aeas 2019 australian schools international events …...844 485 789 456 780 517 810 500 source:...

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For Australian schools to maintain a strong presence in key markets, regular visits to maintain relationships with education agents, alumni, current and past parents and local schools are important. Australian school specific events are an important contributor to building and maintaining an overall profile for the Australian school sector in key markets. With a strong Australian schools’ profile in these markets, individual schools may find their individual marketing efforts to be more effective.

AEAS events bring together Australian schools, quality education agents and international families considering applying to Australian schools.

Australian Schools Exhibitions

✔ Contribute to branding an Australian school education as desirable and first class.

✔ Build the profile of Australia as a high quality, safe destination that leads to successful student outcomes at school, university and in careers

✔ Provide an opportunity to meet directly with prospective students and parents to discuss your school’s key selling points.

✔ Capitalise on Australian schools’ largest market (China) as well as building a profile in other key markets and smaller and emerging markets.

✔ Provide the opportunity for school representatives to attend market briefings with a specific focus on Australian schools presented by Austrade representatives.

✔ Enable schools to utilise the in-market knowledge presented by Austrade and also held by co-organising education agents (where relevant) and AEAS China staff.

Education Agent Workshops

✔ Provide an opportunity for business to business one-on-one meetings between selected education agents from across China, Indonesia, Japan, Taiwan, Thailand and Vietnam.

✔ School representatives and agents share information on the market for school age students to study in Australian schools.

✔ Provide education agents with current information on the contemporary Australian education system and the quality and benefits of an international education in an Australian school.

✔ The workshops are generally held at five star venues and are fully catered.

✔ School representatives may be invited to present to education agents on behalf of participating schools on key topics of interest.

International events

Who should attend?• CRICOS registered Australian schools• ELICOS High School Preparation program providers• Ancillary service providers (such as guardianship

organisations, homestay organisations, health providers) – subject to AEAS approval.

Booth sharing Booth sharing is permitted at selected exhibitions. Schools can register to share a booth with another school. A maximum of two schools can share a booth. For two schools, the cost of a shared booth is the exhibition cost + 50%. For example, the cost of a shared booth in China is $4,350 or $2,175 each.

Booth sharing is not permitted at Education Agent Workshops.

InclusionsInclusions in the cost of participation at each event (schools will be notified of changes or additions in forthcoming Information Updates) are:

• All marketing and promotion for the event

• Venue hire

• Table for display of materials and chairs for exhibitors and visitors

• Power points/plugs for recharging electronic devices

• Wifi

• Interpreter to work at your booth (not provided in Malaysia or at Education Agent Workshops)

• Access to the AEAS QR Student Registration system

• Provision of onsite support

• Help with obtaining business visas

• AEAS event management

• AEAS coordination, management and printing of the Exhibitor Guide and other marketing collateral

• Austrade market briefings (where applicable)

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FEBRUARY/MARCH 2019 – CHINA, HONG KONG

China is the largest source market for school students studying in Australia. At December 2017, China represented 45% of the total school student enrolments. China’s tier one cities offer excellent potential for school student recruitment. Harbin is a tier two city and should be included on your schedule. Shanghai, Guangzhou and Beijing are listed first, second and third in the top twenty school sector visa cities and Harbin is eleventh. Source: Analysis of Offshore of Student Visa Applications by citizens of the PRC, 2017.

Hong Kong is the fourth largest source market in Asia for school sector students. This is the largest Australian schools exhibition held each year in Hong Kong.

CITY DATE VENUE COST CO-ORGANISER EVENT

HARBIN, CHINA

Wednesday 27 February

Shangri La Hotel Songbei

$2,900 Pattison Education Group EXHIBITION

BEIJING, CHINA

Saturday 2 March

Westin Hotel, Chaoyang

$2,900Global Wuhu (Beijing) Overseas Study Consulting A subsidiary of Global IELTS/Puxin

EXHIBITION

SHANGHAI, CHINA

Sunday 3 March

Intercontinental Hotel, Jing’an

$2,900 Austar Group EXHIBITION

GUANGZHOU, CHINA

Friday8 March

Sheraton Guangzhou Hotel

$1,500 Arranged by AEASEDUCATION AGENT WORKSHOP

GUANGZHOU, CHINA

Saturday 9 March

Sheraton Guangzhou Hotel

$2,900 GZL International Consultants EXHIBITION

HONG KONGSunday 10 March

Cordis Hotel, Mongkok

$3,300aec Education Consultancy, HKOSC & ACES

EXHIBITION

REGISTER ONLINE BEFORE 30 SEPTEMBER 2018

aeas.com.au/event-registration/march-event/

Hong Kong

4th

China

1st

FULL

–RE

GIS

TRA

TIO

N C

LOS

ED

PLACES STILL AVAILABLE

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FEBRUARY/MARCH 2019 – CHINA, HONG KONG

Based on previous year’s attendance, student attendance at the March exhibitions is expected to be approximately “Families were very informed, asked really

appropriate and good questions. Definitely more awareness of Australian education than at the Harbin exhibition last year.”

