVESTINGASOROIL?

AREYOUCURRENTLYWORKINGONA#1BESTSELLER?

AREYOUCURRENTLYINTHESTUDIOCUTTINGYOURNEXTTOPHIT?

2TypesofResiduals

ForExample:

Youhaveyour1stAdvisor

40%

YouareanAdvisor

40% NowthatyouhaveanAdvisoryoubeginearningresidualincomethroughthis“leg”ofbusiness,insteadofwholesalecommissions.

A“leg”isatermusedtodescribeeachnewadvisorinwhomyoupersonallysponsor,alongwiththeirparticulargroupofdistributors.

$50

$100

X.07

$3.50

BUSINESSVOLUME

RETAILVALUE=

YOUROVERRIDEPAYMENT=

Override=7%ResidualontheBusinessVolume

WhatisBusinessVolume?

BusinessVolumeisapproximately½oftheRetailValueofeachproduct

RetailVolume BusinessVolume

$98.50 $49.25

$49.25

$98.50

X.07

$3.45

BUSINESSVOLUME

RETAILVALUE

YOUROVERRIDEEARNINGS=

Override=upto7%overrideonthePersonal/GroupBusinessVolumeofthosedown‐lineDistributorsthroughthethirdgenerationwhohavethemselvesbecomeAdvisors.(“BusinessVolume”isthatwhichisassignedtoeachproductbyAdvocareforthepurposeofcalculatingOverrides.)

SinceYOUandIarebothatthe40%DiscountLevelasAdvisors,InowcanbeginearningOverridesandLeadershipBonuses.

LeadershipBonusesbeginattheSilverBonusLevel(3%),whichrequires$100ofcumulativeOverrideunderneathyourexistingAdvisors.

Inotherwords,ifIhaveover$100ofOverride,Iwillbeginearning3%moreresidualincomeasaresultofourteam’sefforts.

$3000Retail=$1500BusinessVolumeX.07OverrideFigure=$105inOverride

$1500BusinessVolumeX.03LeadershipBonus=$45inLeadershipBonus

$105inOverridevolumequalifiesmeforaSilverLeadershipBonus!

TotalEarnings=$150

Ifthetotalretailvolumeaccumulatedbetweenyouandanyofyourdistributorsoradvisorstotals$3000ormore…Itwillcreate$100ofoverride…whichqualifiesmeforthefirstlevelofLeadershipBonuses…calledSilver(3%)

Me@40%

YOU@40%

$3000RetailVolume

$100

+2%$500

$41,071+2%

$30,000 $81,890+2%

$106,448

$337,964

$120,000 $951,689+4%

$240,000 NA+.25%

$60,000 $179,013+2%

LeadershipBonus%

AmountofRetailVolume

LeadershipLevel

+3% Silver

ApproximateOverride

$3,000

Gold

Ruby$1,000

Emerald$2,000

Diamond

+2%

+2%

6StarRuby

9StarEmerald

Platinum

$15,000

3StarGold

AverageTotalIncome2007

$32,489

$10,511

$4,000

$8,000

$15,000 $500

$30,000

$60,000

$1,000

$2,000

Advisor‐40%Youcanearn

$300inCommissionsYOU

Ericnowhasaretailprofitmarginof$900maximumprofitfromhisoriginalorder!

$3000RV@30%Eric

EricpurchasesanAdvisorOrderof$3000worthofretailproductat30%discount‐Whichcostshim$2,100

$3000X.10$300

Total=$300

(NEW)

BEGINNINGWITHWHOLESALECOMMISSIONS

Advisor‐40%YOU

PlacesanAdvisorOrderTracy

7%OR=$1500x.07$105

3%LBonus=$1500x.03$45 Total=$150

10%Commission=$3000X.10$300 Total=$300

YourNewAdvisor‐40%Eric

• THEPLANISTHESAMEFOREVERYBODY• YOUARETHEVARIABLE• FORSOMETHISISA90DAYPLAN• FORSOMEITISA6MONTHPLAN• FORSOMEITISA1YEARPLAN• FORSOMEITCOULDBEA2YEARPLAN• THEIMPORTANTTHINGTOKNOWIS…

ANOVERVIEWOFTHEENTIREMARKETINGPLAN

THEPLANWORKS! PersonaltestimonialsreflectindividualexperiencesofAdvoCareIndependentDistributorsandarenotnecessarilytypicaloftheresultsyoumayobtain.

