advt n media
TRANSCRIPT
WHAT DOES ADVERTISING MEAN?
Advertising Simply Means A Way Of
Communication That Reaches All
Types Of Sector.
It Provides Information And Creates
Awareness Among People Relating
To A Product Etc
The process of delivering a
message about ideas, goods
and services, through the
media, paid by an identifiable
sponsor.
Advertising –definition
• Paid persuasivecommunication
• Uses nonpersonalmass media to reach broad audiences
• Connects an identified sponsor with a targetaudience
Defining Modern Advertising
Six Basic Components
1. Paid2. Non-personal communication3. Sponsor is identified4. Using mass media5. Tries to persuade or influence6. Reaches large audience
The Functions of Advertising
• Builds awareness of products and
Brands
• Creates a brand image
• Provides product and brand
information
• Persuades people
• Provides incentives to take action
• Provides brand reminders
• Reinforces past purchases and brand
experiences
Key Players: Advertiser
• Uses advertising
tosend out a
message
about its products
• Initiates effort
byidentifying a
problem
that advertising
cansolve
• Approves
audience,
plan and budget
• Hires the
agency
1. Automotive2. Retail3. Movies, media, andadvertising4. Food, beverages, andconfectionery5. Medicines and proprietaryremedies6. Financial services7. Telecommunications8. Toiletries, cosmetics, andpersonal care9. Airline travel, hotels, andresorts10. Restaurants
11. Direct-response companies12. Home-furnishings,appliances, supplies13. Insurance and real estate14. Computers, software,Internet15. Government, politics, andorganizations16. Apparel17. Beer, wine, and liquor18. Audio and video equipmentand supplies19. Sporting goods, toys, andgames20. Entertainment and events
Advertisers in Terms of Categories
• Channels of communication that carry the message to theAudience
• Are also companies or huge conglomerates
• Cost effective because the costs are spread over a large number ofpeople
Key Players: Media
Key Players: Target Audience
• The desired audience for the advertisingmessage
• Data-gathering technology improvesaccuracy of information about customers
• Advertisers must recognize the varioustarget audiences they are talking to andknow as much about them as possible
Purpose Of Advertising
Delivering the proper message to customers
To convince customers that a company’s services or products are best
Enhance the Image of company
Demonstrate new uses for established products to hold existing customers
Classification Of Advertising
On Geographical basis
Global National Regional Local
On Basis of Target Groups
• Consumers• Professional
On basis of Demand
Product demand Brand demand
o Advertising of service
Hotel services Education
services Transportation
services Hospitality
services Financial service
Examples of Top Advertising Agencies
Ogilvy & Mather- Hutch (Vodafone), Cadbury, Asian Paints and Fevicol.
JWT, J Walter Thompson- Nestle, Ford, Nokia and Unilever.
Mudra Communication- HBO, Philips, Reliance NetConnect, Big Bazaar.
FCB Ulka Advertising Ltd- Tata Indicom, Whirlpool, Zee Cinema, Santoor, Sunfeast and Amul.
Grey Worldwide (I) Pvt. Ltd- Hero Honda, Maruti Suzuki, Nestle, Ambuja Cement, UTV, P&G and Godrej
TYPES OF ADVERTISING
ADVERTISEMENT
CELEBRITY
ADVERTISING
BROADCAST
PUBLIC SERVICE
INFOMERCIALS
OUTDOOR
ADVERTISING
COVERT
ADVERTISING
SURROGATE
ADVERTISING
IMPORTANCE
Creating awareness
Increase sales
Brand identity & Brand image
Communicate a change
Increase the buzz value
What Makes an Ad Effective?
1.If it creates an impression for a
product or brand
2. If it influences people to respond
3. If it separates the product or brand
from the competition
It includes all the ways through which we get information :
Books NewspapersMagazinesEmediaRadioTelevision
Social mediaSocial media is any web-based
environment that allows users to easily create, publish and share content.
Social media websites allow the user to control the data, to create modify, discuss and share internet content.Its user centred, interactive, information sharing design and collaboration
Current e.g. Of social media
• Social networking sites including Facebook, LinkedIn, My Space, Google+ etc.
• Video and photo sharing websites including Flickr, Tumblr, Instagram, or YouTube
• Vlogs, including corporate blogs and personal blogs
•Micro-blogging including Twitter•Wikis and online collaborations including Wikipedia
• Forums, discussion boards and groups including Google groups.
In favour
• Media is one of the strongest modes of communication.
• The develoment of any country depends on media.
• The roots of media has spread worldwide.• It broadcasts news nearly 24*7 & 365 days
a year.• Update people about each & every event
happening in the world.• It played a major role in getting
independence by creating awareness in people.
• It creates new job opportunities in the fields like journalism advertising etc.
• Media shows the true faces of the politician by broadcasting interviews with facts.
Against
• Media creates a hype of everything through rumors.
• Most of the time their allegations are not true.
• In the world of media nothing is hidden from anyone, this can be dangerous from the security point of view.
• Different channels are showing different angles of the same news which leads to misunderstanding of viewers.
• Lives of celebrities are often disclosed on in an unethical manner
• Some politicians are using media to highlight them in public.
Conclusion I've observed how media is found in our every day
lives. From music to sports and the internet it shows that media plays an important role in our every day lives.
I also noticed how media and advertisement seemed to increase based on a websites popularityI have realized that how important advertisement has become and how technology is exposed to these advertisements.
The media industry has become a fast paced industry and clearly is doing all it can to stay on top and reach its potential consumers.