COM350 Group Assignment #1:

Eminem

team B

Gordon Chin (50053066)

Justin Choo (50056752)

Sing Li Lin (50055198)

Yeo Ping En Charmaine (50062625)

Introduction• Marshall Bruce Mathers III, 41, better known

as Eminem aka Rap God

• One of the most successful and popular hip hop artistes in the music industry today

• Famous for producing numerous award winning tracks and multiple platinum albums

• Known for his rapid-fire delivery as well as his poetic and relatable lyrics

• Highly controversial

Brief overview of sources

• Just Jared (External sources)

• Rap Basement (External sources)

• Twitter• Instagram• Facebook• Youtube

Examination of sources (External)

• JustJared• Started in the US by Jared Eng, founder and

editor-in-chief

• A multi-media entertainment group• Provides up to date information regarding

celebrities like Eminem• Information provided by dedicated writers

and contributors• Images are provided by stock agencies• Majority of focus is on his career, and less

on his private life• Media provided are images and videos of

him

News of the debut of his new single and information.

Promotion for an upcoming guest

appearance on SNL

Coverage of his daughter’s high school graduation with

first class honors

News of his upcoming performances

Examination of sources (External)

• Rap Basement• Based in US, Rap Basement’s

administrators run the website.

• A website dedicated to rap music which have extensive news about hip-hop and rap.

• Users can sign up as members to comment, like and share through various media platforms

• Latest hits, music videos and release dates• Song and videos can be watched directly as

the website links to youtube/soundcloud • Rap lyrics from various artist• Features ‘Top 10’ songs rated by the

website itself

Screenshot of a typical piece of news on Rap Basement

Screenshot of related information that is suggested automatically on

Rap Basement

Screenshot of related songs and videos and other news

automatically suggested by Rap Basement

Examination of sources (Internal)

Twitter:

• Verified account with 18.3 followers.

• May not be run by Eminem personally.

• Content mainly promotion of songs, albums, ticket sales, sometimes causes that Eminem is supporting.

• Most popular tweets: Those with multimedia, and those announcing new music videos, tour dates, and tracks.

• Least popular: Repeated tweets, promotions.

Examination of sources (Internal)

Instagram:• 2.1M Followers. Currently no form of

authentical verification. • Could be run by both Eminem as

well as his publicists (as compared to Twitter)

• Mostly photos of him and other celebrities, as well as his music/gig related photos.

• Wide range of likes: 55K-275K

Facebook

Facebook: Types of Information- Page is kept updated with

• his latest releases (Calm Down feat. Snoop Dogg)

• event line-ups (Music Midtown Festival @ Atlanta)

• product collaborations (CASIO G-Shock).

Facebook: Attention Garnered

- Most of the ‘like’s that surpass 100,000 on the page updates are for posts showcasing...• ... a new album/single release,• collaborations with other artistes,• or related merchandise.

- The posts with less ‘like’s are often those that are…• … solely dedicated to artistes who are not

Eminem/Slim Shady/Marshall Mathers.

Facebook

YouTube: A Live Demonstration

YouTube: Attention Garnered

Official VEVO Channel

- Catalogs his officially produced music videos (typically focuses on his title tracks)• ‘Monster’ [more than 24M views]• ‘Love The Way You Lie’ [more than 714M views]

- Audience can post their comments - comments that are praising his skills usually have the most ‘like’s.- More viral songs have more hits

Fan-Produced Videos

- Some upload his entire albums/self-made lyric videos/fan-made music videos for his songs that do not have officially produced ones- Likes/Shares vary depending on the quality of the videos uploaded; the quality is sometimes dubious as they are unprofessionally produced by fans.