afaq magazine issue 3: jul - sep 2014

Magazine issued by ADNOC Distribution, 3rd issue (July - September) 2014.

ADNOC Distribution is pleased to extend its sincere greetings and good wishes to the UAE leadership, its

people and residents On the occasion of The Holy Month of Ramadan

3AFAQ 3rd issue, 2014

OPENING LETTER FOR THE CEO

As the current issue of the AFAQ magazine coincides with the holy month of Ramadan, ADNOC Distribution is pleased to extend its sincere greetings and good wishes to His Highness Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President

and Prime Minister of the UAE and Ruler of Dubai, Their Highnesses the Supreme Council members and Rulers of the Emirates, His Highness Sheikh Mohamed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, Their Highnesses the Crown Princes and Deputy Rulers of the Emirates, as well as to the people of the UAE and other Arab and Islamic nations.

The second quarter of 2014 has been a busy one for us at ADNOC Distribution. Our various teams have that have resulted in outstanding achievements. During that period, the company introduced new products including retailing 50lbs LPG cylinders across its service stations in the Northern Emirates to UAE nationals at a subsidized rate starting from 29th of June. In addition, ADNOC Distribution launched a reformulated low-sulfur diesel product in the UAE market starting 1 July as part of updated guidelines announced by Emirates Authority for Standardization and Metrology (ESMA).

A key step forward is the franchise agreement between ADNOC Distribution Global Company and Al Olalibi Group, a pioneer in the distribution and transportation of petroleum products in Saudi Arabia that mandates us to operate service stations in Saudi Arabia under the trademark and brand name of ADNOC Distribution Global Company. This agreement comes within the framework of promoting stronger economic cooperation between the UAE and Saudi Arabia, and articulates the strategic vision of the leadership in the two countries.

In the past quarter, ADNOC Distribution was also awarded the ‘UAE Superbrand 2014’ title, a recognition awarded by Superbrands Council, the largest global independent authority and arbiter of branding excellence. The distinction validates the efforts of our colleagues in various positions across departments. It also endorses the brand’s strong presence as one of the largest and most innovative petroleum companies in the GCC region and reinforces customer trust in our service delivery.

We believe that ADNOC Distribution retains its reputation and leading status thanks primarily to the excellent quality and diversity of our products.

I take this opportunity to say a special thank you to the media for the significant traction and positive coverage that all our events and initiatives have received in recent months. The high visibility has indeed outpaced the company’s investments into media outreach efforts since the beginning of this year, as highlighted by media performance and coverage report for Q1 prepared by the Marketing and Corporate Communications Division. This report monitors and assesses our media presence in line with our long-term strategy and objectives.

This issue of the AFAQ magazine features major highlights and landmark achievements of the company from April to July 2014. As with every edition, we look forward to your feedback.

Wishing you all a month of devotion and prayer, faith and good deeds, Ramadan Mubarak!

Abdulla Salem Al DhaheriChief Executive Officer

4 AFAQ 3rd issue, 2014

CONTENTS

1300% return on media coverage •

investment during three months

Report22

Micheal Tuando Gulmatico - Lube Oil • Changer.

Employee’s Day48

A glance on leadership.•

Employee Contributions50

New vehicle inspection center in • Mazyad, AL Ain.ADNOC Distribution Begins 24-hour • Operation at Musaffah Vehicles Inspection Center.ADNOC Distribution to Acquire fisher • port service station.ADNOC Distribution Opens Al Marfaa • Service Station on Al Silaa - Abu Dhabi Main Road.ADNOC Distribution Opens Al Bateen • Vehicle Technical Inspection Centre in Al Ain.

Expansion Projects24ADNOC Distribution Global Company • Signs Franchise Agreement with Al Olalibi Group. ADNOC Distribution to Retail 50lbs • LPG Cylinders in Service Stations across Northern Emirates.ADNOC Distribution to build 24 new • service stations before the end of 2014.ADNOC Distribution Organizes Fire • and Evacuation Drill at Mazyad Service Station in Al Ain.ADNOC Distribution Appoints Diyar • United Company Partner of Choice for Turnkey Solutions fo Retail Service Stations Project.ADNOC Distribution Hosts Kick-off • Meeting on Trunkey Solutions for Smart Service Station Program.ADNOC Distribution Inks Collaboration • with Global Consulting Firm ProtivitiADNOC Distribution bags SuperBrand • title.ADNOC Distribution to leverage its • media presence during the first quarter of 2014.ADNOC Distribution Collaborates with • Zayed University to Offer Training Program. Visit to “Uniti Expo” Exhibition in • Germany.

ADNOC Distribution News6

ADNOC Distribution Scoops ‘Best • Aviation Fuel Provider Award’ at Emerging Markets Airports Awards 2013.

Aviation Services30

Report HSE Observations.• ADNOC Distribution Successfully. • Concludes ‘Corona’ Internal Awareness Program.Blood donation.•

Health, Safety and Environment40

Corporate Sales Division Hosts • Seminar on “ADNOC Distribution Lubricants”.Modern Lubricants Technology • Training Conducted for ADNOC Staff in Collaboration with Lubrizol Corporation.

Products and Services36

Technical Group a main driver for • ADNOC Distribution projects.

Spotlight32

ADNOC Distribution Awarded ISO • 27001 Certification.

Information Technology38

3838

14

Mariam Abdul Aziz Al Hosani, Director, • Employee Relations Department.

Nationalization44

Vice president - Marketing & Corporate Communications Division & Editor-In-Chief

Khalid Mohammad [email protected]

Editorial Board Nawal Abdul Kareem Al Menhali

Lubna Mohamed Al Muhairi Ibrahim Mohamed Al Marzooqi

Ibtesam Al-Zaabi Hanan Al Katheeri

Eman Abdel-WahabAshraf Abdullah

Design & Art DirectionAmin Abdel Rahman Nour El Dein

The Editorial Board are Team Members of Marketing & Corporate Communications

Division of ADNOC Distribution

AFAQ Magazine is issued by Abu Dhabi National Oil Company for Distribution

«ADNOC Distribution»

Copyright © 2014

‘AFAQ’ magazine is an official publication of ADNOC Distribution

However, articles can be used with full acknowledgement to ‘AFAQ’ Magazine, ADNOC Distribution official publication

For contributions and more details:P.O. Box 4188, Abu Dhabi - UAE

Tel.: 02 6959861, Fax: 02 [email protected]


ADNOC DISTRIBUTION NEWS

The first phase of the 15-year franchise agreement entails operating 20 service stations across key locations in Riyadh, Makkah and Al Madina in Saudi Arabia under the trademark and brand name of ADNOC Distribution Global Company.

The agreement also mandates ADNOC Distribution Global Company to provide technical and engineering consultancy

towards the construction, operation and management for the new service stations. ADGC will additionally offer Al Olaibi its expertise in retail, training, marketing and customer services.

The agreement was signed between His Excellency Abdulla Salem Al Dhaheri, Chairman of ADNOC Distribution Global Company, and Eid Abdul Hadi

Al Olalibi, General Manager, Al Olalibi Service Station Operation and Management Company.

The agreement comes within the context of promoting stronger economic cooperation between the UAE and Saudi Arabia, and stems from the strategic vision of the leadership in the two countries. More specifically, it articulates ADNOC Distribution Global Company’s strategic

ADNOC Distribution Global Company (ADGC) has signed a franchise agreement with Saudi-based Al Olalibi Group, pioneers in the distribution and transportation of petroleum products in Saudi Arabia.

Franchise Agreement with Al Olalibi Group to Operate Service Stations in Saudi Arabia

Phase-I Mandates ADGC to Operate 20 Service Stations in Riyadh, Makkah and Al Madinah by 2016



plan to expand its service station network and enhance its technical expertise beyond the UAE. In addition to validating the quality and excellence of ADNOC Distribution Global Company’s products and services locally and internationally, the agreement further establishes the company as a progressive entity that pioneers joint development projects with regional industry players.

His Excellency Abdulla Salem Al Dhaheri, Chairman of ADNOC Distribution Global Company, said: “Saudi Arabia is one of the most significant and strategic markets in the region. We are pleased to enter the Saudi market through our association with the Al Olalibi Group. The partnership reaffirms ADNOC Distribution

Global Company’s leadership role in petroleum products supplies and validates customer confidence in our products and services. This agreement also marks a positive step in our efforts to strengthen cooperation among our companies working in the area of petroleum product distribution and service station management in Saudi Arabia.”

Eid Abdul Hadi Al Olalibi, General Manager, Al Olalibi Service Station Operation and Management Company, said: “ADNOC Distribution Global Company holds proven market experience in the management and operation of service stations that are on par with global standards. This alliance will enhance the reputation of our high quality services across key

locations in Saudi Arabia. We are keen to develop and expand this partnership in the country through endorsing international best practices in trade, service security, health and safety.”

As part of its ambitious expansion strategy, ADNOC Distribution Global Company seeks to leverage its unique capabilities and expertise in operating service stations towards growing its regional and global footprint.

8


AFAQ 3rd issue, 2014

The decision allows UAE nationals with a Rahal E-Gas card to buy gas cylinders at a subsidized rate of AED30 per cylinder, the same retail price offered in Abu Dhabi. A monthly cap has also been set that permits the purchase of one 50lbs and two 25lbs cylinders on a monthly basis.

The move articulates the directive of His Highness Sheikh Khalifa Bin Zayed Al Nahyan,

UAE President and Chairman of the Supreme Petroleum Council, and the follow-up of His Highness General Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, as part of their vision to provide seamless convenience to all citizens of the UAE.

For his part, His Excellency

Abdulla Nasser Al Suwaidi, Director General of Abu Dhabi National Oil Company (ADNOC) and Chairman of the Board of Directors of ADNOC Distribution, applauded the UAE leadership’s vision and said ADNOC is motivated to leverage all of its resources for appropriate implementation of the directive.

To ensure their eligibility to purchase ADNOC Distribution’s

ADNOC Distribution has announced starting June 29, retailing 50lbs LPG cylinders across its service stations in the emirate of Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah.

