after the social media wall came down - a case study
Post on 12-Sep-2014
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A presentation looking at what happens when you give 1200 people unrestricted access to social media and how the business starts to change. Also looks at the need to introduce greater innovation into organisations to account for customer expectation and technology change. Originally presented at #Lgcomms.TRANSCRIPT
Life after the wall came down
Thinking and acting differently in the context of social
Paul TaylorInnovation Coach
@Bromford@paulbromford
#lgcomms
The walls are coming down between health, housing,social care, tech and education.
There's a new sectorbeing born.
#LocalGov
#UKhousing
#Care
#Support
#Health
A social investor helping people be the best they can be
The journey so far and the challenges of social business
You don’t learn to walk by following rules. You learn by doing, and falling over.
How Richard Branson inspired the Bromford approach to Social
If you wouldn’t say it out loud in the
café in front of your boss don’t post it
Social Media Guidelines @Bromford
We launched our internal network by mistake
Sta r ted i n March 2011
1 ,107 members
Members w i th the mos t pos t s :
• Nick Cummins 2 ,843
• Mick Ken t 2 ,617
• Ph i l i ppa J ones 1 ,619
Some mistake
The Connected Customer
Thinking of web as a visual magazine – created and curated by
customers
Too many organisations lack empathy and self-awareness. These
need to become core competencies @Joyce_Hostyn
The end of corporate tone of voice
People like People (who speak like people)
No Mission Statement. No Values. One DNA.
The
Power
of Hash
#begood
#bebrave
#bedifferent
#becommercial
Step right up for the latest road show!
Learning Becomes
Social
Social Media gives us the opportunity to connect with people who have a raft of knowledge to pass on - @AndyJatBromford
Digital business presents unprecedented opportunities
And unprecedented challenges
Only 17% of companies identify their social and
digital strategy as “mature” @BrianSolis
Digital as performance expectation:
You cannot be a Star performer at
@Bromford without active presence on
social media
#BYOD
Giving
choice on how
wherewhen
we work
#Comms and #ChannelShift: drivers of cultural and behavioural change
Organisations are destined to be forever playing catch up with the digital expectations of customers and
colleagues
AgilityOnly 34% believe their organisation has a well definedapproach to #innovation
Source: Accenture
Bromford Innovation Lab: Perfecting the art of messing up (75% of our work will
fail)
Social is no longer just about collaboration; it’s about unlocking the engines of collective knowledge, differentiated expertise and rapid learning across the whole organisation - @AndrewGrill
Thanks!Paul Taylor
Innovation Coach@Bromford
@paulbromford#lgcomms