affinity research learning presentation

July 2014

Corporate Presentation

Affinity Research Learning Inc.

The centerpiece of the edForm enterprise is the Correlation Technology Platform "CTP" which is focused on the unique needs of the education domain

Using Correlation Technology as the basis for addressing information stores, edForm is able to open accurate and unique views on silos of documents for students and teachers

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Search engines are part of the Information Retrieval (IR) domain of knowledge

IR methods are directed to locating resources that are relevant to a question called a query

Regardless of the techniques utilized, the core issue in IR is relevance – that is, the relevance of the documents retrieved to the original query

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Faced with tens or even hundreds of thousands of documents returned by existing search tools in response to a complex query, the reader is simply overwhelmed

The problem is information overload, or “Cognitive Dissonance”

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A search query is a type of question.

When a search user enters a simple phrase – such as “green tea” – the user is asking a simple question.

This type of current search capability is “limited search”, and limited search works great for 84 – 85% of all searches on search engines.

But what happens when the search user asks a complex question, or a question that’s never been asked before, or a question asked only infrequently?

What happens if answers to that question are spread piecemeal over many documents instead of one “popular document”?

What happens if the “most relevant” documents shown the user are written for domain-specific expertise the user doesn’t possess?

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No user can be expected to read every document returned with the results of current search tools

For complex or N-Dimensional queries, existing search engines provide poor methods of establishing relevancy

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A new solution for education is required, and that solution is edForm

The edForm CTP has the unique ability to transform the way students and teachers utilize learning resources on a global basis

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Affinity is commercializing the Correlation Technology Platform “CTP” in the education market

Affinity has acquired a worldwide license

utilizing the CTP in Education. The platform is targeted at the public and private K12 market sectors

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Make Sence, Inc is providing Affinity the unique and patented (CTP) Correlation Technology Platform. Affinity utilizes the CTP to provide a proprietary specific software architecture layer to deliver the edForm portal dedicated to the needs of the education marketplace

Correlation Technology, Correlation Technology Platform, and Connect The Dots are trademarks of Make Sence, Inc.

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Patent No. Patent Title

8,140,559 Knowledge Correlation Search Engine

8,126,890 Techniques for knowledge discovery by constructing knowledge correlations using concepts or terms CIP

8,108,389 Techniques for knowledge discovery by constructing knowledge correlations using concepts or terms

8,024,653 Techniques for creating computer generated notes

http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=/netahtml/PTO/search-bool.html&r=2&f=G&l=50&co1=AND&d=PTXT&s1=8,140,559&OS=8,140,559&RS=8,140,559

http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=/netahtml/PTO/search-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=8126890&OS=8126890&RS=8126890




What is Correlation Technology?

Synthesis of Search, Information Extraction, and Knowledge Discovery

Exhaustive extraction of information from resources into unique knowledge fragments stored in schema-free InfoBase

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The Correlation Technology Platform (CTP) using the patented Connect The Dots function, produces correlations from massive stores of information, by decomposing the knowledge payloads into knowledge fragments

edForm then re-chains or correlates those fragments to produce innovative results launching the student into new areas of exploration and discovery

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One of the patented features of the Correlation Technology Platform is the Correlation Search Engine

The CSE counts the number of contributions of any source document to completed pathways surpassing popularity measures as a means of establishing relevance

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Student Query

edForm Processes

Query

Watch Advertising

Video

Receive Answer

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User enters complex education query

“Describe the relationship between colonial rule and emerging nationalism in Palestine and the Indian subcontinent”

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Affinity Research Learning Inc. 15 www.afflearn.com

Student enters

complex query


Ads relevant to the user

User views ad video

while query is processed


Result sets most

relevant to query

All results are highly valuable to this query


Nationalism in India The growth of modern nationalism is intimately connected to the anti-colonial movement. Needing a compliant workforce for such a large colony, the British began to educate wealthy and high-caste Indians to get them to adopt both the English language and British customs. (MORE) (References) Quit India Movement At the outbreak of war in 1939 between Britain and Germany, India was also declared to be at war with Germany as it constituted part of the British Empire. The Indian Congress took the view that while it opposed fascism, it could render no support to the British either: there was little to choose between the totalitarianism of the Nazis and the colonialism of the British. (MORE) (References) Reasons for Independence The pressure from the rising tide of nationalism made running the British Empire politically and economically very challenging, and increasingly not cost effective. European capital investment declined in the inter-war years and India went from a debtor country in World War One to a creditor in World War Two. As a result, India moved inexorably towards self-government. (MORE) (References) Gandhi Revered the world over for his nonviolent philosophy of passive resistance, Mohandas Karamchand Gandhi was known to his many followers as Mahatma, or "the great-souled one." He began his activism as an Indian immigrant in South Africa in the early 1900s and in the years following World War I became the leading figure in India's struggle to gain independence from Great Britain. (MORE) (References) Economy of India under the British Raj Since the British Raj had embraced the technological change then rampant in Great Britain, India as well saw rapid development of all those technologies. Railways, roads, canals, and bridges were rapidly built in India. (MORE) (References)

