affiliate marketing
TRANSCRIPT
![Page 1: Affiliate Marketing](https://reader035.vdocument.in/reader035/viewer/2022071814/55a55ac91a28abb5618b45de/html5/thumbnails/1.jpg)
Affiliate Marketing
![Page 2: Affiliate Marketing](https://reader035.vdocument.in/reader035/viewer/2022071814/55a55ac91a28abb5618b45de/html5/thumbnails/2.jpg)
What is Affiliate Marketing
• Type of performance-based marketing that rewards affiliates for generating leads or sales.
• The most common forms of affiliate marketing are through search engine, social media, and email advertising.
• The main form of marketing employed online.
![Page 3: Affiliate Marketing](https://reader035.vdocument.in/reader035/viewer/2022071814/55a55ac91a28abb5618b45de/html5/thumbnails/3.jpg)
Online Marketing
• Affiliate marketing gives companies the ability to target customers better than ever before.
• In the early days of the Internet, people were bombarded with popups and spam that did not relate to the user or the content being browsed.
• Affiliate marketing has allowed networks like Facebook and Google to use user demographic information, interests, etc. to better personalize advertising.
![Page 4: Affiliate Marketing](https://reader035.vdocument.in/reader035/viewer/2022071814/55a55ac91a28abb5618b45de/html5/thumbnails/4.jpg)
Search Engines
• (Google, Bing, Yahoo) are the primary utilizers of affiliate marketing.
• They have very high traffic volume and the power to influence which websites users visit based on search ranking.
![Page 5: Affiliate Marketing](https://reader035.vdocument.in/reader035/viewer/2022071814/55a55ac91a28abb5618b45de/html5/thumbnails/5.jpg)
Search Engine Optimization (SEO)• Depending on how competitive the keyword(s), Adwords
advertisements can range from $.55 to over $55 per click. (AdWords advertisements equates for 97% of Google’s annual revenue, $33 billion in 2010).
• Organic SEO, however, is when companies do not pay search engines but instead write keyword articles and generate backlinks to their website.
• Paid SEO, like Google AdWords, are advertisements displayed and highlighted at the top and side bars of search results. AdWords uses a cost per click (CPC) referral revenue model.
![Page 6: Affiliate Marketing](https://reader035.vdocument.in/reader035/viewer/2022071814/55a55ac91a28abb5618b45de/html5/thumbnails/6.jpg)
Making Money From Blogging
• Blogs with high traffic volume often place links within their text and advertisements on their pages that relate to the content of the blog.
• Google AdSense allows bloggers to sell advertising space to people using AdWords because they recognize the correlation between the two.
• AdSense allows the blogger to really push the product they
are writing about and make a commission when the user clicks on the link or advertisement.
![Page 7: Affiliate Marketing](https://reader035.vdocument.in/reader035/viewer/2022071814/55a55ac91a28abb5618b45de/html5/thumbnails/7.jpg)
Affiliate Network •Affiliate marketing programs are great for young business professionals who want to test the waters of entrepreneurship as there is typically little to no risk.
•Team members: Amit Jaiswal & Saurabh Upadhyay