HARBIN EXHIBITION, 2018

“The option to use preferred agent(s) in addition to the provided interpreter in Beijing worked very well. Indications are that it will lead to more consistent follow-up after the exhibition.”

BEIJING EXHIBITION, 2018

“I continue to be impressed by the professionalism of the Austar staff team.”

SHANGHAI EXHIBITION, 2018

“A bonus for us with these exhibitions is the networking between colleagues – this is providing excellent professional development for us.”

SHANGHAI EXHIBITION, 2018

“Excellent exhibition at a wonderful venue. Great opportunity to meet parents, agents and other schools. Well done team on organising a wonderful exhibition. The online registration platform and recording software was great too.”

GUANGZHOU EXHIBITION, 2018

“Hong Kong was excellent. We had very serious, well researched families and children. Our agent interpreter was more than that; she was a de facto representative of our brand and was exceptional.”

HONG KONG, EXHIBITION, MARCH 2018

“

“

STUDENT ATTENDANCE

Harbin 100 students (12 - 15 schools)

Hong Kong 125 students (30 - 32 schools)

Beijing 150 to 200 students (36 -38 schools)

Guangzhou 200 to 250 students (28 - 34 schools)

Shanghai230 to 300 students (40 schools)

2014 2015 2016 2017

Enrolments Commencements

16,000

14,000

12,000

10,000

8,000

6,000

4,000

2,000

0

CHINA - YTD DECEMBER 2017

8,329

4,267

10,266

5,347

12,048

5,846

13,506

6,474

2014 2015 2016 2017


1,400

1,200

1,000

800

600

400

200

0

HONG KONG - YTD DECEMBER 2017

848

377

913

471

1,076

566

1,185

597

Source: International Student data www.austrade.gov.au

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MAY 2019 – CAMBODIA, TAIWAN, JAPAN, CHINA

Cambodia is a relatively new market for school students and is now the eighth largest source market in Asia for school sector students. Over the past five years the number of visas granted and enrolments in Australian schools has grown significantly. In the past two years visas granted grew by nearly 25% and at July 2018 there were 459 enrolments. There is growing interest in an Australian school education. This event will be supported by IDP Education and their Australian Centre for Education (ACE).

Taiwan is the ninth largest source market in Asia for school students. Agents attending the Education Agent Workshop held in Taipei in 2018 indicated there has been increasing interest in Australia as a destination, in preference to other destinations such as USA.

Japan is the fifth largest source market in Asia for school sector students. The Japanese government under the leadership of Prime Minister Abe increased the focus on students needing to develop a global outlook through English language development and

studying abroad opportunities. English skills with real world applicability, cross cultural understanding and diverse mindset, and global leadership is the goal. The intention is to better position Japan for the global economy now and in the future.

Chengdu and Shenzhen, China are tier one cities both offering very good potential for school student recruitment. Shenzhen is listed fifth on the top twenty list of school sector visa cities and Chengdu is ninth. Source: Analysis of Offshore of Student Visa Applications by citizens of the PRC, 2017, Austrade.

CITY DATE COST CO-ORGANISER EVENT

PHNOM PENH, CAMBODIA Saturday 11 May $2,000 IDP Education INFORMATION DAY

TAIPEI, TAIWAN Sunday 19 May $3,000 Arranged by AEAS EXHIBITION

TAIPEI, TAIWAN Monday 20 May $1,500 Arranged by AEASEDUCATION AGENT WORKSHOP

TOKYO, JAPAN Wednesday 22 May $1,500 Arranged by AEASEDUCATION AGENT WORKSHOP

CHENGDU, CHINA Saturday 26 May $3,000Huaying Consulting & Service Co Ltd

EXHIBITION

SHENZHEN, CHINA Sunday 27 May $3,000 China Liuxue City Co Ltd EXHIBITION

REGISTER ONLINE BEFORE FRIDAY 8 FEBRUARY 2019 aeas.com.au/event-registration/may-event/

Japan

5th

Taiwan

9th

China

1st

Cambodia

8th

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MAY 2019 – CAMBODIA, TAIWAN, JAPAN, CHINA

“Our interest in going to Taiwan was to build work relationships with reputable agents in the Taiwanese market.”

TAIWAN, EDUCATION AGENT WORKSHOP, 2018

“We hope to meet school representatives and know more about Australian high schools, due to increasing inquiries for secondary study overseas in Taiwan.”

AGENT REPRESENTATIVE, TAIWAN, EDUCATION AGENT WORKSHOP, 2018

“We didn’t have any agents representing our school in Japan – the education agent workshop gave us a great opportunity to learn about the market.”

