affle's standard deck
TRANSCRIPT
Why Mobile?
Mobile Internet
expected to beat PC
Internet usage in 2012
Better cheaper mobile
handsets & tablets
>800Mn phones
(~600Mn unique users)
Current Reality What’s ChangingWhat’s Expected
To Change
Mobile Searches
expected to beat PC
searches in 2012
Decreasing data costs &
better speeds
>60Mn Mobile Internet
Users
iOS + Android data
usage will exceed all
other mobile devices by
2012
Increased shipments of
smartphones>25Mn smartphones
Mobile In India
Mobile Vs. Other Media
812Million active
Mobile Users
100
151
Penetration of mobiles much more than other media
Million active
TV Houselhold
Million active
Internet Users
Mobile Consumption Patterns
Source: InMobi, Decision Fuel - Mobile Media Consumption Research
30-40% of Media Consumed by TG is on the Mobile!
6
Apps
Mobile Internet
Messaging
Voice
35mn
60mn
250mn
350mn
How Mobile Media Gets Consumed
Today
7
Teens & Sub Teens
(10-16 Years)
Young Adults (25-35 Years)
College Goers
(17-24 Years)
Cricket
Messaging/SNS,
Music, Astrology
Devotional
Jokes & ShersNews &
Information
Beauty/
Fitness
Classifieds
Sports
Bollywood
Gaming
Mobile Videos
Contesting
Source: Affle 2010 consumer research
Content Choices
Why is mobile relevant?
Device is very personal
Immediate needs can
be catered
79% of smartphone
consumers use phones
to help with shopping
Active Communication
medium
Users within reach 24*7
Engagements - Click to
Call, Click to WAP, Click
to SMS, Add to
Calendar, Download
Video ringtone etc.
Under Initiated Medium
Enables effective &
interactive engagements
with users
Ad features – Helps
brands connect with a
vast user base
Lifestyle Oriented
Ease of Targeting
Targeting Possibilities
Handset/Age/
Gender/Location/
Interest areas/etc
Add a mobile leg to your campaign with…
10
About Affle
Background
Singapore Headquartered Smart
Media Company started in 2006
Business Operations –India, Thailand, Singapore, UK, Indonesia, US
Successfully built mobile media eco-
system
Keys Strengths
Mobile Technology Development
Mobile Advertising Enablement & Sales
Partnerships with key players in industry
Understanding of user behavior and
engagement on Mobile
Smart Media For Smarter screens – Our Biggest Expertise
Affle| Mobile Advertising Touchpoints
MOBILE
INTERNET
MOBILE
APPLICATIONSMESSAGINGVOICE
Ripple SMS2.0 Live
Affle Digital Ad
Solutions –
Branded Mobile
Internet
Destinations
Affle Digital Ad
Solutions –
Branded Mobile
Applications
Affle Digital Ad
Solutions –
Branded Voice
Portals
Next Generation Rich Media And
Video Ad Network
What is Ripple?
A ‘Smart Ad’ Network
Integrated across all digital screens
(PC, Mobile, Tablet, Smart TV & more..)
Focused on Video & Rich Media
Backed by several technology
innovations to make media more meaningful
Ripple Value Proposition
Differentiated
Rich Media
FormatsContextual and
Immersive. Enhanced
appeal. Higher
Engagement.
Intrusion
MinimizedMute ads on default.
Bold options to exit
ad.
Unique Authoring
Suites &
FrameworksCreate-it-yourself rich
media ads including
HTML 5 formats
Detailed
ReportingCapture engagements.
Get an accurate ROI
estimate.
Online Video & Rich media Ads
vs. Television Ads
Agree, 57%
Agree, 60%
Agree, 63%
Disagree, 22%
Disagree, 25%
Disagree, 21%
0% 20% 40% 60% 80% 100%
More likely to consider buying a product for an ad I saw on online video than on TV
Online video ads are more relevant
More likely to search for a product for an ad I saw on online video than on a TV
Less Distracting, More contextual and a higher likelihood of
purchase – Video advertising delivers the goods
Source : Affle –IMRB Online Video Advertising – Attitudes and Trends, Base: 315 Respondents, Market – All India
*
*
*
* The r
em
ain
ing r
esp
ondents
were
Undecid
ed
Online Video & Rich Media Ads
vs. Other Digital Ads
0%
20%
40%
60%
80%
100%
Streaming Videos Sponsored link on Search Banner Ads
56% 55%
26%34% 32%
16%
Seen
Clicked
Video Ads over 2 Times
more remembered vs.
