afta half-century summit presentation final
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Presentation for Americans for the Arts Half-Century Summit session - June 25, 2010TRANSCRIPT
- 1.Whatdoesitreallytakeforanorganizationtomakethingshappeninthedigitalage? MakingBig ThingsHappen
2. Wewillshareeverythingyouseetoday(andabunchofthingsyouwont). Hereshowtogetit:Download: www.slideshare.net/littlemmedia Email: [email protected]: Givemeyourcardaftertheevent 3. TechnologyandtheInternet,and theirroleinourlives,haschanged howwecommunicate,getand shareinformation,themediawe consume,andthereasonswe engagewitheachotheronline andof9line.Theeffectsofthese changesarebeingfeltbyallofus, everyday,allthetime. 4. [3Things] 5. [360Seconds] 6. [Ideastorm] 7. [MustReads] 8. VisForValue:Thereisnorightwaytoblog RelationshipsMatter: YouneedtooffersomethingWhy(andhow)youbuild ofvalueifyouwantpeoplemorethanabiglistof topayattention.names.Sayanything:Howcontentdrivesactivityandwhatyoushouldbecreatingtodriveresults. 9. [Value] 10. whatis valuable? redeTine.rethink. reimagine. 11. realizedvalue [historicalview] vs.potentialvalue[futureview] 12. engagement insightlisteningconnectionreachsentimentinTluence [not] investment 13. choose [carefully] 14. measure[somethingmeaningfultoyou]http://bit.ly/100ways 15. lessismorestartsomewhere.buildvalueovertime. 16. [Content] 17. Whatdopeoplewant(andrespondto)? 1.Timely,relevant,compellinginformation 2.Meaningfulexperiences 3.Goodstuff(thatpeoplecanuse) 18. Howdoyouknowwhattocreate?DemographicPsychographic TechnographicBehavioral 19. Anythingcanbecome (good)content HumanizePersonalizeLocalize Operationalize Granularize Opportunityize 20. Some(Starter)Ideas 100Days ReadThis News 1PictureDoThat Business 20Questions TellHimSports 60Seconds AskHer Culture 50StatesSaywhat? Weather 21. [Relationships] 22. DISCLAIMER 1 + 2 + 3 23. LETS GET CONTEXTUAL! MF is a research + development lab for artists Artist residency program Site-specific Often temporary works 24. LETS GET CONTEXTUAL! Full-time staff of 12 Annual operating budget of $1.6M Horizontal authority structure 25. TWITTER - DIVERSIFY YOUR POSSEINFLUENCERS COLLEAGUES BASE OF SUPPORT 26. [IdeaStorm] 27. Scenario:Themedia(and everyoneelse,onlineandof9line) istalkingaboutanissuethat relatestoyourworkbutyouare notpartoftheconversation. Challenge:Howdoyoutake advantageofthissituationget attention,insertyourvoice,and expandyourreach? 28. ToolsPeople Thereisnorightwaytoblog Content Activities 29. 24Hours7Days30Days100Days365Days 30. [People] 31. BrianReich Email:[email protected] Facebook:facebook.com/brianreich Twitter:twitter.com/brianreich Blog:www.thinkingaboutmedia.com 32. Lara Goetsch Director, Marketing and CommunicationsEmail: [email protected] Web: timelinetheatre.com Facebook: facebook.com/TimeLineTheatre Twitter: twitter.com/TimeLineTheatre Blog: timelinetheatre.wordpress.com 33. Jeffrey Inscho, Mattress Factory Museum Website: mattress.org Facebook: facebook.com/MattressFactoryTwitter: @MattressFactory Email: [email protected]