affiliate promotions and your email
DESCRIPTION
Different types of affiliate promotions have different quality. The best to use is the personalized endorsement. It is a product that you truly do endorse and use, and you can tell your subscribers all about it. Next is product launches. Because so many people use these the launch URLs are more likely to end up on blacklists, do try to using an intermediary page with a personal message from you, and why they should buy the product. Lastly is straight up affiliate promotion from an affiliate network. These are the worst type to use, and many of their URLs are banned from the major ISPs, so the URLs can cause problems with deliverability.TRANSCRIPT
EMAIL PROMOTIONS
IMPROVING YOUR
PRESENTED BY HEATHER SEITZ:
AFFILIATE
© Copyright 2014 | EmailDelivered.com & Marketers Publishing Group, Inc
FIRST OFFWe need to define different “types” of affiliate promotions and what each type means
© Copyright 2014 | EmailDelivered.com & Marketers Publishing Group, Inc
3 TYPES OF AFFILIATE PROMOTIONS
© Copyright 2014 | EmailDelivered.com & Marketers Publishing Group, Inc
AND THE KEYS TO SUCCESS WITH EACH OF THEM…
ONE.PERSONALIZED ENDORSEMENT
THESE ARE PRODUCT OR SERVICES THAT YOU TRULY DO ENDORSE. THESE WILL ALWAYS OUTPERFORM ANY OTHER TYPE OF AFFILIATE OFFER. YOU CAN USE THE SWIPE COPY AS A GUIDELINE TO MAKE SURE YOU HIT THE KEY POINTS, BUT THIS IS YOUR ENDORSEMENT, STORY, OR TESTIMONIAL.
INDUSTRY-WIDE PRODUCT LAUNCHSINCE SO MANY PEOPLE PARTICIPATE IN THESE, IF YOU’RE NOT CAREFUL THEY CAN ACTUALLY HURT YOU. LAUNCH URLS ARE FAR MORE LIKELY TO WIND UP ON BLACKLISTS. SEE IF YOU CAN PUT THE VIDEO ON YOUR OWN PAGE , AND ASK FOR AN AFFILIATE LINK THAT TAKES THEM DIRECTLY TO THE ORDER FORM. IF THAT’S NOT POSSIBLE CONSIDER AN INTERMEDIARY PAGE WITH A PERSONAL VIDEO EXPLAIN WHAT THEY’RE ABOUT TO SEE AND WHY THEY SHOULD BY FROM YOU.
THERE ARE GOING TO BE A BUNCH OF PEOPLE SENDING THE SAME PROMOTION. IF PEOPLE SEE THE SAME MESSAGE OVER AND OVER AGAIN THEY WILL PROBABLY CONSIDER IT SPAM. IF YOU DON’T CHANGE THE AFFILIATE COPY THEN YOUR EMAIL WILL GO TO SPAM TOO! IF IT’S WORTH PROMOTING, TAKE A FEW MINUTES AND WRITE YOUR OWN EMAIL USING THE KEY POINTS FROM THE SWIPE FILE.
TWO.
© Copyright 2014 | EmailDelivered.com & Marketers Publishing Group, Inc
Remember, there are dozens (in some cases 100s+) people sending out the very same promotions you are, make yours stand out!.
© Copyright 2014 | EmailDelivered.com & Marketers Publishing Group, Inc
THREE.STRAIGHT UP AFFILIATE
PROMOTION FROM AN AFFILIATE NETWORK
WE TYPICALLY DON’T RECOMMEND USING THESE, BUT SINCE THEY ARE A PART OF
MOST PEOPLES BUSINESS, WE’LL GO OVER IT.
MANY OF THESE LINKS ARE BANNED FORM THE MAJOR ISPS, SO THE URLS CAN CAUSE
PROBLEMS WITH DELIVERABILITY. THEY ALSO GENERATE THE HIGHEST NUMBER OF
COMPLAINTS, AFFECTING DELIVERABILITY AND CREDIBILITY WITH YOUR LIST. I WOULD RECOMMEND EVEN BUYING THE PRODUCT
TO MAKE SURE IT’S REALLY SOMETHING YOU WANT TO PROMOTE, THEN USE THE
IDEAS FROM THE FIRST TWO PROMOS TO HELP WITH THE E-MAILS AND LINKS.
RECAP.3 TYPES OF AFFILIATE
PROMOTIONS
1. Personalized endorsement
2. Industry-wide product launch
3. Straight up affiliate promotion from an affiliate network
© Copyright 2014 | EmailDelivered.com & Marketers Publishing Group, Inc
IMPROVING YOUR AFFILIATE EMAIL PROMOTIONSTo get the full transcripts of this video
recording and other helpful email tips, tools, and strategies, visit: www.emaildelivered.com/improving-affiliate-email-promotions Remember to sign up for a free email marketing assessment at: http://emaildelivered.com/Assessment
© Copyright 2014 | EmailDelivered.com & Marketers Publishing Group, Inc