JAPAN, EDUCATION AGENT WORKSHOP, 2018

“Meeting new schools and learning about them in the face-to-face discussions at AEAS workshops have always provided us with enriched information.”

AGENT REPRESENTATIVE, TOKYO, EDUCATION AGENT WORKSHOP, 2018

““

2014 2015 2016 2017


350

300

250

200

150

100

50

0

TAIWAN - YTD DECEMBER 2017

256

115

267

119

264

122

290

155

2014 2015 2016 2017


900

800

700

600

500

400

300

200

100

0

JAPAN - YTD DECEMBER 2017

844

485

789

456

780

517

810

500


Based on previous year’s attendance, student attendance at the May exhibitions is expected to be approximately

STUDENT ATTENDANCE

Shenzhen 100+ students

Chengdu 80+ students

Taipei 80+ students (this is the first AEAS event in Taipei)

2014 2015 2016 2017


400

300

250

200

150

100

50

0

CAMBODIA - YTD DECEMBER 2017

158

65

179

74

263

147

371

192

Cambodia30-50 students (first event in Cambodia)

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JUNE 2019 – HONG KONG, SRI LANKA, MALAYSIA

Hong Kong is a traditional and important source market for Australian schools enrolling international students. These international students include 500 student visas, business migration and citizens and permanent residents residing in Hong Kong. Many people from Hong Kong have studied in Australian schools and alumni and their parents provide a strong source of referral. Maintaining alumni connections is critical for future enrolments, as it is for all key markets.

Sri Lanka has a population of 21 million and is developing quickly. Sri Lanka is currently a solid higher education and VET market with 11,600 students in total enrolled at July 2018 across all sectors. The school sector is a small market with 41 students enrolled at July 2018. This is an emerging market with potential for a small cohort of school sector students. As the country develops the number of families able to afford an overseas education will grow. Australia


HONG KONGSunday 23 June

$3,500Arranged with aec Education Consultancy

EXHIBITION

COLOMBOSRI LANKA

Tuesday 25 June/ Wednesday 26 June

TBDAEAS with support by Austrade

FAMILIARISATION TRIP

PENANGMALAYSIA

Saturday29 June

TBD Organised by AUGINTERVIEW PROGRAM

KUALA LUMPURMALAYSIA

Sunday 30 June

$3,000Arranged with AUG Global Network

EXHIBITION

REGISTER ONLINE BEFORE FRIDAY 22 MARCH 2019

aeas.com.au/event-registration/june-event/

Hong Kong

4th

Malaysia

7th

Sri Lanka

Emerging

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JUNE 2019 – HONG KONG, SRI LANKA, MALAYSIA

Based on previous year’s attendance, student attendance at the Hong Kong and Malaysian exhibitions in June is anticipated to be approximately

STUDENT ATTENDANCE

2014 2015 2016 2017


450

400

350

300

250

200

150

100

50

0

MALAYSIA - YTD DECEMBER 2017

418

180

399

173

424

201

373

152

is the preferred education destination for Sri Lankan students. A two day exploratory and familiarisation event is being planned for 25 and 26 June 2019. This will include an Austrade country and market briefing, education agent seminar and meetings, and school to school meetings.

Malaysia is the seventh largest source market in Asia for school sector programs. The Malaysian market has been a traditional market for Australian schools for many years. It has been characterised by broad and influential alumni networks and strong recognition of the quality of an Australian education. Our main competitors in this market are Singapore, UK, USA and local international schools. To maintain a place in this market, Australian schools must continue to promote the quality of our education through events that create and maintain an Australian brand. The brand must be able to be recalled by prospective parents when considering competing school options for their children. Australian schools are also encouraged to visit Malaysia another time during the year, perhaps while travelling to or from other countries.

Hong Kong85+ students (with approximately 12-16 schools)

Kuala Lumpur 50 students (with approximately 10-14 schools)

“Another excellent event. Well done”

HONG KONG EXHIBITION, JUNE 2018

“Let’s keep Malaysia on the circuit”

KUALA LUMPUR EXHIBITION, JULY 2018

“ “


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AUGUST 2019 – INDONESIA

Indonesia is a market with significant potential for Australian schools. According to an ICEF Monitor report from June 2017, “outbound mobility from Indonesia has grown by 35% over the past decade. Nearly 42,000 Indonesians were enrolled in higher education abroad in 2016. The leading destinations for Indonesians are Australia, the US, and Malaysia.” The Indonesian population is currently more than 263 million people and has the world’s fourth largest population. The population is young. The median age is just over 28 and nearly half of all Indonesians are under the age of 30. Indonesia has a growing middle class. The country’s affluent consumer classes are expected to double in size – from 74 million to 141 million – by 2020. The young and growing affluent Indonesian population offers significant opportunities to Australian schools interested in promotion to Indonesian students and families.


