ag pres m for mobile conference 2nd march 2011
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NEW AGE SMME
(Small MeDium & micro-enterprise)
The PERSONAL cloud FOR THE MASSES
Anuraj Gambhir
Integration is required to scale up to next billion.
Lack ofIntegration Simplicity Management/Support
Present platforms for computing
Computing suppliesComputing demands
Hardware
Operating Systems
Network
Peripherals
Browsing
Applications
Content
Online Services
Complex to Buy
Skills to Use
Expertise to Manage
What does the personal Cloud/PCAAS offer
› Managed desktop and Virtual Computing
› Low CAPEX or Pure OPEX Infrastructure
› Pay per use Business Applications to automate workforce
› 100% managed infrastructure to scale business
Focus on core business activities, not non core ICT
Simple Reliable
Safe
Affordable
EnterpriseEnterprise HomeHome
Computing for the next billion
Imagine THISComputing But Not As We Know It
No more Viruses
Maintenance Free
5 seconds Start up
Multiple Operating Systems at the same time
Improved battery life
A PROVEN Proposition
45,000 usersalready
subscribe for Broadband bundled with
Novatium PC as a service
A complete end to end solution Superior experience at great value
Low upfront cost
Very reasonable prepaid or postpaid subscription
Part of Broadband Bundle
A complete END TO END solution
Businessmodel
Serviceoffering
technology
› Pay as you use› Pick and choose› Subscription
› Outcome Guaranteed
› Easy to adopt› Great Value
› Plug ’n’ Play appliance› Convergence ready› IPTV, VOD, VOIP ready
Future computersuser friendly appliances – A paradigm shift in computing
Simplifying BuyingDecisions
Increasing relevance ofoutcome to end user
Concealing theComplexity
Computers would transform into Home Appliance
› No maintenance
› Easy to use
Flexible and Inclusive framework
Desktop Monetization
VAS Layer
Internet TV content
Desktop Advertising
Basic SubscriptionEnd to end service Management - MAXIMA
Flexi Network Access
Access DevicesPerformance optimized Nova OS with local application capability.
3G/4G Wireless DSL / ADSL FiOS / FTH
Plug n Play Computer
Free Upgrades
Maintenance Consume & Pay
Wallet Micro Payment
Navigator Navigator + Neon cNergy
Virtual Desktop and Applications OS/DaaS Content Apps/SaaS
Novatium navigatorA Managed, relational and monetized desktop
Application categories
Multiple
Desktop
Localized Advertisement
Streamed
Video
Prepaid
Wallet
Benefits to ConsumerSuperior Experience, True Convenience, Great Value
› Virus & spam proof
› Better streaming of web
multimedia & internet
› 5 sec to start up
› Enhanced and safe browsing
› Multiple Operating Systems
on tab
› No aging of device
› Plug n Play Computer
› Pick & Choose applications
› Managed Upgrades
› Heal on Network technology
› Single window Support
› Zero Maintenance
› 24/7
› Popular Applications as SaaS
› Lifetime OS warranty
› Upfront Cost
› TCO
› Last longer, 2 times.
› Internet packets consumption
› Power consumption
› Hardware upgrades not needed
› Pay as you use
Superior Experience
TrueConvenience
GreatValue
MEDIA 1.0
Lean Back
Involvment
MEDIA 2.0
Move ForwardInvolvment
MEDIA 3.0
Jump in
Involvment
Yesterday TomorrowToday
Media evolution
always
constantly
connectedinstant
digital
access
on
Pre-ICT
ICT-emergent
ICT-integrated
“ICT everywhere”
24/7 Life , the Changing Nature of:
• Work
• Education
• Entertainment
• Privacy
• Intellectual Property Rights
• Government
we have only started the journey
Spider Clamshell Mobile with Camera
Spider Clamshell Mobile with Camera
Spider Clamshell Mobile with Camera
Spider Clamshell Mobile with Camera
Spider Clamshell Mobile with Camera
Spider Clamshell Mobile with Camera
Spider Clamshell Mobile with Camera
Advertising
Advertising
Advertising
Advertising
new interactions
new services
future needs to be shaped not predicted
The world is moving so fast that there are days when the person who says it can’t be done is interrupted by the person who is doing it.
Anonymous
'…and where there is no simplexity,
goodness & truth,
there can be no greatness'
- adapted from Leo
Tolstoy