affiliate windows presentation
TRANSCRIPT
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WHAT IS AFFILIATE MARKETING?By Ramish Imran
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QUICK INTRODUCTION A type of performance based marketing in
which a business rewards one or more affiliates for each visitor or customer brought in by the affiliates own marketing efforts.
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LET’S BREAK THIS DOWN!
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MYTHS ABOUT AFFILIATE MARKETING4
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4 MYTHS Systems are quick and easy to manage
You need to work in a very popular and lucrative niche to make it work for your
business
It’s a strategy of yesterday
You have to get your product to as many sites as possible
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WHAT ACTUALLY GOES ON!
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REALITY Set up is long and can be a 24/7 approach
You have to stay in line with your goals and mission statement in order to find affiliates
There are various SEO’s (Search Engine
Optimisation) out there to use
Quality over Quantity - All about conversion
- An equity management firm has 20,000 affiliates - Only 25 of them will generate 85% of their revenue
- 19,975 only amount for 15%
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THE MARKETING MODEL
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TESCO EXAMPLE
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ADVERTISERS AND AFFILIATES- THE DIFFERENCE
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Affiliates
They are the publishers
The ones who represent the advertisers
The one with the blog, website,
newsletter
The one who gets paid!
Advertisers
They are the ones with the
product
The ones who ask affiliates to promote
their products
Ones with an affiliate
programme for you to promote
The one who pays!
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USER JOURNEY - THEIR PERSPECTIVE
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Display - Creative
brand
Display- ‘Home and
Garden’
SEO - ‘Generic
Homeware’
Direct to site
SEO – ‘Generic lighting’
Affiliate - ‘Purchase of £157.99’
View Click
Click Click Convert
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TECHNOLOGY PROVIDED TO MAKE IT HAPPEN
- AFFILIATE WINDOWS
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PAYMENT MODEL
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WHAT ARE THE COSTS ASSOCIATED? Pay per sale, Everything else is free!
All the activity publishers do to secure the sale – Writing unique content Providing banner coverage on their siteExposure through emailRepresentation in the search space – is included in the CPA (Cost per action): advertisers are not billed for this on top
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AMAZON’S PRICING MODEL - EXAMPLE The Amazon affiliate program actually
switches between a volume based payment model and a category-specific payment mechanism for different products,.
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REFERENCES
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THANKYOU FOR LISTENING- WILL THERE BE ANY QUESTIONS