ag and social media dan toland 01 21 10
Post on 21-Oct-2014
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This presentation was made as part of the Ag and Social Media eXtension web conference on January 21, 2010.TRANSCRIPT
Using Social Media in Agriculture
Dan TolandOhio Farm Bureau Federation
Web 1.0
• Static
• Brochure-like
• Time and money
Web 2.0
• Fast connections
• Easy publishing
• Collaborative communication
• Mobile technology
The Redesigned OFBF.org
The Old OFBF.org
Goal: Increase awareness, engagement, traffic, word of mouth
Web Presence
Hub and Spoke
Links
OFBF.org
TwitterBlogs
YouTube
• Old way: destination
• New way: information
Social Media Statistics
• 350 million users spend > 8 billion minutes per day
• 100 million U.S. (5x larger than American Idol audience)
• 55 minutes per user
• Women age 55 and older are among the fastest growing adopters
• 3.5 billion pieces of content shared each week
• Estimated 50 million users
• 100 million expected by end of 2010
• Company usage skyrocketing
• Busiest from 9-5, M-F
Comments Section
Share Function
Web Polls Social Media Page
Connect Icons
Ah-ha! Twitter Moments
Plastic Cow 10 Great Herbs
Issue 2: Social Media
• Statehouse hearing tweets
• Action Alert notification
• Rallying members and followers through real-time, up-to-date posts
• Monitoring Issue 2 conversations as they happen
Issue 2: User-Generated Content
Issue 2: User-Generated Content
Real-Time Reaction
• Reacting to conversations/thoughts as they happen
Real-Time Reaction (continued)
Portable video
• YouTube, Web site, Facebook, blogs
• Embeddable everywhere (viral)
• Hitting the right eyes
• Measureable
• Extends shelf-life
Social Media Policy
• Encourage and empower
• Note blend of personal/professional
• Use common sense. Remember, posts are searchable and public
• Specify those using on behalf of an organization
• Tie into other communication policies
• Provide proper training. Encourage use of security settings
• Make participation optional
Web site Impact
�• Increases:� All visits (50%), unique visits (56%) & new visits (6%)
Page views (35%)�� Avg. time on site (26% = 34 seconds)
• Traffic impacts� Increased referring sites by 14%� Direct traffic & referring sites are 57% of visits
50% are returning visitors�
May 28, 2009 – Jan. 13, 2010 vs. same period 1 yr. before
Dan Toland
Office: 614.246.8233E-mail: [email protected]
Twitter: @d_tolandwww.tinyurl.com/OFBFsocialmedia
Communications Specialist
Ohio Farm Bureau Federation