aect 2010 - an analysis of what instructional designers need to know

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An analysis of what An analysis of what instructional designers need instructional designers need to know and be able to do to to know and be able to do to get a job get a job Patrick Lowenthal Brent G. Wilson Joanna C. Dunlap

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This presentation reports on the results of an on going study that looks at what instructional designers need to know and be able to do to get a job.

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Page 1: AECT 2010 - An analysis of what instructional designers need to know

An analysis of what instructional An analysis of what instructional designers need to know and be able designers need to know and be able to do to get a jobto do to get a job

Patrick Lowenthal Brent G. Wilson

Joanna C. Dunlap

Page 2: AECT 2010 - An analysis of what instructional designers need to know

Regis University Regis University

Page 3: AECT 2010 - An analysis of what instructional designers need to know

 To Dw or To Dw or Not to Dw?Not to Dw?——now that is the now that is the

questionquestion

Page 4: AECT 2010 - An analysis of what instructional designers need to know

Searching for AnswersSearching for Answers

Page 5: AECT 2010 - An analysis of what instructional designers need to know

““Times They Are a Changin”Times They Are a Changin”

Page 6: AECT 2010 - An analysis of what instructional designers need to know

ComplicatedComplicated

Page 7: AECT 2010 - An analysis of what instructional designers need to know

There Are No Easy AnswersThere Are No Easy Answers

Page 8: AECT 2010 - An analysis of what instructional designers need to know

Do your students learn Dreamweaver?Do your students learn Dreamweaver?How about Flash?How about Flash?

Page 9: AECT 2010 - An analysis of what instructional designers need to know

Do your students learn Dreamweaver?Do your students learn Dreamweaver?How about Flash?How about Flash?

Page 10: AECT 2010 - An analysis of what instructional designers need to know

Job PostingsJob Postings

Page 11: AECT 2010 - An analysis of what instructional designers need to know

•Job postings: Chronicle, AECT, Indiana Job Board, ISPI, ASTD

•Searched: “Instructional Designers”

•Coded: Open coded Coded Quantized

MethodMethod

Page 12: AECT 2010 - An analysis of what instructional designers need to know

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

Page 13: AECT 2010 - An analysis of what instructional designers need to know

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

Page 14: AECT 2010 - An analysis of what instructional designers need to know

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

Page 15: AECT 2010 - An analysis of what instructional designers need to know

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

Page 16: AECT 2010 - An analysis of what instructional designers need to know

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

Page 17: AECT 2010 - An analysis of what instructional designers need to know

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

Page 18: AECT 2010 - An analysis of what instructional designers need to know

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

Page 19: AECT 2010 - An analysis of what instructional designers need to know

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

Page 20: AECT 2010 - An analysis of what instructional designers need to know

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

Page 21: AECT 2010 - An analysis of what instructional designers need to know

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

Page 22: AECT 2010 - An analysis of what instructional designers need to know

General ID Experience—80%

Communication Skills—80%

Collaborate—78%

General Technical Skills—70%

Project Management—65%

Training / Presentation Experience—63%

Needs Assessment—53%

LMS—53%

Theory—50% (e.g., Adult Learning, ISD)

Team Player—48%

Results—Top 10Results—Top 10

Page 23: AECT 2010 - An analysis of what instructional designers need to know

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

Page 24: AECT 2010 - An analysis of what instructional designers need to know

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

Page 25: AECT 2010 - An analysis of what instructional designers need to know

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

Page 26: AECT 2010 - An analysis of what instructional designers need to know

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

Page 27: AECT 2010 - An analysis of what instructional designers need to know

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

Page 28: AECT 2010 - An analysis of what instructional designers need to know

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

Page 29: AECT 2010 - An analysis of what instructional designers need to know

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

Page 30: AECT 2010 - An analysis of what instructional designers need to know

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

Page 31: AECT 2010 - An analysis of what instructional designers need to know

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

Page 32: AECT 2010 - An analysis of what instructional designers need to know

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

Page 33: AECT 2010 - An analysis of what instructional designers need to know

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

Page 34: AECT 2010 - An analysis of what instructional designers need to know

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

Page 35: AECT 2010 - An analysis of what instructional designers need to know

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

Page 36: AECT 2010 - An analysis of what instructional designers need to know

General Technical Skills—70%LMS—53%Web development—45% (e.g., Dreamweaver, HTML, CSS)MS Office—43%Screencasting—38%Graphic Manipulation—35%Research New Tools/Pedagogies—33%Flash—30%Rapid Authoring—28% (e.g., Articulate, Lectora)Audio / Video 28%Web Conferencing—15% (e.g., Adobe Connect)Programming 10% (e.g., PHP)Social media / New Media 10%

