affiliate marketing theatre; powering performance marketing: how key technology choices benefit your...
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www.equinix.com Equinix Confidential - © 2012 Equinix Inc.
Powering Performance Marketing: How key technology choices benefit your e-commerce business
Affiliate Window Case Study
Presented by: Rory Murphy, Content & Digital Media Director, Equinix Europe
Owen Hewitson, Client Strategist, Digital Window
Presented on: February 28th 2012
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38 global markets on 5 continents
Less than 10 ms latency from 90% of the population of the United States and Western Europe
690+ network service providers 275+ cloud service providers 475+ IT service providers
Global Footprint
The Platform Equinix AdvantageConnecting businesses with partners and customers through a global platform of high performance data centres
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Reach Customers Around the World
Expanding addressable market; ensuring consistent performance for global customers
Market Challenge
Asia - 5 metros
Americas - 24 metros
EMEA - 8 Metros
Equinix Advantage
EQUINIX METRO
LEGEND:
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Platform Equinix Your Acceleration Platform
Meeting Your Needs
Connect to leading ISPs, Internet backbones and mobile networks to accelerate performance
Choose from leading SaaS and IT providers to improve back-end system performance
Tie directly into an ecosystem of digital innovators, including social networks, online advertising platforms, online payment providers, and mobile platforms
Innovate
Integrate Systems
Improve Performance
690+ Networks
275+ Cloud, 475+ IT Providers
475+ Content Companies
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Making the right Data Centre choice is essential for a successful business
Impact
Digital Media Underpinned by Complex Relationships
Understanding the interconnections of digital businesses and choices they make will be key
Equinix already supports many of the leading media ecosystem partners around the globe
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How Can You Leverage The Digital Ecosystem?
The Platform Equinix Effect
PERFORMANCE faster page download due to global deployment
INTERCONNECTIONS enable developers to cost-effectively deliver applications on Facebook
NETWORK DENSITY AND CHOICE deliver content to consumers fast and inexpensively
Facebook and Zynga Interconnect at Equinix to grow to 230 million users in three years
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“We’ve put together an aggressive program to grow our e-commerce business from one country to 65 countries this year, while continuing to make the shopping experience easier and more convenient. We believe that the technology has evolved to the point where we can deliver an outstanding experience.”
Toby LenkPresident, Gap Inc. Direct
We Help Retailers Improve Performance
15% faster page load times
80% reduction in downtime
Bandwidth cost reductions
Impact
Customers
“Equinix provides us with a platform and specific value-added services that will help us continue to offer the highest levels of site performance and uptime, while significantly growing operations.”
Gene GoldenVP of Information Technology, TicketsNow.com
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Affiliate Window Creating the right solution
HONG KONG
SHANGHAI
TOKYO
SYDNEY
CHICAGO
TORONTO
NEW YORK
SILICON CALLEY
LONDONAMSTERDAM
PARIS
FRANKFURTZURICH
SINGAPORE
WASHINGTON, DC
Internet Exchange
Ethernet Exchange
Mobility Exchange
Equinix Traffic Exchanges
Cloud & IT Services
Financial/Electronic TradingMobile Applications
Equinix Business Ecosystems
Content & Digital Media
Enterprise
38 Global Metros
99 Data CentersExchange690+ Networks
Equinix Data Center Platform
4,000+ Customers
Enable Direct Links to an ecosystem of digital innovators
Provide Connections to leading ISPs, Internet backbones and mobile networks
Delivering a Global Platform of high performance data centres
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• High-power-density space for virtualization– A broad choice of network service providers to provide resilient connectivity and
guaranteed uptime for customer-critical content
• Instantly available global footprint – Covering target markets and provide high-speed local server deployment and
disaster recovery
• Unmatched expertise from digital content management and distribution partnerships
– That can be trusted in the most demanding traffic scenarios
• A mature global ecosystem of network, cloud and specialist service providers
– Instantly accessible via the Equinix Marketplace Portal
Affiliate Window Delivering on Requirements
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Daily Telegraph Media Supplement Feb 18th 2012
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For Buyers• Find products and services
by vertical, location or provider
• Use one intuitive global search interface
• Save searches and trusted providers
• Easily contact and connect to sellers
For Sellers• Showcase offerings with
customizable storefronts
• Register and funnel leads to multiple contacts
• Integrate seamlessly with your existing sales processes
Equinix Marketplace Online Portal for PartnersThe Data Centre as a Revenue Centre
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Enabling you to keep pace with the rapid expansion of the digital marketplace
Where Global Business and Growth Connect
The widest network-neutral footprint38 strategic global markets
The strongest balance sheet in our industry$1,606 million in revenues for year ended Dec 31 2011$2.9 billion investment in capacity 2007-2011
The most dynamic ecosystem in the industry4,000 global customers>80% of new business from existing customers
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Who Digital Window are
1300merchants
Established2000
Over
75kaffiliates
200staff
The UK’s leading affiliate network
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Major Challenges in the Affiliate Industry
What’s the point of an affiliate network?
Is it incremental?
Engaging the Long Tail
Affiliates as Brands
How to Attribute?
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Digital Window’s response... and how Equinix fits in
• Scalable to brands’ maturing programmes• Meeting reporting requirements beyond volume• Interrogating client data for strategic insight
• Industry’s first fully-searchable affiliate directory• Allows for recruitment, communication and engagement of affiliates• Partners can showcase themselves via a ‘LinkedIn’ for the affiliate industry
Reporting Functionality Marketplace
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Rory Murphy Content & Digital Media Director, EMEAEQUINIX m. +44 (0)7557 804222e. [email protected]