JAKARTAINDONESIA

Friday 2 August


JAKARTAINDONESIA

Saturday3 August

$3,000 TBC EXHIBITION

These events have been moved to August to better match suitable timing for families in

Indonesia. School recommences in Indonesia in July, after holidays in June. This event

will only proceed if sufficient schools register by 30 April 2019.

REGISTER ONLINE BEFORE MONDAY 30 APRIL 2019

aeas.com.au/event-registration/august-event/

Indonesia

11th

11

AUGUST 2019 – INDONESIA

Student attendance at the Indonesia exhibition is anticipated to be approximately

STUDENT ATTENDANCE

2014 2015 2016 2017


250

200

150

100

50

0

INDONESIA - YTD DECEMBER 2017

227

91

223

99

213

82

229

88

Jakarta 50+ students (this is the first AEAS exhibition in Jakarta since late 1990’s)


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SEPTEMBER 2019 – VIETNAM AND THAILAND

Schools participating in the Hanoi, HCMC and Bangkok Exhibitions can invite their preferred agent to work on their booth on the event day. The agent will then support the school by following up interested students.

Vietnam is the second largest source market in Asia for school sector students. More than 60 per cent of the population of 90 million are below 30 years. This, along with an education system that is continuing to develop, suggests there will continue to be many families that may consider an international education for their child. The economic outlook and population growth continues to suggest Vietnam is an important current and future market for Australian schools.

Thailand is the sixth largest source market in Asia for school sector students. Australian schools are the third highest destination at 22 per cent for school age students

after New Zealand (36 per cent) and UK (24 per cent). New Zealand and UK have strong brand presence in Thailand. It is important that Australian schools continue to build brand presence through events such as these.


HANOIVIETNAM

Friday 20 September


HANOIVIETNAM

Saturday 21 September

$3,000 Arranged by AEAS EXHIBITION

HO CHI MINH CITYVIETNAM

Sunday 22 September


HO CHI MINH CITYVIETNAM

Monday 23 September


BANGKOKTHAILAND

Thursday 26 September


BANGKOKTHAILAND

Saturday 28 September


REGISTER ONLINE BEFORE FRIDAY 26 APRIL 2019

aeas.com.au/event-registration/september-event/

Vietnam

2nd

Thailand

6th

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SEPTEMBER 2019 – VIETNAM AND THAILAND

Based on previous year’s attendance, student attendance at the September exhibitions is expected to be approximately

“An important step in rejuvenating our market presence in Vietnam.”

HCMC EXHIBITION, SEPTEMBER 2017

“Another well run event – with thanks.”

HCMC EXHIBITION, SEPTEMBER 2017

“Impressed by the quality of agents and homework done prior to the event.”

HCMC EDUCATION AGENT WORKSHOP, SEPTEMBER 2017

“The AEAS Workshop is very helpful way to develop our potential partnership network, to support and provide our students the best for their schooling in Australia.”

AGENT – HANOI EDUCATION AGENT WORKSHOP, SEPTEMBER 2017

“I have found this workshop is very useful. Overall this workshop is excellent. I would love to attend again next year, if I could be invited. Thank you for organising such a useful event.”

AGENT - BANGKOK EDUCATION AGENT WORKSHOP, SEPTEMBER 2017

“

“

STUDENT ATTENDANCE

2014 2015 2016 2017


3,500

3,000

2,500

2,000

1,500

1,000

500

0

VIETNAM - YTD DECEMBER 2017

1,744

737

1,822

794

2,188

1,138

2,921

1,572

Hanoi 50+ students (14-16 schools)

HCMC 120+ students (20-24 schools)

Bangkok 50 students (12-16 schools)

2014 2015 2016 2017


450

400

350

300

250

200

150

100

50

0

THAILAND - YTD DECEMBER 2017

422

172

405

176

418

169

427

187


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Terms & ConditionsAll participants must read and acknowledge the AEAS Events Terms and Conditions prior

to submitting their online registration. This contains important information about participant

responsibilities and requirements.

INTERNATIONALSTUDENT ASSESSMENTS

Register onlineaeas.com.au/event-registration/participant-log-in/

Places are limited for some events. Secure your place by registering early.

You will receive an email confirming receipt of your application. AEAS will then send approved applicants an email with an invoice for confirmed events.

A detailed Exhibition Information Pack will be sent at least 3 months prior to events to confirmed participants to assist with your preparation and planning.

AEAS ContactsTracey O’Halloran

Managing Director, AEAS

Tel: +61 3 9645 0077

Email: [email protected]

Sally Warnecke

Manager, Events & Relationships

Tel: +61 3 9645 0077

Email: [email protected]

aeas 2019 australian schools international events …...844 485 789 456 780 517 810 500 source:...

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