Affiliate Cart Abandonment

Hamrick.BizAffiliate Management

Bio

Chuck Hamrick is an outsourced program manager (OPM) in the Salt Lake City, UT area managing WiseFoodStorage, Tag2u, Salomon, Suunto and many more. Active in online marketing since 1999 with SEO, PPC, email marketing and lead gen. Full time Affiliate Manager since 2005 previously managing Carhartt, Backcountry, Ancestry, Register, Blue Man Group, CityPass. Admin/Moderator for ABestWeb.com affiliate forum and had a prior 13 years career in manufacturing as project management.

Cart Abandonment Types

• Email Retargeting• Exit Virtual Chat• Proactive Chat• Proactive Chat Bounce Back Email• Offsite Retargeting • Post-Sale Emails

Cart Abandonment - Email Retargeting

Cart Abandonment - Email Retargeting

Email Retargeting Offers

Bounce back emails in 1 hour, 24 hours at one offer:

COMEBACKFS Welcome to WiseFoodStorage.com. Limited Time Offer! Free Shipping will be applied at checkout!

then last bounce back at 48 hrs. with a higher offer:

COMEBACK5FS Welcome to WiseFoodStorage.com. Limited Time Offer! Your 5% discount and Free Shipping will be applied at checkout!

Exit Virtual Chat

Proactive Chat

Proactive Chat Bounce Back Email

Offsite Retargeting• Integrates datafeed with offsite digital ads to offer additional products. • Convert customers who have shown buyer intent with dynamic display ad

retargeting

Offsite Retargeting

Post-Sale Emails

AttributionInsight into multiple touch points by affiliates and other channels

AttributionIntroducer – Influencer - Closer

How many carts were saved

• 9,327 total e-Commerce Sales• 3,226 Affiliate Sales or 35%• 280 abandoned carts retrieved or 3%