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Palestine and the British During the Great War (World War I), the Ottoman Empire controlled most of the Middle East. Following a disastrous defeat at Gallipoli the British allied itself with Arab leaders in an attempt to defeat the Ottomans. (MORE) (References) Zionism Jews in the Arab world were not facing oppression as they were in Europe. That is one of the reasons the Jewish nationalism movement of Zionism did not emerge in the Muslim world, but in Europe where anti-Semitism was very common. (MORE) (References)

The Balfour Declaration England's intentions concerning Palestine were of considerable consequence in determining whether a Jewish state would be established in the region. (MORE) (References)

Palestine after the war and the end of the British Mandate Winston Churchill and the Conservatives lost the elections after the end of the war and were replaced by the Labour party headed by Clement Attlee (1883-1967). Zionists welcomed their victory but soon found out that Labour members now needed to maintain good relationships with the Arabs. They wished to protect their interests in the area which resulted in yet another restriction in the Jewish immigration. (MORE) (References)

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MORE Economy of India under the British Raj Since the British Raj had embraced the technological change then rampant in Great Britain, India as well saw rapid development of all those technologies. Railways, roads, canals, and bridges were rapidly built in India. In addition telegraph links were rapidly established in order that raw materials, such as cotton, from India's hinterland could be transported more efficiently to ports, such as Bombay, for subsequent export to England. [2] Colonial rule brought a major change in the taxation environment from revenue taxes to property taxes resulting in mass impoverishment and destitution of the great majority of farmers. [8] India's colonization by the British coincided with major changes in the world economy—industrialization, and significant growth in production and trade. However, at the end of colonial rule, India inherited an economy that was one of the poorest in the developing world, [9] with industrial development stalled, agriculture unable to feed a rapidly growing population, one of the world's lowest life expectancies, and low rates of literacy. References: Economy of India under the British Raj http://en.wikipedia.org/wiki/Economy_of_India_under_the_British_Raj http://en.wikipedia.org/wiki/British_Raj http://en.wikipedia.org/wiki/Indian_independence_movement

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http://en.wikipedia.org/wiki/Economy_of_India_under_the_British_Raj

http://en.wikipedia.org/wiki/Economy_of_India_under_the_British_Raj

http://en.wikipedia.org/wiki/British_Raj

http://en.wikipedia.org/wiki/Indian_independence_movement


Why should end users and advertisers care about edForm CTP and its output layer, the CSE?

Using Correlation Technology advertisers will get a

venue for targeting the 10 to 22 year old demographic group

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Region 2010 2011 2012 2013 2014 2015

North America 40.8% 41.7% 41.8% 41.5% 40.7% 40.2%

Western Europe 30.0% 28.8% 28.0% 27.3% 27.0% 26.5%

Asia-Pacific 23.9% 24.1% 24.6% 25.1% 25.8% 26.2%

Eastern Europe 2.7% 2.7% 2.7% 2.7% 2.8% 2.8%

Latin America 2.1% 2.2% 2.3% 2.5% 2.8% 3.1%

Middle East and Africa 0.4% 0.5% 0.7% 0.9% 1.1% 1.3%

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Global Online Ad Spending By Region


Online Advertising Market Share Countries Spending the Most Online Advertising

(in billions)


Year Ad Spending (in Billions) Growth %age

2011 32.0 23.0% 2012 39.5 23.3% 2013 46.5 17.7% 2014 52.8 13.5% 2015 57.5 8.9% 2016 62.0 7.8%

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Spending in the digital space remains highly concentrated among select ad formats. Paid search and banner ads garnered nearly 71% of all US online ad spending in 2012.

Their share will drop to 64.6% in 2016, as spending on digital video ads accelerates. Video ads currently account for 7.9% of spending—in four years their share will increase to 14.5%.


$0

$10

$20

$30

$40

$50

$60

$70

2011 2012 2013 2014 2015 2016

Online Ad Spending (In billions)

Online AdSpending(In…

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Patrick Fitzsimmons – President/CEO and Director

Mr. Fitzsimmons brings to the company a significant sales and management track record, gained from a lengthy career in the high-technology marketplace. Mr. Fitzsimmons has represented firms such as NCR, Timeplex, Rogers Cable, Newbridge Networks and AT&T offering a wide range of technology solutions, specifically in the telecommunications and application software sectors. Mr. Fitzsimmons has been responsible for identifying and tailoring leading-edge applications, products and services for specific vertical markets, as well as designing corporate marketing and compensation programs. Mr. Fitzsimmons earned a Diploma in Administrative Management from BC Institute of Technology.

