affective domain concepts

8/3/2019 Affective Domain Concepts

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FOCAL CONCEPTS

Prepared by:Ms. Johanna C. Saldo


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defined as a mental predisposition

to act that is expressed by

evaluating a particular entity withsome degree of favor or disfavor

Mental orientations towards

concepts


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refers to our beliefs,

theories, expectancies,cause-and-effect beliefs,

and perceptions relative tothe focal object.


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refers to our feeling with

respect to the focal objectsuch as fear, liking or anger


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refers to our goals,

aspirations, and ourexpected responses to the

attitude object.


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considered to be the central

component of attitudes. consist of the imputation of some

degree of goodness or badness to

an attitude object functions of the cognitive,

affective and behavioral intentions


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It can function as frameworks andreferences for forming conclusions

and interpreting or acting for oragainst an individual, individuals, aconcept or an idea.

Attitude can influence the way we actand think in the social communities

we belong


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is a reason or set of reasons

for engaging in a particularbehavior

refers to initiation, direction,

intensity and persistence of

human behavior. (Geen, 1995)


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Self -actualization

Self-esteem

Social Needs

Safety & Security

Physiological Need


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sometimes called as Motivator-Hygiene Theory.

2 factors: Motivators (e.g. recognition, challenging

work w/c gives positive satisfaction)

Hygiene factors (status, salary andfringe benefits) which can motivate ifpresent but if absent will result in

demotivation


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Created by Clayton Alderfer

Existence (physiological andsafety needs)

Relatedness (Social and self-

esteem)

Growth (self-actualization)


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direct behavior toward

particular goals lead to increased effort and

energy

increase initiation of, and

persistence in, activities


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enhance cognitive processing

determine whatconsequences are reinforcing

lead to improvedperformance


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is an impression that one is

capable of performing in a certain

manner or attaining certain goals it is a belief that one has the

capabilities to execute courses ofactions required to manage

prospective situations.


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Self-esteem relates to a

persons sense of self-worthSelf-efficacy relates to a

persons perception of their

ability to reach a goal.


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is the most commonmeasurement tool in the affective

domain it essentially requires an

individual to provide an accountof his attitude or feelings toward aconcept or idea or people.


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is a set of categories designed to

elicit information about a

quantitative attribute in socialscience.

basic feature is that it consists ofa number categories, these are

usually assigned integers.


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it tries to assess an individuals

reaction to a specific words,

ideas or concepts in terms of

ratings on bipolar scales

defined with contrastingadjectives at each end


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Good ___ ___ ___ ___ ___ ___ ___ Bad

3 2 1 0 1 2 3

0 is labeld as neutral

1 slightly2 quite3 extremely


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Bipolar adjectives are simple,economical means for obtaining data

on peoples reactions. Ratings on bipolar adjective scales

tend to be correlated. 3 dimensions are

(EPA):1. Evaluation 3. Activity

2. Potency


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Some adjective scales are almost

pure measures of the EPA

dimensions: Example: good-bad for Evaluation

powerfulpowerless for Potencyfast-slow for Activity


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EPA measurements are

appropriate when one is

interested in affective responses.The SD has been used as a

measure of attitude in a widevariety of projects


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Thurstone is considered to be the

Father of attitude measurement. He

addressed the issue of how favorablean individual is with regard to a given

issue

He developed an attitude continuumto determine the position of

favorability on the issue.


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____1. Reproductive Health Bill is

morally wrong. (scale value = 0.9)

____2. I am not interested ifReproductive Health Bill is right or

wrong. (scale value = 5.4)

____3. I believe that RH Bill should begiven consideration. (scale value =10.3)


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In 1932, Likert developed the method

of summated ratings (or Likert Scale),

which is still widely used. The Likert scale requires that

individuals tick on a box to report

whether they strongly agree,agree, are undecided, disagree,

or strongly disagree.


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1. Pick individual items to include.Choose individual items that youknow correlate highly with the totalscore across items.

2. Choose how to scale each item3. Ask your target audience to mark

each item.4. Derive a targets score by adding the

values that target identified on each

item


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Use of Facebook

1- Strongly Disagree 3 - Agree

2- Disagree 4 Strongly Agree

1. Facebook has become part of 1 2 3 4

my daily routine2. I have used Facebook to keep

In touch with my old friends 1 2 3 4


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In 1944, Guttman suggested thatattitude should be measured by

multidimensional scales as opposed to

unidimensional scales

He developed the Scalogram Analysis,

Cumulative Scaling or Guttman Scaling Major characteristic of this scale is that

the response to one item helps predict

the responses to other items


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I like cake

if the respondent respond

negatively to this item then it willbe predictive that he will notrespond positively to thisstatement:

Cakes are great for breakfast


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Here is an example of a Guttman scale - the Bogardus SocialDistance Scale:

(Least extreme) Are you willing to permit immigrants to live in your country?

Are you willing to permit immigrants to live in yourcommunity? Are you willing to permit immigrants to live in your

neighbourhood? Are you willing to permit immigrants to live next door to

you? Would you permit your child to marry an immigrant?(Most extreme)E.g., agreement with item 3 implies agreement with items 1

and 2.
http://en.wikipedia.org/wiki/Bogardus_Social_Distance_Scalehttp://en.wikipedia.org/wiki/Bogardus_Social_Distance_Scalehttp://en.wikipedia.org/wiki/Bogardus_Social_Distance_Scalehttp://en.wikipedia.org/wiki/Bogardus_Social_Distance_Scalehttp://en.wikipedia.org/wiki/Bogardus_Social_Distance_Scalehttp://en.wikipedia.org/wiki/Bogardus_Social_Distance_Scalehttp://en.wikipedia.org/wiki/Bogardus_Social_Distance_Scale


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the most common and perhaps

the easiest instrument in the

affective domain.A checklist consist of simple

items that the student or teachermarks as absent or present


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1. Enumerate all the attributes and

characteristics you wish to observe

relative to the concept being measured.2. Arrange these attributes as a shopping

list of characteristics

3. Ask the students to mark thoseattributes or characteristics which are

present and to leave a blank those which

are not


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__ 1. ask an interesting, speculative question__ 2. show a picture, tell a little story__ 3. try playfulness, silliness, and use props

__ 4. signal students auditorily: use a bell,beeper or timer.__ 5. vary your tone of voice: loud, soft,

whispering

__ 6. use colors: colored chalk, coloredpapers

__ 7. use eye contact


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Construct a rating scale

Measuring attitudes toward the use of

cellphone for texting Measuring attitudes towards Mathematics

Measuring attitudes towards to-be

implemented Sex education in elementary Measuring attitudes towards the use of

Facebook


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Construct a checklist

Classroom observation for a practice

teacher Good interpersonal relations checklist

Study habits checklist Checklist for behavior demonstrating

good manners and right conduct

affective domain concepts

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