Banner Ads
On user
engagements, video
ads even beat Search
Source : IMRB I-Cube Study 2011. Base : 3,900 respondents in 30 cities, Market – India
Post viewing engagements with
Rich Media & Video
0%
20%
40%
60%
80%
100%
Participate in a contestPlay a game or quizBuy the product on lineFill out formsRefer the ad to friends
65%
50%
41%38%
31%
Source : Affle –IMRB Online Video Advertising – Attitudes and Trends, Base: 315 Respondents, Market – All India
Video advertising suits all categories, as engagement actions
suited to varied sectors find acceptance with audiences
Source: Medialets Mobile Rich Media Benchmarks Q1 2012
%: Interaction Rate - People completing interaction
post click
Time: Avg. Dwell Time on the interactionSource: Opera Software, State of Mobile advertising, Q2 2012
Global Stats
Source: Medialets Mobile Rich Media Benchmarks Q1 2012
Some Exciting Ad Formats
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For More Exciting Formats Visit ripple.affle.com
Digital Ad Solutions
What Are Affle Digital Solutions?
What are Affle Digital Solutions?
Why Affle Digital Solutions?
Providing Customized Solutions
for brands
Seamlessly blending technology,
content and advertising
Building unique brand assets across
Generating greater ROI for
advertisers and partners
Mobile
Internet
Destination
s
Mobile
Applications
Voice
Solutions
Some Campaigns We Activated
For Case Studies, please visit our channel
www.youtube.com/affletv
Exciting social networking
services on your SMS
screen & more
Interactive rich content of your
choice on your SMS screen
& more
Enhanced Messaging functionalitiesExciting services discovery
from your SMS screen
& moreEmoticons, Colors, Secret SMS, Timed SMS &
more
SMS2.0 Live | Unique User Offering
SMS 2.0 Live |User Experience- Content
At the time of download, users asked for
their areas of interest
Users served INTERACTIVE & RICH content
on SMS2.0Live basis these areas of interest
Popular Content Categories include
Cricket
Sports
Bollywood
Business
Technology
Jokes
& Many More
Politics
User Value Proposition: Free Content Of Choice
SMS2.0 Live resides as
the default messaging
application on the
handset. A content
banner basis user choice
is served to the user
each time he open his
SMS app to read/
compose a meassage
The banner stays while
message is being
composed without
interfering with the SMS.
The SMS is a regular 160
character message that
has a lot more
interactivity/
personalization
While the message is
being sent, the Message
Sending/Mess age Sent
screens get replaced
with a Full Screen visual
of the content which
could have contextual
advertising integrated
The interactivity Options
on each content item
would be relevant to the
content and could lead
to Click to call/ Know
more/ WAP/ Book a test
drive/ Add to Contact/
Calendar/ Bookmark
Content on SMS2.0
Live
Reaching Over 5mn users across feature phones
Targeting Parameters
Geography
Age
Areas of Interest
Handset Type
Gender
Operator
SMS 2.0 Live |User Experience -
Advertising
Available across all operators
Interactivity Options
Click to Call
Click to SMS
Click to WAP
Add to Calendar
Add to
Phonebook
Add to
Bookmarks
Ads on SMS2.0 Live
SMS2.0 Live is created
like a mobile magazine
that can be browsed
offline. While most of
the times the user is
served a content
banner, he/she is
served an ad banner
sometimes
On sending the
message, the banner
blows up into a full
screen ad with the
advertiser message
The interactive menu
options on the ad will
allow the users to
engage with the brand
in multiple ways
These menu options
could lead to Click to
call/ SMS/ WAP/ Text
Box/ Add to Contact/
Calendar / Bookmark
The Affle Edge
What Affle brings to the table
The experience of delivering exciting &
differentiated campaigns for over 250 brands
A bouquet of rich media formats and ad
solutions that help brands reach their TG
A team that understands brands & delivers
solutions for maximum impact
Strategically aligned businesses to deliver
maximum value for advertisers
The Affle Edge: Targeting the Right User
Non intrusive yet relevant advertising for consumers
Target By Handset
Type
Target By
Operator
Target By
Geography
Target By
Demographics –
Age/ Gender
Target By Interest
AreaTarget By Time
Clicks
Interactions
Social & Other
EngagementsCTRs
Impressions
Time spent
Granular reporting in a single screen interface
Insightful Reporting
Some brands mobilising their
campaigns with us