Results—Top Tech. SkillsResults—Top Tech. Skills

Page 37: AECT 2010 - An analysis of what instructional designers need to know

1.Web development: Listed only 45% of the time

2.Flash: Listed only 30% of the time

3.Rapid authoring tools: Listed almost as much as Flash

4.Continue focusing on communication (written and oral)

5.Need to provide more opportunities for: collaboration,

project management, and training/presentations

6.Surprises: No mention of mobile or virtual worlds and

very little mention of Web 2.0 / Social media

DiscussionDiscussion

Page 38: AECT 2010 - An analysis of what instructional designers need to know

1.Web development: Listed only 45% of the time

2.Flash: Listed only 30% of the time

3.Rapid authoring tools: Listed almost as much as Flash

4.Continue focusing on communication (written and oral)

5.Need to provide more opportunities for: collaboration,

project management, and training/presentations

6.Surprises: No mention of mobile or virtual worlds and

very little mention of Web 2.0 / Social media

DiscussionDiscussion

Page 39: AECT 2010 - An analysis of what instructional designers need to know

1.Web development: Listed only 45% of the time

2.Flash: Listed only 30% of the time

3.Rapid authoring tools: Listed almost as much as Flash

4.Continue focusing on communication (written and oral)

5.Need to provide more opportunities for: collaboration,

project management, and training/presentations

6.Surprises: No mention of mobile or virtual worlds and

very little mention of Web 2.0 / Social media

DiscussionDiscussion

Page 40: AECT 2010 - An analysis of what instructional designers need to know

1.Web development: Listed only 45% of the time

2.Flash: Listed only 30% of the time

3.Rapid authoring tools: Listed almost as much as Flash

4.Continue focusing on communication (written and oral)

5.Need to provide more opportunities for: collaboration,

project management, and training/presentations

6.Surprises: No mention of mobile or virtual worlds and

very little mention of Web 2.0 / Social media

DiscussionDiscussion

Page 41: AECT 2010 - An analysis of what instructional designers need to know

1.Web development: Listed only 45% of the time

2.Flash: Listed only 30% of the time

3.Rapid authoring tools: Listed almost as much as Flash

4.Continue focusing on communication (written and oral)

5.Need to provide more opportunities for: collaboration,

project management, and training/presentations

6.Surprises: No mention of mobile or virtual worlds and

very little mention of Web 2.0 / Social media

DiscussionDiscussion

Page 42: AECT 2010 - An analysis of what instructional designers need to know

1.Web development: Listed only 45% of the time

2.Flash: Listed only 30% of the time

3.Rapid authoring tools: Listed almost as much as Flash

4.Continue focusing on communication (written and oral)

5.Need to provide more opportunities for: collaboration,

project management, and training/presentations

6.Surprises: No mention of mobile or virtual worlds and

very little mention of Web 2.0 / Social media

DiscussionDiscussion

Page 43: AECT 2010 - An analysis of what instructional designers need to know

1. Little consensus on job titles

2. Job descriptions aren’t always accurate (need to triangulate w/ other data)

3. No K-12 representation in job postings

4. Job board bias

5. Limited sample (size and duration)

LimitationsLimitations

Page 44: AECT 2010 - An analysis of what instructional designers need to know

ImplicationsImplications

Page 45: AECT 2010 - An analysis of what instructional designers need to know

Patrick R. [email protected]

twitter: @plowenthal

Brent G. [email protected]

Joanna C. [email protected]

twitter: @jonidunlap

Paper & Slideswww.slideshare.net/plowenthal

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