A traveler’s guide to !Untapped Africa!C O M P A N Y P R O F I L E !

About !Afro Tourism!

We are a digital travel media company specializing in providing dynamic travel and leisure information on

Africa and its surrounding islands, unveiling the untapped and uncharted potential of Africa to the world as a travel destination. We are the discerning

traveler ’s guide to untapped Africa!!

We showcase the understated sights and scenery of this beautiful continent; introducing Africa as amazing

as she truly is to the rest of the world!!

We work closely with travel and tourism representatives in each African country, to obtain

accurate and updated information on travel destinations in their respective countries!

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Our!Value !Proposition!

Going beyond the popular to expose the untapped and uncharted sites and attractions never seen in Africa and its surrounding islands that would appeal to the

leisure, business or themed traveler!!

Offer useful and invaluable information on your destination prior to traveling and while at your

destination!!!

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Our!Target !Audience!

Leisure & holiday traveler – we focus on providing recommendations for unique holiday and leisure

experience for travelers who either know the specific location they would like to visit or are driven by their

interest to visit Africa to experience the lifestyle, culture, etc., and who often require assistance to plan

and make travel decisions!!

Business traveler – we offer useful recommendations of things to do and places to go for the business

traveler in a not-so-familiar city or in their favorite city to do business, once the business suit comes off!

!Themed traveler – we focus on providing

recommendations for themed or customized holidays to suit their interests, hobby, preferences, etc. E.g.,

adventure, safari, eco, pro-poor tourism, vocational, cultural, volunteering in Africa, culinary holidays in

Africa, mountain climbing, arts & craft, religious holidays, etc.!

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Our!Positioning !Statement!

To: The holiday and leisure traveler who travels regularly and is looking to visit Africa or any of its surrounding islands on

a short or extended trip!www.afrotourism.com is the one!

interactive, concise and self-directed travel Website with quick facts on all African countries and the surrounding islands, and

comprehensive information on destination cities, both on the popular destinations and an alternative in form of the uncharted

and untapped African destinations that !suggests creative trip ideas and links you up with registered

locals on the ground who will gladly show you around or play host to you at your destination of interest unlike!

travel websites that !!

1. provide information only on popular African travel destination, or!

2. address everything on Africa, and not just travel, or!3. assume that there is only one dimension to African

destinations, such as safaris, or!4. don’t offer the local flavor for off-the-beaten path experience!

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Our !Products!

G A L . L I . VA N T !An e-book travel guide to African countries and

surrounding islands … concise and highly educative!!

W W W. A F R O T O U R I S M . C O M !An intuitive website that boasts an engaging travelogue

with a collection of invaluable feature stories, inspiring trip ideas and quick facts on each destination in Africa!

!A F R O T O U R I S M M O B I L E A P P !

An easy to use mobile application, un.tAPPed, which taps into the convenience of mobile technology by putting the

most comprehensive traveler’s companion into your hands*!

!A F R O T O U R I S T N E T W O R K !

Our unique initiative designed to connect tourists with locals. It facilitates interaction and provides access to first-

hand information about the culture and traditions of the host city from a local's perspective!

6!*Still in development!

Our !eBook!Travel Guide!

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Travel!Statistics!

A R R I VA L S !Tourists arrival will reach a potential 5.3% average high in

2015 from a 2.1% average in 2014 (European Travel Commission, 2014 Tourism Economics) and according to

the World Bank, Africa is ripe for development!!

I N C O M E !Income from tourism in Africa has appreciated as receipts

from hotels, tours and other attractions in Sub-Saharan Africa has seen a 2.8% contribution to the continent’s

GDP*!!

P O T E N T I A L !Countries with the highest potential for tourism in the next

5 years are Botswana, Cabo Verde, Namibia, Morocco, Egypt, South Africa and Tanzania*!

!G R O W T H !

Sub Saharan Africa has seen a 300% increase rate in the number of tourists arriving on the continent since 1990*!

8!Source: World Bank. 2012.!

The !Potential!

33.8M!

58+!‘Afrotourists’ reached annually (Sub-Saharan Africa) !

African countries and islands on the Afro Tourism network!

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The!Opportunity!

With all the positive statistics and renewed global interest in Africa, we envision our opportunity lies in targeting the untapped and uncharted tourism potential in the African market and providing that

information to global travelers in an indispensable manner using the appropriate media mix!

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Our !Approach!

We work with freelance creative writers, journalists, tour operators, travel agents,

embassies and tourism organizations, who form our network of information sources that provide us with constant verifiable information and travel

stories in their geographical areas!!

We source additional content from travelers based on their travel experiences via our co-authored

content!!

We provide invaluable and actionable information based on trip ideas and travel recommendations on

our website!

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As!Partners!

We will align ourselves with you to better achieve mutually desired goals; working with information

sources you recommend, touring the untapped and uncharted cities to gather and collate

information and reducing the barriers that a traveler to Africa may face!

!We will work to promote untapped and uncharted

destinations, sights and scenery in your country!!

We will synergize relationships that result in immediate information for tourists!

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What’s!Next?!

We would like to partner with your organization, to exclusively showcase your untapped and

uncharted cities to travelers around the globe!!

We would like to promote tour packages developed by you, specifically for both tapped and untapped

destinations in your country!

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16 Wema Terrace, Udi Street, !Osborne Estate, Ikoyi, Lagos !

!t +234 (0) 700 TOURISM!