Donald Trump v Hillary ClintonWhat Social Graph Analysis Can Tell Us

What is the following data?• Affinio is an audience intelligence platform that

leverages the social graph (how people are connected on social) to segment and understand the interests of audiences.

• For this analysis, we combined the Twitter followers of @realDonaldTrump and @HillaryClinton then ran an Affinio analysis of this audience, segmenting it into tribes.

• The following slides show the top hundred interests of each tribe within this audience and which Presidential candidate ‘owns’ that tribe.

MomsTribe Ownership SplitTribe Interests

Sports FansTribe Ownership SplitTribe Interests

Comedy FansTribe Ownership SplitTribe Interests

Global ActivistsTribe Ownership SplitTribe Interests

FeministsTribe Ownership SplitTribe Interests

TechnologyTribe Ownership SplitTribe Interests

Progressive ConservativesTribe Ownership SplitTribe Interests

Conservative ChristiansTribe Ownership SplitTribe Interests

Black EntertainmentTribe Ownership SplitTribe Interests

Christian RepublicansTribe Ownership SplitTribe Interests

Young MalesTribe Ownership SplitTribe Interests

Finance + InvestmentTribe Ownership SplitTribe Interests

“Real Housewives” FansTribe Ownership SplitTribe Interests

Country Music + NascarTribe Ownership SplitTribe Interests

Howard Stern FansTribe Ownership SplitTribe Interests

Christians + ConstitutionTribe Ownership SplitTribe Interests

BostonTribe Ownership SplitTribe Interests

WWE FansTribe Ownership SplitTribe Interests

Want to learn more?Affinio is an audience intelligence platform that leverages the social graph to segment and understand social audiences through their interests.

Our customers use Affinio to:• Understand the natural-

forming tribes within their audience

• Build data-driven content that resonates

• Identify Influencers and Brand Affinities

Head to Affinio.com to Request a Demo Today!