afterburner webinars | creating an aligned plan

Creating an Aligned Plan

Welcome – the session will begin shortly!

Companies achieve only 33% of expected results from their strategic plans.The Gap between expectation and performance is a failure of companies to execute strategy.

Markon Associates and the Economist Intelligence Unit

Align the team!• Create buy-in• Create a roadmap for success (Annual

Objectives, anyone??)• Create Clear Roles and Responsibilities• Create Accountability• How? Create an aligned Plan

Agenda• Who we are• Why Plan?• The 6 Steps to Mission Planning• Tips for your Planning Session• Q&A with an Ace

Atlanta, GA

• President of Afterburner

• USAF F-15 Mission Commander

• U.S. Presidential Escort Missions

• Air Force Academy Graduate

• M.S. Aerospace Science / MBA from UT

• Instructor Pilot of the Year at USAF Training HQ

• Embedded with Silicon Valley Tech Company in 2015

Thor

FLAWLESS EXECUTION CYCLE

PLAN BRIEF

EXECUTEDEBRIEF

WIN!

WHY PLAN?• Stay ahead of the rate of change in the marketplace.

– “We are making a shift. We are no longer capable of just conducting ‘transactions’ in the marketplace – we need to provide transformative solutions. The value proposition that we must offer has to change.”

» SVP of Sales, Med Device Industry

• Innovate.– “We are purusing our second act of innovation, a feat that is typically elusive in the tech

industry. We need to be completely aligned as we pursue the next frontier.”» CEO, Tech Industry

• Create Alignment.– “It feels like we’ve got 3,000 CEOs in this company.”

» SVP of Business Unit, Tech Industry

8

TACTICALLY FOCUSEDORGANIZATION

Prometheus Process by John Warden. Copyright 2002-2012, Venturist ®, Inc.

STRATEGICALLY ALIGNEDORGANIZATION


TWO CHOICES

Tactical VS Strategic

Tactically Focused Organization Strategically Focused Organization


FLAWLESS EXECUTION CYCLE

BRIEF

EXECUTEDEBRIEF

WIN!PLAN

Rapid Planning

“Ace” Leadership / Decision Maker80% Planning

Open Planning – Many Minds Team Execution

Planning Concepts

01

Determine the Mission Objective

02

Identify the Threat

04 Evaluate Lessons Learned

03 Identify Your Available Resources

05 Develop Course of Action / Tactics

06 Plan for Contingencies

Six Steps to Mission Planning

01


02

Identify the Threat





Six Steps to Mission PlanningDEFINE

ALIGN

ASSIGN

Determine the Mission ObjectiveClearMeasureable

Aligned

Achievable

01

01

Mission ObjectiveSix Steps to Mission Planning

02

Identify the Threat

02

Identify the ThreatSix Steps to Mission Planning

Complacency, Indifference & ApathyLack of Funding / Resource Allocation

Lack of Leadership SupportLoss of Critical PersonnelLack of Communication

SilosCompeting Priorities

01


02

Identify the Threat

03Available or

accessible to achieve the mission objective


Identify Your Available Resources

Have You Considered:• People (experience)• Equipment• Facilities• Budget• Third Parties / Vendors• Customers• Opportunities

01


02

Identify the Threat




• Lessons Learned Database

• Experience

01


02

Identify the Threat





RED TEAM

01


02

Identify the Threat






Tips for Your Planning Session• Ensure you have the right team in the room• Strive to conduct the session in-person• Identify your Red Team up front• Create your HDD and draft Mission Objective first!• Kickoff the session with an explanation from the

Champion• Plan for 4-6 hours (but it may be much less)

Q&A with an Ace• Mark Paske

– VP of Sales for a Tech Company and leader for 100s of sales team members. Responsible for $1bn+ in annual sales revenue.

– Completed Planning sessions for 3 Missions with his North American Sales Teams

Joel “Thor” [email protected] Afterburner.com@AfterburnerInc#FlawlessExecution