advocate marketing (ii) influence measurement
TRANSCRIPT
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ÍNDICE
1 Quienes son los Brand Advocates en RRSS?
Plataformas 2.0 de Advocate Marketing2
Case studies4
Medir el valor de un influencer 3
![Page 3: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/3.jpg)
Medir el valor de un influencer
![Page 4: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/4.jpg)
Medir el valor de un influencer
KPIs EVOLUTION
FANS
Engagement SOVShare of Voice
![Page 5: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/5.jpg)
Medir el valor de un influencer
FANS
Engagement SOVShare of Voice
![Page 6: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/6.jpg)
Medir el valor de un influencer
Audiencia Influencia
Actividad
Fans
EngagementFollowers
Views
Reach
Kred
Klout
ReTweets
Share of
Voice
Posts
Impressions
“selfies”
Fotos Videos
Shares
Notoriedad Autoridad
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Medir el valor de un influencer
Audiencia Influencia
Actividad
Celebrity
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Medir el valor de un influencer
Audiencia Influencia
Actividad
Celebrity
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Medir el valor de un influencer
Audiencia Influencia
Actividad
Amigos
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Medir el valor de un influencer
Audiencia
Actividad
Amigos
Influencia
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Medir el valor de un influencer
Audiencia Influencia
Actividad
BloggerYouTuber
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Medir el valor de un influencer
Audiencia Influencia
Actividad
BloggerYouTuber
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Medir el valor de un influencer
Audiencia Influencia
Actividad
Analyst Evangelist
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Medir el valor de un influencer
Audiencia
Actividad
Influencia
Analyst Evangelist
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Medir el valor de un influencer
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Medir el valor de un influencer
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Medir el valor de un influencer
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Medir el valor de un influencer
Community Influence
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Medir el valor de un influencer
Influencia según tópico / comunidad
![Page 20: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/20.jpg)
Medir el valor de un influencer
![Page 21: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/21.jpg)
Medir el valor de un influencer
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Medir el valor de un influencer
ActividadInfluencia
Resonancia
Audiencia
![Page 23: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/23.jpg)
Medir el valor de un influencer
Perfil personalFacebook “copia” Twitter:Followers
Fan PageLikesEngagementSoV
![Page 24: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/24.jpg)
Medir el valor de un influencer
• Followers
• Ratio Followers/Following• Listas
• Tweets
AUDIENCIA
INFLUENCIA
ACTIVIDAD
![Page 25: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/25.jpg)
Medir el valor de un influencer
![Page 26: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/26.jpg)
Medir el valor de un influencer
![Page 27: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/27.jpg)
Medir el valor de un influencer
![Page 28: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/28.jpg)
Medir el valor de un influencer
![Page 29: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/29.jpg)
ÍNDICE
1 Quienes son los Brand Advocates en RRSS?
Plataformas 2.0 de Advocate Marketing2
Medir el valor de un influencer 3
Case studies4
![Page 30: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/30.jpg)
Case studies: CELEBRITY
![Page 31: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/31.jpg)
Case studies
![Page 32: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/32.jpg)
Case studies
AUDIENCIA ACTIVIDADINFLUENCIA
![Page 33: Advocate marketing (II) Influence Measurement](https://reader030.vdocument.in/reader030/viewer/2022032513/55d190b0bb61ebe2408b46f6/html5/thumbnails/33.jpg)
Case studies
Video de Xavi Segura
Post Rafa
Post Telefonica Fb/Tw
Video de Albert Costa
Cierre Campaña
Tweets de Rafa con videos
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Case studies: YouTuber
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Case studies
Share of Views
YouTube star
Local YouTube star
Brand
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Case studies: INFLUENCERS
http://bit.ly/OyshoStory
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Case studies
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Case studies
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Case studies
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Case studies
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Case studies: Entretainment & Runners
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Case studies
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Case studies
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Gracias