adwords automation - how to sell more with adwords api tool

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AdWords API in the service of eCommerce How to increase online sales while reducing costs of advertising campaigns, thanks to automation of the "long tail" strategy

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Post on 08-May-2015

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DESCRIPTION

Do you run Google AdWords campaigns with a large workload and budget spending, but the outcome still disappoints you? Get familiar with AdWords API tool, which supports SEM specialists, large and small online shops. AdWords API Tool performs many tasks automatically: - Creates adverts for thousands of products, with the use of the "long tail" strategy, which means it picks keywords and forms ad groups that not only bring a large traffic to your website, but most of all they sell = convert; - Controls bid rates, depending on products sale margin to optimise your ROI; - Automatically pauses advertising of products that are no longer in the warehouse thanks to integration with a database or an XML / CSV file; - Sends reports, SMS notifications; - Performs every task required by your marketing activity as it is a customised solution, suited to the needs of your business. See case study of Conrad Shop: http://dotcomriver.com/api-adwords.html

TRANSCRIPT

Page 1: AdWords automation - how to sell more with AdWords Api Tool

AdWords APIin the service of eCommerce

How to increase online saleswhile reducing costs of advertising campaigns, thanks to automation of the "long tail" strategy

Page 2: AdWords automation - how to sell more with AdWords Api Tool

Where are the orders?Campaigns are on the go, budget diminishes, there is even a high traffic on the e-store’s site, but still so few orders made. What is wrong?

Page 3: AdWords automation - how to sell more with AdWords Api Tool

Conversion funnelIt is not the amount of traffic entering your website that matters most, but its quality. Only well targeted traffic converts and increases your ROI.

Page 4: AdWords automation - how to sell more with AdWords Api Tool

AdWords OptimisationThe "long tail" strategy in eCommerce usually provides the highest conversion, while maintaining the lowest cost per click (CPC).

Page 5: AdWords automation - how to sell more with AdWords Api Tool

But wait, what do I do if I havethousands of products in the store?!How to quickly and accurately generate optimal adverts and unique keywords for them and adjust CPC bid rate depending on the margin and then control the ads according to their stock availability?

Page 6: AdWords automation - how to sell more with AdWords Api Tool

Solution = AdWords API ToolWith AdWords API Tool, you can completely automate the process of generating adverts, unique keywords and optimal CPC bids. Smart algorithms of the application are able to quickly and accurately perform mass actions, based on feeds pulled from the database or from XML / CSV files. They create and update advertisements of millions of products on the basis of their description, brand and price and pause the advert, when the product is no longer available.

Automation not only significantly reduces human workload, and thus the cost of the campaign, but also eliminates errors.

Page 7: AdWords automation - how to sell more with AdWords Api Tool

What can AdWords API Tool do?

AUTOMATION

Keywordsgeneration

Adverts update

Reports,sms notifications

Campaign structure

CPC bid adjustment

Local campaigns

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Ready-made or customised?Ready-made SaaS Dedicated solution

Client’s dataUser’s date unaccessable for third parts

Client’s data hosted by service provider

Functions Limited fetures Features strictly adjusted to client’s needs

CostsOne-time feeSubscription / license cost +

margin of campaign expenses

ServicePaid consultancy, workshops, training, strategic plans, certification programs

The application is created in consultation with the user, so its operation is easy and intuitive

Page 9: AdWords automation - how to sell more with AdWords Api Tool

What our client says?

Thanks to using Dotcom River’s practical experience in designing advertising systems, together we have managed to create an effective system for promoting Conrad’s products in Google search engine in a mass, yet efficient manner. With an offer of over 100 000 products from Conrad.pl store, the AdWords API Tool application enables to reach a great number of Google users in the most precise way. This is not possible when using standard AdWords tools.

Owing to their conscientious approach and creative engagement into project, Dotcom River provided us with a complete and reliable product that has significantly enhanced promotional activities of our company.

Mariusz MożdżonekSEO & SEM Specialist

See Case Study

Page 10: AdWords automation - how to sell more with AdWords Api Tool

Who is AdWords API Tool for?

eCommerce

OnlineServices

AdvertisingAgency

SEMSpecialists

AdWords API Tool

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Do you see the potential?

Dedicated tool doesn’t have to be expensive.Write to us, call, ask – together we will find an optimal solution

for your business. The benefits you will see in numbers.

Dotcom River Sp. z o. o.

[email protected]+48 71 788 95 10

Contact us today