africa business communities b2b content marketing partnerships 2017
TRANSCRIPT
Africa A
B Business
C Communities
Africa Business Communities Connecting African Business Professionals Content Marketing Partnerships
Jumping on a riding African B2B media train
1. Content marketing Partnerships
1. What is your benefit
2. 3 different propositions
2. Africa Business Communities
1. about
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Maroc
6th GDP of Africa, Arabic speaking Egypt
Big population, arabic speaking,
third GDP of Africa
Ethiopia
Strongest growth pace in Africa
Kenya
Flourishing start-up scene in
Nairobi
Angola
Portuguese speaking with vast
mineral and petroleum reserves
South Africa
Most advanced economy
of Africa
Nigeria
Biggest GDP, biggest
population
1. Content Marketing
partnership
4
Your own B2B content channel in Africa – countries - industries
Automotive
Targeted per
country
Travel
Targeted per region
or country
Real Estate
Targeted per country
per segment Air travel
Targeted per
region or
business
interest
Transport
Targeted per country
per segment
Infrastructure
Targeted per region,
per country per
segment
Example – Africa Data – sponsor AFED
Have your own publishing domain on Africa Business Communities You will have you own domain in our network. The domain name wil be:
www.africabusinesscommunities.com/yourextension
The extension will be either a Geographical Unit
• Ethiopia | www.africabusinesscommunities.com/ethiopia
• East Africa | www.africabusinesscommunities/eastafrica
• Western Cape | www.africabusinesscommunities/westerncape
An Industry
• Banking | www.africabusinesscommunities.com/banking
• Trading | www.africabusinesscommunities.com/trading
• ICT | www.africabusinesscommunities.com/ict
Or a combination of Geography & Industry
• Ethiopia Agribusiness | www.africabusinesscommunities.com/ethiopiaagribusiness
• Kenya Pharma | www.africabusinesscommunities.com/kenyapharma
• Nigeria Real Estate | www.africabusinesscommunities.com/nigeriarealestate
Content Marketing Partnerships – Africa Business Communities
Shared Partnership
Sponsorship
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Different levels of service cooperation
1 2 3
Full Partnership Features - service Sponsorship Shared
Partnership
Own dedicated domain on website Africa Business Communities
Dedicated editor to produce content
Tailor made newsletter sent to at least 10,000 B2B
Control over all banner positions for commercial messages
Job section on your domain – publish up to 50 vacancies per year
Distribute press releases with a maximum of 25 press releases per year
Send direct e-mails up to 200k of our LinkedIn group members on a yearly basis
20% discount on subscription news monitoring
20% discount on the use of Africa Business Panel or Africa Consumer Panel
€9,750.- Pricing
Content marketing partnership Comparison
Shared with 2
other partners
Shared with 2
other partners
€4,950.-
Shared with 2
other partners
One third of
positions
Up to 15
vacancies
Up to 10 press
releases
50K members
15% discount
15% discount
€995.-
2 interviews in
news letter
12 * 1 week
banner on abc
Up to 5
vacancies
2 press releases
10k members
10% discount
10% discount
X
X
What is your benefit in relation with your own website? Features - service
SEO friendly place for your message – authority of a general news place
Own dedicated domain on website Africa Business Communities
Content – general and dedicated Dedicated editor to produce content
Tailor made newsletter sent to at least 10,000 B2B
Control over all banner positions for commercial messages
Job section on your domain – publish up to 50 vacancies per year
Distribute press releases with a maximum of 25 press releases per year
Send direct e-mails up to 200k of our LinkedIn group members on a yearly basis
20% discount on subscription news monitoring
20% discount on the use of Africa Business Panel or Africa Consumer Panel
Much value for low investment Conclusion
Content marketing partnership - USP
Reach and impact
Display advertising - relevant
Jobs advertising, widget could also be used for other purposes
Public relations – more than 7,250 journalists can be reached
Reach and traffic – in relevant countries and business domains
Direct sponsor privileges – online news monitoring
Direct sponsor privileges – market research
Owned and earned media
We will integrate your owned
and earned media and therefore
strengthen your owned and
earned media strategy.
Public Relations
We will distribute your
content through press
releases to journalists and
direct mail to business
professionals in your branche.
SEO
Africa Business Communities is a
website with much traffic and
changing content. Google likes
that and therefore you will be
found easier.
Traffic
To attract traffic to you own
website is very difficult and
expensive. To have your
domain is a leap frog jump to
more traffic for your
website.
Authority
Your message on another
platform will be perceived to
have more authority than on
your own website.
Content
We will collect relevant
content and produce specific
content for you. Your own
content can be added to the
domain.
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03 04
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Benefits of content marketing partnership
2. Some more about Africa Business Communities
Africa Business Communities
is a Digital B2B Publisher that enables companies and organizations to connect with African Business
Professionals.
It supports doing business in Africa by marketing communication services, events, custom media productions (content marketing) and market
research.
Africa Business Communities
Sites & Services
Marketing and Communication
•www.africabusinesscommunities.com
•www.nigeriabusinesscommunities.com
•www.africaonlinemarketing.com
•www.africapresslist.com
•www.africanewsmonitoring.com
•www.africanetworkingevents.com
•Events (tailor made)
•Content Marketing (tailor made)
•Packages:
•CEO communication package
•Event communication package
Market Research
•www.africabusinesspanel.com
•www.africaconsumerpanel.com
•www.africaresearchtools.com
•Africa PMI
Recruitment
•www.headhuntersinafrica.com
•www.africajobbrokers.com
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Our communities in social media
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Google+ Facebook
Twitter LinkedIn
Biggest African player in the world on
Linkedin!
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• More than 170 well segmented groups • 5 of top 10 and 27 of top 50 • Fastest growth • More than 1.3 million members • CEO groups with selective admission •We can spread your message as a DM to our members
nr Name of the group – 1- 2016 members
1 Africa Oil & Gas Industry 110.535 ABC
2 Africa Import Export Trading 89.486 ABC
3 Lagos Business Club 63.606 ABC
4 Africa - All things business 49.579
5 Careers in Africa 40.280
6 Africa Supply Chain, Logistics, Transport 39.968
7 South African Business Network 39.021
8 Africa Banking 38.357 ABC
9 Nigeria Business Network 38.303
10 Africa Job Brokers 34.715 ABC
Client - IQPC Recommendation
“I came across Africa Business Communities when we were organising our East African call centre event. I was looking for some East African specific LinkedIn groups and came across this company as they managed many-many African groups on LinkedIn. I approached Africa Business Communities right away to see how they could help us in promoting the event. Not only were they very prompt in response but also helpful in answering many queries. We generated revenue close to US$15,000 for our event. Also, they offer complimentary marketing services which is why I utilise their services for every African event we organise. I would highly recommend Africa Business Communities to anyone looking to reach out to the African market.”
Tarannum Syeeda IQPC MENA