Under the Directive of His Highness Sheikh Khalifa bin Zayed and Follow-up of His Highness Sheikh Mohamed bin Zayed

ADNOC Distribution to Retail 50lbs LPG Cylinders in Service Stations across Northern Emirates from June 29



The Chief Executive Officer

We commend the UAE leadership for their relentless efforts to ensure the well-being of our citizens. Our efforts to roll out the delivery of 50lbs LPG cylinders across our service stations in the emirates reflect ADNOC Distribution’s commitment to conforming to the direction of our wise leadership.

latest offering in the Northern

Emirates, Rahal E-Gas cards

holders are required to update

their data. E-Gas cards are issued

free of charge to UAE nationals

through Rahal card outlets in Abu

Dhabi, the Western Region and

Al Ain and Sharjah. The cards are

also issued through Rahal E-Gas

selling points located across a

number of ADNOC Distribution’s

service stations in the Northern

Emirates.

UAE nationals need to submit

a filled in application form,

copy of their National ID card,

passport and family book for the

purchase of Rahal E-gas cards at

the issuing centers. Rahal E-Gas

cards can also be recharged for

a value of AED200 minimum

cape. UAE nationals wishing to

know more about the service are

invited to call 800 300 (toll free)

or visit www.adnoc-dist.ae/.

ADNOC Distribution retails LPG

cylinders at its service stations

across Sharjah, Ajman, Umm Al

Quwain, Ras Al Khaimah and

Fujairah on a round-the-clock

basis.

10



H.E Al Dhaheri said that “ADNOC Distribution” service stations to be constructed in 2014 will cover Mussafah (two service stations), Al Shamkha, Al Mushrif, South Al Rahba, Al Bahia in Abu Dhabi. One service station in Al Hamidiyah region in Ajman and Al Fiqaa town in Al Ain, in addition to Al Qurm and Mazraa in Ras Al Khaimaha, Al Seyouh, Shah, Al Bad’ee, Al Bayader and Sharjah Corniche in the Emirates of Sharjah. While in the Western region, the locations include AL Marfaa, Bahia Al Sila Marina, Al

Sila – 2 (inside the city), Bainuna and the Marawah Island.ADNOC Distribution is currently awaiting approvals from the concerned authorities for the completion of the North Bahia and Motor World service stations in Abu Dhabi, Al Karaa in Al Ain, as well as the Kaber service station in the Emirate of Umm Al Quwaim. H.E Abdulla Salem Al Dhaheri further highlighted that ADNOC Distribution is studying many other service stations. Currently, the number of ADNOC stations across the UAE totals

300 service stations. This number is expected to rise to 400 in the next two years, compared to 180 stations only in 2010. These development projects come mainly in response to the new urbanization trends and the steady economic growth in the country, as well as to the growing local demand for the company’s products: the opening of 24 new stations is concomitant to the company’s development and expansion efforts in the region. Due to ADNOC Distribution’s unique capabilities and vast

Abu Dhabi National Oil Company for Distribution “ADNOC Distribution” has announced that it will operate 24 new service stations before the end of this year to cover the Emirates of Abu Dhabi, Sharjah, Ajman, Umm Al Quwain and Ras Al Khaimah, according to His Excellency Abdulla Salem Al Dhaheri, CEO, ADNOC Distribution. Al Dhaheri also noted that four service stations are still awaiting the necessary legal approvals for opening in the Emirates of Abu Dhabi, Al Ain and Umm Al Quwain.

New Service Stations to Cover Abu Dhabi, Sharjah, Ajman, Umm Al Quwain and Ras Al Khaimah

“ADNOC Distribution” to Open 24 New Service stations in 2014



experience in the region, the company is currently seeking to penetrate into new markets also the company is keen to develop its expansion strategy supported with the high level services it provides in accordance with international standards. ADNOC Distribution is witnessing rapid growth of the domestic market, where it is currently strengthening its competencies and boosting the efficiency of its administrative and operational capabilities. The introduction and the development of ADNOC Distribution services in the region ultimately aim to meet and best satisfy customers’ requirements.H.E Al Dhaheri added that the company has completed the acquisition of 17 service station and a fuel depot in Sharjah up till now according to the agreement signed with Emirates General Petroleum Corporation (Emarat), including the three service stations of Al Madina, Al Madar and Al Durra. The acquisition works included inner and outer designs have been completely changed to fit the identity of “ADNOC Distribution”. The company is currently also working on changing the internal and external identity of all the remaining stations.As part of the same agreement, the company will further acquire 27 new service stations by the end of year 2014, bringing the total number of acquired stations to 44 out of a total of 75 stations since the beginning of the agreement; the fuel depot in Sharjah is planned to be fully completed by mid-2015.In September last year, “ADNOC Distribution” has signed an acquisition agreement with Emirates General Petroleum Corporation “Emarat” under which it acquired (75) service stations, as well as a fuel depot at Port Khalid in Sharjah. The agreement provides “ADNOC Distribution” with 75 new facilities in each of Sharjah, Ras Al Khaimah, Ajman, Umm Al Quwaim and Fujairah. It also ensures their gradual transfer, within the next two years, to the network of “ADNOC Distribution” service stations through planned stages. These stations are geographically located as follows: (31) in Sharjah, (16) in Ras Al Khaimah, (12) in Fujairah, (10) in Ajman, and (06)

stations in the Emirate of Umm Al Quwain, as well as a fuel depot in (Port Khalid) Sharjah.Commenting on the progress of the acquisition agreement, H.E Abdulla Salem Al Dhaheri expressed his deep appreciation of the smooth functioning of the acquisition process thanks to the coordination and the excellent relations between the two stakeholders involved, where both acknowledge the high importance of the transition phase and the imperative of ensuring the quality of the services rendered to the customers and guaranteeing they are not affected during the process. Al Dhaheri also stressed that “ADNOC Distribution” harnesses all its potential to promote the retail sector and to successfully meet the needs of all its customers across the country.His Excellency also pointed out that the great success of “ADNOC Distribution” and its expansion strategy was mainly achieved thanks to manpower, which significantly supports the company’s need to invest and develop in accordance with business requirements and customer expectations. Al Dhaheri further noted that the company is currently working to better accommodate highly skilled employees, in accordance with the provision of typical work force, to benefit from the vast experience of the company and the good reputation it enjoys globally.



Fire and Evacuation Drill at Mazyad Service Station in Al AinThe fire drill was held in collaboration with Abu Dhabi General Civil Defense Directorate, and Al Ain Emergency Directorate, as well as several divisions of Abu Dhabi Police such as Department of Special Tasks, Traffic Department, Department of Emergency and Safety, Quick Intervention Center and Community Police.

In addition to assessing the risk management measures in place, the fire drill also aimed to test preparedness and readiness capabilities internally as well as externally in handling emergency scenarios. It also served as an opportunity to test actual simulation of site personnel response, external and internal

communication, equipment handling, response time and mutual aid agreement. Such exercises allow the company to respond to emergencies in the most effective manner in case of real time crises.

His Excellency Abdullah Salem Al Dhaheri, Chief Executive Officer of ADNOC Distribution, said: “ADNOC Distribution is keen to maintain the highest levels of health, safety and environment standards. This practical fire drill helps us to assess our readiness to meet crises situations that may arise across our service stations and facilities and is in line with our vision to ensure quality work environments. Such exercises enable ADNOC

Distribution to raise awareness and preparedness among employees and partners from external entities on relevant safety procedures, while encouraging them to follow best practices in crises situations.”

“We would like to thank all relevant authorities who demonstrated excellent synergy in collaborating on this fire drill towards ensuring the security of the community. We also wish to thank our customers for their patience and understanding in making this exercise a success.”

The outcome of this exercise will be recorded to identify any potential areas of improvement.

14

SMART SERVICE PROJECT NEWS


Diyar United Company is a leading regional company that adopts the highest international quality standards and maintains a strong portfolio of best-in-class technology solutions. Diyar is reputed for providing innovative services and industry specific solutions to the oil, government, e-government, homeland security, telecommunication, as well as transportation and health sectors.

The agreement with ADNOC Distribution mandates Diyar United Company to deploy a comprehensive forecourt management system manufactured by German leader Wincor Nixdorf. Diyar will also facilitate access to Hectronic’s RFID (Radio Frequency Identification) system. The four year contract will engage Diyar United’s involvement during the roll out of the project in the first two years. This tenure will be followed by two years of post-implementation maintenance and support.His Excellency Abdulla Salem Al Dhaheri, Chief Executive Officer, ADNOC Distribution, said: “We are confident Diyar United Company is the ideal partner to complete this landmark project not just for ADNOC Distribution,

but for the service station industry as a whole. The new technology and automation will provide significant benefits to our customers and stakeholders as we move forward in implementing smart service stations. As part of our commitment to our customers, ADNOC Distribution prioritizes the implementation of the most advanced solutions available towards ensuring high reliability and excellent performance.”

ADNOC Distribution seeks to bring about a paradigm shift in the operations of service stations by introducing all-round customer service capabilities. It has always been at the forefront of deploying pioneering technologies for the benefit of our customers. Program SMART comes as part of this vision to enhance overall customer experience through the delivery of innovative solutions.

Bashar Atout, Chief Executive Officer, Diyar United Company, said: “We are privileged to be named as ADNOC Distribution’s trusted partner in the Program SMART initiative that is set to transform petrol stations into smart service stations. We are excited to collaborate on

this project not merely as a technology enabler, but with a view to providing smart and sustainable services capable of supporting the anticipated economic growth fueled by the strategic vision of the UAE leadership. We aim to implement dynamic solutions that support ADNOC Distribution’s passion for innovation and leadership while offering quality customer service, all within the stipulated time frame. Our team is fully committed to meet and exceed ADNOC Distribution’s expectations and the project’s requirements.”

Initiated earlier this year to bring about a paradigm shift in the operations of service stations by introducing all-round customer service capabilities, the retail service station program is built around the three components of Design, Enable and Assure to include business processes, architectural layout marketing, health, safety, security and environment technology solutions, network, RFID tag installation centers, certification, and service station roll-outs.

ADNOC Distribution has appointed Diyar United Company as the selected partner for turnkey solutions for its retail service stations project.

