african journals partnership project, 2011 cara s. kaufman, partner, kaufman-wills group e nhancing...
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African Journals Partnership Project, 2011
Cara S. Kaufman, Partner, Kaufman-Wills Group
ENHANCING WEB PRESENCE
3ABOUT KAUFMAN-WILLS
GROUP
Leading consulting
company serving
scholarly publishing
Established 2000
Science | Medical |
Social Sciences |
Arts & Humanities
Not-for-profits |
Corporations
Journals | eBooks |
Publishing services
WEBSITE HOSTING PROGRESS
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Journal Platform
African Hlth Sci Bioline
Ethiopian J Hlth Sci Research and Publications Office, Jimma U
Ghana Med J Ghana Med Assoc
Malawi Med J Coll Med, U Malawi, and Med Assoc Malawi
Mali Medical EHP/NLM
Med J Zambia Zambia Medical Association
BUILDING BLOCKS
Visual design
User navigation
Functional specifications
Content requirements
Site objectives
User needs
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PRIMARY FEATURES AND FUNCTIONALITY
Features AHS EJHS GMJ MMJ MM MJZ
Journal rendering HTML PDF PDF HTMLPDF PDF HTML
Browsing X X X X X Ltd
Search Simple Simple No Simple No Simple
Info on journal X X X X X X
Focused on
improving user
access to current
content
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SECONDARY FEATURES AND FUNCTIONALITY
Focused on
increasing value of
content to users by
breaking down
barriers to related
content and
personalizing
content delivery
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Features AHS EJHS GMJ MMJ MM MJZ
E-Alerts X
Topical collectionsCross-linkingCross-searching X
Access/ecommerce OA OA OA OA OA OA
10EMERGING FEATURES AND FUNCTIONALITY
Focused on supporting
multidimensional
learning, providing
information whenever,
wherever, and inviting
user interaction
Features AHS EJHS GMJ MMJ MM MJZ
Multimedia PodcastsBlog
Mobile applicationsSocial collaboration Facebook
AFRICAN HEALTH SCIENCES
Simple search: Plans /demand for advanced search?
No PDFs—Less expensive IF publishing print; user interest in PDFs?
Navigation pane: Possible to introduce links to other pages?
Currency: Suggest regularly scheduled and ad hoc updates.
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ETHIOPIAN JOURNAL OF HEALTH SCIENCES
Navigation: Core content elements frame pages
Branding/identity: Add title in logotype, clear logo
Currency: update instructions to authors (still talking about paper), copyright from 2009
Facebook page: Add instructions to authors, add links to best content, friend authors, reviewers , editorial board
Tweet (make functional): Calls for manuscripts
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GHANA MEDICAL JOURNAL
Content rendering: Digitize content for improved discovery.
Search: Add Google search assuming PDF meta data is searchable.
Navigation: Remove subscription link to email, add OA page; separate about the journal page; allow return to journal site from Scholar One.
Branding/identity: Add cover to home page; content highlights.
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MALAWI MEDICAL JOURNAL
Navigation: Core content elements frame pages; consider combining related pages under For Authors with direct link to Scholar One.
Search: Quick search available, but add also to current issue page. Print online: Subscriptions| Reach + frequency for ads, banners Advanced features: Last/only Blog entry (2008); podcast links broken. Currency: Journal content current; site last updated 2006.
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MALI MÉDICAL
Navigation: For Authors link to Scholar One
Add search: free from Google
Describe access (print subscriptions, online OA)
Copyright?
Currency?
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MEDICAL JOURNAL OF ZAMBIA
Newspaper-like home page design
Past issues OR Archives Make link more obvious Search archive by year not functional
To improve navigation, consider… Creating About the Journal page
History Creating For Authors page
Instructions to authors Link to Scholar One
Adding Subscribe and Advertise buttons Print (and online?)
Currency: Only Issue 1, 2009, is online
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17FUTURE
DEVELOPMENT
Ongoing priorities
1. Digitize content on ongoing basis; retrodigitize as possible
2. Continue to enhance sites as possible
3. Consider new website partners with more robust platforms
New alternatives
Public Knowledge Project/Open Journal System
More than 400 African journals hosted
Potential for partner journals or their hosts to sponsor new journal sites?
