• In Japan by focusing our business in Mobile platform,

• Adways Japan has developed a lot of mobile application and mobile contents to serve the mobile internet needs in Japan.

• Adways is one of the digital media company from Japan.

• In Japan & China, with our main business in affiliate marketing for PC & Mobile we have achieved partnership with a lot of advertiser and media companies.

• Adways Indonesia is specializing in Digital Campaign & Mobile Game Development has created many apps on various platform including feature phone and smart phone.

• Mobile Game Development team established at the beginning of 2013. Consisted of talented game programmers, artist, and designer.

• During 8 months after establishment, already created 9 games in various platform.

• Grand Winner of XL Gamehack Competition

About Us

Our Crew

Our Game Division

Untapping Feature Phone Market

Overview• Indonesia ranks among

the highest in the world for mobile browsing intensity (661 pages per month/person)

• 80% of new phones sold in Indonesia are internet enabled.

• Around 180 millions mobile phones in Indonesa is feature phone

Indonesian Culture

• Entertainment content is the most absorbed content by Indonesian users, dominated by users age 15-19

• Feature phone users are willing to spend money for content.

• Community, friends, and social aspect play a great role in Indonesia

Case Study : Musica Sphere

• Online RPG that takes place on a world of music.

• 70.000+ users community.

• Aiming for hardcore players that’s used to RPG style game

• Better user retention and but only have small amount of players

Case Study : Mononoke Capture

• Card collection game that using Japanese ghost theme

• 260.000+ users community.

• Aiming for casual players with using cute characters and simple gameplay

• Higher number of users but low user retention

Adways Game Summary

• Total User 400.000+

• Biggest number of users came from Mig33 with more than 250.000+ users

• Indonesian language is the second most popular language after english

• Game growth is organic without advertising and other promotion

User Engagement

• Community management play a great role in building user loyalty towards the game

• Creating fan page, group, and creating group moderation is a must.

• Higher user loyalty means higher revenue

Thank You

Please feel free to contact us for more information:Radita Liemradita@adways-indonesia.co.idM: +62-89671485292