“Diyar United” Company Partner of Choice for Turnkey Solutions for Retail Service Stations Project



The meeting was held at St Regis Hotel, Abu Dhabi in the presence of His Excellency Abdulla Salem Al Dhaheri, CEO, ADNOC Distribution, as well as His Excellency Salah Baijan, Ambassador of Kuwait to the UAE, His Excellency Ralf Schroeer, Deputy Ambassador of Germany to the UAE, and Dr Dalia Abu Samra-Rohte, Deputy CEO of the German Emirati Council for Industry and Commerce.The ‘Turnkey Solutions’ project, set to be implemented across the ADNOC Distribution service stations network in the UAE, aims to equip all stations with the sophisticated RFID (Radio

Frequency Identification) technology for vehicle identification, as well as an online electronic payment system and an e-commerce portal.

Abdulla Salem Al Dhaheri said: “ADNOC Distribution is a company with a national impact. Our latest ‘Turnkey Solutions’ project, to be implemented at all ADNOC service stations across the UAE, is a strategic effort in line with the UAE’s smart government strategy and will bring all service station operations under the ‘Smart’ program. Integrating the three basic components of design,

empowerment and security, the project will allow us to scale up our capabilities in providing best-in-class services and products to our growing customer base across the country.” Diyar United Company, a leading ICT enterprise based in Kuwait, as well as German companies Wincor Nixdorf and Hectronic have been contracted to provide integrated solutions in modern forecourt management, payment system, electronic fund transfer terminals, RFID vehicle identification, e-commerce and interactive voice response system at the ADNOC service stations.

ADNOC Distribution hosted a kick-off meeting on its strategic ‘Turnkey Solutions for Service Stations’ project as part of its ongoing Smart Service Stations program.

ADNOC Distribution Hosts Kick-off Meeting on Trunkey Solutions for Smart Service Station Program

16



ADNOC Distribution has signed a consultancy services agreement with global firm Protiviti as a step forward in driving its Change Management Consultancy Services (CMCS) project.

Collaboration with Global Consulting Firm Protiviti for Change Management Consultancy Services Project

Agreement to Help Format ‘Smart’ Service Stations in the UAE

CMCS is a strategic initiative defined under ADNOC Distribution’s overarching ‘Program SMART’ project that seeks to build ‘smart’ service stations using emerging technologies and solutions. Initiated in 2013 to bring a paradigm shift in the operations of service stations by introducing all-round customer service capabilities, the program is built around the three components of Design, Enable and Assure to include business processes, architectural layout marketing, health, safety, security and

environment technology solutions, network, RFID tag installation centers, certification, and service station roll-outs.

Under its agreement with ADNOC Distribution, Protiviti is mandated to offer innovative business re-engineering solutions for end-to-end customer service, develop marketing strategies to support the core service modification, conceptualize designs for station engineering (architectural layout) and recommend best practices in health, safety, security and environment compliance.



The project is expected to be completed by end 2014.

His Excellency Abdulla Salem Al Daheri, Chief Executive Officer, ADNOC Distribution, said: “ADNOC Distribution has always been at the forefront of deploying pioneering technologies to customers. Program SMART comes as part of this vision to enhance overall customer experience through the delivery of innovative solutions. Within this overarching program, the Change Management Consultancy Services initiative will conceptualize best practices and enhanced strategies in customer service.” Senthilkumar, Regional Managing Director, Protiviti said: “Through our collaboration with

ADNOC Distribution, Protiviti will aim to achieve our shared vision of placing customer service at the forefront of value delivery. We have already made significant headway since inking our partnership in December 2013 and are confident that the UAE will soon enjoy the benefits of ‘smart’ service stations.”Program SMART seeks to further strengthen the operational capabilities of the company across its expanding network of service stations. We remain at ADNOC Distribution committed to retaining the existing staff as part of its responsibility to the company’s workforce and long-term growth plans. In addition, the overall program has three phases viz. Design, Enable and Assure and this engagement will realize the objectives defined

under the Design phase of the Smart Program.

Protiviti is a leading global business consulting firm with offices in more in than 70 locations worldwide (including seven in the GCC), serving more than 35 percent of both the FORTUNE® 500 and Global 1000 corporations. Protiviti offers solutions for clients in Strategy, Transformation, Finance and Transactions, Governance, Assurance and Technology Consulting services.

18



ADNOC Distribution Achieves

‘UAE Superbrand 2014’Distinction Reinforces Brand’s Strong Market Presence and Exemplary Service Standards

Abu Dhabi National Oil Company for Distribution (ADNOC Distribution) has received the ‘UAE Superbrand’ status for 2014, recognizing its excellence in the distribution and marketing of

petroleum products and services within the UAE and overseas.ADNOC Distribution was awarded the distinction by the Superbrands Council, the largest global

independent authority and arbiter of branding excellence.



Khalid Hadi, Vice President, Marketing and Corporate Communication, ADNOC Distribution, received the award during a ceremony held at the InterContinental Hotel Dubai - Festival City.

Commenting on the occasion, Khalid Hadi said: “We are glad to receive this honor from the Superbrands Council. The status endorses the brand’s strong presence and customers’ trust in our service delivery. We credit this achievement to the continued support and direction of our CEO His Excellency Abdulla Salem Al Dhaheri, as well as the collaborative efforts of our entire team at ADNOC Distribution.

“Such recognitions strengthen our resolve to develop and deliver services that meet evolving customer needs, while ensuring employee well-being, responsibility towards the community, preservation of the environment and conforming to the highest standards of health and safety.”

ADNOC Distribution operates a vast network of service stations and convenience stores. The stations are fitted out with the most advanced technology for fuel, automated car wash and vacuuming, lube bay and tire repair. In addition, aviation refueling services, ships bunkering along with the production of a range of ADNOC lubricants are marketed locally, and exported across the GCC markets, Middle East, the Far East, Africa and Europe. As part of efforts to support sustainable development and ensure a cleaner and safer environment, ADNOC Distribution has also adopted an ambitious plan to retail natural gas as an alternative fuel for vehicles across its service stations in the UAE.

20



A delegation from the company, headed by His Excellency Abdulla Salem Al Dhaheri, CEO of ADNOC Distribution, visited the International Exhibition for the Retail Petroleum “Uniti Expo” in Germany, to explore the latest technologies in the market. Mr. Mohamad Obaid Al Dhaheri, SVP-Retail Sales and senior officials were among the members of the delegation.

C DDDDiiDii nononbuutioribbustribist ibuuutiuuADNODNOOC DONOOC DOCC OC DiDiDiADAD triistributrDDiissttribtr utuNNNNOAAAADNADll gat isn Vitio sn Vistion Visitsssitsisissits ss ts galDelegele ttion VegaleggaggatatioDeeDDeeeeDD leeleDe

“Uniti Expo” n inniinittioioon iiinbititiioion on inhiiExhiExExxhxhExhibibbithibitttititio

G rmammaannynyyGeGGerGeGGGGeerG rrrmermmananyanyma

The agreement was signed between Professor Abdalla Al Amiri, Provost of Zayed University, and Mr. Ahmed Al Qubaisi, Vice President, Human Resources Division at ADNOC Distribution. Under the agreement, Zayed University will conduct a 10-week training program to refine the English language skills of a number of newly recruited UAE Nationals from ADNOC Distribution in all areas including reading, writing and conversation. The aim of the program is to help trainees improve their professional performance and enhance their communication skills.Professor Abdalla Al Amiri,

Provost of Zayed University said: “This agreement articulates our government’s vision to develop the skills and capabilities of our national work force. ADNOC Distribution has always played a pivotal role in stimulating economic growth at both local and international levels. Zayed University’s collaboration with the company reiterates our commitment to developing a qualified, creative and well-informed national work cadre capable of contributing to the UAE’s holistic development.”Mr. Ahmed Al Qubaisi, Vice President, Human Resources Division, ADNOC Distribution, said: “ADNOC

Distribution seeks to develop the competences and professional skills of its employees by joining forces with leading training partners and utilizing its internal resources as and when needed. This initiative is aligned to our priority to equip the national workforce with the skills and knowledge required for assuming responsibilities and tasks within diverse core sectors. Zayed University has made commendable efforts in preparing future generations to take on challenges at both the individual and institutional level and contribute to shaping a sustainable economy that is built on a solid knowledge foundation.”

Zayed University has signed an agreement with ADNOC Distribution to provide a training program for the company’s employees as part of efforts to leverage strategic industry collaborations towards helping staff stay up-to-date and develop professional work competencies.

Collaboration with Zayed University to Offer Training Program

Ramadan Mubarak!

Abu Dhabi Police GHQ

Dear driver, do not make your fasting an excuse to skip a red traffic light and to commit traffic violations.

ADNOC Distribution is pleased to welcome you to its service stations across the UAE and invite you to enjoy our free supply of dates and water for iftar

throughout the holy month of Ramadan.

ADNOC Distribution and Abu Dhabi Police General HeadquartersWish you safety on the road.


REPORT

Marketing and Corporate Communications Division at “ADNOC Distribution”, which has been restructured last August, has achieved recently significant success in the field of Media promotion and coverage, under the strategic guidance of H.E Abdulla Salem Al Daheri, CEO ADNOC Distribution and the company senior management.

Over a short period of time, the division attained a record in the media promotion of all ADNOC Distribution events and activities, the company is a national leader

in marketing and distributing of petroleum products. The division achieved a return on investment estimated at (2.5) million dirhams in the first three months since the beginning of the year. This came in a quarterly report prepared by the Division to track and measure the performance of their activities on an ongoing basis, in line with their strategy and internal media plans.

Khalid Hadi, Vice President of Marketing and Corporate Communications at ADNOC

Distribution, said: “Since the inception of the Division, our mission has been to promote the company’s brand in all the domestic and international platforms and to uphold it as one of the most important assets and resources of ‘ADNOC Distribution’. Therefore, we developed a strategic marketing plan to promote all the company’s events and activities, to leverage on ADNOC Distribution’s global reputation, thanks to team work qualifications. The division has been relying on optimal investment of resources to

1300% ROI for ADNOC Distribution Media Coverage in Three Months

Khalid Hadi, Vice President of Marketing and Corporate Communications Division

The Division achieved a total of (253) press coverage for the company in various media during the period from January until the end of March at a rate of (84) coverage per month, which led to the achievement of a ratio of (1300% - equals to 2.5 millions dirhams advertising value) return on investment, thanks to a budget of (180) thousand dirhams allocated to all the promotion activities.


