african cristal festival - anouk paper, cool brands
TRANSCRIPT
ANOUK PAPPERS MAARTEN SCHAFERBRAND ANTHROPOLOGIST AUTHOR - STORYMAKER
1. BE RELEVANT
2. USE EMOTIONS
3. BE HUMAN - GET PERSONAL
#COOLBRAN
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RE-POSITIONINGFrom:
“Luxury 5 star hotel in 100 cities worldwide”
To: “Friend with local knowledge”
#COOLBRAN
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CREATING TALK VALUE
ENGINEER THE MESSAGE INTO A STORY
- EASY TO UNDERSTAND
- EASY TO REMEMBER
- EASY TO TRANSMIT
STORYTELLING METHODOLOGY
WHAT DO YOU WANT TO TELL?
TO WHOM?
WHEN?
IMPROVE THE IMAGE OF THE BRAZILIAN FOOD INDUSTRY
“FROM BULK TO BRANDS”
FIELD TRIP OF 7.000 KM
MEETING FOOD PRODUCERS
CREATING CONTENT:- STORIES- INTERVIEWS- VIDEO- PHOTO
#COOLBRAN
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IMPROVE THE IMAGE OF THE BRAZILIAN FOOD INDUSTRY
“FROM BULK TO BRANDS”
TARGET GROEP: FOOD PROFESSIONALS
WHEN: ON FOOD FAIRS
#COOLBRAN
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INFORMATION OVERLOAD
“IN THIS TIME OF INFORMATION OVERLOADPEOPLE DO NOT WANT MORE INFORMATIONTHEY WANT A STORY THEY CAN RELATE TO”
Your clients are human. Your partners are human.
Your employees are human.
#COOLBRAN
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DARE TO BE HUMAN!
#COOLBRAN
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CREATIVE ECOSYSTEMWe strongly believe that the snacks category is the main food innovation driver. Yet snacks with a much bigger meaning. Not the negative perception of over processed industrial food. But the gate away to redesign solutions that fit to the new century lifestyle food.
INNOVATION PARADIGMWe aim at unlocking every business category with the help of new side forces. They inject fresh new value and reset the innovation challenge around modern consumer needs and lifestyles.
QUALITY DEMOCRATIZATIONWe design new industrial food quality models to diffuse the best to the masses at an everyday affordable price. Like internet and free content, " Quality for all" is the next world food innovation challenge.
CREATIVE ECOSYSTEMWe strongly believe that the snacks category is the main food innovation driver. Yet snacks with a much bigger meaning. Not the negative perception of over processed industrial food. But the gate away to redesign solutions that fit to the new century lifestyle food.
INNOVATION PARADIGMWe aim at unlocking every business category with the help of new side forces. They inject fresh new value and reset the innovation challenge around modern consumer needs and lifestyles.
QUALITY DEMOCRATIZATIONWe design new industrial food quality models to diffuse the best to the masses at an everyday affordable price. Like internet and free content, " Quality for all" is the next world food innovation challenge.
BE HUMAN
GET PERSONAL
#COOLBRAN
DS
PEOPLE DO BUSINESS WITH
PEOPLE
CREATE UP TO 48% MORE BUSINESS OPPORTUNITIES
#COOLBRAN
DS
EDUARD MALBOIS – FOUNDER ENIVRANCE DESIGN AGENCY
SO.... ?
#COOLBRAN
DS
ARE YOU RELEVANT ?
DO YOU USE EMOTIONS ?
ARE YOU HUMAN ?#COOLBRAN
DS