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James Hyland, B.Comm – CFO and Director

Mr. Hyland is a founding partner in Tribeca and provides corporate development services on behalf of several publicly listed companies in Canada. Mr. Hyland has over 20 years of experience as a financial and marketing consultant, a corporate founder and manager of a number of early stage public and private Canadian businesses. His industry expertise includes hospitality, publishing, financial services, technology, mining, alternative energy and healthcare. Mr. Hyland has an extensive network of contacts with the financial community including fund managers, industry analysts and media, throughout North America, the United Kingdom and continental Europe. Mr. Hyland has also worked in advertising with a major mining and resource publication based in Vancouver BC. Mr. Hyland earned a Bachelor of Commerce in Entrepreneurial Management from Royal Roads University of Victoria, BC. Canada.

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Steve Owst, B-Tech. in Aerospace Engineering – VP Technology Mr. Owst holds a U.K. Royal Air Force B-Tech in Aerospace

Engineering, and has since become a leader in the creation and support of innovative interactive TV applications for Cable Operators across North America. Mr. Owst has over 25 years experience in the high-technology and telecom sectors. From January 2005 to December 2006 he was employed as a Senior Manager with Telus Corporation, one of Canada’s largest telecom companies. From May 2003 to January 2005 he was the Chief Technical Officer (CTO) of Alternet Systems Inc. From January 2000 to May 2003 he was employed as an account manager for Nokia, Canada

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Grant Farkes – Director and VP Sales & Marketing

Mr. Fox brings to the company a significant marketing management background, gained from a lengthy career in the technology marketplace. He has the proven ability to manage key account relationships and large-scale projects. Grant has in-depth knowledge of product pricing strategies, sales media document production and marketing support. He is an experienced manager with skills in leading direct reports as well as cross-functional teams. Grant has extensive experience and knowledge in communications mechanics, public relations events, and planning communications strategies. Throughout his career Grant has represented numerous firms offering a wide range of technology solutions such as Momentum Conferencing and Viavid Communications, helping organizations create innovative, integrated, and cost effective solutions to improve their ability to communicate and collaborate effectively.

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Carl Wimmer, CEO – Make Sence, Inc (BVI)

Mr. Wimmer is a real estate entrepreneur and technology developer. In 1987, Mr. Wimmer started Universal Firmware Industries Ltd, a software development company with the objective of developing a programming language which would trap all errors at entry time. That company gave rise to a set of technologies which would ultimately become the foundation of the Knowledge Correlation Engine. Along with other associates, he bought the FMTE project from Advanced Intelligence of Victoria, BC in the late 1990s. Originally developed through FMTE Technology Corporation, the project was moved to Daidalos, Inc. of BVI. He is currently CEO of IHC Invest, the development vehicle for start up real estate projects. Mr. Wimmer is currently a director of a real estate holding company in Canada. He resides in Guadalajara, Jalisco, Mexico and Switzerland.

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Mark Bobick, CTO – Make Sence Florida, Inc.

Mr. Bobick is a software architect and developer with major companies and start-ups. He provides architecture, design, or code to global quote systems, massively distributed enterprise software execution frameworks, a multi-agent system, and for Correlation Technology Platform. He is an avid inventor, with numerous patents pending and five US patents. Mark is the Chief Technology Officer at Make Sence Florida, Inc., the research and development arm of Make Sence, Inc. He delivers the software development, intellectual property protection, technology evangelization, and financial milestones that validate the credentials of a strong CTO and technology leader. Mark is an extreme thinker interested in the most challenging complex problems. He is focused on knowledge discovery and extraction machine comprehension of human expression ultra-high transaction rate object databases large-scale distributed, autonomous, and autonomic computing architectures.

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Trevor Schofield, Bsc., MA – Senior Education Consultant

Mr. Schofield has extensive experience as an educator throughout the UK and British Columbia. Trevor has had considerable focus on the use of education technology, and in particular digital library systems and content delivery solutions. In addition, Trevor has been involved in numerous institutional technology projects throughout BC. Mr. Schofield earned a BSc Honours (Applied Science) Durham University, England, as well as MA Curriculum & Administration, Gonzaga University, Spokane, Washington.


The edForm and edForma education portal transforming the way students and teachers utilize learning resources on a global basis

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Planned exit strategy from private company to a public entity with RTO onto Canadian Stock Exchange (CSE) with dual listing in United States and Germany.

Affinity has a signed a LOI for a share exchange with CSE reporting issuer Noor Energy Corp. Expected closing of RTO to be 60 days.

To read about the transaction, click on Affinity Learning Signs Letter of Intent to Complete Share Exchange with Noor Energy Corporation

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http://www.marketwired.com/press-release/affinity-learning-signs-letter-intent-complete-share-exchange-with-noor-energy-corporation-1929909.htm




To discuss how the ideas and insights of this presentation could benefit you, please contact:

Patrick Fitzsimmons (604) 700-9324 Cell Email: [email protected] or Jamie Hyland (604) 442-2425 Cell Email: [email protected]

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