REPORT

connect with customers, and promote as well as communicate with the largest possible segment of customers, using the latest means of communication”.

Hadi also pointed out that what has been achieved during this short period of time is only a fraction of the strategic promotion plan which reflects the aspirations and projects of “ADNOC Distribution” in the fields of marketing and community service, and contributes to the strenghtening of the company’s presence across the domestic

Jan-14

Feb-14

Mar-14

Other related coverage (feature, interview)

The division achieved a return on investment

estimated at (2.5) million dirhams in the

first three months

and international markets. He also stressed that, in the hope of further success, the steady support from the CEO and all employees of ADNOC Distribution to the Department of Marketing and Corporate Communications is crucial to achieve the vision of the strategic plan.

24

EXPANSION PROJECTS


Lieutenant Colonel Ali Salem Al Dar’ee, Head of Department of Licensing in Al Ain said Mazyad center is amongst a series of facilities to be operated soon to provide vehicles and drivers with several licensing services such as renewal, transfer or cancellation of vehicle registration, deportation and conversion of vehicles as well as changing vehicle number plate according to the current rules.The center will also offer driving license services such as opening a new driving license file, issuance, renewal and transfer of driving license, issuance of replacement certificate and authorization letter to driver trainees and private drivers. Several

insurance company branches are also open at the new stations according to the best international standards.

ADNOC Distribution has mobilized all its expertise to provide highly sophisticated services in the new center to meet the needs of its customers and ease congestion.The General Directorate of Abu Dhabi Police has also checked the quality of the equipments used in the technical inspection of light vehicles at the new centre opened recently in Al Bateen area in Al Ain. It praised the fruitful cooperation with ADNOC Distribution and stressed the importance of its further development.

ADNOC Distribution opened recently a new center in Mazyad area of Al Ain in collaboration with Abu Dhabi Police to provide technical inspection and vehicle licensing services.

New vehicle Inspection Center Opened in Mazyad


EXPANSION PROJECTS

The commencement of 24 hours service articulates ADNOC Distribution’s strategy to meet customers’ expectations and reduce pressure on the other inspection centers.

Khalid Hadi, Vice President - Marketing and Corporate Communications Division at ADNOC Distribution, said: “We are keen to develop our facilities and enhance our services in Abu

Dhabi in our priority to match the evolving needs of our customers. Through our proactive efforts, we aim to reach higher levels of customer satisfaction at all our centers.”

ADNOC Distribution’s facilities are well aligned with people’s dynamic lifestyles. Operated by professional and qualified staff, our centers are known for endorsing world class standards.

Such specifications have allowed the facilities to gain our customers’ trust across the UAE.

Currently, ADNOC Distribution operates 26 tracks at its vehicles inspection centers across Abu Dhabi, Al Ain and the Western Region. Each track has the capacity to service 50 – 100 cars daily.

The center now operates two tracks for vehicle inspection. The third track will be operated based on business need.

Mussafah Vehicles Inspection Center has started receiving customers round the clock, Sunday to Thursday.

Mussafah Vehicles Inspection Center Begins 24-hour Operation

26

EXPANSION PROJECTS


“ADNOC Distribution” has started the construction of a new services station at the “Naqaa” fishing port in Umm Al Quwain which is expected to be completed by the first quarter of 2015.

Construction of New Service Station in “Naqaa” Fishing Port in Umm Al Quwain Started

ADNOC Distribution has also acquired the naval station from the Emirates General Petroleum Corporation (EMARAT), located in the Khor area of Umm Al Quwain. The company will rebuild the station which is projected to be delivered by the next year. ADNOC Distribution is

currently setting up a temporary station near the current station to facilitate the fishermen’s work until the construction work of the new station is completed.These vital projects come in line with His Highness Sheikh Khalifa bin Zayed Al Nahyan directives to support the fishermen by

catering to their needs and encouraging them to pursue the fishing profession generation after generation. Khalid Hadi, Vice President, Marketing and Corporate Communications at ADNOC Distribution said that the government of Umm Al Quwain


EXPANSION PROJECTS

had allocated the company a plot in the fishing port of “Naqaa” for building the new service station. Hadi pointed out that the station is currently in the design phase and soil examination at the site has already started. In order to better serve the fishermen, the company has set a time frame for opening the station in the shortest time possible, and the tenders will awarded within the next two months. The construction works at the site is expected to be completed by the first quarter of 2015.Hussein Al Hajri, Chairman of the UAQ Fishermen’s Association, also commended the ADNOC Distribution’s initiative to build a new service station for the benefit of fishermen, pointing out that such stations will save fuel transportation costs and will make searching alternative

stations in remote areas easier. He noted that some fishermen still carry fuel tanks in their cars, which poses a threat to their lives in the event of an accident. The service station at the fishing port is one of the top priorities for the fishermen, as they have to fill their boat tanks before starting fishing trips. Hussein Al Hajri further pointed out that the new fishing port still lacks some basic services such as a service station, warehouses to store fishing equipment, housing for crew, as well as other services needed by the fisherman to continue their profession Making these services will significantly lower the material costs on fishermen and will allow to pay for their expenses and salaries.

300 fishing boat docksThe fishing Port of “Naqaa”

will have 300 berths for fishing boats, including 20 docks for senior fishermen and 90 wharfs built at a cost of about AED 30 million. The initiative comes as part of His Highness Sheikh Khalifa directives to develop fishing ports in various regions of the UAE.The fishing port at Khor Umm Al Quwain was recently completed under the guidance of His Highness Sheikh Saud bin Rashid Al Mualla, Supreme Council Member and Ruler of Umm Al Quwain. It comprises 72 berths which aim to lessen the burden on UAE national fishermen who are searching for alternative places to dock their boats. The port is also located near the big fish, fruits and vegetables market.

28

EXPANSION PROJECTS


ADNOC Distribution has inaugurated the Al Marfaa service station located on the main road connecting Al Silaa to Abu Dhabi. The newest addition to ADNOC Distribution’s network of service stations across the emirate of Abu Dhabi was inaugurated by His Excellency Mohamed Hamad bin Azzan Al Mazrouei, Acting Undersecretary of the Ruler’s Representative Court in the Western Region and His Excellency Abdulla Salem Al Dhaheri, Chief Executive Officer of ADNOC Distribution, in the presence of the company’s senior officials and representatives.

Al Marfaa Service Station on Al Silaa - Abu Dhabi Main Road Opened

Al Marfaa service station is leveraging ADNOC Distribution’s experience and capabilities to provide best-in-class facilities and services to customers through four fueling islands and six dispensers of which two are dedicated to diesel supply. As part of ADNOC Distribution’s network of service stations, Al Marfaa station provides

petroleum and allied services round-the-clock, in addition to retail services through the ADNOC Oasis store. Oil change services and the distribution of a wide range of lubricants and LPG cylinders are also offered at the new service station. His Excellency Abdulla Salem Al Dhaheri said: “The inauguration of Al Marfaa service station is

in line with our strategic vision to expand and leverage our growing network of service stations to cope with the progressive economic and urban development the UAE is witnessing. It also follows the increased demand for ADNOC Distribution’s products and services. ADNOC Distribution is keen to enhance its operational and administrative capabilities and to establish many more such world-class facilities as part of our development objectives.” ADNOC Distribution is currently working to complete the fit-out of 20 new service stations in designated areas across the emirates of Abu Dhabi (Abu Dhabi City, Western Region and Al Ain), Sharjah, Ajman, Umm Al Quwain and Ras Al Khaimah by end-2014. The company is also awaiting approvals to proceed with the launch of four additional service stations in Abu Dhabi, Al Ain and Umm Al Quwain by the end of this year. ADNOC Distribution is studying the design and implementation of a number of additional service stations as well. Currently, the company has around 300 service stations. The opening of new stations and refurbishment of several acquired stations are projected to take the total number of service stations to 400 by 2016, nearly two-fold increase in comparison with 180 ADNOC Distribution service stations in 2010.


EXPANSION PROJECTS

New Facility Part of Company’s Aggressive Expansion Plans• Capacity to Service 300 Vehicles per Day•

A new technical inspection center for vehicles is now open in Al Bateen area of Al Ain City as part of our ongoing expansion plans which involve launching a number of specializeed vehicles technical inspection centers across the Emirate. The launch comes in response to the growing needs of ADNOC Distribution’s customer base for its various products and services.Mohammed Obaid Al Dhaheri, Senior Vice-President of Retail Sales, ADNOC Distribution, officiated the opening of the center in the presence of senior officers from Al Ain Police Headquarters, as well as department directors and employees of ADNOC

Distribution. Integrating best in class standards and technical specifications, the technical inspection center has the capacity to service 300 vehicles per day. With two tracks currently operational and the provision to expand to four tracks in the future, the new center also offers vehicle registration and licensing services. Featuring car insurance company offices, an ADNOC Oasis outlet that includes restaurants and snack shops and an ATM machine at the premises, the Al Bateen center is functional from 7am until 10pm, Sunday through Thursday.Commenting on the opening, Al Dhaheri, said: “The move comes

in response to our initiative to open new vehicle technical inspection centers. In order to reduce congestion at the existing centers in Al Ain at certain times of the day, ADNOC Distribution is working to establish new centers and expand the scope of the existing ones. Al Bateen Center now has the wherewithal to provide our customers with high-level technical examination services.”ADNOC Distribution is also stepping up construction work at other new and existing services stations and centers in all parts of the country, especially ADNOC Autoserv Centers that offer vehicle repair services. Our relentless efforts reiterate ADNOC Distribution’s vision of providing world class services and products to our rapidly growing customer base across the UAE.ADNOC Distribution is set to open Autoserv stations in Al Shamkha (Motor World), Mushrif, Mahwah, Bahia, North Al Shamkha, Mukatra, Shakhboot City (previously Khalifa B), North Al Rahba, North Al Falah, and Bahia (behind Carrefour). The company is also carrying out renovation works of Officers City and Al Shahama stations in Abu Dhabi, as well as for two stations in the Western Region. The company aims to open three additional stations in Sharjah, two in Ras Al Khaimah and one in Umm Al Quwain.

