affiliate marketing, shawn smith dec 2, 09
DESCRIPTION
Affiliate marketing: Your path to Internet riches? Learn how developing an affiliate program can help you sell more widgets and generate more leads - and help you keep your marketing costs down. Hear from a REAL affiliate on why affiliate marketing works best for your return on investment.TRANSCRIPT
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AFFILIATE MARKETING
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WHAT IS AFFILIATE MARKETING?
Revenue Sharing on Referral System
Brand/Merchant Pays Commissions to Third-Party for Desired Action (Sale, Lead ...)
http://www.flickr.com/photos/alexnormand/2687834922/
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THE PLAYERS
BRANDS/MERCHANTS/ADVERTISERS
AFFILIATE NETWORKS
AFFILIATES/PUBLISHERS
http://www.flickr.com/photos/affsum/3232183460/
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HOW IT WORKS
Text
Image From Wikipedia
Advertiser
Publisher
AffiliateNetwork
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COMPENSATION METHODS
CPA (Cost Per Action)
CPS (Cost Per Sale)
CPL (Cost Per Lead)
http://www.flickr.com/photos/dysanovic/2678695492/
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WHAT CAN AFFILIATES SELL
Nearly Any Product or Service: Boats, Planes, Lawyer Leads, Books, Houses, Plumbing Referrals, Dancing Lessons, Lawn Care, Sports Clothing, Membership Site Sign-Ups, eBooks, Lawn Gnomes, Knitted Blankets, Homemade Cloth Diapers
http://www.flickr.com/photos/selma90/3693798571/
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WHY MERCHANTS START AFFILIATE PROGRAMS
Internet Advertising is Increasingly Complex
Usually Pay for Only Desired Results
Affiliates Take The Risk
Cheaper Overhead
Join More Markets
# of Affiliates Growing Every Day Image from http://www.flickr.com/photos/peterkaminski/11843486/
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AND ..... SOCIAL MEDIA
“Those companies that don’t embrace affiliate marketing for Individual Publishers, will lose. If someone is tweeting about the new iPod, that someone is going to link to the webpages that will earn them money.” Steve Poland, TechCrunch. Nov ’09.
http://www.techcrunch.com/2009/11/15/twitter-facebook-amazon-affiliate-marketing/
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MERCHANTS CAN RUN LOCAL AFFILIATE PROGRAMS
What Local Business Doesn’t Love Referrals?
Would You Reward Customers Who Referred You?
Guess Which Window Company Has an Affiliate Program?
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HOW TO GET STARTED (MERCHANTS)
Determine Your Desired Actions, Payouts and Budget
Contact an Affiliate Program Manager (gtomanagement.com)
Join CJ.com, ShareASale.com, Linkshare.com, ClickBank
Link Your Affiliate Program on Your Website
Contact Local Affiliates Directly
Become an Affiliate
Attend Affiliate Summit Conference in Las Vegas, Jan. 15-17http://www.flickr.com/photos/lenore-m/2157468000/
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MAKE YOUR AFFILIATE PROGRAM HUMMMMM
Vary Your Offers (Products/Services)
Offer a Variety of Coupons
Split-Test Sales Results Between Affiliates and Your Own Advertising
Commission on CPS ~ 5-8%
Hold Competitions for Affiliates to Boost Desired Actions
Have Competitive Payouts
Give Higher Payouts to High-Performing Affiliates
Share Demographic Data for Your Products or Services with Affiliates
http://www.flickr.com/photos/21560098@N06/3667088186/
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WHY BECOME AN AFFILIATE?
Low Barrier to Entry
Location Freedom
Passive Income
Learn Something New
To Retire Young on the Beach!
http://www.flickr.com/photos/victoriapeckham/3863698480/
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HOW TO BECOME A SUCCESSFUL AFFILIATE?
Just Starting? Learn at thirtydaychallenge.com
Get a Tracking System (prosper202.com) BEFORE ANYTHING
Join Affiliate Networks -see OptimalWebworks.com’s Favorite Networks
Don’t Buy “Internet Marketing” eBooks
Join WickedFire.com, 5staraffiliate.com and ABestWeb.com Forums (not WarriorForum or DigitalPoint)
Test EVERYTHING ... Twice!
Attend Affiliate Summit (Las Vegas, January 15-17)
Get Your Hands Dirty, Spend Money! (how much?) - Reading Hurts More than Helps http://www.flickr.com/photos/dborman2/3290560161/
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BAD ADVICE TO AFFILIATES
Start With Your Passion and the Money Will Follow
Buy This AMAZING Course
There’s a Formula to Everything
If Something Doesn’t Look Profitable, Don’t Try it
There’s No Money to be Made on {insert} Google, Facebook, Bing, SEO ...
You Have to Promote Scammy Offers to Be Successful
http://www.flickr.com/photos/mikebaird/393732742/
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WILL ALL YOUR DREAMS COME TRUE?
Maybe, Maybe Not
Image From http://www.flickr.com/photos/flissphil/63165389/
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REMEMBER THE GNOMES
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THANKS!Shawn Smith, Dec 2009
http://www.optimalwebworks.com