affiliate marketing in 137 seconds
DESCRIPTION
Affiliate marketing in 137 seconds, a case study from south africa.TRANSCRIPT
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All you need to know aboutAffiliate Marketing
in just 137 seconds 30 minutes!
Branding. Leads. Sales. Results.
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8 year track record in Online Performance Based Marketing.Providing Technology, Implementation, Consulting & Outsourced services.
Technology
OfferForge Advertising Tacking
Platform
E-Commerce Solutions
Consulting
Affiliate Marketing Consulting &
Strategy Development
E-Commerce Consulting
New Business Venture
Development
Services
Affiliate Program Technology
Implementation
Affiliate Program Media Buying &
Selling
Outsourced Affiliate Program
Management
Web Application Development
About Forge Media
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OfferForge.com Affiliate Network
◦ Performance Based Affiliate Network ◦ USA, Canada, UK, South Africa.◦ Market Place for Advertisers to meet Publishers◦ Large brand name advertisers.◦ 8,000 South African publishers◦ Over 14,000 International publishers
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Why online marketing makes sense
Focused & Targeted Interactive & Fun Tracked & Measurable Highly Cost Effective
SA Internet usage is growing exponentially. Falling connectivity costs, mobile access
surges and increased international bandwidth is driving online behaviour.
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Improve MarketVisibility
Increase Sales
Why use Online Marketing?
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South African Online Demographics Highly active connected community.
+4 Million PC based web browsers & 3 Million Mobile WAP portal / web browsers
There are over 1500 online stores in South Africa
New Media crosses LSM from 5 – 10 effectively
Reducing connection costs & increased bandwidth will skyrocket user base
Kulula.com first to reach R1,8 Billion in Sales
ABSA just passed the 1 million online banking user mark
OfferForge manages advertising on over 8,000 websites targeting SA consumers
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Why Performance Based Marketing?
Imagine Marketing on the Internet as a cake, with different slices
representing each of the different ways you can market online.
Forge provides services and technologies to advertise and
pay only for performance.
We track your online advertising
manage performance based advertising campaigns
Unify your reporting
& eliminate fraud.
Search Engine
Optimiza-tion
Search Engine
Paid Placement
Lead GenerationBanner Advertising
Viral Re-ferral
Marketing
Email Marketing
Blog Advert-ising
Interactive Media Co-Regis-tration Advert-ising
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Affiliate Media Buying Models
Guarante
ed
Visibilit
y
CPM
Guarante
ed
Visito
rsCPC
Guarante
ed Lead /
Custom
er
Acquisi
tion
CPS / CPA
Guarante
ed
Revenue
REV Share
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10
Long Tail Media in Action
Large audiencemainstream
Small audienceinfluentials
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Are you on Niche but PowerfulHighly ranked & influential “Long Tail” sites?
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There are few “high traffic” SA portals - but – thousands of untapped niche sites attracting loyal smaller audiences.
They’re the LONG TAIL of Advertising.
When used effectively the Long Tail reach more visitors & have a powerful influence on consumers!
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The Problem with Buying Long Tail Media
Low Ad serving capacity
No basis for CPM valuation
Complex to negotiate
No Independent Tracking
No Media Buying Contacts
No ‘predefined’ Rules
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The Solution?
Performance Based Marketing
◦Pay only for Results = Reduce Risk
◦Independent Tracking = Accountability
◦Centralized Payment = Streamlined Operation
◦More Publishers = Greater Impact
◦On Demand Reporting = Full Transparency
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Ad Creative: Track your performance on Flash, Animated Gif, text, HTML, Embedded Video, Social Media or Games
Impressions & Visitors: The number of times your advertising is served
Frequency Cap: Limiting the campaign display using total impressions, clicks, repeated views or actions
Ad-Targeting: Restricting cost based on country, Time of day, Dates, contextually relevant page information
What you should Measure
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Unique Users: The number of individuals who visit your site, see an ad or take action on an ad.
CTR: The click through rate (impressions / clicks)
Conversion goals: Setting up specific targeted activities (brand distribution, clicks, leads, page views)
Conversion Tracking: Because Returns Matter!
What you should Measure
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Cost effective wide-reaching
distribution
No contracts with Publishers.
We negotiate, track & process payment
All media Welcome!
Trusted 3rd party serving guarantees
accuracy, eliminates poor quality traffic simplifies reporting
Connect with new publishers
Real-time ROI tracking
eliminates Risk
Wh
y
Ad
vert
isers
tr
ust
Affi
liate
M
ar
keti
ng
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We ‘outsource’ media sales for
publishers
Consolidate payments
We provide 3rd party trusted tracking
Wide network of advertisers
Publishers focus on content
We monetize their sites
Wh
y
Pu
bl
ish
ers
lo
ve
Affi
liate
M
ar
keti
ng
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EasyAds Integrated!
With our new EasyAds platformMonetizing sites is simple and fast
Real time eCPM optimizationIndividual to each publisher
Better Returns than Contextual Ads
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