ADNOC Distribution Opens Al Bateen Vehicle Technical Inspection Centre in Al Ain


ADNOC Distribution received the award by clinching the highest number of votes and topping the list of companies for aviation fuel products, service quality and efficiency.Organized by Arabian Reach, an events management company that specializes in airports awards schemes and planning, the EMAA award was established in 2010 to recognize outstanding achievements in the airports industry across emerging markets.

The award was received by Mohammed Al Ansari, Acting Vice President, Aviation Fuel Operations Department, ADNOC Distribution on behalf of its CEO in the presence of 200 senior executives from regional airports, as well as the local and regional transport sector.Commenting on the achievement, Abdullah Salem Al Dhaheri, CEO - ADNOC Distribution, said: “We are proud to be honored with this award, which is a true industry

recognition of the value offered by ADNOC Distribution’s products. This distinction is also a clear validation of our compliance with global quality, security and safety standards across our range of services provided round-the-clock.”Al Dhaheri added: “ADNOC Distribution is seeking to consistently upgrade its facilities, provide regular training for our employees and equip them with up-to-date information to ensure complete reliability of its products and services delivery in the aviation fuel sector, aligned to the best international standards and specifications. This helps our strategic partners to prioritize Abu Dhabi International Airport and reiterates its standing as a prominent player on the regional and international aviation landscape.” ADNOC Distribution is the leading supplier of aviation fuel services in the UAE supported by a wide network of state-of-the-art production facilities and refineries. To ensure superior quality and compliance with highest safety standards, the company runs a well-organized transportation network from refinery operations and production to aircraft services at airport aprons. ADNOC Distribution operates seven advanced refueling facilities across the UAE.

ADNOC Distribution has bagged the ‘Best Aviation Fuel Provider Award 2013’ at the fourth Emerging Markets Airports Awards (EMAA) held at the Park Rotana Hotel in Abu Dhabi on April, 2014.

ADNOC Distribution Scoops ‘Best Aviation Fuel Provider Award’ at Emerging Markets Airports Awards 2013

SESESESESEEEEEEEEEEEEESESSESEESEEESEEESEEEEEEESEEEESEEEEEEESSSSSEEEEEEEEEEEESSSSSSSESESESESEEEEEEEEESSSSSSSSSSSEEEESSS RVRVRVRVVVVVVVVVVVVVVVRVVRVVVVVVRVVVVVRVRVRVRVRVRVRRVRRRRRRVRRRVRRRRRRVRVRVVRVVVVVICICICCICEEEEEEEESESESEEEEEEEEEEEEEEEEEEEEEEEEEEESEEEEEEEEEEEEEEEEE



Aiming to greaterheights - together

ADNOC Aviation is a specialized division of ADNOC Distribution that caters to the needs of a wide range of regional and international customers.Since 1982, more than 70 customers in the civil and military sectors have trusted ADNOC Aviation services. Long term customer relationships are underpinned by products that meet the stringent technical requirements of prestigious regulatory authorities like the British Ministry of Defense (DEF STAN 91-91 and 91/90) and the US Department of Defense (Mil-DTL-83133G), as well as of global standards organizations like ASTM International (ASTM D1655 and D910-04a).High standard products offered at state-of-the-art fueling facilities in 7 international airports across the UAE enable our customers ‘Aim to greater heights – together’.



SPOTLIGHT

Engineer Saeed Mubarak Al Rashedi, Senior Vice President Technical Group, explains how the ‘Technical Group’ in ADNOC Distribution, which

comprises three divisions including Engineering and Projects Division, Natural Gas Division and Information Technology Division, is key to providing technical support and completing infrastructure projects in the company. The group’s overarching structure includes both business units and support units. AFAQ had a chat with the Senior Vice President of Technical Group, who provides us with insights into the most important assets and projects

managed by his group.

Organizational Structure Al Rashedi summarizes the activities of ‘Technical Group’ in three major areas. The Engineering and Projects Division is responsible for the infrastructure development of all ADNOC Distribution and its departments’ assets, including building of service stations, fuel storage and supply facilities and retail outlets. The Engineering and Projects Division has a

‘Technical Group’ Key Driver of ADNOC Distribution Projects

Engineer Saeed Mubarak Al Rashedi, Senior Vice President, Technical Group



The company offers job training for its staff and

we look forward to seeing more of specialized

training programs to prepare our staff from the

early stages

SPOTLIGHT

Development In line with the division’s priority to develop the best talents equipped with latest scientific and technological skills, we are keen to invest in the training and development of our team from the very first stage of their recruitment according to the highest professional standards. We are also responsible for the constant professional development of our employees by providing them both general and specialized training programs in partnership with leading companies in this field.In natural gas sector, in order to explore latest international expertise, we send our teams abroad to help them learn from the existing and evolving

cohesive and efficient team that undertakes various engineering and designing tasks as well as supervises their implementation phases. The Information Technology Division, on the other hand, employs modern technology to streamline workflows and integrate various resources and services of the company, and plays a key role in providing e-services to our customers. The division also enables the company to monitor all retail and sales operations through IT systems which record all data and while protecting the company’s key IT assets.The Natural Gas Division is a semi-autonomous division and an integrated business unit. It covers gas sales and related business as well as engineering and operational support activities. Among the most important projects that the division is currently working on is promotion of natural gas as an alternative fuel for the transportation sector, as the company owns more than 19 stations that supply natural gas to vehicles in Abu Dhabi and Sharjah, while work is underway on expanding the service to other emirates. The division’s largest and most important project currently underway is the natural gas distribution network project to residential, urban and industrial areas of Abu Dhabi, Al Ain and the Western Region.Training and

technologies and expertise in other countries. In IT sector, we offer the best-in-class training programs to develop competent workforce and help them update their knowledge and skills. We also send our engineers abroad to explore latest technological advancements in the view of fast changing IT landscape.

Al Rashedi also added that, in the natural gas sector, which is one of the critical specializations, the division focuses on preparing well-trained workforce before they start working, especially the national workforce in order to ensure that they are well-assimilated in their work environment. At the Natural Gas Division, we are working on a pre-employment training program which we hope to implement soon.

Importance of Understanding Goals and Strategic Directions of the CompanyAl Rashedi stressed on the importance of focusing on organizational culture and goals. Our employees in various positions are assigned to important tasks, which highlights the importance of cultivating a sound organizational culture and promoting awareness about the activities and objectives of the company among employees. On the other hand, clear administrative directives

34

SPOTLIGHT


Key Projects of the Division:Engineering and Projects Division (EPG)Service station and Autoserv projects in 2014In service station projects, the division completed and opened 5 new stations, 3 in Abu Dhabi and 2 in Al Gharbia. Additionally, work is underway on the construction of 28 new stations in Abu Dhabi, Al Ain, Western Region and Northern Emirates and the design of another 71. The division is also working on the tendering process of 3 other stations. Furthermore, it has completed 4 new Autoserv facilities in Abu Dhabi and Al Ain, and the work is progressing on 2 other stations. Service station project sites under search and allocation The Division is also looking for 86 new sites in Abu Dhabi, Al Ain, Western Region, and Northern Emirates including two in Dubai. Additionally, 34 sites have already been allocated in these areas, including six in Dubai. Industrial Projects: (2014 Statistics)The Division has completed 4 industrial projects which are under insurance process now. Electricity connection is being installed to 3 other projects. There are six other projects under construction, 56 in design phase, 6 delivered to Takreer and 1 awaiting contractor appointment.

will be instrumental to help our teams achieve their goals. Saeed Al Rashedi also highlighted the outstanding efforts of ADNOC Distribution management in this regard by setting clear objectives, effective action plan and enhanced communication among teams in order to unify goals and common interests.

Personal Profile:Mr. Saeed Mubarak Al Rashedi graduated in Electrical Engineering from the United States in 1994 - 1995. He also received an MBA degree with honors from the UAE University in 2009.He joined ADNOC Distribution in 1995 when the division was called Maintenance and Workshops Division. During the 9 years, he was promoted to various positions within the division, including Director of Maintenance and Workshops which he held for four years. He then served as Director of Natural Gas Division for one year before being promoted as Senior Vice President - Operations for three years. In 2012, Saeed Mubarak Al Rashedi assumed the position of Senior Vice President for Technical Group. In his personal life, Mr. Al Rashedi prefers to spend his vacation in relaxation, rejuvenation and sports to regain vitality and get ready for upcoming busy days.

Projects by Information Technology Division:IT Infrastructure:The IT Division has developed a comprehensive road map for upgrading ADNOC Distribution’s IT infrastructure to support future business expansion and ensure the continuity of business performance. The organisation’s Critical IT Infrastructure and Engineered Systems are built using best-in-class solutions from major international companies such as Oracle and Hewlett - Packard. Some of the major projects are:- Oracle Engineered Systems for Databases and Application Scalability.- State-of-the-art disaster recovery site and improvements to data centers.

Enterprise Applications:The IT Division has designed a customized Enterprise Resource Planning solution that caters to all current and future business requirements of the company. A single unified application platform has been deployed to support all our business initiatives. We are also adopting a business intelligent solution that helps our management take right decisions at the right time. Some of the key projects include:

Unified Enterprise Resource • Planning (ERP) solution. Business Intelligent Solutions • for all business units.


