Affiliate Marketing Best Practices

Kevin M. Smith

Affiliate Marketing 1011) Who knows what affiliate marketing is?

2) Who has an active affiliate campaign/network?

3) Who is an affiliate?

Why You Should Use Affiliate Marketing

No cost-of-entry for advertisers, very low barriers of entry

Allows for easy monetization of content/product offerings

Creates sub-set of target consumers that might be hard to get directly

Can use acquisition channels that aren’t main priorities for core business (social networks; video)

Optimization Tips for Affiliate Programs

Build good relationships with top performers (80/20 rule)

Allows for easy monetization of content/product offerings

Creates sub-set of target consumers that might be hard to get directly

Can use acquisition channels that aren’t main priorities for core business (social networks; video)

Brands in the Affiliate Marketing Space

Affiliate Networks/Marketplaces

Kevin Smith

P: 314.623.2734ksmith@thenueragroup.com

www.nu-era.com @SmittyK