affiliatsyd 2011- follow me: tips & tools to skyrocket followers using facebook, twitter &...
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Presentation from Affili@Syd Australia Affiliate Marketing Conference at Menzies Hotel Sydney on June 22, 2011 "Follow Me: Tips & Tools to skyrocket followers using Facebook, Twitter & Blogging" by Dave CupplesTRANSCRIPT
Follow Me: Tips & Tools to skyrocket followers using
Dave CupplesFatCowBusiness.com Facebook.com/FatCowBusiness
@FatCowBusiness
Tweets LIVE during speech -
Retweet, Comment, Share!
Facebook,Twitter &Blogging
Background : doseofdigital.com
While in School age 15 in 1999 … Image: onechickennugget.wordpress.com
From University Assignment to successful online store …
Image: travelhouseuk.co.uk
Low hanging fruit and Gaps in the Market
• Tactically choose what people are demanding, not just blindly creating content
• Invest your time, money, resources on the best opportunities → the low hanging fruit
• Pick the GAPS in the market:– ↑More Searches/Demand – ↓Less Competition/Websites
Image: marspec.com
Top Searches & Rising Searches
SeoQuake for Firefox (Free)• http://fcow.co/SQ• Tells PR, Alexa Ranking, Backlinks, Domain age
SeoQuake tells you how hard it will be to get on Page #1 in Google …
Scrape Google Suggest
Spy on competitors and find their best / most shared content
• PostRank - Free http://fcow.co/PR
Don’t just blindly create backlinks …
Spy on your competitors and find their most influential backlinks
Image: edoyo.co.tv
• Quora.com → Social Q & A site for influencers who will share and retweet
How to build twitter followers from your competitors
• automatically follow all the followers of another user (or by keyword)
• Safe guidelines:• < 200 follows a day• < 100 unfollows a day• Wait 3 days before unfollowing
• Best Tool -> Tweet Adder http://fcow.co/TA
e.g. Weight Loss website – followers from @LitenEasyAU and @JennyCraig
Facebook Ads – Which Factors make the most difference:
Im-age70%
Body
Text20%
Title10%
Source: Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) - http://fcow.co/SM
Millward Brown Google Image Ads study
• 1000 men and 1000 women• Shown 5000 random image ads• > 10 million clicksResults:• Cleavage – 75%• Recognizable Brands – 10%• Images Blended with content of website - 10%• Everything Else – 5%
Source: http://fcow.co/SM
Shoemoney’s Facebook Ad Board Click Thru Experiment
• Made Ad Boards of actual Facebook ads, people asked to click
• Over 1 million total clicks• Used Clicktale Heatmap / Mouse tracking
software → http://fcow.co/CT
Source: Shoemoney.com 2010 http://fcow.co/SM
61% of all clicks
71% of all clicks on the page
Even when foreign language text was used and presented to US English audience …
47% 58% 49%
• Takeaway here is IMAGE makes by far the most difference
Types of Facebook Ads / Images which work best
• Photos of people consistently outperform logos → Facebook themselves also say this
• Attractive women with big “personality”…• Pictures illustrating the result / desire• Ads which “blend” in with the look and feel of
Facebook e.g. Dating ads →“Browse my pics (42)”
Image Source: Shoemoney.comhttp://fcow.co/SM
• Cranking up Saturation + Contrast increases CTR (according to tests by aimclear.com), try free image tool IrfanView.com
Image Source: aimclear.com
How to steal competitors customer information to laser target Facebook Ads
QuantCast.com
FemaleAged 35-50+High IncomeCollege / Grad
School
LIKES
Facebook Ads: Higher CTR = Lower CPC• For a CPC around 0.10EUR you need a CTR of
approx 0.20%-0.30% (Source: akom360.de)
• Start with CPC → once high CTR, flip to CPM = cheaper
• Watch CPM campaigns carefully → can waste money if CTR drops
Image Source: akom360.de
How to Incentivize users to LIKE your Facebook Page using an iFrame Reveal Tab
BEFORE clicking LIKE AFTER clicking LIKE
Free app - Static HTML: iframe tabs• Tutorial → http://fcow.co/IF• iFrameEngine free iFrame reveal tab - http://fcow.co/HU