SPOTLIGHT

Smart Service Project:As a company that attaches paramount importance to customer service, customer satisfaction is a top priority or ADNOC Distribution. The Information Technology Division, in coordination with retail business, will soon roll out a smart capability project based on RFID technology to enhance customer experience and meet their demand. IT Division is using latest Point of Sale and automation systems to deliver services to our customers with great convenience and allow them to use different payment methods.Among these projects are:

Smart Project • IT automation systems for • fuel storage depots and vehicle technical inspection centers

Achievements: Best Oracle Database • Administration Europe Middle East Africa -2013 Best Company in Europe, • Middle East and Africa for Database Management 2013 Energy Implementation of • the Year – Arabian Computer News 2013 Oracle Engineered System of • the Year Middle East & Africa Gitex – 2013 Oracle Excellence Award – • Oil & Gas Downstream World Wide – 2012 Oracle Exadata Excellence •

Implementation Award – Middle East & Africa 2012 ISO 27000 for Information • Security

The Ongoing and Upcoming Projects of Natural Gas Division:

Construction of Ruwais CNG • Filling Station – Phase – II (Civil & Electrical Works + CNG Facilities Work) Construction of Bath Al • Hayer CNG Filling Station - (Civil & Electrical Works + CNG Facilities Work)

City Gas Projects:Achievements:

Successfully operating two • City Gas Networks (Yas and Al Raha Beach) Feed study for natural • gas distributionOngoing Projects: • Feed study for natural • gas distribution Asset integrity assessment • for networks adoption (Yas Island – Al Raha Beach)

Upcoming Projects: City Gas Distribution Projects • Phase I

Current Prominent Achievements of NGD

S u c c e s s f u l • completion of strategic business plan for Natural Gas Division

and its implementation is going to commence soon Operation of gas network • in Yas Island and Al Raha Beach Conversion of more than • 3,000 vehicles to natural gas

36

PRODUCTS AND SERVICES


The Corporate Sales Division organized the ‘ADNOC Distribution Lubricants’ seminar at the Intercontinental Hotel at Dubai’s Festival City.

Corporate Sales Division Hosts Seminar on “ADNOC Distribution Lubricants”Session Highlights ADNOC Distribution’s Product Specifications to Dealer Network

The seminar started with a key note from Nasser Ali Al Hammadi, Senior Vice-President – Commercial, where he welcomed the participant and introduced the objectives of this gathering. The seminar was attended by 22 of customer representatives and 18 of ADNOC staff including SVPs, VPs and company senior staff.

Delivered by Simon A. T. Mupambo – Technical Services Manager, the seminar included several points centered on lubrication technology, manufacture of lubricants, and specifications and standards approved by the original equipment manufacturer

‘OEM’.

The seminar included a briefing on the range of products and applications that ADNOC internationally accredits. The second part of the seminar saw also a brief presentation delivered by Omar Aoude, marketing specialist at ADNOC Distribution on the marketing plan to re-launch ADNOC VOYAGER lubricants and included explanation on the mottos used in the re- launch campaign which were inspired from martial arts. Also Aoude gave a brief outlook on the mechanism of promoting the re-launch campaign through

different marketing and media channels at UAE level.

The seminar was hosted to promote a greater understanding of ADNOC Distribution’s product portfolio among authorized distributor and car/truck dealers in UAE to facilitate the marketing of the products to customers in the most optimal way.

Commending ADNOC Distribution’s initiative in hosting the event, vehicle dealers expressed their interest in organizing similar sessions for the benefit of employees at their respective companies.


PRODUCTS AND SERVICES

The Production Plants Division at ADNOC Distribution hosted a day-long training on Global Lubricants Technology in collaboration with Lubrizol Corporation.

Modern Lubricants Technology Training Conducted for ADNOC Staff in Collaboration with Lubrizol Corporation

Held at Shangri La Hotel, Abu Dhabi, the seminar drew the participation of staff from the Production Plants Division, Corporate Sales Division, and the Procurement & Purchasing Division. Select distributors of ADNOC Distribution’s lubricants in the local market as well guests of ADNOC Main (Base Oil Marketing) also participated in the training initiative. The training seminar included two sessions. The first focused on the role of engine oil lubricants and the impact that driving under extreme conditions has on the performance of lubricants. In addition to reviewing the role of base oils in modern lubricants and tracking major trends in base oil, hardware changes in future engine models and their impact on the development of lubricants, common engine oil specifications related to the

American Petroleum Institute (API) and Original Equipment Manufacturer (OEM) were also examined. The requirement of engine oil formulation in present-day lubricants for reducing emission and facilitating fuel economy and durability were among the other topics that the session addressed. Driveline lubricants and the factors to be considered when selecting a lubricant for various driveline applications were brought up for discussion during the second session of the training initiative. Hardware such as automotive gears, automatic transmissions, manual gears, farm tractors, and off high equipment were also examined. The training, in addition, highlighted some of the major drivers for modern age lubricants such as fuel efficient transmission and gear fluids technologies. Throwing

light on ways to manage the contradicting requirements of highly engineered gear boxes, types of transmissions fluids and their applications, the session offered field examples of how the use of wrong lubricants could cause major damage to the gear box and result in significant financial losses.Participants at the session were also introduced to new automatic transmission technologies, particularly the Continuously Variable Transmission (CVT) that uses a belt or chain to change gear through an infinite number of gear ratios, and the Dual Clutch Transmission (DCT). Elaborating on the range of industrial oils and their importance in the Middle East, the training particularly highlighted the ‘Right Oil for Right Application’ concept for hydraulic fluids, industrial gear, and compressor oils.

38

INFORMATION TECHNOLOGY


His Excellency Abdulla Salem Al Dhaheri, Chief Executive Officer from ADNOC Distribution, received the certification in the presence of Theuns Kotze, Managing Director, BSI Middle East and Africa.

The ISO/IEC 27001:2005 is the most rigorous global security standard for information security management systems. To achieve this certification, a company must show a continuous, structured commitment towards managing

ADNOC Distribution has been awarded the International Organization for Standardization Certification (ISO 27001) by BSI Middle East and Africa for its world-class information security management systems (ISIM) towards maintaining the confidentiality of financial information, intellectual property, employee details or data entrusted by third parties.

ISO 27001 Certification for ADNOC Distribution

International Accreditation Recognizes Company’s World-class Information Security Management Systems


INFORMATION TECHNOLOGY

sensitive company and customer information.

The ISO certification is a testament to ADNOC Distribution’s focus in adopting and implementing global standards and best practices to ensure effectiveness, efficiency, confidentiality and integrity in its day to day operations.

His Excellency Abdulla Salem Al Dhaheri, Chief Executive Officer, ADNOC Distribution, said: “At ADNOC Distribution, we prioritize the integration of advanced information security solutions. The implementation and monitoring of quality standards is supervised by industry experts to ensure the integration of maximum security levels in the protection of customer data. This helps position ADNOC Distribution as a supplier of choice for quality petroleum products and services.

The ISO 27001 certification validates our sustained efforts in leveraging our leadership role in Abu Dhabi to achieve operational efficiency while maintaining core business values that are aligned to the UAE Smart Government initiative. ISO 27001 requires that management systematically examines the organization’s

information security risks, taking account of the threats, vulnerabilities, and impacts; designs and implements a coherent and comprehensive suite of information security controls and/or other forms of risk treatment (such as risk avoidance or risk transfer) to address those risks that are deemed unacceptable; and adopts an overarching management process to ensure that the information security controls continue to meet the organization’s information security needs on an ongoing basis.

ADNOC Distribution markets and distributes petroleum products and services across the UAE, and is among the largest petroleum companies in the Middle East. Due to the nature and complexity of its business, the organization’s IT Division plays a crucial role in identifying, analyzing and implementing state-of-the-art solutions t h a t facilitate

business initiatives and fulfill market expectations.

To date, ADNOC Distribution’s IT Division has won several distinctions from the Oracle Corporation, including the Oracle Database Administrator Excellence Award - Worldwide for Europe, Middle East and Africa Region 2013, Oracle Engineered System of the Year - Middle East & Africa at GITEX 2013, Oracle Excellence Award, Oil & Gas Downstream World Wide 2012, Oracle Exadata Excellence Implementation Award, Middle East & Africa 2012, Oracle Database 11g Release 2, and the First Oil & Gas Upgrade Award 2010.

40

HEALTH, SAFETY AND ENVIRONMENT


“ADNOC Distribution” has started the construction of a new services station at the “Naqaa” fishing port in Umm Al Quwain which is expected to be completed by the first quarter of 2015.

AFAQ Magazine highlights the importance of reporting near miss accidents and the channels through which you can report Falcon Eye observations which will enhance our efforts to prevent accidents before they happen.

ADNOC Distribution has also acquired the naval station from the Emirates General Petroleum Corporation (EMARAT), located in the Khor area of Umm Al Quwain. The company will rebuild the station which is projected to be delivered by the next year. ADNOC Distribution is currently setting up a temporary station near the current station to facilitate the fishermen’s work until the construction work of the new station is completed.These vital projects come in line with His Highness Sheikh Khalifa bin Zayed Al Nahyan directives to support the fishermen by catering to their needs and encouraging them to pursue the fishing profession generation after generation. Khalid Hadi, Vice President, Marketing and Corporate Communications at ADNOC Distribution said that the government of Umm Al Quwain



Report HSE Observations (Falcon eye) – Anticipate Close Calls before They Become AccidentsWhy It Matters ...

Most accidents can be • predicted by near misses, unsafe acts and unsafe conditions. The difference between a • near miss and a serious injury might be a fraction of an inch or a split second of time. Near misses are a red flag • -- a warning that something is very wrong and requires immediate attention. HSE observation (near miss) • is an accident waiting to happen. It is something that almost happened or even did happen, but fortunately did not result in an injury. For example:An employee trips over an • extension cord that lies across the floor but avoids a fall by grabbing the corner of a desk. An outward opening door • nearly hits a worker, who jumps back just in time. Instead of using a ladder, an • employee puts a box on top of a drum but once up loses his balance and falls to the ground. He is a little shaken up, but not hurt. Exceeding the prescribed • speed limits on the road.Oil spill in walkways, creating • tripping hazards.

When such examples happen, most employees (and often their supervisors too) feel relieved that nobody was hurt and

simply get back to work. But that is considered a big mistake. When employees narrowly avoid accidents and injuries, neither they nor management should ever shrug them off. Someone -- the employee who had the near miss or someone else -- is very likely to be injured eventually by that very same hazard.