18CONTENT
RENDERING
Advantages of HTML Natural language of Web; easy
for computer to read; loads quickly
No need to download Adobe or large article files
Easier hyperlinking and searching
Using XML to render HTML allows for even better searching, navigation, and can be repurposed for PMC for example
Advantages of PDFs Reader comfort, as identical
to print; retains formatting and pagination
Easier, fewer pages to print
PDFs can be made searchable; meta data can be digitized
If producing print, no other output needed
But added expense if not printing
TYPICAL ELEMENTS
Home page links Search/advanced search Browse/articles/archives About the Journal Information for…
Authors/submit manuscript Subscribers/funders Advertisers Media
Alerts Contact/“Follow us”/Feedback Registration/subscribe/login Terms of use
Access Privacy Rights and permissions
About the journal
Mission
Audience
Impact Factor
Past and present
Indexing & abstracting
Editors/editorial board
Publisher/staff
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20FEATURES, DISCOVERABILITY,
AND USAGE
Public Knowledge Project/Open Journal System
>9,000 installations of OJS
429 African journals hosted
Potential for partner journals or their hosts to sponsor/donate hosting services?
Publisher’s proprietary platform
Commercially available online platform
TYPES OF USAGE TRACKED
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Types of usage tracked AHS EJHS GMJ MMJ MM MJZRequests for abstracts X ?Requests for full articles X ?Hits/home-table of contents-titles X ?Pageviews X ?Average time on site X ?Visits X ?Unique visitors X ?% New visits X ?Average time on site X ?Bounce rate (landed, no clicks) X ?Geographic reach X ?
CORE USAGE METRICS
Trend data Measure
Visits Number interacting with site
Pageviews Number of pages viewed
Pages/visit Stickiness of site
Bounce rate Landed, no clicks
Suggested set of usage statistics to track (monthly, by issue, or at least ) annually
FREE Google Analytics with video tutorials
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Traffic sources Examples Measure
Direct URL, bookmark Awareness
Referring sites Links, affiliated sites Connectedness
Search engines Google, Yahoo, MSN SEO
Content MeasureTop pages viewed Types of content of interest
Top articles Topics of interest
BECOMING INDEXED BY SEARCH ENGINES
The leading search engines—Google, Bing, Yahoo!—use crawlers to find pages and return search results.
Refer to Google SEO Starter Guide .
Submit site to Google. Pages linked from other search engine indexed pages do not
need to be submitted because they are found automatically.
Use Google Webmaster Tools to create and submit free XML sitemap feed to ensure that all pages are found.
Add keyword-rich text on website pages so as to match search queries; add relevant keywords to web page meta tags.
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SEARCH ENGINE OPTIMIZATION (SEO)
Keywords
Choose 2-3 specific, targeted keywords (phrases) for site and each page
Add keywords into names of pages, such ashttp://www.journalname.com/keywords-phrase.html
Use keywords in your title tag
7%-10% of each page should consist of keywords
Backlinks
Links from partner sites and as many others as practicable
Develop content that can be shared virally Blogs (use subdomain of respective domain)
YouTube (second largest search engine after Google)
Flickr and Picasa (searched by Google Images)
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ADDITIONAL WAYS TO IMPROVE DISCOVERABILITY
Information-rich site
Unique, relevant, and easily perused content
Links
Partner journal sites
Affiliated institutions, societies, and other organizations
Indexing and licensing
PubMed Central
Directory of Open Access Journals
EBSCO Electronic Journal Services (if willing)
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IMPACT OF OA OA articles were downloaded
significantly more often and reached broader audience within year 1 but were not cited more frequently nor earlier
Practice more than research communities may be greater beneficiaries from OA
Measure Studies
Advantage 27
Disadvantage 4
Discipline Range of increase
Biology -5% to 36%
Medicine 300% to 450%
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Review of 27 studies from 2001-2010 Alma Swan, Key Perspectiveshttp://eprints.ecs.soton.ac.uk/18516/2/Citation_advantage_paper.pdf
Randomized controlled trial of 36 journalsThe FASEB Journal, 30 Mar 2011http://www.fasebj.org/content/early/2011/03/29/fj.11-183988.full.pdf+html
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Thank you!
Cara S. Kaufman
Partner
Kaufman-Wills Group, LLC
24 Aintree Road
Baltimore MD 21286
USA
410 821 8035 phone
443 269 0283 efax