The Real Money from online Business is REPEAT Customers
It is far cheaper to market to an
existing customer than to a
new customer
Image: simpsoncrazy.com
First time customers
Questions, Scammers, Timewasters, Hassles … NO TRUST
Image: gottatopic.com & swing-smarter-baseball-hitting-drills.com
The value in a “business” is your list of people and the relationship you have
with those people
Repeat customers = Trust, Rapport, Relationship
Image: merchantstand.com
• If you send traffic straight to an affiliate offer → you are leaving money on the table
• Capture lead via Email / Facebook → market to them many times over
• Once customer opts in → give good tips → more trust → more likely to follow recommendations and buy
• Good affiliate offers reflect lifetime customer value / ongoing commissions
Image: forbes.com
• $40 comm for $19.95 sale (200%)• Possible by marketing on the back end → selling
many times over to existing customers• Dating Tips Newsletter > 1 million subscribers• Over $30 million sales per year• http://fcow.co/DD
Spreets.com.au 10 months = $40 million
Customer just placed their 89th order … their #1 customer has 246 Orders
Mint.com / Strongmail case study • Large scale split test offering customers 3
different incentives to refer friends to join mint.com via email or various social networks
A – Competition to Win iPod NanoB – No incentive (control group)
C – Beta access to exclusive features
Source: strongmail.com - http://fcow.co/ST
How to supercharge email opt-ins • You MUST give an incentive → free eBook or
video or digital content• Email subscribe form BIG, BOLD, TOP RIGHT
THIS is the business asset you are building!
Screenshot: jonathanvolk.com
• Pop it up and force them to make a decision → increases signups by 500%
• PopupDomination → http://fcow.co/PD
Screenshot: johnchow.com
• Warrior Forum – http://fcow.co/WF• Master Resale Rights – http://fcow.co/MR
PLR Products (ebooks/videos)
Comparison Effect – People buy based on what is next to it
• Which orange circle is bigger?
Psychological framing – 3 Options• Question becomes not “should I buy” but which one?
Screenshot: basecamphq.com
Automatic Sharing by Users to Social Media – WP Plugins
• Sexy Bookmarks - http://fcow.co/SB
Screenshot:leehopkins.net
Scheduling Facebook/Twitter Updates
• Tweetdeck (Free) - http://fcow.co/TD– Great for twitter, schedule posts to multiple accounts,
auto link shortening
• Hootsuite (Best) http://fcow.co/HS– Upload scheduled posts from Excel / CSV file – Full Facebook links with image preview
Syndicating Content from Blog / RSS to Facebook
• NetworkedBlogs - http://fcow.co/NB
Step 2 - SyndicationStep 1-
Register a Blog
Automatically Syndicating your Content to Other Websites
• Zemanta – Firefox Add-on http://fcow.co/ZE
How Facebook and Social Media differ from Search Marketing
• Facebook says “find users before they search” • Earlier stage of sales funnel• Different approach → more “soft” sell• Give value first and create desire • Not “hunting” but more like “fishing”
Image: designdamage.com
Social Media Fans are a lot like women …
Case Study – Aquabumps.com
Started by a surfer who posted photos of Bondi Beach every morning …
Started emailing a few mates to cheer them up at the office …
Give value first, build up desire, credibility and trust, and the $$$ will follow
Strategic Partnerships
• Find influencers with same target market• Leverage off other databases• Reciprocal email blasts• Sharing on Facebook / retweeting on Twitter• Guest posts – Provide content, get links• Start partnering with similar size and work up• Interviews, Testimonials, Reviews, Comments
Image: totalmerchant.net
• FollowerWonk.com – Find influencers in your Niche, search keywords in Twitter Bio
Your audience now has an audience
How Social Media is changing the web
Image: venturebeat.com
Keep in Touch• Slides, Links, Tutorials on my blog:
http://FatCowBusiness.com/AS
Facebook.com/FatCowBusiness
@FatCowBusiness, @DaveCupples