HSE Observations are Golden Training Opportunities Following any HSE observation, call for a safety meeting and identify what happened, what could have happened, and how to make sure that it does not happened again. Seize the moment and you might just prevent the imminent accident. For example, a worker slips on a slick surface and almost -- but not quite -- falls. Set a safety meeting on housekeeping and talk about each employee’s responsibility for correcting a hazard, when possible, or report them in case workers can’t fix them. You can use HSE observations as training opportunities in all different safety and health areas.

Watch out for the Underreporting of HSE Observations One of the biggest problems with HSE observations is that employees tend not to report

them. To counteract this dangerous tendency, train your workers to treat HSE observations just like accidents. In other words, they should take them seriously and report them immediately. Point out that the sooner a safety problem is brought to management’s attention, the sooner you can find out what’s going on and take action to prevent someone from getting hurt the next time the same thing happens. Also, remind employees that:

You are not looking to blame • anyone when you ask them to report HSE observation. You just want to get to the root of the problem so that you can prevent future accidents and injuries. You want them to report a • HSE observation even if they have removed the hazard or corrected the problem themselves. Many HSE observations are just the tip of the iceberg--signs of larger safety problems that need attention, such as poor housekeeping, the need for an ongoing maintenance plan, poor work area layout, problematic work procedures, or insufficient training in safe work practices. You need to know about every little safety-related problem

42



ADNOC Distribution’s Medical Services Division rolled out an internal drive on April 28, seeking to raise awareness on the incidence of Corona virus cases in the UAE. The 10-day campaign complemented the Emirate-wide initiative by the Health Authority - Abu Dhabi.

ADNOC Distribution Successfully Concludes ‘Corona’ Internal Awareness Program

Articulating ADNOC Group’s priority to safeguard the well-being of its employees, the initiative was also in line with ADNOC Distribution’s commitment as a national company to shape optimal work-place environments in collaboration with relevant health authorities in the UAE.

Led by specialists in the fields of communicable diseases and family and community medicine

from ADNOC Distribution’s Medical Services Division, Health Authority – Abu Dhabi and the Dubai Health Authority, the initiative hosted interactive sessions that highlighted the symptoms of the disease, methods of treatment and best ways to prevent the condition.

Some of the key messages were also disseminated through fliers and periodical text messages. Hand sanitizers were additionally

given away to the staff towards promoting personal hygiene habits.

The Corona awareness sessions were held at the ADNOC Distribution HQ in Abu Dhabi, as well as the company’s offices in the Western Region, Al Ain, Al Musaffah, Sharjah and Ras Al Khaimah.



ADNOC Distribution organized a blood donation campaign for its employees in collaboration with Sheikh Khalifa Medical City in Abu Dhabi. This drive came as part of the company efforts to leverage its corporate social responsibility and to promote volunteer work among UAE nationals.

Based on the Company Corporate Social ResponsibilityCommitment Blood Donation Campaign for ADNOC Distribution Employees in Collaboration with Sheikh Khalifa Medical City

The campaign witnessed wide participation from the company employees and their families while the participants showed great deal of awareness on the importance of such drives which contributes significantly in fulfilling the need of patients and injured.

Khalid Hadi, Vice President Marketing and Corporate Communication commented,

this campaign is based on our corporate social responsibility principles. As a national company we are keen to play our part in the national wide human drives on UAE level in collaboration with all the relevant organization.

ADNOC Distribution organizes blood donation campaigns regularly with the aim to engrave the volunteer work culture amongst its employees. The

company effort is focused on raising the awareness of the public on these efforts aiming to increase participation in this national duty.

ADNOC Distribution support wide spectrum of programs and social development initiatives to promote as part of a strategic vision to pay back to the local community across all levels.

44



Personal ProfileMarried. I have three children: Zayed, Shaikha and Alyazia. Currently I serve as Employee Relations Dept. Manager at ADNOC Distribution. I received a Higher Diploma in accounting in 2001 from the Higher College of Technology (HCT). In 2006, I received my bachelor’s degree in Business Administration from the same college.

When did you start working at ADNOC

Distribution and what are the important milestones in your career so far?My journey with ADNOC Distribution began in 2001 as an intern and later as Senior Accountant in the Finance Division, a position that I held for four years. Thanks to the valuable advice of some of my superiors, who played an important role in my professional life, I realized the need to adopt change and enhance my abilities by opening myself up to new horizons of

creativity and self-discovery. They left a lasting impression on my personality and helped me acquire efficient leadership and professional skills. I would like to acknowledge the support of Mr. Mohammed Kubaish, CEO Advisor, who supported me a lot at the beginning of my career. I consider him my godfather for his invaluable advice and guidance that were instrumental in my career growth. I would also like to mention here Mr. Abdul Razzaq Lari, Vice President, Allied

ADADADADADADADADADADADADADAAAAAADAAADAAAADDNONONONOOOOOOOONN CC CC CC CCCC DIDIDIDIDIDIIIDDDD STSTSTSTSTTTTTSSSS RIRIRIRIRIRIRRRR BBBUBUBUBUB TITTTITIT OOONONNNNONNONOO NENENENENENENENEWWSWSWSWSWWWW

ADNOC Distribution considers Emirati women an integral part of its workforce. They play a vital role in the development of the UAE and in the day-to-day operations at ADNOC Distribution as well. ADNOC Distribution prioritizes the development of skills of its human capital, especially female employees. Today the UAE boasts many worthy female Emirati leaders across its different national companies, and ADNOC Distribution is among the leaders in this field. The role of the female workforce in our company is aptly exemplified by one of our highly talented women leaders who uniquely combine profound human sensibility and dedication to work. The motto of her life is to achieve ‘perfection in work’, inspired by the teaching of Prophet Muhammad (peace be upon him): “God loves those who do their work well.” Mariam Abdul Aziz Al Hosani, Employee Relations Department Manager at ADNOC Distribution, believes that knowledge and learning are the only ways to achieve perfection, and is keen to broaden her knowledge and share it for the benefit of others.

Mariam Abdul Aziz Al Hosani,Employee Relations Department Manager

Emirati Women Workforce: Cornerstone

of ADNOC Distribution



Services Division, to whom I am indebted for my career change and path of self-discovery. I am also grateful to Mr. Ahmed Al Qubaisi, Vice President, Human Resources Division, for his support and guidance following my training at the HR Division throughout my career path, from an Analyst to Senior Analyst to Training and Career Development Department Manager, and finally Employee Relations Department Manager. Also, Mrs. Saleha Bilal, Recruitment Department Manager, the only woman who held a leadership position in the company for a while and who never hesitated to provide me with her valuable advice and encouragement.

My colleagues have my gratitude and respect for their invaluable support. Last, but most important, my thanks go out to His Excellency Abdulla Salem Al Dhaheri, CEO of ADNOC Distribution and Mr. Abdulla Salem Al Zaabi, Senior Vice President, Administration, for providing an enabling environment and unlimited support for each UAE national in our company.

Could you please briefly tell us about you tasks in your capacity as Manager of Employee Relations Department? My duties mainly entail management and supervision of

the compensations and benefits section, the employee relations section and the employee records section. In this capacity, I provide studies and important data that help implement policies and best practices in employee affairs. Currently, I am working on a project that aims to streamline and modernize our administration functions by implementing state-of-the-art IT systems to make them easier for employees, especially those working in different regions of ADNOC Distribution.

How do you plan to develop the functions of Employee Relations Department?We need to optimize our systems in order to streamline the daily work schedule of every employee in our company, including service delivery, processing various transactions and personal applications in a convenient and consistent manner. When an employee is treated as king, this will impact his creativity, loyalty and dedication to his work inside and outside the company, leading to an increased productivity and business growth. We seek to achieve this macro goal as ADNOC Distribution’s employees. In addition, we also aim to integrate modern technology and smart systems into our daily operations that will in turn considerably reduce human

effort in processing transactions as well as save time. Our current objective is to deliver faster and better service to our employees in various areas.

What is the role of ADNOC Distribution in developing your skills and enriching your experience?Employees at ADNOC Distribution receive great attention from the company’s management, especially in terms of training and development. I experienced this personally during my tenure as Manager of the Training and Career Development Department which offers the best and most advanced training courses to our staff, ranging from personality development courses to professional development courses. In my case, I have participated in a number of professional courses and achieved additional qualifications, such as a Diploma in Human Resources Practice Level 3 from UK-based Chartered Institute of Personnel & Development (CIPD) in 2014, a Diploma in Learning and Development Level 3, also from CIPD, a certificate in the Certified Manager program from American James Madison University in 2012 and a certificate in eligibility for personality and ability assessment from UK’s SHL Talent Group Level 2 in 2006.

NATIONALIZATION

46



These courses have effectively contributed to enriching my knowledge about different aspects of my work. They have also given me an opportunity to change my career direction and develop skills that have had a profound impact on my future career path. I am now ready to take my rightful place in supporting my colleagues in the Employee Relations Department to help them hone their skills and expand their areas of expertise.

Being a woman in a senior leadership position, do you face any challenges at work within the company or outside?By the grace of God, I do not face any challenges within my work, thanks to the valuable trust the company’s management has reposed in me and their continuous faith in my abilities since day one. This has also helped me unleash my potential that is reflected in my gradual career growth. The only ‘challenge’ that I face outside my work is the difficulty in balancing work, family and a social life.

Tell us about a situation that played an important role in your career?Of course I have come across difficult situations and had a fair share of disagreements in the workplace. They have taught

me the importance of building a strong personality and working with determination and conviction. In addition, working in different roles and positions has taught me to be flexible in adapting to new situations.

I recall one instance that bolstered my readiness to work hard and shoulder new responsibilities. It was when Mr. Abdulla Salem Al Zaabi, Senior Vice President - Administration nominated me to my current position. For the first time I realized the weight and importance of my responsibility as an Emirati employee to live up to the confidence and faith of my superiors. My nomination to the position of Employee Relations Dept Manager, which is a highly demanding and critical role, confirms that the only way to scale the job ladder in our company is through hard work and efficiency, not from being a man or a woman.