Weightlossvarieswithindividualeffort,bodycomposition,eatingpatternsandexercise.Ifyouhaveamedicalconditionorarepregnantornursing.Advocare

recommendsthatyouconsultyourhealthcareprofessionalbeforestartinganAdvocareproductregimen.

1. The GREEN group is a “Leg”; the RED group is a “Leg”; & the BLUE group is a “Leg” 2. A “STAR” leg must obtain at least $3000 of RV, which calculates in to an approximate $100 override

The GREEN leg has $13,000 RV, the RED leg has $13,000 RV, & the BLUE leg has $13,000 RV This means… YOU HAVE THREE STAR LEGS.. because they all produced more than $100 override

3. Leadership Bonuses are calculated based upon override achievement and “Star Leg” production OVERRIDE PAYMENT 7% 1ST 3 Levels of Advisors $ 1,400 LEADERSHIP BONUSES 3% Silver $100 or more override 600 2% Gold $500 or more override 400 2% 3 Star Gold 3 Legs at $100 + override 400 2% Ruby $1000 or more override 400 2 Week Total $ 3,200 1 Month AVG. $ 6,400 Yearly AVG. $76,800

1. First, you must know your “Business Volume” (BV) BV= RV/2 $40,000 RV divided by 2= $20,000 BV

2. Next, you calculate OR by multiplying BV by .07 (7%) $20,000 Approximate Business Volume (BV) x .07 $1,400 Pay Period Override Earnings

Calculate Override (OR) Payment

“Let’s say $40,000 to make the math simple!”

Leadership Bonuses can be earned as deep as your organization grows!

YOU • Advisor at 40% • Have 10 Retail or Wholesale Customers • $1000 RV

Business Builder #1

Advisor-40% Has 10 Retail or

Wholesale Customers

$1000

Business Builder #3


Wholesale Customers

$1000

Business Builder #2


Wholesale Customers

$1000

#1 $1000

#1 $1000

#1 $1000

#2 $1000

#2 $1000

#2 $1000

#3 $1000

#3 $1000

#3 $1000

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

1 K

Retail Volume in this Leg $13,000 RV



Retail Volume (RV) $3000

$9000

$27000

Total RV = $39,000

YOU This sheet is an example of how Overrides and Leadership Bonuses are calculated for one pay period. In this example, we will say that each business builder in your organization has 10 customers and/or wholesale customers ordering $100 of retail product each pay period. This is merely an example and is not intended to guarantee performance or income.

Silver $10,511+3%

Gold $32,489+2%

3StarGold $41,071+2%

Ruby $81,890+2%

Bonus%AverageTotalIncome2007

Let’ssay…Ittakesyouawholeyeartodevelopyourfirstteamof

3StarLegsofbusiness

Thesefiguresarebaseduponallnecessaryproductionvolumesbeingachievedinordertoqualifyforeachoverrideandleadershipbonuslevel.

THISISYOU

THISISYOU

Silver $10,511+3%

Gold $32,489+2%


Ruby $81,890+2%

6StarRuby $106,448+2%


Emerald $179,013+2%

Whatif…Youadded3moreStarLegsofbusinessinyear2

Silver $10,511+3%

Gold $32,489+2%


Ruby $81,890+2%

6StarRuby $106,448+2%

9StarEmerald $337,964+2%

Emerald $179,013+2%

Bonus% AverageTotalIncome2007

THISISYOU

And…Youadded3moreStarLegsofbusiness

yourthirdyear!

Silver $10,511+3%

Gold $32,489+2%


Ruby $81,890+2%

6StarRuby $106,448+2%

Emerald $179,013+2%


THISISYOU

Diamond $951,689+4%

9StarEmerald $337,964+2%

Youadd3moreStarLegsofbusiness

inyour4thyear

DANNY&DIANEMCDANIELREACHED

DIAMONDINONLY14MONTHS&WEREEARNING$30,000PERMONTH!

Withouttheinternet

Withoutfancytechnology

Withoute‐mail

Withoutaluxurycar

Withoutowningahome

Just a Few of Our Past Incentive Trips

Hawaii

AlaskanCruise

Australia

NewZealand AspenLittlePalmIslandChristmasInNewYork

LakeLouise,Canada

Caribbean

JacksonHole FishinginAlaska

GrandCayman

THISCOULDBEYOUWANNAGETAWAY?

AllExpensePaidPrivateIslandParadise

52LuxuryVillasMay13th‐17th2009

VacationWithATeamOfChampionsOnceInALifetimeExperience!

CONTESTENDSFEB.17,2009ASKFORDETAILS

WELCOMETOTHETEAM