AFRICAN TRENDS 2012

TABLE OF CONTENTPOLITICAL TRENDS

WIND OF CHANGETERTIARY EDUCATION DROP-OUTTHE GREAT CHINESE INVASION

ECONOMIC TRENDS:PICKUP IN GDPPOPULATION GROWTHRAPID URBANISATIONRISE IN MIDDLE CLASSDIASPORAINVESTMENTSPRIVATE INVESTMENTSFAST-FOOD GIANT, YUM!UNEMPLOYMENT RATERETAIL SECTOR KENYAANGOLA’S BOOMING ECONOMYTHE AFRICAN JET SETTERS

ENVIRONMENTAL TRENDS:

POOR RAINFALLUNLOCKING RESOURCESUNTAPPED AGRICULTURAL

GENERATION Y NOTI’M AN (AFRI)CANSWAGGERSNETWORKING ADIDAS’S “GET ON THE BUS” CAMPAIGNJUST DO MORE“THE END OF THE BIG IDEA”HOT LISTGROUP EXERCISINGAFRICAN GAYS UNDER SIERGE?

SOCIAL TRENDS:

TECHNO TRENDS:

TOP 10 AFRICAN COMPANIESAFRICA’S TOP 20 COUNTRIES BY FACEBOOK USERSMOBILE CRAZECASHLESS + MOBILE WALLETS THE YEAR OF THE ULTRA BOOKS Year of the Ultra IPAD DOMINATES

LEGAL TRENDS

MEDIABOTSWANA’S COMPETITION AUTHORITY

POLITICALTRENDS

WINDS OF CHANGE

TERTIARY EDUCATION DROP-OUT

THE GREAT CHINESE INVASION

ECONOMICTRENDS

PICKUP IN GDP

Sources: COMTRADE and staff calculation based on SITC3 classification 4-digit subgroups

MEDIAN SHARE OF THE LARGEST 3 COMMODITIES IN TOTAL EXPORTS IN SSA BY COUNTRY GROUP

POPULATION GROWTH

by Wilson Idahosa Aiwuyor

YOUTHFUL CONTINENT,GOOD OR BAD?

Rapid Urbanization

RAPID URBANISATION

RISE IN MIDDLE CLASS

INVESTMENTS

• US$70 million

• US $ 40 million

• US$70 million

• US$80 million-

Tanzania Breweri

es

Uganda subsidia

ry Nile

Breweries: in

Zambian Breweries

and Ndola

brewery

Ghana subsidia

ry –Accra

PRIVATE INVESTMENTS

Fast-food giant,Yum!

Retail sector in Kenya

Angola’s booming Economy

THE AFRICAN JET SETTERS

ENVIRONMENTAL TRENDS

POOR RAINFALL

• The United Nations Organisation

for Food and Agriculture (FAO)

estimates that US$80 billion

needs to be injected every year

in the continent's agriculture

sector to help it develop and feed

a high number of hungry

Africans.

• Africa is believed to boast

at least 60% of the world's

arable land, most of which

is untapped.

UNLOCKING RESOURCES

BOUNTY

UNTAPPED AGRICULTURAL

6. Algeria

7. Mozambique

8. Angola

9. Namibia

10. Cote d'Ivoire

1. Sudan

2. DRC

3. Nigeria

4. Mali

5. Tanzania

SOCIALTRENDS

Generation Y Not

MORE BRANDS INVESTING IN EDUCATING YOUNG AFRICANS

I’M AN (AFRI)CAN

Swaggers: an untapped

market

This new breed of consumer ster inspired, highly motivated, young, and confident, we have defined them as

…

THE SWAGGERS

“A good starting point is to understand thatmeaningful relationships with brands aredeveloped offline and the web is just a tool forenhancing this experience.”

Networking

Adidas's “Get On The Bus"

Just do more

"The End of the Big Idea"

NICHE EATING & QUIRKY FOODS

GROUP EXERCISING

AFRICA’S GAYS SAY THEY’RE ‘Under Siege’

“Unless the world moves fast, we should expect a lot of killings of gays – not by state sanction but through mob violence.”

TECHNOLOGICALTRENDS

Top 10 African Companies

MTN Group (five last year)

Vodacom Group (same as last year)

Telkom (17 last year)

Naspers (34 last year)

Datatec (35 last year)

Maroc Telecom (33 last year)

Orascom Telecom (18 last year)

Altron (47 last year)

Orange Ivory Coast

Econet Wireless

MTC (Namibia)

Gabon Telecom

MOBILE CRAZE

Africa will also see one fifth of its internet traffic being accessed over cellular networks by 2015.

Higher than the global average of 3%

Subscribers have been growing at nearly 20% a year over the past five years.

Africa's subscribers hit 735-million-end of 2012.

Fastest-growing telecoms market in the world.

The launch of smart phones at under US$80 and tablets at US$300 has already transformed the Kenyan market's

aspirations of mobile delivery

Brands in these regions are now more than ever considering driving their messages through mobile

content

Print spend across Africa is declining

Aegis Media's press spend has declined by 4% but we have seen digital spend increase by 58%.

Distribution via webmobile and illicit means will quickly become the biggest content distribution channels on the African continent

Digital spending is expected to increase this year especially in out of home and mobile sectors.

Television viewership is being affected by ongoing power outages in critical markets like Nigeria

Rising fuel costs in these markets will make access to television less affordable and predictable.

Nollywood.com produces over 150 movies a week already and many markets like Kenya for example are already enjoying Nigerian content over other European and

USA developed and produced content

1. Egypt

2. South Africa

3. Morocco

4. Nigeria

5. Tunisia

6. Algeria

7. Kenya

8. Ghana

9. DR Congo

10. Senegal

11. Cameroon

12. Ethiopia

13. Tanzania

14. Uganda

15. Mauritius

16. Angola

17. Madagascar

18. Zambia

19.

Mozambique

20. Botswana

AFRICA’S TOP 20 COUNTRIES BY FACEBOOK USERS:

Tweet success

.

Cashless + Mobile Wallets

First National Bank

(FNB) has been deemed

a leader in the digital

and technological

space, according to the

2012 BMI-

TechKnowledge Digital Lifestyle predictor

.

Tablets

The Year of the Ultra Books

AFRICAN BUSINESS

IPAD DOMINATES

LEGAL TRENDS

Media

MEDIA

"Ultimately, Competition Law protects the process of

Competition and therefore creates an economic

environment in which resources are allocated

efficiently to the benefit of consumers”

.

BOTSWANA’S COMPETITION AUTHORITY

"Competition legislation is in line with international

trends, and Botswana's implementation of this law is most certainly driven by the

ongoing integration of international trade," says Jac Marais, Partner, Competition

Law, Adams & Adams.

THANK YOU!!