Who are your biggest role models in both professional and personal life?I consider my father and mother my biggest role models both in personal and professional life. I have learnt from my father to be positive in life, in my thinking, in making decisions and in dealing with others. My mother, on the other hand, taught me the idealism in achieving the best of everything, in studying,

in my social interactions and in bringing up my children.

How do you see the role of Emirati women in serving society through their various roles?Emirati women have succeeded and excelled in different roles and positions. This is evident from the sheer number of leading women personalities who were honored and awarded with ‘Pride of the Emirates’ medals by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai in 2014. Among the winners of this new category that has been added to the Sheikh Mohammed Bin Rashid Government Excellence Award this year were three women: Her Excellency Noura Al Kaabi, Dr. Salwa Al Suwaidi and Captain Mariam Al Mansouri.

Being a daughter of this soil, how do you think you can give back to this great nation and do you have a future plan to serve your country and community?My country has absorbed me into its fold ever since I was born. I grew up, gained an education and become self-reliant in this beautiful nation. To compensate appropriately I am always keen to ensure perfection in everything I do and make certain that every task entrusted to me is delivered

ADADADADADADADADADADADADADAAAAAADAAADAAAADDNONONONOOOOOOOONN CC CC CC CCCC DIDIDIDIDIDIIIDDDD STSTSTSTSTTTTTSSSS RIRIRIRIRIRIRRRR BBBUBUBUBUB TITTTITIT OOONONNNNONNONOO NENENENENENENENEWWSWSWSWSWWWW



to my best capacity. I also try to be a role model to my colleagues when it comes to dedication, discipline and diligence. I try to exude positive energy to all those around me and work to evolve into a well-rounded member of ADNOC Distribution and my society. My future plans include setting up a career development consultation center that helps high school and university graduates make suitable career coaching and mentoring to their personal ambitions, aptitudes and job market requirements.

Do you have any advice to give to Emirati women on professional or personal levels?Make ‘Courage to Challenge’ your personal philosophy in life and work. By doing so, you will discover your talents and inherent strengths, learn to invest in your abilities and never give in to excuses or follow negative personalities.

If you can go back to the past, what will you prefer as your future career?When I was in school, I was nicknamed the lawyer of our class because I acted as its spokeswoman. I was also a member of students’ council and in charge of school activities and picnics. I always volunteered to solve problems and speak on behalf of students, and when I finished my high school, I

chose HCT as my first option for my higher studies. The school principal at that time (1996) was Mrs. Fattheya Al Mubarak who tried to convince me to join the Faculty of Law. I preferred Business Administration, because it was one specialization that was required everywhere at that time.

You and your family: How do you organize your time between work and family?At home as also at work I set ‘perfection’ as my goal in whatever I am doing. I consider my job a sacred duty, it means a lot to me on an individual level and to my country as well. When it comes to family, motherhood is an indescribable feeling and a responsibility before God that comes ahead of anything else. I try to be perfect in the upbringing of my children with the help and support of my beloved mother who takes care of my children in the morning until they were a year old. After that I sent them to a well-reputed nursery until they reached school age. After work, I spend my time commuting with them to different classes such as swimming, football practice at the club, and memorizing the Holy Quran in addition to helping them with their homework.

A final word?I would like to express my sincere gratitude to the wise leadership

of the UAE for extending to its citizens - men and women – significant opportunities in terms of access to a quality education and job opportunities, enabling them to excel in serving the people of the UAE.

I would also like to thank His Excellency Abdulla Salem Al Dhaheri and Mr. Abdulla Salem Al Zaabi, for their efforts in creating an enabling environment built on trust and the development of Emirati human capital as our most valuable asset. I thank them for recognizing our contributions towards the company across technical and managerial positions.The advice I would like to give each employee is to set for yourself a new philosophy where you love the work you do regardless of the occupation you aspire to achieve. It is only then that you will find success and excel in your field of expertise.

NATIONALIZATION

48




EMPLOYEE’S DAY

ADNOC Distribution places a high priority on the health and fitness of its employees towards ensuring their holistic well-being. The company has set up a health club committee to attract talented sportsmen from among its employees in various departments and provide them with an enabling environment for practicing their favorite sporting activities. The ‘sports club’ at ADNOC Distribution meets at a training hall within the company’s headquarters that allows members to compete against one another in a spirit of healthy competition and develop their skills. As an added incentive, members are offered privilege club memberships at various sports clubs across Abu Dhabi.

Micheal Tuando Gulmatico - Lube Oil Changer

Personal Profile: Name: Micheal Tuando GulmaticoDate of birth: 13 June, 1981National of: The PhilippinesOccupation: Lube oil changerWorkplace: Air Wing Service Station No 974 Joining date at ADNOC Distribution: 9 March, 2007Educational qualifications: I hold a diploma in Hotel and Restaurant Management, but could not complete my education due to personal circumstances.Language skills: English and Arabic, the latter I learned from my Yemeni colleague while working as a fuel attendant in the emirate of Ras Al Khaimah. Family: Married and I have a one-year-old daughter.

You are a member of ADNOC Distribution’s sports team - why were you selected?Members of ADNOC Distribution’s sports club regularly organize matches for service station staff

spanning different sporting activities. Anyone who has the ability to play and a will to excel in sports can participate in these matches. The best six players are selected to represent the company team and I was among those selected after our success in one such match.

What sport do you participate in? I play basketball which is the most popular game in the Philippines. Whoever visits the Philippines just cannot miss the basketball rings in every nook and cranny of the country, especially in the capital Manila. This, combined with my height has helped me learn a great deal and master the game.

What are your biggest achievements as a member of the ADNOC Distribution basketball team? I represented ADNOC Distribution

in numerous ADNOC matches as well as in ADNOC Group championships. We clinched the championship title in one of these tournaments and were finalists in some of the others. I also represent the ADNOC Distribution basketball team for Intercompany Tournaments, where we have plotted several outstanding achievements to date.

Which international basketball team do you support? I support Miami Heat in the USA and San Miguel in the Philippines.As a sportsman, do you follow a specific dietary program? I care about my health and physical fitness. I am very careful about the kind of food I eat, always making sure it includes a fair balance of fresh fruit and vegetables, fish and chicken.

50 AFAQAQ 3rd isssueu , 2014

EMEMMPLPLPLOYOYYOYYEEEEEEEEEE CCC CCONOONONNNONNONOO TTTRTRTRTRRRIIBIIBUTUTUTIOIOOIOONSNSNSNSNSS

followers. No leader exists without gaining the support of others.” Therefore, a leader should possess an inspiring vision and a clear objective towards which he shall lead his followers.

We should differentiate between leadership and management. Leadership, in brief, is focused on building relationships with others,

There are many definitions of leadership, but the simplest and most popular one is the ability to influence others to achieve a specific goal or purpose. This definition can be further explained that the leadership is a skill can be attained through learning, continuous practice and development. Management experts explain that leadership may be an innate quality for

a meager 1 to 2 per cent of general public.

To be able to lead, leaders must have the ability to use their influence on others. They must employ a variety of tools to influence others such as carrot and stick method and oratory and persuasion skills. Warren Blank in his book The 9 Natural Laws of Leadership says: “A leader has willing

Most of us believe that leadership is simply reserved to those who hold high positions, politicians and businessmen. It is true that leadership is not a job title, but a skill that everyone needs to manage their work and life-related issues. This article will highlight the key questions and points that deal with leadership such as: What is leadership? Is it an inborn quality or an acquired one? What are the levels of leadership and how to move from one level to another? What are the best leadership practices? What are the qualities of an effective leader?

BByy::Khalidd AAbbdduul SSaalllaaammmm AAAAAAAlllll HHHHHHHHooooooooooosssssssssssssssssssssssssssssssssssaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaannnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiPerformance Managemeent Anaalylyyyststst

devising long term strategic plans and opening up new horizons of work, whereas management focuses on the daily work and routine activities in present, not the future.

John Maxwell, a leadership specialist, divides the leadership into five levels as following:

Level I - Position: At this level, leaders do not enjoy a tool to influence others except their job titles. People will follow them because they have to do so unwillingly. The problem here is not that the leader got this position, but when he exploits it to make others follow him forcibly. These types of leaders rely on the influence they get through legislations, rules and policies.

Level II: Permission: Leaders at this level are keen to maintain their relationships with their subordinates. They respect them and make them feel their worthiness. People will follow their leaders happily and on other own will. At this stage, a mutual and spontaneous trust is developed between the leader and follower. Here we should note it is possible for someone to love others

without leading them, but it is impossible to lead others effectively without loving them.

Level III - Production: Leaders at this level depend on the results and achievements. People will follow them because of their successes and contributions at organizational level, which will boost morale, increase profits and decrease turnover rate. In this way leaders fulfil their objectives effectively. Leaders at this level are agents of change and they can overcome obstacles and resolve thorny issues.

Level IV (People Development): No one can become a great leader by solely using his power, influence and authority, but by granting power to subordinates, enhancing their abilities and investing in their skills. This will allow churning out new leaders from followers, who will extend their support to the leader for bringing about positive changes in their lives.

Level V - Pinnacle: It is the last and topmost level and requires persistent efforts, diligence and a great degree of talent to reach. Leaders at this level will create new leaders and will

AFAQ 3rdrd issue, 202014

EMPLOYEE CCONO TRIBBUTU IONSNS

develop their organizations to become highly competitive. Followers will closely observe their leaders for the high reputation and great values they represent which helped them use considerable influence on others.Among the most effective theories impacting performance of individuals and companies is Situational Leadership Theory. It is one of the most important leadership theories, especially when most companies, large or small, go through a crisis in leadership, which will lead to multiple difficulties in achieving desired goals.

In the mid-seventies of last century, American scientists Ken Blanchard and Paul Hersey developed Situational Leadership theory, which argues that there is no ideal leadership method for different circumstances, and a leader should adopt a leadership pattern that is suitable to his employees. A leader should use one of the four patterns depending on two main factors: the employee’s efficiency in his area of work, and his enthusiasm, commitment and devotion towards the tasks assigned.

afaq magazine issue 3: jul - sep 2014

Documents

uae leadership

uae nationals

uae market

uae superbrand

uae armed forces

emirates authority

saudi arabia

northern emirates