affinity express digital services
DESCRIPTION
Affinity Express integrates production and support coordination through proprietary workflow systems to ensure maximum return on investment. Our team produces best quality output as per the latest trends and emerging innovations.TRANSCRIPT
© Affinity Express 2013
Affinity Express Digital Services Overview
© Affinity Express 2013 2
Comprehensive Approach
2 Support Coordination
Ad operations Process mapping Trafficking Billing
reconciliation Analytics
1 Production
Digital DisplayMobileSitesSocialVideoPrint
3 Workflow
AESB 4.0 IDEA/JobTraQAbility to integrate
new marketing offerings
4 R&D
Emerging tacticsMobile/social and
emerging innovations
Advisory board
24/7 global account and technical support24/7 global account and technical support
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Production Services
Display ads Mobile and tablet ads Websites and landing pages Copywriting Social media Emails Video production Support coordination
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Display Ads
Rich media, Flash, animated GIF and static IAB-standard and non-standard sizes Delivery across multiple rich media formats (e.g., Pointroll, AdInterax,
DoubleClick Studio, Eyewonder, Mediamind, Unicast, etc.) Print to digital (bundled services)
• Pick-ups with changes
• Coordinated design reviews
24-hour standard and eight-hour rush turnaround times; unlimited scale
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Mobile and Tablet Production
Full site planning, development, quality assurance and publishing across major device platforms
Compare in a web browser versus on a tablet or mobile: Affinity Express mobile sample
iPad Ads• Video
• Slideshow
• Static interstitial
• IAB standard
• Mobile Marketing Association standard
Sample: direct your iPad:
Affinity Express iPad ad
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Websites and Web Presences
Complete websites with custom graphic design Landing pages featuring video and opt-ins Social media sharing, feeds and plug-ins Search engine optimization Reporting and analytics DIY simple editing interface or DIFM maintenance Site design, development, quality assurance and
publishing for sites and social networks
View the following websites:Site 1Site 2Site 3
View the following landing pages:Page 1Page 2
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Copywriting
Copywriting services for: Websites and web presence Search engine optimization Social media campaigns Ads Daily deals (e.g., Groupon-type offerings) Proofing
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Managed Social Marketing Services
Create and customize your Facebook page with contests, sweepstakes,
videos, custom forms and more
Default Timeline Page• Main profile page
About Page• Description of business and map (optional)
Gallery Page• Showcase advertiser and product photos
Service Page• List services offered
Contact Page• Includes map and custom contact form
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Managed Social Marketing Services
Facebook packages includes several additional
page options:
Coupon page Featured products page YouTube and other video channels Blog/RSS feeds Sweepstakes Promotions Voting “Like” drives Support desk pages
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Mobile Website and Landing Page Services
Full site planning, development, quality assurance and publishing
to support all major mobile devices
Click to call Social sharing Mobile analytics QR codes Redirect code Mobile optimization Click to pay Custom domain/URL Mobile SEO Contact form M-commerce
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Email Production
Inputs: • Briefs or comps
Outputs:• Coding: HTML, tracking
tags or personalization engine tags, etc.
• Image cutting and optimization
• Versioning
• Quality control
Traffic and ad ops• Sending to clients for
pickup or traffic to programs
Cloud image hosting• Images can be cloud
hosted for rapid delivery
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Post-production and editing Voice-over, music and effects Hosting (Roadmap—TBD) Videographers (Roadmap—TBD) Script-writing (Roadmap—TBD)
Video Montage Production
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Support Coordination
Leverage Affinity Express support coordinators for a variety of support tasks and services
Choose from several flexible business models in a combination that suits your needs
Offshore Onshore U.S.Onsite Client
LocationPricing per Product
Pool of offshore resources
Ad trafficking
Digital fulfillment
Order entry
Production coordination
Reporting
Pool of onshore resourcesthat work throughout the U.S.
Customer interaction
Digital fulfillment
Advertising order entry and data collection
Production coordination
Local talent hired to workat client's location
Client interaction
Digital fulfillment
Advanced order entry and data collection
Ability to work within client system(s) and networks
Support coordinator pricing built into digital product
Digital fulfillment
Advanced order entry and data collection
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Ad Operations Support
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Comprehensive solution from start to finish: creative, trafficking, campaign management, reporting and billing
Trafficking of digital orders on a variety of platforms
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Quality Control and Quality Assurance
Two separate processes to ensure that your work meets the highest quality standards
Pre-validation process complements quality control and quality assurance to verify that our team has everything they need in your order to deliver on time
Quality Control• Was the order complete?
• Were all instructions followed?
• Did we get it right?
Quality Assurance• Is the output up to professional industry standards?
• Is the graphic quality as high as possible?
• Does the deliverable meet the clients quality standards?