adways samurai ppt
Post on 21-Oct-2014
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Presentation by Radita Liem of Adways in Samurai Incubator Event in JakartaTRANSCRIPT
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• In Japan by focusing our business in Mobile platform,
• Adways Japan has developed a lot of mobile application and mobile contents to serve the mobile internet needs in Japan.
• Adways is one of the digital media company from Japan.
• In Japan & China, with our main business in affiliate marketing for PC & Mobile we have achieved partnership with a lot of advertiser and media companies.
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• Adways Indonesia is specializing in Digital Campaign & Mobile Game Development has created many apps on various platform including feature phone and smart phone.
• Mobile Game Development team established at the beginning of 2013. Consisted of talented game programmers, artist, and designer.
• During 8 months after establishment, already created 9 games in various platform.
• Grand Winner of XL Gamehack Competition
About Us
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Our Crew
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Our Game Division
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Untapping Feature Phone Market
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Overview• Indonesia ranks among
the highest in the world for mobile browsing intensity (661 pages per month/person)
• 80% of new phones sold in Indonesia are internet enabled.
• Around 180 millions mobile phones in Indonesa is feature phone
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Indonesian Culture
• Entertainment content is the most absorbed content by Indonesian users, dominated by users age 15-19
• Feature phone users are willing to spend money for content.
• Community, friends, and social aspect play a great role in Indonesia
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Case Study : Musica Sphere
• Online RPG that takes place on a world of music.
• 70.000+ users community.
• Aiming for hardcore players that’s used to RPG style game
• Better user retention and but only have small amount of players
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Case Study : Mononoke Capture
• Card collection game that using Japanese ghost theme
• 260.000+ users community.
• Aiming for casual players with using cute characters and simple gameplay
• Higher number of users but low user retention
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Adways Game Summary
• Total User 400.000+
• Biggest number of users came from Mig33 with more than 250.000+ users
• Indonesian language is the second most popular language after english
• Game growth is organic without advertising and other promotion
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User Engagement
• Community management play a great role in building user loyalty towards the game
• Creating fan page, group, and creating group moderation is a must.
• Higher user loyalty means higher revenue
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Thank You
Please feel free to contact us for more information:Radita [email protected]: +62-89671485292