afl clubs + snapchat
TRANSCRIPT
Snapchat is finally shaking the juvenile tag that came with its initial appeal to millennials ( 45% of users are aged 18-24).So, what made the rest of the world take note? Sport.
Snapchat breaks from over-stylised visuals that are the lifeblood rival platforms. When it comes to sport + Snapchat, teamscan offer fans unprecedented access to the biggest plays and off-field moments that they crave, while at the same timeprovide fans an outlet to enhance their shared experience through the highs and lows of a season.
Multi-year Snapchat deals with major sporting events from the NBA & MLB has meant Snapchat has had to mature. Fast.
Now with 2 million active users in Australia each month, sports codes with competitive markets like the AFL are well andtruly embracing the app in an effort to solidify and grow the connection between club and fan.
Follow your AFL club and the rest competition by using the Snapcodes throughout this eBook.
Get snapping!
SNAPCHAT + SPORTK A H L A T H E S A I L O R
Kahla EmonsonCover image: AFL Photos.
The AFL launched its Snapchat accounton Grand Final Day, 2015, with an official
Snapchat live story which brought thegame to the world, while chronicling the
event like never before - from a fan POV..
AFL
K A H L A T H E S A I L O R
ADELAIDECROWSadelaide_fc
Snapping since: January 2015.
Follow for: Game day experience.
Strength: A weekly Snap Wrap showcasing the best
Crows snaps of the round.
K A H L A T H E S A I L O R
BRISBANELIONSbrisbane-lions
Snapping since: April 2015.
Follow for: A day in the life of players.
Strength: Consistency, custom geo-filter for fan
engagement.
K A H L A T H E S A I L O R
CARLTONBLUEScarlton_fc
Snapping since: February 2014.
Follow for: Game day action from the rooms.
Strength: On-field access.
K A H L A T H E S A I L O R
COLLINGWOOD
COLLINGWOODFC
Snapping since: February 2015.
Follow for: Game day experience.
Strength: Player takeovers, VFL updates.
MAGPIES
K A H L A T H E S A I L O R
ESSENDONBOMBERSessendonfc
Snapping since: May 2014.
Follow for: Weekly build up to game day.
Strength: Player takeovers, consistency, custom geo-filter
for fan engagement.
K A H L A T H E S A I L O R
FREMANTLEDOCKERSfreodockersnaps
Snapping since: April 2015.
Follow for: Game day experience.
Strength: Showcase of community involvement, custom
geo-filter for fan engagement.
K A H L A T H E S A I L O R
GEELONGCATSrealgeelongcats
Snapping since: December 2015.
Follow for: Pre-game build up.
Strength: Inner sanctum training access.
K A H L A T H E S A I L O R
GOLD COAST
goldcoastfc
Snapping since: January 2015.
Follow for: Game day behind the scenes.
Strength: Picturesque snaps from the Gold Coast!
SUNS
K A H L A T H E S A I L O R
GWSGIANTS
Snapping since: January 2015.
Follow for: Player takeovers & game day build up.
Strength: Player engagement and custom geo-filters.
GWSGIANTS
K A H L A T H E S A I L O R
HAWTHORN
hawthornfcsnap
Snapping since: August 2015.
Follow for: Home game experience & club behind the
scenes.
Strength: Player takeovers.
HAWKS
K A H L A T H E S A I L O R
MELBOURNEmelbourne_fc
Snapping since: June 2015.
Follow for: Game day behind the scenes.
Strength: Player takeovers, community involvement.
DEMONS
K A H L A T H E S A I L O R
NORTHMELBOURNENMFCOfficial
Snapping since: May 2015.
Follow for: Game day behind the scenes.
Strength: On-field huddle access.
K A H L A T H E S A I L O R
PORTADELAIDEportadelaidefc
Snapping since: January 2015.
Follow for: Club life behind the scenes.
Strength: Player takeovers, custom geo-filter, creativity
with Snapchat features.
K A H L A T H E S A I L O R
RICHMONDTIGERSrichmond.fc
Snapping since: September 2015.
Follow for: Training & game day experience.
Strength: Player access, player takeovers, consistency,
custom geo-filters.
K A H L A T H E S A I L O R
ST KILDASAINTSstkilda_fc
Snapping since: July 2015.
Follow for: Training & game day experience.
Strength: Coach access, creativity with Snapchat features.
K A H L A T H E S A I L O R
SYDNEYSWANSsydneyswansafl
Snapping since: April 2015.
Follow for: Match day build up.
Strength: Video.
K A H L A T H E S A I L O R
WEST COASTEAGLESWESTCOASTFC
Snapping since: February 2015.
Follow for: Weekly training and game day action.
Strength: Player interaction, team announcements and
creativity with Snapchat features.
K A H L A T H E S A I L O R
WESTERNBULLDOGSBulldogsSnaps
Snapping since: March 2016.
Follow for: The game day experience.
Strength: Consistency.
K A H L A T H E S A I L O R
#smsports is the game within THE game. Sometimes I manage to acknowledge
that other teams are great at social media and then I talk about why.
CHEERSK A H L A T H E S A I L O R . C O M