affiliate marketing theatre; remaining ahead of the curve: our top 10 predictions for the future of...
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Performance Horizon Group
10 predictions to shape Performance Marketing in 2012 and beyond…“Agility through insight”
How is performance marketing doing?
£5 billion worth of sales generated in UK in 2011
71% of brands expect spend to increase in 2012
GroupM and Publicis recently announced opening of specific performance divisions
Strategic Shifts Legislation
Publisher Side
Innovation
5
Do it yourself
6
GENCIES
7
THE GREAT ATTRIBUTION DEBATE
8
GROWTH IN LEAD GENERATION
9
EU COOKIE DIRECTIVE
10
Pay per call
Social Media
Traditional Publishers
Thank you and any questions?
Matt BaileyCommercial Director, Performance Horizon
@mattb811@prfhn