ageforce – a successful link between library and senior citizens ageforce.dk -a meeting place in...
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AgeForce – a successful link between library and senior citizens
AgeForce.dk - a meeting place in real and virtual life for senior citizens
Presented at 76th IFLA General Conference and Assembly, The Public Libraries Section, Satellitconference, Malmö Aug. 7.-10.
Building strong communities; unleashing the potential of libraries to build community capacity, engagement and identity
by Anne Kathrine Skibelund [email protected] Library consultant, Dep. of Development Roskilde LibrariesDenmark
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AgeForce – a successful link between library and senior citizens
What is AgeForce.dk?How was AgeForce.dk developed?How was AgeForce.dk marketed?How about the future?
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AgeForce – a successful link between library and senior citizens
A senior network for meaningful flexible communities
- for virtual and real life relationships
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AgeForce – a successful link between library and senior citizens
A user driven network – developed by Roskilde Libraries in close
dialogue with senior citizens– funded by the Danish Agency for Libraries
and Media – developed parallel with EU partnership LL4S
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AgeForce – a successful link between library and senior citizens
AgeForce in vitual life:A simple and secure kind of facebook
– No mail-adress is seen– No fees– No advertising– Only for 50+– With facilities:
groups, blogs, news, bulletin board …
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AgeForce – a successful link between library and senior citizens
AgeForce.dk in real life
Groups of individuals can meet– In their local vicinity– At local library’ premisses
… or where they arrange to meet
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AgeForce – a successful link between library and senior citizens
AgeForce.dk
- developed locally in Roskilde
- now used nationwide
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AgeForce – a successful link between library and senior citizens
AgeForce was developed user driven from the begining
It all started with a dialogue meeting with more that 100 potential senior citizens
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AgeForce – a successful link between library and senior citizens
- and at workshops testing network ideas and site-
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AgeForce – a successful link between library and senior citizens
Marketing strategy
- AgeForce is marketed in close cooperation with users
- Marketing / PR started locally
- Continued nationwide
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AgeForce – a successful link between library and senior citizens
AgeForce in Danish media!
27. Dec. 2009 on National TVnews
resulted in 2000 new members
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AgeForce – a successful link between library and senior citizens
”Timetable”
– March 2008 - money granted– Aug. 2008 – first user meeting– Jan. 2009 – the site AgeForce.dk opened– Aug. 2009 – 500 users > first National article– Nov. 2009 – in Danish Radio > 1600 users– Dec. 27. 2009 – in Danish National TV > 3800 users– Now – app. 5200 users + 197 interest groups
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AgeForce – a successful link between library and senior citizens
AgeForce.dk
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AgeForce – a successful link between library and senior citizens
AgeForce –your new home?
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AgeForce – a successful link between library and senior citizens
Blogging
made easy
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AgeForce – a successful link between library and senior citizens
Groups
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AgeForce – a successful link between library and senior citizenswww.ageforce.dk - sikkert og enkelt netværk for ældre
Potentialities of AgeForce for the library• Offering seniors a Democratic, neutral drop-in café • Gets an extra platform to brand the library facilities
and competences• The library web is visible and known to citizens not
able to come to the physical library• 50+ competences is an extra resource in the library
activities and development• Make citizens more competent digital citizens
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AgeForce – a successful link between library and senior citizens
The Future of AgeForce.dk:
New national funding 5.300 EURO 3 new Danish library partners
With focus on.– Physical meeting place in libraries– Eductional and marketing materials– Dialogue between libraries and citizens
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AgeForce – a successful link between library and senior citizens
• Thank you for listening!!!