EXPEDIA VS AMAZON

Affiliate revenue

Déborah BOMSTEIN & Lauriane LAURENT

MBA 2 A

Expedia Amazon

Quick , easy and free online application to the affiliate program = form to fill in

Once application submitted and approved, candidate will receive an email with the links he can use on his site

It does not require exclusivity Some parties are “Ineligible

Party” (travel agency, travel supplier, or other travel provider), or any successor, employee, agent or corporate affiliate.

Quick, easy and free online application = form to fill in

It does not require exclusivity Do not need a business

license Affiliate cannot promote

certain items for some brands Amazon has an agreement with.

Some US States are not allowed to participate

Can join 3 different programs depending on the type of product you promote on your site

Participation terms

Expedia Amazon

Rental car transactions: 2% per transaction

Cruise transactions: $20 to $30 per transaction based on monthly Cruise sales

Vacation package transactions: 2.5% of vacation package

Destination Services/Activities transactions: 5% per transaction

Fixed Advertising Fee Rates for Specific Product Categories

Commission Structure

Expedia Amazon

Airline transactions: $3 per transaction

Expedia Special Rate hotel transactions: 5.5% to 6% per transaction based on monthly Merchant hotel sales

Agency hotel transactions: 3% per transaction

Fixed Advertising Fee Rates for Specific Product Categories

Commission Structure

Expedia Amazon

Get 24/7 access to:The top Expedia

banners LinksBooking enginesPop up, pop underPPC

Get 24/7 access to:Links and bannersWidgetsWhite label storeSite stripesBlogs

Marketing tools

Expedia Amazon

We would choose Expedia if we were:

Travel blogA luggage shop or

shop related to traveling

An international studies or international job site

We would chooseAmazon if we were:Literrature or music

passionate blogCourses online for

students

Summary: which program would you choose and for what types of sites?